We begin by thoroughly analyzing your website to identify any technical SEO issues that could affect its performance. During this phase, we focus on detecting:
Crawl Errors: Errors like broken links, 404 pages, and other issues that prevent search engines from properly indexing your site.
Slow Site Speed: Pages that take too long to load can hurt both user experience and SEO rankings.
Mobile Usability: Checking that your website is mobile-friendly to meet Google’s mobile-first indexing requirements.
Duplicate Content: Detecting and fixing duplicate content that might confuse search engines.
On-Page SEO Issues: Missing or poorly optimized meta tags, title tags, heading tags, and image alt text.
After pointing out the problems, we outline a custom plan to address each issue with targeted solutions:
Fixing Crawl Errors: Fixed 404 errors and set up correct redirects to prevent losing valuable traffic.
Improving Site Speed: Optimizing images, minimizing file sizes, and activating caching to reduce page load times.
Optimizing for Mobile: Make your website fully responsive, providing an excellent experience for mobile users.
Solving Duplicate Content: Use canonical tags or rewrite content to make sure each page is unique and indexed correctly.
Optimizing On-Page Elements: We update title tags, meta descriptions, headers, and image alt text to improve SEO and user engagement.
Implementing Structured Data: Adding schema markup to help search engines better understand and display your content.
Updating Robots.txt & Sitemap: We refine the robots.txt file and submit an updated XML sitemap to Google Search Console.
Adding Schema Markup: Implementing structured data helps search engines better interpret your content, improving search results.
After implementing the changes, we carefully monitor the results:
Better Crawlability: Monitor indexing issues and crawl errors using Google Search Console to ensure important pages are indexed properly.
Faster Loading Times: Use tools like Google PageSpeed Insights and track bounce rates to see if speed improvements boost engagement.
Mobile Optimization: Check mobile-friendliness via Google's Mobile-Friendly Test and track mobile traffic and conversions in Google Analytics.
Improved SEO Rankings: Track keyword rankings with tools like SEMrush or Ahrefs to measure improvements.
Increased Organic Traffic: Monitor organic traffic growth in Google Analytics, focusing on key pages and conversions.
User Experience: Use tools like Hotjar to analyze user behavior and refine the site for better engagement.