Short Overview of SEO (Search Engine Optimization)

In this digital era, everything is online. Most of the people spend a majority of their lifetime poking around digital platforms. In fact, from searching different clothing styles to kitchen appliances for home, people prefer to see the things online prior to purchasing them. And, this is the core reason that most of the businesses, nowadays, are showing their interest in internet marketing to reach an enormous audience.

How is Internet Marketing Helpful ?

Internet Marketing is the best way to boost the online appearance of the website and also rankings in the search engines. With the help of Internet Marketing, one can maximize the brand’s impact and its brand awareness.
Internet Marketing or you can say, Digital Marketing boosts people’s interactions, purchases, and revenue in a cost-effective manner.

Overview of SEO – In this blog, we have discussed one of the most popular digital marketing strategies called “SEO”. 

Read on for additional information on the same topic:

SEO (Search Engine Optimization): SEO is one of the most important and popular digital marketing strategies to be used for transforming your business. SEO is the best practice for the businesses that are “highly competitive”

For businesses; SEO is a requirement! It helps you to boost your business, increase your ROI, increase visibility/appearance in search results, and funneling more traffic in your direction.

SEO is utilized through search engines such as Google, Yahoo, Bing, etc. SEO is the improvement of unpaid results.

Before starting the SEO of a project, or while optimizing the website, there are some important elements to focus upon that search engines will definitely looking for:

  • Domain Name
  • SEO-friendly URL structure
  • A Secure and Accessible Website
  • Page Speed (Including Mobile Page Speed)
  • Mobile Friendliness
  • Domain Age, URL, and Authority
  • User Experience (RankBrain)
  • Right Keywords
  • Website Content
  • Technical setup (Google Analytics, Google Webmaster, etc)
  • High-quality Backlinks
  • Social Signals
  • Real Business Information, to name a few.


✓ On-Page SEO- On-page SEO (on-site SEO) takes place within the website. It is the practice of optimizing web pages to improve a website’s search engine rankings and appearance and earn organic traffic. In addition to publishing relevant and high-quality content, on-page SEO includes optimizing your heading, Tags, Meta Tags, Alt Tags, to name a few.

✓ Off-Page SEO- Unlike on-page, “Off-Page SEO” takes place outside the site. Off-page SEO mainly focuses on building quality backlinks for our website by linking our website to different reputed, spam-free domains. These activities then help raise the rankings of a page with search engines. Guest blogging, quora answering, classified ads submission, Local Listings are some of the examples of off-page activities.

✓ Technical SEO- Technical SEO belongs to website and server optimizations that help search engine spiders to crawl and index the website more effectively helping improve organic rankings. Optimizing robots.txt, sitemap.xml, speed, redirections, site architecture, https, canonicalization, etc. are some of the elements of technical SEO.

This is an overview of SEO and if you are looking for a reputed digital marketing agency in India, that can offer you top-tier SEO, PPC, Social media marketing, content marketing, and website development services. Then SEO Discovery is here for your help. We, at SEO Discovery, help businesses to get the best marketing services at a reasonable cost.

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