Both Shopify and WordPress can perform well for SEO with the right optimization techniques. However, WordPress presents more flexibility and control over SEO strategies, while Shopify offers a simpler, more streamlined approach. Ultimately, the choice between the two platforms depends on the specific needs and goals of the business.
Our SEO Shopify Process
It is a no-brainer that having a Shopify store is merely the first major step in getting your products in front of prospective customers. However, you need to deduce a well-defined SEO strategy to take it forward. That's where our comprehensive SEO Shopify process comes in. We've curated a 7-step process to optimize your Shopify store:
The first step in our process of Shopify SEO is to integrate an SEO App into your Shopify store. The app will perform the basic functions of search engine optimization, which will eventually help rank for relevant keywords. There are plenty of Shopify SEO Apps.
The first is the SEO Optimizer. This app does the job of optimizing every image on your Shopify and altering all the website tags.
Another popular App is Plug In SEO. This app figures out the best ways to improve the SEO score of your Shopify store to boost rankings.
And finally, we have an SEO Manager. The app identifies all the broken links on your Shopify store, deduces meaningful insights from the analytics available, and makes keyword suggestions.
The most fundamental yet critical component of our Shopify process is the implementation of the keywords in an organic manner that syncs with the overall flow of the content.
In case you need to know what keywords are? Users type these search terms, aka keywords, on their browser tab to search for something, for instance, the best casual shoes in Peth.
If you aren't optimizing your store for all related keywords, you will miss out on valuable leads that can convert easily. Before optimizing the Shopify store for the relevant keywords, our SEO specialist will first understand your business model to conduct keyword research.
When doing keyword research, we emphasize long-tail keywords as they are more specific and have a greater ability to bring highly-qualified leads.
Once we have identified the keywords, we will integrate them into your Shopify store pages.
Some of the prominent places where we include these keywords are as follows:
First, to put forth a quick stat, slow-loading websites cost businesses approximately $2.6 billion in revenue loss. So, no one has time to wait for your product page to load like ages — they will quickly hop on to your competitor. In a nutshell, a fast-loading Shopify store is the key to happy customers.
What can we do to improve your store's loading time significantly?
First, we remove all the unwanted Shopify Apps you may be using, as some of the apps the developer may have added during the store building phase cause a hindrance to site loading.
Secondly, implement web-safe fonts. Using fancy fonts with a stylish appeal often increases the site's loading time. Most importantly, we compress the images in your store, and heavy image files can considerably slow down the website. Besides these, we apply several other proven tricks during the execution process to ensure the best store browsing experience for your potential customers. Thus, they will stay on your e-commerce site longer, getting more leads and sales.
Internal links are links on your website from other web pages within. It is highly beneficial, enabling Google to crawl different index pages on your online store.
There are generally plenty of opportunities to add internal linking through the text.
Further, we also optimize the content to embed internal links.
We only use anchor text that reads natural and has a context with the page. For instance, if you have an e-commerce store for men's fashion, we will link sports shoes to the store page showcasing men's polo t-shirts.
Most Shopify store owners, when creating their e-commerce website, continually add new pages to their store to beef up their site's online presence to a great extent. However, they build two similar pages with different URLs in the process. Thus, leading to the problem of duplicate content.
Duplicate content can devastate Shopify's SEO as it needs to be clarified for search crawlers. To better understand, if you have more than one page with the same content, Google's search algorithm won't be ranking anyone.
Fortunately, there is an easy way to eliminate duplicate content. And that is through the insertion of a canonical tag. This tag defines the search crawlers, the main page to rank. This way, all the organic traffic will land on one page, allowing it to rank higher.
Next, we optimize all the URLs of your Shopify store. The URL's text helps the search engine and users understand what they will get if they click.
We will check each URL on your store, ensuring the text makes sense. And secondly, incorporating search terms in the theme allows Google to see the relevance of your site.
Finally, we are improving your store's structure. The whole agenda of doing Shopify SEO is to deliver a potential experience to your users. If they don't know where they have to go next — like searching for other products or making a purchase — in such a scenario, they will leave for your competitor without wasting any moment. Therefore, you need a Shopify store structure that encourages your visitors to take action.
There are two ways to do so. First, we tweak your navigation structure and make it organizational, and navigation with broad headings and subheadings for each category, making it easy for your audience to navigate within the site. Secondly, add key pages to your Shopify store. These majorly include the about us and contact page so that people can clearly understand your business and confidently make a purchase. A search bar is a great addition, allowing users to search for whatever they want conveniently.
With Shopify as your website builder, a spectrum of options for building a user-friendly structure exists.