5 Ways to Motivate Employees in Global Pandemic

Ways to Motivate Employees

Lockdown imposed an unexpected and forced change in our day to day lives. The COVID-19 outbreak already made a consequential impact around the world and businesses. As we are slowly going back to some sort of normality, we face new changes in our daily life and at work as well. This Global Pandemic has created a lot of difficulty for everyone to manage their work, employees are demotivated, and this hampers the work-life balance. So, what can be done?

Here are 5 ways to motivate employees and encourage them to work efficiently during this uncertain times:

1) Create Flexible Workplace Policies:

Flexible work arrangements are more than a trend, they are a cost-effective way to keep a business running smoothly. In the Flex schedule, where an employee works full day, but can vary their working hours according to their own wish, you can try to flex work programs or staggered shifts so that employees can work according to their convenience. Tools like video conferencing or office chat can help manage the remote work setup and encourage consistent communication.

2) Team Appreciation:

It is always recommended to send an appreciation email whenever an employee achieves something beyond your expectations. Team appreciations are one of the important things that should be considered. Show your team appreciation and understanding for the struggles they may be going through. This will help them stay focused on the job and work more efficiently. 

3) Reward & Incentives:

Always link rewards to the employee performance to boost up their confidence and to get the desired output. An Employee reward program can help in motivating employees whereas good incentive provides an optimal challenge that helps to increase employee’s performance and productivity.

4) Focus on Safety:

Let your employees know that you care about their health and safety during the Global Pandemic. If your business is still operating on-site, make sure you have hand sanitizers, soaps, gloves, and masks available for your employees. Also, create an environment where employees can keep a proper distance. 

5) Salary on Time:

Some companies try to ensure their survival by cutting costs; many have resorted to slashing salaries and laying off staff. As we know that every employee is working from home and trying to give their 100% with full dedication it’s just because of the salary that they are expecting. Sometimes, salary is just one source to feed their family. So, providing salary on time can is the best way motivate employees to do more hard work.

Don’t neglect those who are with you working at this time. Show them your appreciation and your understanding for any of the struggles they may go through. Use these basic tips to help your team adjust to working from home and keep them motivated, engaged, and productive.

Short Overview of SEO (Search Engine Optimization)

In this digital era, everything is online. Most of the people spend a majority of their lifetime poking around digital platforms. In fact, from searching different clothing styles to kitchen appliances for home, people prefer to see the things online prior to purchasing them. And, this is the core reason that most of the businesses, nowadays, are showing their interest in internet marketing to reach an enormous audience.

How is Internet Marketing Helpful ?

Internet Marketing is the best way to boost the online appearance of the website and also rankings in the search engines. With the help of Internet Marketing, one can maximize the brand’s impact and its brand awareness.
Internet Marketing or you can say, Digital Marketing boosts people’s interactions, purchases, and revenue in a cost-effective manner.

Overview of SEO – In this blog, we have discussed one of the most popular digital marketing strategies called “SEO”. 

Read on for additional information on the same topic:

SEO (Search Engine Optimization): SEO is one of the most important and popular digital marketing strategies to be used for transforming your business. SEO is the best practice for the businesses that are “highly competitive”

For businesses; SEO is a requirement! It helps you to boost your business, increase your ROI, increase visibility/appearance in search results, and funneling more traffic in your direction.

SEO is utilized through search engines such as Google, Yahoo, Bing, etc. SEO is the improvement of unpaid results.

Before starting the SEO of a project, or while optimizing the website, there are some important elements to focus upon that search engines will definitely looking for:

  • Domain Name
  • SEO-friendly URL structure
  • A Secure and Accessible Website
  • Page Speed (Including Mobile Page Speed)
  • Mobile Friendliness
  • Domain Age, URL, and Authority
  • User Experience (RankBrain)
  • Right Keywords
  • Website Content
  • Technical setup (Google Analytics, Google Webmaster, etc)
  • High-quality Backlinks
  • Social Signals
  • Real Business Information, to name a few.

SEO TYPES:

✓ On-Page SEO- On-page SEO (on-site SEO) takes place within the website. It is the practice of optimizing web pages to improve a website’s search engine rankings and appearance and earn organic traffic. In addition to publishing relevant and high-quality content, on-page SEO includes optimizing your heading, Tags, Meta Tags, Alt Tags, to name a few.

✓ Off-Page SEO- Unlike on-page, “Off-Page SEO” takes place outside the site. Off-page SEO mainly focuses on building quality backlinks for our website by linking our website to different reputed, spam-free domains. These activities then help raise the rankings of a page with search engines. Guest blogging, quora answering, classified ads submission, Local Listings are some of the examples of off-page activities.

✓ Technical SEO- Technical SEO belongs to website and server optimizations that help search engine spiders to crawl and index the website more effectively helping improve organic rankings. Optimizing robots.txt, sitemap.xml, speed, redirections, site architecture, https, canonicalization, etc. are some of the elements of technical SEO.

This is an overview of SEO and if you are looking for a reputed digital marketing agency in India, that can offer you top-tier SEO, PPC, Social media marketing, content marketing, and website development services. Then SEO Discovery is here for your help. We, at SEO Discovery, help businesses to get the best marketing services at a reasonable cost.

How Effective is Detailed Reporting to SEO Client Retention?

SEO reporting is as important in the digital marketing industry as it is to give your 100% to rank higher on Google. Every client deserves a report that explains every single task that the digital marketing agency has completed. Detailed reporting definitely is one of the best ways to SEO client retention.

Let’s just say, reporting is the mirror of the effort and achievements of the digital marketing agency which translates into clients’ success.

It also is one of the best ways that can help your client understand your efforts and what it takes to rank higher on Google. 

Most of the clients we have at SEO Discovery do not understand SEO as a professional does. It’s only fair as that’s why there are digital marketing agencies like ours to help clients get more business through Google. 

However, even if clients do not understand SEO as a professional does, it doesn’t mean that companies can turn their back to providing detailed SEO reporting to their clients. In fact, it’s all the more reason to make them understand the efforts that we make. 

Fellow digital marketing agencies or SEO companies often express how their clients have left them. You know why? Because the companies provided general reporting that included merely the keywords ranking, the Google analytics report, and then, that’s just it. How is a client supposed to understand what you are doing from just that information?

Good reporting strengthens the bond between your agency and your client. It ensures long-term association with them.

Here’s how we, at SEO Discovery, simplify and provide detailed reporting for maximum SEO client retention:

Tips to detailed reporting for 100% SEO client retention

1. Make reporting clear and detailed

Reports must be not only detailed but clear too.

You have to have the answers to the questions:

‘how many visitors have come to the website?’, ‘how many URLs have been indexed?’, ‘how many keywords and which ones are ranking high on Google?’, and a lot more answers to important questions. 

All of this information can be gathered from different tools available for SEO data. All you have to do is gather the information and make it simple for the client to understand it so that they don’t have to go through the technical parts of analyzing data through complex tools.

Making detailed and clear reports can be compared to plating your food nicely. The more beautiful your food is plated, the tastier it becomes.

2. Explain what you are going to include in reporting through videos

Instead of just another document of reporting, make it easier for them to understand information through videos. Explain what you are going to include in a small video. Here’s an example:

 3. Schedule bi-weekly or monthly client calls to explain each thing

Not many clients bother to go through generalized reports. One – reports are not simplified. Two – clients get frustrated looking at them (that’s why they came to you in the first place). Three – your generalized report might be forever resigned to a dusty corner of your client’s inbox. 

So, why not schedule a bi-weekly or a monthly client call to explain each thing? 

When people invest their money and time to get business from Google they definitely are interested in listening about the performance of their site.

Moz said it right,

No reporting = No value communicated = No more SEO client retention

Over to you

Are you looking for a digital marketing agency that can make reporting easier for you? 
Let’s start with your choice of communication mode here.


How to Manage Team WFH

It is quite challenging to manage the entire team from such a long distance. There are a lot of companies out there whose work is suffering due to lack of communication and all the related issues in this lockdown situation when the entire team is working from remote locations. 

But, with a positive outlook, small changes, and a good mindset, we can solve this problem of How to Manage team WFH in the best possible way. 

SEO Discovery has faced this issue very closely and we’ve successfully created our path to success even in these tough times. We are more than happy to share that our company growth has increased 20 times more with the concept of work from home.

Challenges Solutions 
Communication IssueWe can sort out our communication issues by staying in touch on Slack and Skype or through whatsApp groups with each team and tell them to acknowledge every message within the working hours. 
Every one should be available for a quick video meeting over the phone and this way we can randomly check if everyone is actively working or not. 
Employee work tracking, are they working
or not?
There are a lot of screen tracker software that we install on their computer and some hidden software like active
trackers from which we can capture every moment of their working hours if required. 
Project Management from long distance, the problem of sharing the project details & progress.Use basecamp, Asana, and other such tools for project management. This way, you can keep all the project details in one dashboard so that everyone can easily check the current client update and progress. That helps a lot with
project management. 
Command problem on employeesGive the power to Project Manager/ TL to review their team’s progress and take action if there is a need. 
Give them the authority to make decisions for the team and give them the responsibility that their team delivers
the work on time.
Bonding between Team and Company.Schedule a meeting with your team on a daily basis for having a fun session together, talk with their family
members and kids, and share your positive thoughts with them.
It is the best time to meet their family over Zoom or other meeting software so that you can have a chit-chat session with them face to face and appreciate their work in front of them. That helps a lot. 
How to motivate Give incentives to those who are working dedicatedly and making good progress and appreciate their small
achievements also. 

As mentioned above, SEO Discovery takes good care of the above things and we’ve got huge progress in our work, we’ve grown as a company and as a team.  Every team member is giving 100% working selflessly at odd times as well.