Nothing is more frustrating than a slow website. Not only is it bad for end-users, but also for website owners. In this fast-paced world, everybody loves quick loading sites and it’s something that attracts a lot of potential clients. You just can’t deny the fact that users who don’t have to wait are more likely to become customers. Page speed optimization can definitely have a positive impact on your business growth. Any business owner having a website should focus on boosting its website speed. This way, you can attract a long list of potential customers to your business website because all the users are looking for a faster and easier experience.
A one-second delay in a slow loading website can decrease your conversion rates up to 20-30% as well as a slow website can damage your reputation. Therefore, your bounce rate of the website will increase then you have faced many problems and loss in your business. But, a high performing and faster loading website can reduce your bounce rate and made a positive impression on the user, which makes a domino effect on your business’ success. The faster loading page helps you to increase more leads and helps in gaining a new customer.
Well, then what are you still waiting for? Just do some research and hunt for reliable professionals that can optimize your website speed in the best possible way. The hunt can prove out to be a bit daunting, but it’s totally worth the efforts!
A team of skilled experts from best web design agency will definitely be able to deliver high-end results for your website speed optimization.
With the knowledge and access to tools and techniques, they can work wonders for your business website.
It is a measurement of how quickly the content of your webpage loads. It is often confused with site speed. But site speed is the page speed for a sample of page views on your website. The concept of page speed can be explained in either page load time or time to the first byte. Page load time is the time that it takes for the entire content of a particular page to display fully. While the time to the first byte is the time taken by your browser to get the first byte of information from the server of the website.
You can check your page speed using tools such as PageSpeed Insights by Google. This tool incorporates its data from CrUX i.e. User Experience report of Chrome. Its report is based upon two important metrics of page speed i.e. DOMContent Loaded and First Contentful Paint i.e. DCL and FCP.
Why you should invest in page speed optimization:
- Improve User Experience
The main reason to speed up a website is to improve the visitor experience. Even Google is quite concerned about the speed of your website. So, make sure to do some efforts and boost up the speed of your website. Most of the website owners make great efforts for engaging their visitors through their content and graphics. But somehow, they fail to work on the speed of their website.
- Achieve Marketing Goals
Optimizing your site for boosting the loading time will help you to reach your ultimate marketing goals. No matter if you are looking forward to improving conversion reduce your website’s bounce rate, sales or just improving the service for your customers, there is a lot of evidence showing the effect of the fast website can definitely turn out to be quite helpful.
- SEO Positioning
In order to be found and stay on the top in the vast universe of the internet, websites need to accomplish good scores according to the Google PageRank algorithm. Website loading time is an important part of this algorithm, but also some user experience metrics such as bounce rate and page views also matter a lot.
Best practices for page speed optimization 2022
Website and page speed are used by Google to rank web pages. The time to the first byte is mainly considered by the Google algorithm while checking page speed. When your page is slow then search engines can crawl fewer pages based on their crawl budget and this can affect your indexation negatively. Page speed determines user experience to the greatest extent. if your page loads slowly then it will have a higher bounce rate and the average time on the page would be low. This can affect your conversions negatively.
So website speed should be the top priority for your SEO in 2022. Just a second of delay in page loading time can decrease your customer satisfaction by 16%. It can reduce your page views by 11% and can result in 7% or more loss in your conversions. This can eventually cost you a lot of money. Usually, your web page should load in around less than 2
seconds and for mobile browsers the time is less than 4 seconds. But currently, most websites do not meet these benchmarks.
By speeding up your website you can get an edge over your competitors. So after understanding the importance of page speed optimization let us look at the ways to achieve it.
1. Minimise the website HTTP requests:
Every element of your website makes HTTP requests. This includes scripts, stylesheets, and images. 80% of the loading time of the page is because of the downloading of the on-page elements. So more components on the page mean more HTTP requests. You can check this out using the developer tools settings of your webpage. You must try to reduce that number and simplify your page design.
Remove any unnecessary redirects. While you may use them to fix broken links, they create HTTP requests that can slow the page speed. First, identify your redirects and then take the necessary steps to eliminate the ones that are not essential.
2. Reduce your TTFB:
TTFB means time to the first byte. This is the time that browsers have to wait before getting the first byte of data from your web server. Simply it is the time for your webpage to start loading.
TTFB consists of three main elements i.e. HTTP request time, response time, and process request time. If you have a fast TTFB for your website then requests would be delivered faster to the browser and this loads content faster for your visitor. Usually, TTFB should be less than 200ms for a fast loading website
Some common reasons for a slow TTFB are:
· Network issues
· Server configuration
· Website traffic
· Content creation
The best way to reduce the TTFB of the website is by making use of browser caching.
3. Check your web hosting plan:
Make sure that you are not choosing a hosting plan that is just cheap and does not meet your requirements of web hosting. When launching a new website, you can start with a low-cost budget plan of hosting. But as traffic and data increase you must make sure that you upgrade your hosting plan.
Web hosting can be categorized as shared hosting, dedicated server, cloud hosting, or VPS hosting. The hosting plan and company that you choose have a direct impact on your website speed.
4. Run compression audits:
If you want your website to be fast, then your files should be as small as possible. You should not sacrifice quality, but compress files to make them small. You can run a compression audit regularly that will give you an idea of which files need to be addressed. After compressing your website files, you can reduce the download time of your website considerably. So do enable compression for fast loading webpage.
5. File compression:
After running a compression audit, you will understand the need for compressing files. In the web industry Gzip compression is highly preferred. Using it you can compress lines of similar coding and replace them thereby reducing your file size. It is highly recommended especially for CSS and HTML files that tend to have lots of repetitive code and whitespace. You can reduce your response size by around 70% using this technique.
6. Reduce image sizes:
Images and visual elements are a part of your website without which your website will be boring, untrustworthy, and unprofessional. But images contribute to a lot of loading time. This is the truth, especially for online commerce websites. By making use of image compression tools you can reduce their size without compromising on quality. After compressing images make sure that you use the correct file type for it. Generally .jpg is the best option to choose from. You can opt for png files for images in which you need a lot of detail such as logos.
7. Combine and minify files:
8. Make use of asynchronous loading:
By making use of asynchronous file loading, files can get loaded simultaneously. So if one file is taking more time to load, other elements of the page can get loaded without any delay.
10. Improve lookups of DNS:
DNS means domain name system. This is a web server that contains a database of IP addresses and names of numerous hosts. When a user enters a URL in the browser the DNS server converts the URL into an IP address and indicates its location online. when you enter a URL in the browser, the browser does not understand anything. It needs to be properly translated so that you reach the correct website. With the help of DNS lookup, people need not remember long combinations of numbers. But sometimes this process will take more time. If your time for DNS lookup is very slow then you should switch to another DNS provider that will provide faster service.
11. Enable browser caching:
When a user visits a new website then all of its elements would be loaded. But these elements get stored in the browser’s cache. This cache is temporary storage on the user’s hard drive. When the same website is visited again the same browser can load that page quicker without the need to send an additional HTTP request to the website’s server. This will happen if you are having caching enabled. It will make the website load quickly for returning visitors.
12. CDN installation:
CDN means a content delivery network. Every website is hosted on a server and when you get a visitor on the website the request is sent to that web server. If there is a high level of user traffic on the website then the requests will be taking a lot of time to process. This can slow your website for users. Getting a high amount of traffic is a good thing for your business or website. But you do not want to lose these people, just because your website speed was slow.
This can be solved using the CDN system. The website speed is also impacted by the physical location of the visitor. If the location of the user is farther away from your server location then the website will load slowly even when the volume of website traffic is low and vice versa.
CDNs can cache your website on the network of several global servers. So when a file is requested from your website then the request is routed to a server that is closest to the user’s physical location.
13. Use external hosting platforms for your videos:
Videos do add a lot of value to your website but it can slow down the loading time too. 64% of users are more likely to purchase a product for which they have a video to watch online. videos that are not optimized can slow down your website. What is video optimization?
If you are having a product video for your website and you upload it using FTP on your website then it is a wrong approach. This is because the video will be on your web server and it will occupy lots of space. It is not at all advisable if you are having a shared hosting plan. If multiple people watch the video at the same time then it will hinder the bandwidth of the server and cause stoppages and lags in the playback.
The solution here is to upload your videos on YouTube or any other third-party platforms. Later you just have to embed the video link on your website. This will save on server space and it will not affect your website speed also.
You cannot overlook the importance of speed for your website loading. The time it takes for your website to load can break or make the website’s success. A website cannot be just launched and left away. You need to monitor its loading speed regularly. Otherwise, you would never know where you are standing and what things needed to be improved.
Currently serving as the Managing Director of SEO Discovery, Mandeep Singh is an ardent reader, learner, and writer. He embarked on a career in Digital Marketing decades ago. Since then, he has been providing solutions to many businesses. He also takes time to keep readers posted with what he learned while building his years of experience. That’s so because he believes in the concept of sharing his expertise.