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Voice Search: The Ultimate Guide

voice search guide

One thing that has been established beyond doubt is that we are living in the middle of a voice search revolution. Right now voice search is huge and it is only likely to get bigger in the coming time. Users of different age groups, gender, ethnicity, nationality, professional specialization are making use of voice searches irrespective of the kind of information they are looking for. Experts opinion “this is definitely the next big thing or trend” which can be spotted in virtual behavior of people across the world.

Statistical figures

Surveys have proven the fact that nearly 41% of adult users of Google make use of voice search daily. Out of this figure nearly 55% users are teenagers. About 20% of the mobiles queries generated across Google are voice searches in the recent times. Voice search has grown by a margin of 35 times than what it used to be back in 2008. The figures revealed in the surveys clearly points out at the fact that the trend of voice search is already here. Nearly 25% of all Windows 10 desktop searches are done through voice searches. The arrival of devices like Amazon echo have got people so used to voice searches that they cannot think of imagine going back any more.

Reasons for its growth

The reasons for the growth of voice search in the current times are numerous. Let us take a look at them:

  • Speed – This is one of the main reasons that explain the huge popularity of voice searches in the current time. It has been clearly explained that voice searches are as fast as 3.7 X as search across keyboard. Faster searches mean faster answers. Naturally we can understand why more and more users are opting for voice searches instead of keyboard.

  • Best suited for mobile purchase – Voice search is a pattern which is highly compatible for searching information across mobile. Nearly 75% of searches generated across search engines are done through mobile phones. Naturally the number of the volume of voice searches is on a high in the current times.

  • Greater convenience – The facility of not having to type words across keyboards for queries and questions is highly convenient. Saying the same thing is as easy as a breeze in comparison.

Voice search and search patterns

One thing that has been proven so far is that voice searches can affect and change the way search engine traffic look for information. The feature of voice search can change people search approach in a couple of ways. Now the searches can be longer and they can be much more conversational. A survey report on the searches generated across the Google shows that now people are making use of these search features more frequently and on different context. Search parameters like ‘near me now’ have grown for over more than 150% in the last couple of years. People make a greater use of such a voice searches in public places like the gym, restaurant and even public bathrooms. No wonder the modern search engines are also referred to as answer engines.

Keywords for voice search

Selecting keywords for voice search is a completely different ball game as compared to keyword research for other or conventional SEO strategy.

  • Natural language – When searching for keyword for voice searches the choice of keywords must be more natural language oriented. This is exactly why robotic words like diet, athlete, paleo etc are getting replaced by choice of words which are more commonly heard in regular conversation between individuals. Now the keywords for voice search must have a more natural sound to them which will give a big boost to a particular product or service.
  • Long keywords are in – That is exactly what you heard! Earlier SEO expert tried to avoid insanely long keywords. Simple reason for this was because earlier when searches were generated through typing on keyboard such long keywords were avoided by users. Naturally they did not have any role to play in the SEO strategies. However in the current time with the voice search taking over the domain the normal keyword length is also getting enhanced. This is the correct time when you can use particularly long keywords which are otherwise perfectly normal in regular oral or verbal communication.
  • Keywords posing a question – Recent trends have inaugurated the fact that a majority of voice searches are generally projected through a form of a question. Another word that is generally generated in the form of a question of cross voice searches. This is one of the aspects that must be borne in mind while selecting keywords for your voice search plans.

Optimize your site for voice searches

These days if you wish your website to offer you maximum benefit making the most of the recent trend of voice searches you need to play the game by a certain set of rules let us take a look at them.

  • Concise answers – The content of your website must be so designed that it should offer crisp and concise answers to queries generated in the context of similar topic.

  • Create voice search FAQ pages – FAQ frequently asked questions pages can be extremely useful for voice search. They offer concise answers to precise questions which can make your website highly reactive and responsive to different voice searches. This will obviously give a greater advantage and visibility to your website.

  • Featured snippets – This is a very effective cheat code which can respond like magic to any kind of voice search for stop service have revealed that more than 40.7 % of voice search answers are generated from featured snippets.

Finally

Voice search is a pattern or traffic behavior across virtual platforms, which is here to stay. People are making use of this feature and are likely to do so in the coming times as well. Naturally web developers must take this aspect into their consideration at the time of designing new creations in the coming times.

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10 Off-Page SEO Techniques to Drive Organic Traffic

Off-Page SEO Techniques

If you are running an online business, chances are there that you have already heard about search engine optimization (SEO). It is the technique to get a good rank on search engines and boost online visibility. As a result, your website pulls organic traffic, and the possibility of conversion increases.

On-page SEO and Off-Page SEO are two vital pillars of the whole SEO. When you do something outside of your website that sends a positive signal to search engines and elevates your website visibility, it’s called Off-Page SEO.

This blog aims to offer you ten ultimate easy off-page SEO techniques to drive organic traffic and expand your sustainability in the market.

10 Most Easy off-page SEO Techniques to Try Today!!!!!

Let’s go ahead and crack the easiest off-page SEO tips ever. Try them Today; thank us later. Come on! Let’s dive deep into it. 

Go ahead with link building.

Sail your boat together to survive in the digital sea. Link building is such a technique that level up your website authenticity and boosts its rank. Link is like a vote from another website. Eye for high authority websites, check their popularity, DA, PA, and anchor text.

Don’t run for quantity; rather, maintain link quality. For example, getting links from 10 high-value websites is far better than acquiring 100 links from the less-known websites.

Link building should be part of the game to win the most coveted place in the search result.

Leverage Video Marketing

Utilizing video marketing is the coolest off-page SEO techniques ever. Videos can hold the customer’s attention for a long time. So, test your creativity, make short videos for Facebook, Instagram and post them. Then, observe how your audience is resonating with them.

YouTube is one of the best video-based platforms. Start your channel and deliver awesome content that sends signals to search engines and eventually boost your website visibility. Design an attractive thumbnail to be visually appealing, add subtitles with the video, and make it easy to understand.

Make social media work for you.

Be a social media butterfly and flourish your business; make your professional social media presence on popular Facebook, Instagram, Twitter, and LinkedIn. Then, depending on your business goal, choose the right platform, and go ahead strategically.

Reply to all your comments, DM, and stay connected with your leads. Check your social media reputation and encourage followers to post positive feedback about your business.

Maintain your social media reputation and get free leads. Initially, start with one or two social media platforms. Register for more as you proceed. Remember, every social media channel has its purpose; follow that play with its algorithm. Finally, make a fresh post and involve your audience with them.

Using social media wisely is an SEO technique to drive organic traffic.

Be a guest author

Guest blogging is tried and tested Off-Page SEO Techniques To Drive Organic Traffic. Prepare a bunch of SEO-friendly articles and hunt for the high-authority website. Seek permission to post your content on their site. It will radically elevate your reach and establish credibility for you.

Comment for more reach

Commenting on the relevant blog can extend your reach and make your business grow. Look for forum and communities, engage yourself with others. We bet it will change your position drastically. Try out Quora, Reddit, and other forums, and watch if they are helping you out.

Make Professional online Presence.

From website to social media, from email marketing to review sites, make your professional online presence everywhere.

Be responsive and maintain your brand image; let positive testimonials work for you. Use a similar address, business name, and phone number all over the web. Spotless profession; presence on the web may send you organic traffic in a short span.

Build Kickass content strategy

Stop posting anything or everything on the web. Instead, analyze your audience behavior, watch their queries and build a content strategy based on that.

Choose such a topic that is uncommon but relevant. Prepare a whole month’s content and plug them into a specific slot. Don’t forget to chase the metrics and do the test and try.

Try out different formats like text, image, video and see what works for you. Then, play with the ideas and hook your audience’s attention.

Shake your hand with influencer

Look out for influencers via Buzz sumo. Publish your content and request them to share with their network. It will open up-level your business reach and build s awareness in the market.

Make relationships and leveraging their network to boost your business. It is a less known off-page SEO technique, but give it a try for sure and if needed then hire an influencer marketing agency.

Steal Broken Links

Would you mind taking advantage of competitor’s links and making them work in your favour? For example, check your competitor’s broken link and write a guest post from the same website. Hijack their link and boost your credibility.

Newsletter

Make an informative newsletter that customers love to read. Load them with relevant content, make them short and crispy. Don’t be tempted to bother them with tons of newsletters.

Check their local time and send newsletters at regular internal. It is one of the cost-effective ways to nurture your leads. Eventually, the amount of traffic increases to your site and helps from an SEO perspective.

Wrapping up

Starting online may sound fancy but maintaining and growing it needs dedication and the right strategy. You may be putting your best effort to make your website rank-ready, pay attention to off-page SEO as well and boost its rank, and drags organic leads.

SEO is not magic; rather, it takes time to show significant results. Hire a professional SEO company who can guide you accordingly. Test and track your metrics thoroughly to find out what is working and what is not.

We hope this blog has given you the best off-page SEO techniques. Follow them all and outrank your rival. Be consistent and go ahead strategically to crack the game.

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10 Local SEO Tips Your Lazy Competitors Are Neglecting

Local SEO Tips

Hey! Local business owners, we have a piece of good news for you!!! Want to see the magic that boosts your sales and hit more conversion? Let’s show you how local SEO can be the gamer changer. It is the technique to optimize your website locally, that drags chunks of traffic to your website and maximizes the chances of conversions. This blog is loaded with the best Local SEO tips that can transform your whole marketing effort into a fruitful one. Let’s break them into easily digestible bites and grab them all to reach the peak of success.

Best local SEO tips to try

Outrank your rivals with a properly optimized website that pulls traffic like anything. Here are 10 easy hacks that uplift Local SEO a bit higher. Let’s crack it.

1. Make Google My business your best friend

The best local SEO tip we can offer you is to shake hands with GMB. It is a free tool offered by Google. Use it as your online business card. Put all the necessary information like your business name, address, and location. Upload the relevant information only.

Anytime anyone searches for that specific product or service near you, google may show up your website based on location relevancy and a lot of other factors.

2. Create location pages

Overall SEO is a good idea to bring business but create location pages in the website may boost its local visibility. It sends a clear signal to the search engines about which location you are serving.

When a search engine discovers your location-optimized landing page it becomes easy to show up and increases the chance of a conversion.

3. Reviews

When you want to make your footprints in the digital world then, reviews are your holy grail. Whenever you serve your customers, request them for review. Glowing reviews can bring fresh leads for you.

Reply to all your feedback patiently and make them grow your business.

Place them at the center of your website, or encourage social sharing that amplifies business reach. Positive reviews level up the Local SEO effort and build authenticity in the market. Don’t miss a chance to get a review from customers.

4. Link building

Float in the digital sea by sailing together, this is one of the best local SEO tips that your competitor is neglecting. Keep an eye for backlinks, don’t rush for the quantity, rather quality can do the trick.

Publish SEO friendly article on other high authority website and get quality backlinks that pushes up your business.

5. Implement voice search

People don’t type anymore; they use the voice search option to get the result. implementing a voice search facility will be clever Local SEO tips to get local leads.

Ideally, customers use long-tail keywords to search the result. Be clear about how you want to show the information to them.

6. Mobile responsive

The majority of the customers use mobile to search query. If you are not making your site mobile-friendly then a chunk of traffic will go to your competitor’s website.

Check for website speed optimization, adjust the font size, and add required images to support the information. Use best UI for improved UX.

7. NAP Citation

Make sure your business name, address, and phone number are the same everywhere, Google may cross-check them to judge the authenticity of your website. To maintain that consistency, you can add makeup schema to your website.

8. Social media presence

Want the best Local SEO tips? Build your social media presence and improves local SEO. For example, create a Facebook business page, use the banner wisely that holds your business information and contact details.

Join different groups that targets the specific location. Create an engaging post and involve your audience through it. Throwing contests, give way, shout out can be a wise idea.

Don’t forget about other major social media channels like Instagram, Twitter, and LinkedIn. Use proper hashtags to amplify your reach and meet location-based customers and business partners through them.

9. Local directory

When you looking forward to easy Local SEO tips, how can you forget about local directories? Analyse the market and you will find tons of information about local directories. Some popular ones like — Yellow pages, Just dial, and so on. Get your business listed there and optimize your visibility. You are going to get your phone very soon!

10. Test

All the effort behind local SEO can get counted if you are testing and measuring their performance. So, keep monitoring is the best local SEO tips to be followed.

Wherever a customer giving you feedback ask them about from where they get to know about you. Keep that channel alive and put more effort into them.

Another way can be to connect your website with google analytics. It will tell you about a detailed report. How much traffic you are getting into from social media or other sources, which page is hitting the best views – everything you can get from here. Experiment and keep check the local SEO game on and off.

Wrapping up

We hope we have given your local SEO tips that your competitors are neglecting. Note down everything  to implement and proceed accordingly. Local SEO is not going to give you results overnight, it takes time to show the outcome.

Don’t lose patience and be consistent with your effort. If needed hire professional local SEO agency who has a considerable amount of experience in this field.

Chalk out an entire plan and follow with small steps. Try out ways like adding location-based pages, filled them with relevant content, add location relate keywords.

When it comes to improve the local SEO game, keep no stone unturned. Try every possible way and monitor what works best for your business. Needless to say, professionals can show you the right path to go. Take necessary action with their guidance.

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The Ultimate Keyword Research Guide for SEO

keyword research

Keywords are the words or phrases that any person uses to conduct a search on the internet. They link a website, product listings, and other online products to a visitor. They can be connected to queries that a user has to ask. The process that includes finding these search terms is known as keyword research. Undeniably, it is the keystone of content creation and the process of search engine optimization. However, conducting keyword research for SEO is a continuous task. That is because of the updates in the marketing trends that can happen every month.

The steps involved in the process of keyword research in SEO can include:

  • Finding the terms and phrases a person can search about
  • Understanding the reasons behind the search queries
  • Evaluating the top-ranking content on the search engine result page
  • Adding relevant keywords into your content
  • Regularly Updating content with the relevant and trending keywords

A top-ranking website on SERP results have in-depth keyword analysis, inventive planning, unique and value-added content creation, regular monitoring, and coordination.

In this keyword research guide we will cover:

Importance of Keyword Research for SEO

Importance-of-Keyword-Research

There are several reasons behind prioritizing keyword research for the digital campaign of any business. Here follows the list of most important ones:

  • Understanding the Business

Knowing the keywords can help to get a clear picture of the business and its brand. It can include the products/services being sold or offered. 

  • Getting Necessary Information

Performing keyword research can tell where a business stands in the digital world. It can also help you learn the keywords that can be easily ranked and the keywords on which the competitors are ranking.

  • Learning about the Needs of the Audience

As keywords are the search queries that the audience or potential customers use, keyword research can help a business understand what its audience is looking for.

  • Getting Ranking on Search Engine

For ranking a business, a search engine first needs to learn what a business is all about. Targeting keywords on pages of a website is necessary for this.

  • Driving Traffic on the Site

Keywords play an essential role in the process of search engine optimization. Identifying them to use in content that has to be optimized is where a website can get the traffic.

According to a March 2018 study by Advance Web Ranking, the first position on Google search results on desktop received a stunning 30% click-through rate (CTR). The lower your ranking, the less likely you are to get clicks.

So, it will not be wrong to call keyword research to be the beginning of a digital marketing campaign. However, it has to be a continuous process. It can also help in finding the website’s ranking, as compared to those of the competitors. 

5 Tips for Better SEO Keyword Research

After learning about what keyword research is, the next and one of the essential things to know is the right way to approach it. The first step is to find the right keyword research tool for it. Google Keyword Planner, Ahrefs, and SEMrush are good tools to choose from. Irrespective of the tool for keyword research you choose or niche you deal in, here is the list of 5 tips that can help you perform the better keyword research for SEO campaign.

1. Know the Purpose of the Research

Once in the middle of keyword research, it will not be hard to go off-topic and find keywords that you do not even need to know. That can be a big waste of time as instead of looking for the right keyword, you would settle for any term or phrase that appears to be relevant. Do not end your research like this and start with a purpose. The first thing to find out is the purpose of building the keyword profile. Is it to analyse the website’s performance or to discover the content gaps in the market to avail from? or is it to start a new page?

Learning the objective behind the keyword research can get the directions to what exactly you need to find. It can also tell about when you have achieved the result of the research. It can also tell you when you are ready to go ahead with the strategy.

2. Learn about the Intent

Before targeting a keyword on the website, the first thing you look at is the number of people conducting their search through that term. However, that metric is of no use if it can’t take you to the 1st page of the search engine. At the same time, it needs to provide the information that users were looking for while conducting their search. That is where you first need to learn what users want before conducting their search using that keyword.

However, the main thing to be given attention to is the actual ranking of the keyword before you choose to target the big keyword. You can also learn about the recent way of Google to define the ideal serving user according to the keyword. It also gives a glance at the competition a website will have to face. If the content you have planned is not resolving the query presented in the better or the same manner as other sites on the top pages, consider it a need to look for a different keyword.

Do You Know “60.67% of all searches are driven by 0.16% of the most popular keywords.”

3. Research the competitors
If you are not aware of the right keywords, you should consider looking at the ones your competitor is ranking for. For this, you can go for tools like SEMrush, Conductor Searchlight, and Google Keyword Planner. If you are using Google Keyword Planner, start by selecting the ‘Search with a Website’ where you will have to enter the competitor’s website. It will take you to the variety of keyword ideas related to your competitor.

Research-the-competitors

Instead of just settling with the domain name, you can also search any landing page up. It is a simple and easy way to get the right keywords for attaining the objective of the content.

4. Use Google Search

If you are aware of the right platform to search, you will surely get many other information sources related to keywords, which users search. You can learn about them directly on the search engine result pages. Before you click on enter, take a glance at the Google Suggest and learn about the keyword variants appearing.

Use-Google-Search

It can be an excellent and effortless method to learn about what people are looking for. Apart from the suggestions coming down the search bar, you can also look at people also ask sections. It can be a good way to know what people mostly look for.

people-also-ask

5. Target Variations of Keywords

After you have searched the keywords, do not consider it as the end of the task. Apart from using the exact keyword or query, you can still make use of the similar kinds of keywords. For this, you need to look for a variant of that keyword to use on the same page. Including and targeting synonymous keywords can increase the number of keywords. It can also act as a plus point in enhancing rankings for them. Even after discovering a top keyword with a high search volume, you may also find it in a long-tail type; it can be a good fit for your webpage. Looking for information from other sources can enable you to target even more keywords.

keyword-variations

Along with the long-tail version, you can target another variation, which is questions and queries. For instance, if you run a digital marketing company, you would consider keywords such as ‘top digital marketing company’ and ‘best digital marketing company’ to be the relevant keywords. However, many users might also look for ‘Which company is best for digital marketing?’.

Types of Keywords

Keywords have further classifications depending on it’s intent, type, search volume and competitors. Here follows the list of it:

  • Long-Tail Keywords

A long-tail keyword refers to a phrase made up of three to five words. This kind of keyword is more specific as compared to generic terms and can allow you to focus on nice demographics. These keywords are designed to depict the way the audience makes queries. They are also less competitive as compared to a generic keyword. Using long-tail keywords can pave the way for high-quality traffic, which in the end can ease conversions.

long-tail-keyword

These keywords are more prominent in the customer journey. Usually, users start with a simple search. Now, as search engines act helpful to resolve their queries, the search turns more detailed. That is where long-tail keywords will get more important to help businesses take the edge of the competition.

Do You Know”Long-tail keyword searches have a 3 to 5% greater click-through rate than generic searches.”

  • Short Tail keywords

As the name specifies, search phrases comprising one or more words are called short-tail keywords. Due to its length, it is less specific as compared to queries or phrases with more words. For example, SEO Guide is a short tail keyword.  Short tail keywords have more searches as compared to individual long-tail ones. However, highly specific keywords form most of the search volume. 

short-tail-keywords

These keywords set the pattern and direct the keyword research efforts. Generally, they are the seed keywords to start. For example, in a blog titled, making a delicious chocolate cake without an oven, the cake is the short tail keyword. They are more specific, have high search volumes, and have high competition but as per the stats “70.87% of keywords with over 10,000 monthly searches consist of only one or two words.”

  • Medium Tail Keyword

A medium tail keyword is a search query with two or three words. These kinds of keywords are more specific as compared to short-tail keywords; it makes them less competitive. However, the search volume is more here as compared to long-tail keywords, for example, chocolate cake. They have medium keyword difficulty with a higher search volume.  “Over 29% of keywords with over 10,000 monthly searches have three or more words.”

medium-tail-keywords

For ranking them, the content needs to be of good quality. This type of keyword also needs inbound links to the content to grab the attention of the keywords. However, targeting a single medium tail keyword can focus only on that single content rather than multiple pieces. It makes that single content even more worthwhile. 

Types of Keywords as per Intent

For Google, every term or phrase can be different according to search volume, cost-per-click, and difficulty. However, when considering the broader aspect, they can be categorized into four main groups depending on the search intent of those keywords. Search intent refers to the topic you would possibly benefit from its guide. Here follows the list of those:

Informational Intent Keywords

When the readers look for a bit of simple advice on the web and you have to guide them, you will use the informational intent keywords. Possibilities are that they need general knowledge related to a topic, an answer to a particular question, or a step-by-step guide. These searches can begin with:

  • What is
  • Ways to
  • How to
  • how does
  • Benefits of
  • Guide to
  • Tips for

Consider a situation when a reader searches with phrases such as ‘tips to a healthy workout,’ he intends to know about tricks to perform a smart method of working out. After this, the next step for the service provider, which here is fitness care, would be:

  • Start with keyword research that revolves around the query. As per the research by Moz “Around 8% of search queries come in the form of a question.”
  • Discover and understand the ranking content as per the phrase
  • Check if it matches all the requirements
  • Create value-added content that is a level higher than the content on top.

Usually, blog posts can be effective to satisfy a search intent of this kind. However, to create informational or value-added content, you do not always need to include price options or service offerings. It is because when any user scrolls the internet with an intent keyword, he aims to learn something and not look for flashy deals. Overly promotional content can impact the consumer trust for a business. 

For informational intent, content should be able to tell users that:

  • Why should they trust you
  • Why do they need to take your service/product
  • Why choosing you over others is advantageous

Also, do not forget to leave a way for them to connect with you. These keywords can be best suited in guides, blog posts, and how-to-do articles. 

Navigational Intent Keywords

Keywords with a navigational intent are quite more focused as compared to informational keywords. In these situations, a searcher knows where he has to go and also about something specific he is looking for. It can be for a service, brand, product, or even a website. For instance, Amazon, YouTube, Facebook, etc.

Keyword research for targeting navigational queries does not bring big returns in the beginning, unless and until you own a web page or site that can be directly searched by the people already. The reason behind it is that navigational intent is clear as compared to informational intent, where the searchers want advice. 

Keyword research for navigational keywords also depends on the services you provide. Targeting them can be a good step for retailers selling services or products from a reputed brand. Suppose you offer a skincare service and want to promote your services of Botox treatment. In your keyword research, you should go for terms connected with botox, such as:

  • Botox treatment
  • Botox cost
  • Botox treatment time
  • Botox after treatment

Every business needs to focus on creating a strong digital presence around the brand name and its site. Using navigational keywords with a brand name to restate would not give instant results, yet its importance can not be left unnoticed.

Commercial Intent Keywords

When users are aware of their wants but are not sure about purchasing them, that’s where commercial intent keywords come in. They want more information to find out the solution that suits them best. Here, you can play a part in guiding them. For this type of intent, use keywords and phrases like:

  • Best gynecologists
  • Top Italian restaurant
  • AC repair in Phoenix
  • Reviews of a specific brand.

According to the service/product you offer, terms and phrases that you will have to cover might have to be at a local level. For example, you own a CPA firm in New York, so you will have to target keywords like: 

  • CPA NYC
  • Accounting services New York
  • CPA in New York 
  • Experienced CPA in NYC

The aim here is to tell the searchers who you are, why you should be their top choice, and how to reach you. The point is that users want to make a purchase, and all they need is the extra push for that. These keywords are found mostly on service pages, web pages, and blogs. 

 Transactional Intent Keywords

When the user is already aware of what he wants and is willing to purchase, it is the transactional intent. The purpose of keyword research is to put the webpage or website in front of the audience. Keywords with this kind of intent can include phrases or words like:

  • Coupons for
  • Cheap
  • Affordable
  • Deals on
  • Buy
  • Where to buy

These keywords are used on service pages, product pages, or any page where the user’s end goal is to purchase.

What Steps does SEO Discovery Follow?

The process of keyword research is like laying the foundation of search engine optimization and content creation. That is the reason why we prioritize it. Here are the keyword research steps that we follow!

keyword-research-steps
  • Learn About Client

First of all, when we bring the clients on board, we collect every detail about their business, the industry they deal with. We focus on everything about them, including their strength, weakness, opportunities, goals, and so on. Every piece of information we collect is essential to ensure that every step we choose brings results.

  • Site examination

See, to begin anything, you need a starting point. For us, it is the list of phrases that can tell about the products or services our clients would want to promote. It makes it essential to determine the current position of the website on a search engine. We use a ranking tool, however, you can follow manual steps for it also. It helps us get the possible opportunities that we will need to avail of in your processes. Next, we list down those keywords. Eventually, the keywords that rank are the ones that will drive traffic to your site as well.

  • Keyword Expansion

Next, we use paid keyword tools to expand the money or seed word list to learn about search volumes and competition. We prefer using paid search methods because it is useful to determine the essential phrases for the purpose of targeting using organic search. 

  • Keyword Filtering

Now, we have keywords, so our concern is to filter them and keep those that could help you rank. For this process of filtration, we check if the keywords support each other. We look for keywords that can tell about the money makers of the site. As we have already learned about the client and his website, keyword filtration gets easy because we already know what we need to consider.

  •  Clustering

This process is a part of keyword filtration only. It includes assembling all similar and supportive phrases to target on a single page. We do it for the purpose of link building, as well as on-page optimization with different phrases. However, the content has to be kept natural. For instance, we have to prepare content on link building. We will use phrases, including link bait, link acquisition, and building links. Now, with all the keywords we have, we can use them exchange ably. When you will start with it, select the super competitive keywords.

  • Competitors Research

We make sure that we go for competitor’s research because it tells about the competition we will have to face. For this, we do a routine google search with a phrase, then we consider the leading URLs, and that’s how we reach out to competitors’ sites. Now to analyze them swiftly and in-depth, we choose SEO tools such as Ahrefs, SEMrush, Google Keyword Planner. It helps us in:

Linked pages: It includes learning about the pages the competitors have received their links. It also tells about the authority pages.

List of Metrics: After learning about the linking pages, we consider the List of Metrics. It helps us in learning about what we have to compete.

  • Keyword selection

By now, we already have a list of narrowed and filtered keywords. However, for quality assurance, we consider checking the trends of the keywords to work on. We make use of Google trends to learn about the comparison over the years. We prefer using Google Trends at two points of our research, one at the time of selecting head keywords and the second during the quality assurance check of the clusters that we have finalized.

  • Keyword Mapping

Whenever we go for keyword research, our end goal is link building. However, along with it, we also emphasize the target page. Deciding which URLs to target is essential in the entire process. SEO experts like us, often complete the research and draw up a line that the keywords we have selected might have enough content to connect to. In situations like these, we will have to focus on a new web page and URL.

Conclusion

Keyword Research is like laying the foundation of an effective Search Engine Optimization or Content Marketing strategy.  It helps in understanding the business, its audience and getting higher ranking and traffic on the website. To begin, first, know the purpose, then your intent and the competitors. Do not settle for what you get earlier, but also focus on finding the variations of the keywords. All in all, Keyword Research is an essential step, but performing it right holds more importance. Following it, focus on core until you are sure that what you have is the handful of high ranking keywords.

Still feel confused, checkout our keyword research tutorial video.

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Mandeep Singh – “The SEO King” and Leader of Digital Marketing

To be successful, one must have the right leadership skills to encourage the entire team to become great leaders in the future. Mr. Mandeep Singh, the founder, and CEO of SEO Discovery is the epitome of leadership. His sheer enthusiasm and zeal to become the leading digital marketer have made him launch his company SEO Discovery 12 years back.

The company is the forerunner of digital marketing. Mr. Mandeep Singh, who rightfully owns the tag “The SEO King”, has made it possible for SEO Discovery to become one of the best digital marketing agencies, not just in India but all across the globe. Keep reading to find out more about Mr. Mandeep Singh and learn about his inspirational journey.

How He Became the SEO King?

mandeep singh

Mr. Mandeep is a renowned name in the realm of digital marketing and has more than 15 years of experience. Everyone looks up for someone who will inspire, show the right direction, and draw inspiration. And for many, that person is Mr. Singh. Digital marketing is quite dynamic, and only a true leader faces these challenges courteously and possesses the right skills to become one.

Mr. Singh has the right expertise to help companies understand the importance of digital marketing and be prepared to beat the competition. His story began 15 years back when he stepped his foot into the digital marketing world. Today, he is counted among the top digital marketing leaders.

Mr. Singh never fails to motivate his team. His passion for helping companies has made him assist businesses from different niches. Not just this, he is a member of the esteemed Forbes Agency Council and Expert Panel.

His Leadership Traits

  • In-Depth Digital Marketing Literacy

To make a brand stand out from the rest, one needs to grasp what it takes to excel in sales. This means one needs to know the entire concept of a sales funnel. While preparing for a digital marketing campaign, one will have to take charge of these funnels as the foundation of their promotional campaigns and marketing strategy. There are four essential parts of sales-funnel:


Outreach: Plan a strategy to attract new customers

Conversion: Figure out ways to convince customers to do business with you.

Closing: Close the sales funnel efficiently.

Retention: Engage customers by establishing a good brand report.


A digital marketer needs to understand a buyer’s journey. It is only on the basis of in-depth digital marketing literacy; one will figure out robust ways to increase a company’s ROI. Knowledge is as necessary as experience. Mr. Mandeep’s knowledge allows him to communicate well with different clients who belong to different niches.

  • Effective Communication Skills

A leader must have clear and assertive communication skills. Communication is vital because that’s what allows a leader to get things done. But at the same time, a leader must also know how not to be overbearing and overpowering to the point that it affects their employees’ mental state and productivity. This is one thing that Mr. Mandeep Singh is always careful about. He, as a leader, understands the fundamentals of strategy; this includes creating procedures, processes and setting achievable goals. His priority is to keep his team motivated which helps clients of all kinds achieve their ROIs. A leader should never put all eggs in one basket. Mr. Mandeep Singh never fails to consider the technical elements of his team members.  

  • Flexibility and Adaptability

A company can face challenges, which can make the working scenario of the company complicated. However, it is upon the leader how he accepts those challenges, finds ways to tackle them strategically, and never let the changes impact the growth of a business. A true leader can adapt to new scenarios and is always flexible to adjust accordingly. Mr. Mandeep Singh faces challenges as they come and never feels dejected. Moreover, he never lets his team feel indifferent no matter how tough the situation is. In the initial days of the company formation, SEO Discovery faced many hurdles, but his determination has made SEO Discovery keep going and growing, and today this digital marketing agency has 400+ employees. 

  • A Risk-Taker and Bearer

If a company wants its digital marketing campaigns to succeed, the leader must be ready to take risks. Risks are part and parcel of digital marketing. Mr. Mandeep Singh says, “Risk is an important element of digital marketing. Some ways will work and some won’t, but we as a team need to keep finding the best ways to help a company grow.” A leader will have to take risks for themselves and the company. Take innovation as an example; without risks, there won’t be innovation. And a company’s growth depends a lot on the decisions taken by a leader.  

  • Impeccable Productive Strategies

If digital marketing is a vehicle, then a strategy is its steering wheel. To drive a successful organization, a leader must think about productive strategies to unite the team who will make impossible things possible. Therefore, it’s upon the leader to make a coherent marketing strategy for the company and discuss the digital marketing plan that will favor the client. Mr. Mandeep Singh never fails to guide his team and share the blueprint of a productive strategy keeping in mind the future of his company.

What Does His Company SEO Discovery do?

SEO Discovery is a leading digital marketing company that had its inception 12 years ago. The company helps businesses of all kinds to grow, have better engagement with their customers, reach out to the target audience efficiently, and yield better results. The company is backed by a team of tech-savvy marketing specialists who always go out of the box to connect companies with their customers.

SEO Discovery is embarked on a mission to become a global leader in digital marketing. The company specializes in search engine optimization, paid marketing, social media marketing, content writing, web development, digital marketing, web analytics, reputation management, and more. SEO Discovery assists companies of all kinds, shapes, and sizes. The team’s data-driven approach and go-getter attitude have made SEO Discovery the number one choice for clients worldwide.

Final Words

Every project, small or big, deserves equal attention and requires a true industry expert. Mr. Mandeep and his remarkable digital marketing experience is here to give the much-needed boost to your business. Your business has to be seen by your target audience to start generating revenues, and there’s no better way than digital marketing to make the unthinkable possible! Connect with SEO Discovery and skyrocket your brand and sales!

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Why Your Brand Needs to Focus on Local SEO

local seo

Finding a secured position in the digital space is no less than a battle. However, there are smarter ways through which you can achieve better. Optimizing your searching results is one such method. Anyone who owns a website knows the term SEO. The main function behind optimization is to acquire the top ranks on the search engine rank page. It increases online traffic and makes your brand more prominent. Irrespective of your business type or size, you need a website to make your digital mark.

Table of Contents

Clear the concept

Only having a website for the brand representation is not sufficient. You need to make efforts to achieve a stable position among the many existing business sites. Especially for small-scale businesses, SEO is a great way to get the right attention. Local SEO is a part of the various optimization techniques. Unlike the other SEO methods where you target throughout the digital arena, local optimization focuses on a locality. It is more compact in terms of aiming at the audience. Setting the target to acquire the audience of a geographical region amplifies the chances of profit in reality.

How it helps: Developing the right brand image takes years of grinding. It is not easy to make a mark among so many existing brands. Any business or service provider works under a brand name, and the customer identifies with it. It is easier for larger brands as they already have customer trust. Smaller brands need to work harder through effective techniques to get the audience to rely on their brand. Try the local SEO techniques to gain brand prominence and business pace.

Capture audience

It is vital to gain the attention of the web audience to establish the brand name. You need to focus on the audience connection by choosing the right way. Local optimization techniques have resulted in recent times in achieving that. While searching for any service or business offering, most internet users prefer accessing the provider near their location. Targeting that audience certainly brings the necessary boost.

Better conversion chance

A brand cannot only be successful for the virtue of its name. It needs to generate revenue through the online market. Only acquiring digital prominence is not sufficient as it will only accomplish half the task. Local SEO helps in converting the online traffic into customers. As the service is more accessible to the audience in geographical terms, the conversion chance is higher. It helps the brand in multiple ways.

Smartphone audience

If you go through the recent studies, you will notice that most internet users have smartphone access. It means many people are accessing the net via their digital devices, and they connect better with a local brand. You can capture the mobile user traffic through various means of local optimization techniques. This audience consists a large part in making a brand successful.

Compete smartly

If you consider from a practical viewpoint, locally optimizing is easier than global SEO. As there are a lesser number of competitors in a local sphere, your chances are higher. You can grab more eyeballs in a smaller arena with the same effort. Why not go for a convenient option? It would help if you found a smarter way to get the edge over existing competitors. 

Increased visibility

To become successful, a brand needs to have a wider audience. Increasing the visibility of your brand is possible through local optimization techniques. If you conduct market research, you can notice that people prefer local business brands or services in many cases. It can be due to the affordability factor or for the ease of access. You can make use of the mindset of the online audience to earn profit.

Social credibility

Reliability is the utmost important factor when it comes to successful branding. If the audience cannot trust your service or product, they cannot rely on the brand name. Locally optimizing the audience to connect with your exhibited services and offerings can fill the gap rightly. Through this, you can gain the much-needed credibility that will help you in the long game.

Better business understanding

Not only do the smaller brands need online recognition, but the bigger names also need to refresh their market dominance. Locally targeting the people helps a lot in this case. The audience can focus on your brand more when it appears on the top local searches. Improved audience connection is what you achieve through it. It helps you to gain a better business perspective by taking care of all sections of the audience.

More economical

Affordability is a concern for the growing brands. They cannot invest much in the marketing and optimizing techniques like other powerful brands. Local SEO metrics are more economical that way. It provides the initial pushing of the brand name in the right direction. You can gain the first move through it and acquire prominent stability among the rest.

Long-term strategy

Optimizing your site helps you in the long run. Think from a larger perspective, if your brand gets attention among the local searches, there is a chance to spread more. Word-of-mouth plays a greater factor in these cases. You can influence people rightly with the optimized keywords that attract them. The branch marketing mechanism of local search is a great way to earn a brand name.

 

How to achieve: Now that you know the perks of employing the local optimizing methods, here comes the next part. How do you get it right? The answer is simple. Either you try it yourself or seek professional guidance. The following are three easy ways with which attaining local recognition gets easy in the digital space.

 

  • Develop local content: Identifying the keywords that work apt for the local audience is the best way. Make the content of your page by using the keywords that pop up in local searches. Emphasize the mentioning of the area you are focusing on to attract better.

 

  • Collect reviews: Reviews work amazingly for the local audience. It is a common mindset to go by the reviews. For example, if you search for any service, the first thing to notice is the audience reviews. The existing reviews of the people around the target area make a significant influence on local audiences. Use it as an opportunity for better brand work.

 

  • Claim the business: For benefiting both the brand name and business prospects, you need to earn credibility. You can authenticate your business and cite the name on the online directories. Local searches focus largely on the mentioning of these directories where people get to know about your existence. Make it work in your favor and achieve greater profits. 

Focus on the right

All the above-discussed aspects can only be achieved when you know what you want. First, clear the methods and the reasons behind local optimization. Without having a clear understanding of the process, you cannot make it big. You can learn it on your own or seek expert assistance. The choice is yours to make. Find the right local SEO services  and  focus on the essential techniques and make your digital presence more significant.

Ending note

Sustaining in the digital field needs a mindful approach. You need to outdo your peers to acquire a better brand impact. There was a time when digital marketing did not influence the smaller brands. But now, it is equally important for all. Focus on the newer ways of market domination and apply them rightly. Make the best choices to earn the desired result.