In this highly competitive digital marketing industry, the On-Page SEO comes with less weight than the off-page SEO technique regarding ranking the web page high in the search engines like Yahoo, Google, MSN, Being and more.
It has seen that some web developers do not consider to use this method at all, which is why you must.
But it is a fact that On-page SEO is an easy to do method and can offer you the edge over competing pages. Furthermore, once it is done, it works for a longer period.
If you have a website, you will want to boost the traffic rate of the website. But you may not have the time, expertise or the inclination to go deeper into this technical field.
Today’s marketers agree that SEO is essential for every business.
On the other side, On-Page SEO consists all those things that a website page should have to attract the search engines. It also includes the content and HTML codes which offer search results.
Major techniques for Best On-Page SEO
Integrate SEO-friendly URLs with your site
In a recently published report, Google has informed that it is the first 3 to 5 keywords of the URL which offer more weight to the URL. So, to enjoy better result prefer to keep your URL short and simple.
Besides, never forget to integrate the target keyword in the URL. It will definitely attract the search engines. It will be better for you to avoid ugly and long URL.
Always begin the title of the page with keyword
The title tag is one of the major factors of the On Page SEO. It is the fact that if the keyword is closer to the starting of the title tag, it will attract the search engines more.
It is not always necessary to go with this technique, but if you can, then go for it.
Modifiers in the titles will be the best
For ranking your keyword higher, you can insert some modifiers in your title such as guide, best, review and more.
Title of the page
When it comes to better page ranking, you can’t just ignore the title of your page. Make sure that you have the most prominent keyword towards the beginning.
You can use one or not more than two targeted keywords in the page title.
The content of the website
Remember that good quality and targeted content is important and such content helps you to attain rankings.
Develop relevant and compelling content for the website based on the target keyword. You are not writing to impress the search engines, you are witting to provide valuable information to the readers
If they find it useful enough, they may link to you. Nowadays Google and other search engines are getting clever. So, don’t try to use any shortcuts.
Google has recently stated that does not consider this factor for page ranking. But this can help you.
Develop a description carrying the targeted keyword. It should be able to explain the page. Keep it on the SERPS page.
Don’t forget the internal linking and the anchor text
Heading tags and subheadings
To emphasize the importance of the text, use heading titles. By using relevant Heading tags effectively, you can boost the ranking of your page.
To get the best result, make the main keyword title for the page as an H1. The search engines consider this and decide how much importance to attribute to them.
Besides, use the target keyword in subheadings and make it an H2 tag.
By optimizing the usage of the multimedia on your site, you can get the desired result. It can work wonders.
Sometimes, the site may get ranked faster in image results. The text is important but multimedia like images, videos and diagrams can boost the page ranking process.
But always save your multimedia files as the keywords for better On Page SEO.
Keyword in first 100 words
For better On Page SEO, always use the target keyword in the first 100 to 150 words of your blogs and articles.
But don’t use the keyword forcefully. It should be done naturally. It has seen that people start their articles with a long intro and use the keyword after around 250 to 300 words.
This is wrong.
Drop the keyword in the first 100 words. So that the search engines can understand the type of the web page.
Make the website responsive
A responsive website changes and adapts its appearance for optimal viewing on all sized screens.
As per the latest report, Google has started sites which are not mobile friendly and will not consider such sites for ranking.
So, make your website mobile friendly using responsive design.
Insert some outbound links
The outbound linking process comes under the white hat SEO strategy. It helps the search engines to understand what is your page all about.
It also helps search engines to consider the website as the platform of quality info.
Maintain a good site speed
Loading speed of your page can affect the ranking process. Google has made it Page Speedstricter.
To enhance the speed of your site, you can compress the images, and choose a faster hosting service.
Google consider those sites which take less than 4 seconds to load. A good speed can decrease the bounce rate on your website.
LSI keywords can have a good impact
LSI keywords are important because they improve the site visibility by using similar phrases built around the purpose of a site.
Google uses the keywords to evaluate the relevancy score and quality of the pages. You can use them in your every post.
To get LSI keyword, put your title or other keywords in the search bar and scroll down to the end of the page.
Integrate social sharing option
This factor may not lead to better site ranking but can generate traffic to your site. When you get more percent, others will try to link to you.
A study has revealed that a social sharing button on the site can boost the social sharing by 700 per cent.
One thing that you should always remember in your mind is once the search engines have blacklisted you, it will be quite difficult for you to back into the track.
GMB which stands for Google My Business
You can make them stand out just by including all the relevant information by following these features mentioned below:
– By putting different types of photos, a perfect square-sized logo picture that clearly spells out the brand. So it is basically putting images and videos
– Try to grab knowledge about making a page on Wikipedia for your organization if you don’t have one. So including snapshots from Wikipedia is another point.
– Last is getting more positive business reviews, which helps you to increase your credibility. After this just always monitor and then respond accordingly. If you got negative reviews, then try to reach out to the users to get a better rating by asking where they feel any type of improvement.
Using more breadcrumbs
These are the best tools for navigation which helps the customer to know what is on the site. And also help the user to understand the content of your site in a better way. This feature or say tools always help to enhance user experience.
Use of featured snippets and PAA (people also ask)
If you don’t know what is featured, a snippet is basically the result that appears on the search engine’s organic search results. For the PAA you need to answer some direct questions which include FAQs, structuring your content by just using headers, and then formatting it in the form of lists.
The schema mark-up code
As the name suggests it is a code that helps you to search engines to understand the content on websites. The code gives you a chance to increase your ranking and there are many types of mark-up codes that you can see. And use them in any type of content, articles which consist of images, videos, or products. With the help of this code, you will get more information for your page and this helps to explain it in a better manner.
The use of map pack
If you are looking for local results then the map pack is the best platform to get on Google’s SERPs. To increase SEO you can also embed in many places like in the content of the press releases.
Keywords research is the central element of Internet search. The users formulate their wishes, the search engines can react properly with the appropriate indexing. It is not the excessive concentration of keywords in texts that is decisive, but the interplay of several factors. In the meantime, keyword density should be 1%. The free online tool is available at www.live-keyword-analysis.com. If the keywords within the HTML site code appear in the form of H1 headlines and in the first 3 sentences of a paragraph, the crawler will give it the priority. Of course, it is essential to use these keywords in Meta Title and Meta Description. The best result is achieved by a keyword when the domain use keyword in the domain. This part of the On-Page optimization has no influence on the reading flow but boost CTR.
Clear Website Structure
The better the information is structured in a website, the easier it is to crawl and index the contents of the website. This applies to the human mind as well as to machine logic. Instead of paginating essays, the information on a website should be prepared in such a way that they constantly lead: crisp headlines, short paragraphs, meaningful images. Side issues can be treated with subpages. This internal linking is not just for the user ideal but also signals to the search engine how important a page is. The representation of the structure of a website helps the web crawler as well the visitor with the entrance to the Website. This not only applies to content, but also to images, videos, resources. Take it further with rich snippets for ratings, events, people, music videos, recipes or special products. If these formats contain elementary references to your own website, not only the users will find it useful but web crawlers will also pleased.
Show Expertise in your Industry
Preference will be given to content which, although comprehensive, are as short and concise as possible, and at the same time deep enough to address a topic. Since it is already content reasons, it is not possible to neglect user questions with a few generalities. The search engines see this in a similar way. The content of fewer than 400 words is not considered to be well researched. There are industry leader websites who owe their outstanding ranking not only to their general reputation but also to an average text length of 2,000 words. A small website does not have to go that far, but a minimum amount of information should be kept. Competence is also evident in the selection of the right image and video material.
The most important thing: Constant updating. Users want fresh information. Each update also contributes to the better ranking in the search engine.
Effectively Use Visual and Videos
We know search engine index photos based on file name, alt tags or a short description. It, therefore, makes sense to include the keywords in the naming of files and to use them for a brief description, for example, in the title of a video or product photo. So the users are also sure that they want to see exactly this video. Overloading the site with animations that increase load times is ineffective. The users usually exit the website if it does not load in few seconds.
Why is On-Page SEO the future of SEO?
Well to get to know how On-Page is the future you may have got the idea from the above information, but to understand in a better way than what is going on you have to go back. Back old days of the search engine like Google used to get some serious threats. And that point of time Yahoo and others were the masters. This makes Google work in a hand in hand position with the help of content writing agency and digital marketing firm. In back time people used to put their content on Google and show them as a favour which was really humiliating. They were really trying hard to get creators and businesses and in return, it provides clicks to them.
So Google was trying to be nice as the creators and others can stop using it for putting content and just apply robots.txt files. But the turning point came when they got around 90% share in the market. This time they become the master, and they experiment to see how powerful they were. They have done many things like putting their logo on their competitor’s search results and many more things.
So what are the changes?
Changes can be seen more on mobile phones and using featured snippets, structured data, and mark-up which is mentioned in the above paragraphs. Snippets usually show the list of restaurants without clicking on their site and you can easily see the comparison. And through this, you will get an idea of which one is better. Use of videos on the platform like YouTube which has a heavy bias.
What things can you see easily without clicking?
If you search for a weather forecast at your place and have a query, then you can get help from Google SERP. If you check for flights then Google will show you the cheapest flights it can find at any time you want to get and wherever you want to go. Another topic is sports, on Google this will show you results, tables, and many details according to your preferences. You don’t have to click on them to see as they will show nearly everything that you may want to see. So now if you want to see hotels, it will be quite difficult. you can find many beautiful or notable places or people you want to see or get more knowledge about them. So just scroll down and you will get to know many things through the SERPs by pressing little arrow buttons present there. If you want to know about some famous brands, then you will get plenty of information about nearly every company you want to see. But if you are just doing a simple search then at that point SERPs will help. For searching for different definitions, you can easily check it by just typing it into Google.
You will get the direct answer without clicking anywhere, which is easy to understand by anyone. About celebrities, many people want to know about their age, famous films, religion, and many more things related. You can also search for many differentiations between anything like what is gain and what is profit. You can also easily translate any language without clicking on any link, and easily understand. With the help of this, you can also take help in currency conversions, and get direct answers for sure.
Does traditional SEO still make sense?
You may not know about many things as Google has become a monopoly as it collects information or data from various sources and then displays it to the interested user’s preferences. Below mentioned are the factors that how SEO makes sense.
• Firstly, on your devices there are almost 60% questions or queries which lead to a click on organic search results, this happens on your desktop mainly. On your mobile phones, the percentage will come down.
• Second is the best top 10 pages will appear when you search a particular topic. These top 10 will give you the accurate information that you are looking for. And this information will be on the first page so that the user can be satisfied with the queries.
• Third factor is that, for example, if a person searches for the types of birds in Google then the person will be more valuable than the person who is just searching for beautiful bird’s photos. He/she will be a valued customer of a pet shop. This helps to come up with the right selection of key phrases.
• The Last factor is that when you are in the top 10 searches which is an important factor then it is also important as the way in which you do it. This is the time when On-Page helps you in the optimization of how the pages should be displayed and especially on the first one in the search results.
These are some of the factors, but there is one important question too. that it is worth to be displayed in the search results in the position of zero? As the user will get information without clicking. So to solve this problem you need to increase the profitability of gaining organic website traffic with straight answers. There is a requirement to think about this, to select the keywords properly. Apart from this, you have to think about the CTR given words as well, as it gives a simple impression of the words which are used at the end with just a click.
If you don’t have enough knowledge to deal with it, you can count on professional SEO services to integrate these On-Page SEO techniques.
Currently serving as the Managing Director of SEO Discovery, Mandeep Singh is an ardent reader, learner, and writer. He embarked on a career in Digital Marketing decades ago. Since then, he has been providing solutions to many businesses. He also takes time to keep readers posted with what he learned while building his years of experience. That’s so because he believes in the concept of sharing his expertise.