In this highly competitive digital marketing industry, the On-Page SEO comes with less weight than the off-page SEO technique regarding ranking the web page high in the search engines like Yahoo, Google, MSN, Being and more.
It has seen that some web developers do not consider to use this method at all, which is why you must.
But it is a fact that On-page SEO is an easy to do method and can offer you the edge over competing pages. Furthermore, once it is done, it works for a longer period.
If you have a website, you will want to boost the traffic rate of the website. But you may not have the time, expertise or the inclination to go deeper into this technical field.
Today’s marketers agree that SEO is essential for every business.
On the other side, On-Page SEO consists all those things that a website page should have to attract the search engines. It also includes the content and HTML codes which offer search results.
Major techniques for Best On-Page SEO
Integrate SEO-friendly URLs with your site
In a recently published report, Google has informed that it is the first 3 to 5 keywords of the URL which offer more weight to the URL. So, to enjoy better result prefer to keep your URL short and simple.
Besides, never forget to integrate the target keyword in the URL. It will definitely attract the search engines. It will be better for you to avoid ugly and long URL.
Always begin the title of the page with keyword
The title tag is one of the major factors of the On Page SEO. It is the fact that if the keyword is closer to the starting of the title tag, it will attract the search engines more.
It is not always necessary to go with this technique, but if you can, then go for it.
Modifiers in the titles will be the best
For rank your target keyword higher, you can insert some modifiers in your title such as guide, best, review and more.
Title of the page
When it comes to better page ranking, you can’t just ignore the title of your page. Make sure that you have the most prominent keyword towards the beginning.
You can use one or not more than two targeted keywords in the page title.
The content of the website
Remember that good quality and targeted content is important and such content helps you to attain rankings.
Develop relevant and compelling content for the website based on the target keyword. You are not writing to impress the search engines, you are witting to provide valuable information to the readers
If they find it useful enough, they may link to you. Nowadays Google and other search engines are getting clever. So, don’t try to use any shortcuts.
Google has recently stated that does not consider this factor for page ranking. But this can help you.
Develop a description carrying the targeted keyword. It should be able to explain the page. Keep it on the SERPS page.
Don’t forget the internal linking and the anchor text
Most SEO experts overlook these two important factors in On Page SEO. By interlinking the page with the other pages using hyperlinks you can enhance the relevancy of the site.
This tells the search engines what the page is all about.
Heading tags and subheadings
To emphasize the importance of the text, use heading titles. By using relevant H tags effectively, you can boost the ranking of your page.
To get the best result, make the main keyword title for the page as an H1. The search engines consider this and decide how much importance to attribute to them.
Besides, use the target keyword in subheadings and make it an H2 tag.
By optimizing the usage of the multimedia on your site, you can get the desired result. It can work wonders.
Sometimes, the site may get ranked faster in image results. The text is important but multimedia like images, videos and diagrams can boost the page ranking process.
But always save your multimedia files as the keywords for better On Page SEO.
Keyword in first 100 words
For better On Page SEO, always use the target keyword in the first 100 to 150 words of your blogs and articles.
But don’t use the keyword forcefully. It should be done naturally. It has seen that people start their articles with a long intro and use the keyword after around 250 to 300 words.
This is wrong.
Drop the keyword in the first 100 words. So that the search engines can understand the type of the web page.
Make the website responsive
A responsive webpage changes and adapts its appearance for optimal viewing on all sized screens.
As per the latest report, Google has started sites which are not mobile friendly and will not consider such sites for ranking.
So, make your website mobile friendly using responsive design.
Insert some outbound links
The outbound linking process comes under the white hat SEO strategy. It helps the search engines to understand what is your page all about.
It also helps search engines to consider the website as the platform of quality info.
Maintain a good site speed
Loading speed of your page can affect the ranking process. Google has made it Page Speedstricter.
To enhance the speed of your site, you can compress the images, and choose a faster hosting service.
Google consider those sites which take less than 4 seconds to load. A good speed can decrease the bounce rate on your website.
LSI keywords can have a good impact
LSI keywords are important because they improve the site visibility by using similar phrases built around the purpose of a site.
Google uses the keywords to evaluate the relevancy score and quality of the pages. You can use them in your every post.
To get LSI keyword, put your title or other keywords in the search bar and scroll down to the end of the page.
Integrate social sharing option
This factor may not lead to better site ranking but can generate traffic to your site. When you get more percent, others will try to link to you.
A study has revealed that a social sharing button on the site can boost the social sharing by 700 per cent.
One thing that you should always remember in your mind is once the search engines have blacklisted you, it will be quite difficult for you to back into the track.
These useful techniques ensure the best adoption of On Page SEO.
If you don’t have enough knowledge to deal with it, you can count on professional SEO services to integrate these On-Page SEO techniques.