Digital marketing means advertising of brands and their products or services through digital channels like search engines (Google, Yahoo, Yelp, Bing), websites, email, social media, and mobile apps. These digital channels allow businesses to seamlessly connect with current and prospective customers as well as raise brand awareness. SEO Discovery is offering SEO, SMM, PPC, content writing, app development, online reputation management (ORM), affiliate marketing, email marketing, inbound marketing, online PR, website design and development, and web analytic services. Digital marketing is an invaluable tool for all businesses and brands these days. At SEO Discovery, we have helped all kinds of businesses grow, from mom-and-pop shops to highly recognized businesses around the world. Digital marketing involves building buyer personas by identifying the audiences’ needs and creating valuable and relevant content. However, digital marketing does not help all businesses in the same way. If you are a B2B company, your digital marketing efforts are centered around online lead generation while for a B2C company the goal of your digital marketing efforts is to attract people to your website and increase sales.