From the smallest start-up to the biggest enterprise, your online website is the soul of business and digital marketing is so much important for you to improve website sales and take the lead in the markets. Everything takes a revolving nature towards your website and your web design depends so much on what you are looking for. But a question that always is whether a good web design helps in improving sales of your business? With an increasing number of businesses, many are moving online for their chances of increasing sales and moving ahead in the business. The online competition is becoming stronger than ever and is trying extra for designing the websites for outrunning the competition.
How the website looks depends on the future of the business as well. If you want your business to be flourishing and in successful mode, then make sure you are designing your website properly and giving the audience what they want in return. This way you will be getting your sales and customers will be getting customer satisfaction.
Let understand website sales funnel first
Before attracting sales, you must put into clear details your prospective customer’s journey through a sales funnel. But what are these sales funnels?
● It is a marketing model that can visualize the journey of your prospective customers from being aware of your product to the time they finally decided to purchase it. It will be your sales framework that will give you analysis of what is happening to your business and so which area you have to improve for a better outcome.
According to experts, a sales funnel must follow these stages:
Image Source: monday.com
How to create an effective marketing sales funnel?
● Your sales funnel should be attractive to catch your prospective customer’s eyes and interest in your product.
● It must solve every prospective customer’s needs at all times and at all costs in every possible way. Because if not, expect them to leave your website.
● It must provide clear information about your product.
● It must bring convenience to your target market by providing easily accessible landing pages as well as the pricing of your product.
● It must be fully focused on your prospective customers.
Ways Web Design Can Improve Your Sales
1. Knowing the importance of research
Proper researching is so much important when you are planning to give a good web design. This way you will be able to understand what appeals to the audience and most of the time, business choose designs on their own, according to their personal preferences. But these functions are wrong because customers are expecting good functionality and usability, so the customers should know what they are looking for and only then they can develop the business.
And you should know that you are not designing a website for admiration, but you are designing for your business so that customers can look at it and find what they are looking for. This is the reason research is so much important, you have to understand your target audience for creating a website suiting them the most. The audience makes your business and where they live also matters a lot. You have to try capturing them at a personal level so you get to know their preferences well. After getting all the information, create a website accommodating to the needs of the customers.
2. Giving visual hierarchy
Visual is an equal part of making your website important for your customers as well. The human brain captures videos 6,000 times more than text, so you have to give priority to the visual marketing as well. It just takes nanoseconds for creating first impressions for customers and you have to do that with your website. Your website must be eye-pleasing and able to capture the attention of audiences. Match colors and themes as per the likings of customers. Also, create an interactive shopping cart for making the browsing part enjoyable for all the customers.
Adding too many visuals can also create a strain on the eyes, so you should know when to stop. Keep your website simple and elegant without using many colors in it. A visually appealing website but a sluggish one is not going to help you in any way. If you want to add amazing visuals, there are so many examples online that you can check out for your website.
3. Mobile friendly
Many people are using the internet in their mobiles only nowadays so, businesses should be focused on creating websites that are mobile-friendly also. If it is not mobile-friendly, you are losing a lot of clients and sales. Customers like it when they can prefer to see the websites even on their phones and so, give your customers opportunities for viewing the websites from many devices as they like. Mobile users might be having certain expectations which they would love to be fulfilled. Try improving the conversion rates and try to meet the experiences for the best mobile experience.
Many websites are well optimized for mobile devices. That encourages a lot of customers to come to your website and purchase things. Almost 51% of the websites either freeze or crash on mobile devices. People tend to dislike it a lot. Optimize the website properly so that it works amazingly on mobiles as well.
4. Keeping the website simple
Looks are important but simplicity is also what people are expecting from websites at the present times. The usability of your website determines whether you will be getting customers or not. And you should always focus on usability to a great extent. If your website is hard to operate and is clustered with a lot of information, people tend to not be using such websites.
The usability has to be simple but effective also. Reduce the clutter in your website by making it transparent so that customers can easily find what they are looking for. Categorize all the products and services making it easy for customers to find it. Customers should be easily able to converse with your website without getting lost in it. Simplicity is the key to impressing customers. This way you will be grabbing more on the deals.
5. Become more visible
Your website alone can run your business if you have the desired number of customers. If you are planning to break through the competition and attract customers, then you will be needing a website to become visible to your customers. Online attention can help in seeking attention and SEO is a great way of staying ahead in the search pages. SEO is a cost-effective strategy and once people find it easy to get your website, all your products will be sold effectively faster and you can upload a new set of stocks.
Once people can easily find your website, they will be attracting a lot of traffic enough for making you become visible online and you will be gaining more customers. SEO helps in determining the search engine results on sites like google. After developing your website, you just have to work on better SEO.
6. Making it fast
For greater customer satisfaction, the website speed also plays a crucial role. Customers only like operating those websites which are speedy and working at great conversions. 52% of the customers are loyal only when they find high-speed websites. 47% of the shoppers expect the website to open in less than 2 seconds and about 64% of the shoppers want it to start in less than 4 seconds. If there is too much delay or it is not opening instantly, people tend to lose interest in seeing the website and move ahead. This leads to almost 16% of customer dissatisfaction which is not a good sign for the business. If you give your customers the best speed, then they will also be satisfied and would recommend your website to friends and families.
7. Removing all the distractions
If you want to boost your business sales, then you should first take the right decision. Trying to give too many ads and too many offers will only bore your customers and they will be distracted from buying what they want. Try to be counterproductive but also have the best for customers to realize how good your sales have been.
Image Source: mediatemple.net
The more offers you are presenting, the more unsatisfied customers you will be having. If your customers can’t decide which offer to go with, then it is going to be a waste of both your efforts and money as well. Once they reach the check-out page, there shouldn’t be any distraction apart from buying.
8. Hack the website sales funnel, to begin with
Here you should not make an excuse about lacking a budget for marketing. The first tip is that you don’t need much to get business growth from your existing web presence. You need to build up something that will work well and you should lay a pathway for it to start.
Even if you get a terrible conversion rate at the start you will still have something working. The first step is to build a strong pathway and show it to your potential customers. I am sure someone will surely walk down it. You can hire an expert web designer for that purpose. Here is an example of what you can do in the set up:
- Create a landing page with a free offer.
- Then setup of an account for payment processing and make a form where users can enter payment details to buy the free offer.
- Use your past contacts and email lists of colleagues and clients to send out a catchy newsletter to them.
- Make a simple, catchy, and educational newsletter about the offer and add some value to it, and then just send it out.
- People will be surely attracted to the free offer and will come to know about your products and services too.
The idea is to make a plan of concept and let people know about what you cater to. This is a simple and easy to perform idea and you can expect quick responses from the customers out there. This is a way where people will start conversions rather than just visit your website for information.
9. Do not just think about the landing page, think how potential clients will get there:
Do not focus on the number of sales that you get after performing the above step. The idea here is to make a prototype of what would be working and you can improve it out over time.
This is because in any sales funnel when you send out an offer, customers will not just pick it up. It requires a lot of time and effort to educate your prospects and gain their trust over time. When people sign up on your website or subscribe to your newsletter you can give them some free tips or coupons related to your business or send out some actionable emails further. This will help to strengthen your sales funnel.
10. Make it easier for the customer to buy your service and product
When you are presenting the option of 2 easy monthly installments then the conversion rate would increase noticeably.
Marketers are noticing that when 15-20% of the people are rejecting the initial offer and when the same people are offered the same product at the same price with 2 easy payment options then they would take interest in it.
This is a very good example of how you are making it easy for your customer to buy your product and it will increase the purchase rate. This strategy has recently been implemented on the exit pop up. Marketers have noticed that it is working, and they are also planning to share the numbers in the newsletter.
11. Copy what is already tested and working
Once Picasso Said “great artists steal and good artists copy“. Many people have misunderstood the Picasso saying. I also didn’t get it till about a year. But after discussing his quotes with other people researching it I understand that he meant that we have to take the ideas for the works of others and then have to craft something original. Don’t just copy but fold those ideas in your creation and make something original style.
As per Picasso’s quote you can also integrate and test many tactics and sales strategies which are always working for others online. Not everything is working but you can learn something from each test.
Another sales funnel which was studied closely is the fellow mastermind member page, Brennan Dunn. Dunn has set up a superb email auto-response sequence. So, you can go back and read it and write down and then learn from it. This can also be learned in the course named Double Your Leads, which is a re-writing free course.
You can also spend some time on tactics of the Amazon.com checkout process. When you do this simple tricks then your purchase conversion rate would already double.
12. Step Based Analysis for finding Weak points in the process
You can do the simple exercise to understand what step-based analysis is. At first, it is required to correct the top sales page. Consider your funnel as the physical things like the funnel which was used in cooking. Now imagine the numbers are representing the amount of water which is arriving at every step. This is like the multiple funnels which have been put up together. The main problem is one of the mini funnels is leaking water as compared to others.
For example, the sales page is having 1200 visits, on the next page, only 60 goes to the checkout page, and then only 40 would do the purchase. So, you can see that the larger gap is between 1200 and 60.
So obviously the issue is with the sales page only and it is where we must focus more. So, what would be the actual issue? What are some of the ideas which will help us in fixing this issue?
Price, it is the major determinant for every market and offer.
Understanding, are potential buyers getting the benefits of the product which they tend to buy?
Offer, It is also something that is not matching with what the buyer wants. Sometimes you must consider something completely different from the buyer point of view.
From these ideas you can think about the different changes which you can make, which include changing the offer, adding and rewriting the sales copy, or testing a very different price model.
13. Micro A/B Testing includes conversations with customers
For a conversation with customers, the company needs to have a webinar. You can start the conversation with the people who have opted for connecting in the webinar. The main goal of webinar is to find out what is holding them back in the marketing. What I am lacking in their sales funnels.
At the same time, you can start talking constantly with the current clients who have already purchased and help in building the sales engine. You can probe the information on why they have bought and try to find out how valuable it is for them.
This is what is called micro A/B testing because you would be able to constantly get the real time qualitative feedback, and this will help in making better, educative, valuable, and ultimate offers to the audience. And they will likely buy and benefit from them.
14. Withhold Pricing, Give them their landing page.
For getting the access they would require their email address to sign in. A wise Copyright has said that when you are making a sale then actually you are walking the customer to a series of agreements. Then this would be a win-win situation for both the seller and the potential buyer.
- What are your needs and goals? Are they fitting in these product capabilities?
- How would you decide between buying?
- When would you like to kick-off this after your buying decision has been made?
- What is your budget, and does it fit in the price of this project?
As shown above, in every step you will see the mutual commitment and agreement for taking the next step.
This is the main strategy behind the tactic of limiting access to pricing. Everybody wants to look at the pricing first and as mentioned above this would be the main determinant of how likely it would get bought.
However, it will also make more sense when you are holding back the information related to the pricing and educating them first on the benefits of your offer and how you would be able to deliver the value out of it. In this way, they will understand the price and why it has been higher or lower than their expectations.
When you are leading with the education and the benefits then this will increase the conversation rate because when you are judging solely on the price point and including the understanding of value about it then it will affect.
15. Do product mockup
One of the basics yet the best strategy to improve website sales is to showcase your product or brand in any kind of promotion is through modeling. Model your brand into your target audience in the best possible way and doing product mockups could be your powerful weapon in achieving so.
In simple terms, a product mockup is a business marketing strategy that represents your brand and products in the field like an advertising model. It is the final look, image, or appearance of what you are selling. An effective tip about using product mockup is you can use it to hear or view the insights of other people like for example your employees, business partners, friends, family, and so on before you can finally decide to expose it in mass media to ensure its quality. Your final created mockup will help you explain and convey to people what your product is, what they will expect from it, and processes how it can be applied in real life.
Image Source: dribbble.com
Either you are emphasizing a traditional or technological way of advertising like what we commonly see in billboards, magazines, banners, posters, and many other digital ways, product markup is always perfect and convenient to use. If you think you have good editing skills and can cope up with creating mockups, then it is absolutely a strategy you can work on for yourself. But, if you need guidance and help, do not hesitate to reach out to web design expert.
Besides seeking help from experts, you can also rely on some amazing tools to create product mockups. These tools are:
● Artboard.Studio – create your product presentation easily and without the hustle and choose from many templates and an extensive library to create amazing images of your product.
● CleanMockup – a tool that can help you create an eye-pleasing mockup in your browser.
● Animockup – create an animated product mockup that catches the attention of your prospective customers.
● Mockup Frames – a tool that can help you easily create GIFs and videos that best represent your brand and design.
● Mockuuups Studio – a tool that is designed for Windows and macOS users. It helps in creating eye-catching mockups easier. It also offers marketing materials and even visual content to improve your blog posts.
● And many more amazing tools to choose from.
16. Provide many different payment methods into your website for people to easily send payments to you.
If you are not able to receive payments from your customers, you are not doing business.
Since you are dealing with different people in your business, you also have to consider that they also have different payment options which they seem convenient for them. If you do not, then you will lose chances of gaining sales. The most heartbreaking part is, chances are those people seem willing to buy your product but they can not since they do not have enough payment options to choose from.
Do not cause any disappointments as much as possible. It is very hustling for your visitors to set up a new account just to purchase something. Let your customer decide on how they will pay you because not all have credit cards or access to payment made by google wallet and other payment methods. By doing so, there will be no payment barriers for both sides which is quite good.
Another thing is, when your website offers services that can be accessed on mobile devices, then you are making the process easier. As we all know, the emergence of e-wallets or commonly categorized as digital wallets became dominant and popular as it offers a much more convenient way of doing money transactions anytime and anywhere with just a few clicks on your mobile phones.
Yes, it will cause you a lot of time and attention to optimize your site for this purpose, but try to consider the possible benefits you can reap after. It will help way a lot further in increasing your sales especially if your site is achieving a good flow of mobile traffic.
Here are some common payment methods you may consider in your website:
● Google Pay
● American Express
● Amazon Pay
● Apple Pay
● Visa Checkout
● Gcash and Paymaya if you can.
17. Create a website chatbot and engage with your prospective customers as much as possible
Have you ever reached out to someone online because of a certain purpose and you got a satisfying response and as quickly as now? I bet you felt excitement and favored that person a lot more. That goes the same when your customers reach out to you on your website chatbot.
If you can provide immediate response and solution to your customer’s needs, you are likely to generate more sales in your business. If you are not, then try to do so by creating AI chatbots in your website and connect to them.
If a prospective customer makes an effort in connecting with you, they are likely interested and in purchasing your product. So, just a piece of advice, never neglect them and accommodate them in the nicest way you know. With the help of the chatbot, engaging with them and answering any questions they have for you will never be a problem. All you have to do is put some effort into doing so.
According to a study:
● 34% of the users said that they use a chatbot for help and assistance.
● 8% say that they use it for information and updates.
● 11% for interpretation issues.
● And the remaining percent is garnered by any other user experience using website chatbot.
Try considering taking some important points from these findings.
18. Level up your videos
Undeniably, making videos has created a big change in business marketing in a digital manner. If your rivals are doing great video content, then why not try it too? Maybe it is the only solution you have been looking for quite some time today.
If you think that your blog contents are not doing great and not that engaging, then try revising them through videos. You can create videos that are related to your content or products and give more emphasis on it since it seems like it is very attractive to people. Some visitors find reading a long content tiring, boring, and worst, they may just leave. Which you do not want to happen. Do not worry because everything is in your hands and decisions. You just have to make it creatively but can still focus on your brand promotion and gaining more traffic. Another helpful tip, please see to it that your videos can play without issues whether played on different screen sizes.
There are various ways on how to level up your videos to convert leads. You can try incorporating the following ideas into your videos then:
● Make a video that has an animation approach.
● Digital tutorial on how to use your product.
● One on one interview with an influential individual that has already tried using your product.
● Show testimonials from your loyal customers.
● Add positive reviews that your brand gained from customers.
● Bits of information on what is your product all about.
● Eye-pleasing product visual.
Benefits of having a professional web designer to improve website sales
Web designing is something you cannot take lightly at all if you want to take your business to greater heights. It doesn’t matter how small or big your business is, but you have to prepare a great web design for your website. Some of the benefits:
1. Saving a lot of hassle
You only get what you pay for and if you are paying a cheap price, then be sure that you will be getting a lot of problems with the website. You will end up paying a lot of money but in vain as you will be needed to call a professional web designer for fixing all the problems. Even the entire website might have to be done again. If you start with the right provider itself, then you can have a hassle-free experience.
2. Custom design
The best start to creating a web design is that you can choose your designs and use them in your websites. Professional designers will make what you will be saying so, it is customized and you will be happy with the designs. The template they provide you will not be shared with any other company.
3. Better looking design
Web professionals know their work well and you can expect a great looking design and nothing else. The quality of the design will depend on the web developers also. If you are looking for the cheap ones, then problems might come later but if you choose a good one, you will not fall in trouble. Choosing pre-made templates is basic and you cannot do any improvements in it.
4. Generating more revenue
A professionally designed website can earn you more revenue and traffic that is great for your business. Humans are drawn to attractive things and there is nothing than the world of design that you have been looking for. You have to employ a professional web design party to work for the maximum potential of your website.
Over to you
Web design is so important for boosting sales. The website is the core of the business and you should try that all your customers appreciate your website and they are ahead in buying from you. The better the web design, the more customers you will be able to attract. Customers seem to have expectations, so keep that in mind!
Also remember, your marketing strategy and your sales are connected. The results of how much your sales are dependant on how effective your business marketing style is.
You know, in the vast competition in the business industry, it is never enough that you already promoted, advertised, and made campaigns about your product. Level up or improve your marketing ways and try to emerge them to the changing and unpredictable needs of your target market. You have to connect to as many people as possible, therefore, you have to make your website emerge into strategies that can adapt well. Strategies that will lead your business on top of the competition and make it for the long run.
By following the above-mentioned tips, you are likely to improve your website sales. Try to take important points from it and weigh which ideas will better work for you.
Currently serving as the Managing Director of SEO Discovery, Mandeep Singh is an ardent reader, learner, and writer. He embarked on a career in Digital Marketing decades ago. Since then, he has been providing solutions to many businesses. He also takes time to keep readers posted with what he learned while building his years of experience. That’s so because he believes in the concept of sharing his expertise.