While it's possible to do some basic SEO tasks yourself for your realtor's website, the effectiveness of your efforts can only be improved with the expertise and experience of a professional. SEO involves a complex and evolving set of strategies, including keyword research, on-page optimization, backlink building, and technical SEO, which can be time-consuming and needs a deep understanding of search engine algorithms. Realtors often benefit from outsourcing their SEO to experienced professionals or agencies who can provide comprehensive strategies, keep up with industry trends, and deliver more effective results, allowing you to focus on your core real estate business activities.