Title Tag Optimization
The title tag is crucial for on-page SEO. Our on page SEO specialist optimize it by keeping 50-60 characters, including the target keyword, and ensuring each page has a unique title with key terms at the start.
Meta Description Optimization
Our on-page SEO agency creates concise meta descriptions (150-160 characters) with relevant keywords to improve visibility, relevance, and click-through rates (CTR), ensuring they are compelling and action-oriented.
Content Optimization
Content optimization is essential for SEO. Focus on high-quality, engaging content with relevant keywords, avoid overstuffing, and maintain a word count of 300-2,000 words. Including images, videos, and infographics can further improve SEO.
Headings (H1, H2, H3)
Headings make your content easier to read and understand. We use one main heading (H1) with your main keyword, and break up the content with subheadings (H2, H3). This helps organize the page and improves SEO.
Keyword Research
Keyword research identifies popular search terms. Our on-page SEO specialist uses tools like Google Keyword Planner, SEMrush, and Ahrefs to find relevant keywords, focusing on both short- and long-tail options to drive traffic.
Keyword Density
Keyword density is the percentage of times a keyword appears in your content compared to the total number of words. To keep things natural and avoid over-optimization, we aim for a density of around 1-2%. This way, your content still reads well and stays relevant to search engines.
Keyword Proximity
Keyword proximity refers to how close your keywords are to each other in the content. Our on-page SEO optimization experts ensure that keywords are placed near each other while maintaining a natural flow. This improves your content's ranking and makes it easier for readers to understand.
Keyword Stuffing
Keyword stuffing occurs when you overuse the same keyword, making your content difficult to read. This can negatively impact your SEO and drive readers away, even leading to penalties from Google. That’s why our on-page SEO specialists use keywords in a natural, reader-friendly way.
Keyword Cannibalization
Keyword cannibalization happens when multiple pages on your website target the same keyword, competing with each other for ranking. This can be avoided by combining similar content or targeting different keywords on separate pages. Our on-page SEO company can help you fix this by optimizing your site properly.
Keyword Frequency
Keyword frequency refers to how often your target keyword appears in your content. Our on-page optimization agency aims to use keywords strategically, ensuring they appear enough to help your page rank well without overusing them. This keeps your content readable and engaging while also improving SEO.
Internal linking connects pages within your website, making it easier for users and search engines to navigate. SEO Discovery ensures clear link text and strengthens trusted pages, improving your site's usability and reliability.
Improves Website Navigation: Internal links improve on-page SEO optimization by helping users navigate your website easily, improving user experience and engagement.
Creates a Clear Site Structure: A well-planned internal linking structure is key for any on-page SEO service, as it helps establish content hierarchies, making it easier for both search engines and users to understand your website’s layout.
Contextual Linking: By linking to relevant pages with descriptive anchor text, you improve the contextual relevance of your links, a crucial element for any on-page SEO agency aiming to boost your site’s relevance.
Helps with Page Authority: Linking from high-authority pages to other pages within your site strengthens your page authority, improving the overall SEO strength—essential work for any on-page SEO specialist.
Optimize Image Alt Text
In our on-page SEO audit, we focus on optimizing image alt text to improve both accessibility and SEO. By adding descriptive and relevant alt text, we help search engines better understand your images, which can enhance your rankings.
Compress Images to Reduce File Size
Large image sizes can slow down page load speeds, affecting user experience and SEO. Our on page SEO agency compresses images using the WebP format to maintain quality while reducing file size. This improves page load times, enhancing website performance and boosting search engine rankings.
Use Descriptive, Keyword-Rich File Names
Another essential part of image optimization is using descriptive, keyword-rich file names. Instead of generic names like “image1.jpg,” we rename files to reflect their content with relevant keywords. For example, if the image is of a red sports car, we’d rename it to something like “red-sports-car.jpg.” This makes the image more understandable to search engines, improving its chances of appearing in image search results.
Add Social Sharing Buttons
To make a strong impression, ensure your website or blog includes easily accessible social sharing buttons on each page. Our SEO on-page optimization specialist places buttons at the top, bottom, or side, featuring platforms like Facebook, Twitter, LinkedIn, and Instagram, along with others relevant to your audience.
Create Shareable Content with Engaging Visuals and Headlines
Our on-page SEO specialists use visual content like images, videos, and infographics combined with catchy headlines or calls to action. By creating content that emotionally resonates or provides value, we encourage sharing, ensuring your posts reach a wider audience.
Robots.txt
Robots.txt is a text file that tells search engines which pages to crawl and index. It’s crucial for on-page SEO as it helps prevent search engines from indexing duplicate content or sensitive information. Our on page SEO service ensures proper use of this file, allowing search engines to crawl your website efficiently without wasting resources on irrelevant pages.
Sitemap
A sitemap is a file that lists all of your site's important pages, helping search engines crawl and index your content effectively. To improve visibility and ensure better indexing, on page SEO optimization experts recommend submitting your sitemap to Google Search Console. This step is essential for an optimized on-page SEO strategy.
Canonical Tag
The canonical tag is an HTML tag used to tell search engines which version of a page is the "preferred" or "original." This helps avoid duplicate content issues, which can hurt your on-page SEO. To add a canonical tag, our on page SEO specialist places the canonical code in the head section of your page.
URL Structure
A descriptive and simple URL structure is an essential part of on-page SEO. Our on page SEO agency ensures the URL includes target keywords, uses hyphens to separate words, and avoids unnecessary parameters. Clean URLs are easier for search engines to understand and rank.
Structured Data (Schema Markup)
Structured data (schema markup) helps search engines better understand the context of your content, which is crucial for on-page SEO. By implementing schema for elements like reviews, articles, and events, on page SEO service improves your site's SEO visibility. We use Google's Structured Data Testing Tool to ensure your schema markup is correct.
Page Speed Optimization
Page speed optimization is a vital factor for on-page SEO, as Google uses it as a ranking signal. Our on page SEO service optimizes page speed by using caching strategies, compressing images and videos, minimizing JavaScript and CSS, and considering a Content Delivery Network (CDN) for faster load times.
Mobile Friendliness
Over 60% of searches come from mobile devices, and Google’s mobile-first indexing makes mobile optimization essential. Our on-page SEO company ensures your site is responsive, loads fast, and has easy-to-use touch elements like buttons and forms. This improves rankings, enhances user experience, and keeps visitors engaged while reducing bounce rates.
User Experience (UX) & SEO
A strong user experience (UX) positively impacts your on-page SEO. Google values user engagement signals such as bounce rate and session duration. A clean, easy-to-navigate layout, clear calls-to-action (CTAs), and an intuitive interface contribute to a better UX, which in turn boosts your SEO rankings.