What is an SEO Company? An Insight Into Its Functioning

what is an seo company

During the last decade, there has been a lot of hype about digital marketing and search engine optimization (SEO). People understand that they must build a website and generate relevant traffic to achieve their business goals. 

People get excited by the concept of digital marketing and try to implement it by themselves. Sometimes they achieve initial success, but soon after, they realize the complexity of modern SEO. They begin to lose their SERP rankings and monthly website traffic. 

That is where an SEO company comes in. It helps businesses rank higher on the search engine result pages (SERPs) and bring relevant customers to their websites. Search engine optimization is a continuous process that requires expert adherence to achieve desired results. Partnering with an SEO company is the easiest way to bring life to your marketing campaign and achieve your business goals. 

This article takes a deep dive into the functioning of an SEO company. What do they do, and how can one find the right one for their business? 

What is an SEO company?

An SEO company is a company that partners with several businesses to help them attain higher SERP rankings and achieve their respective business goals. An SEO company understands different industries and frames a dedicated strategy and leads its execution. 

What does an SEO company do?

SEO companies help businesses increase their search engine visibility. It identifies the off-putting elements in your marketing strategy and provides dedicated solutions to eradicate them and attain higher SERP rankings. It improvises advanced SEO tactics for better search results. 

There are several actions an SEO company performs to provide desired results to its partner businesses. It works with businesses of different domains with various digital marketing needs. It is why it is difficult to get a hang of an SEO company’s operations. Let us discuss some of the common work areas of an SEO agency.

What does an SEO company do

1. Analysis of website and target market:-

Website SEO analysis is the primary stage of any SEO strategy. Here, an SEO agency do market research, analyzes the client’s website and their competitor’s websites. A website analysis provides insight into vital information essential for the formation of an SEO strategy. The primary findings of a website analysis include:

  • The current performance of a website, its primary traffic sources, and ranking keywords
  • Tactics their competitors use to achieve their desired marketing results.
  • Potential keywords to be incorporated into the marketing strategy.
  • Setting up realistic goals based on the budget client provides.

2. On-page optimization:-

It refers to the on-page activities that help increase a website’s SERP rankings. It is about aligning a website with consumer preferences and industry-specific trends. On-page SEO ensures a better experience for the website visitors and facilitates search engine crawler’s activities. The primary areas to focus on in on-page SEO include:

  • Optimizing the page titles and meta descriptions.
  • Making the website content clear, unambiguous, and SEO-friendly.
  • Introducing business services and products to the website visitors in compelling ways.
  • Adjusting the theme elements according to target audience preferences. 
  • Optimizing the website content for the potential keywords.

3. Off-page optimization:-

It refers to the off-page activities that help increase a website’s SERP rankings. It is about increasing the website’s visibility on the internet. It is essential for building brand authority and winning trustworthy consumers. The primary areas to focus on in off-page SEO include:

4. Ensuring customer support:-

Ensuring the client’s active participation in the SEO process is one of the most challenging tasks for an SEO company. The client’s requirements might change from time to time. An SEO company must incorporate them as soon as possible in its marketing strategy and start working on them. A good SEO company ensures: 

  • Timely delivery of SEO projects’ progress reports.
  • Maintaining clarity and providing essential matrices in the SEO report.
  • Agreeing upon the right campaign goals with the client.
  • Updating clients regarding the daily changes in their marketing campaign.

5. Creating high-quality content:-

Content is a whole different field but is among the essentials of an SEO strategy. Both of them are interconnected and complement each other. Content marketing is a simplistic explanation of consumer queries. High-quality content is highly-effective for increasing SERP rankings and increasing website traffic. The primary challenges with the content marketing strategy include:

6. Regularly tracking the campaign:-

SEO is a continuous process and requires regular adherence. One needs to actively track the SEO campaign and monitor its progress. There can be several issues hindering consumer experience. It is essential to identify these issues and eradicate them for better results. An SEO company’s primary challenges while monitoring a live campaign include:

7. Conducting experiments and tests:-

There is always room for improvement. An SEO company is always looking for ways to advance its marketing strategy and stand out from the competition. They leverage A/B testing tools and focus specifically on data-driven decisions. Their primary challenges while running the tests include:

  • Finding the best analytics tools to mobilize vital data.
  • Working on off-putting elements and replacing them through A/B testing.
  • Finding key power phrases for creating a persuasive call to action.
  • Keeping an eye on upcoming opportunities.

While these seven elements are the basics of most SEO agencies, there are several other internal operations an SEO agency performs. There is no fixed template that defines the step-by-step procedure of an SEO agency. SEO companies follow different strategies and excel in specific industries. 

Businesses need to understand their business model and choose an SEO company accordingly. 

How to find the best SEO company?

qualities of an seo company

The Internet provides freedom and equal opportunity to each individual. Anyone with a stable internet connection and a laptop can set up a website and present themselves as an expert SEO company. 

Note:- Not every SEO company is legitimate. 

Some companies try to trick their visitors through cheap marketing tactics and get them to subscribe to their services. They sometimes provide ridiculously lower prices. Businesses must not fall victim to and utilize the below-mentioned tactics to find an expert SEO agency for their business.

Ask for case studies:-

seo case study

A case study is a complete record of a campaign conducted by an SEO agency. It includes essential information on the implementation process, such as the tactics they improvised, the keywords they optimized, and the rankings they established. A case study is a direct insight into the working process of an SEO company. 

Make sure to ask for case studies of projects similar to yours. In this way, you can determine an SEO company’s compatibility with your business. 

Look for red flags:-


Surf the internet to monitor the reputation of an SEO agency. Look what businesses like you and industry experts are talking about. A good SEO company will always have a positive online reputation. 

Never go for the most affordable options. Do not have a result-oriented mentality. Even if an SEO agency yields results for your business, it can damage your business’s reputation by utilizing illegal link-building tactics, and writing poor content. An SEO company must understand the ups and downs of a business’s industry and regard primarily the reputation of their client business. 

Visit the SEO company:-

An SEO company must be transparent and willing to share with you the ups and downs of the SEO process. Think of an SEO agency as your business partner assisting you with your marketing endeavors. The success of your marketing strategy depends completely on the choice of your SEO company. 

Visiting an SEO company and consulting SEO experts is the best way to assess their expertise level. In this way, you can rest assured that your project is in the right hands. However, contrary to that, if a company does not allow active client participation, it’s a red flag, and you should retreat from hiring them. 

Get in touch with their previous clients:-

Who is more eligible to tell you about an SEO agency’s services than its previous clients Get in touch with the company’s previous clients and ask about their experience of doing business with them. Here are some questions you can ask them.

  1. What other SEO services do they provide?
  2. How good is their customer support?
  3. Do they provide a regular progress report of the ongoing project?
  4. How committed are they to their SEO process? 

What is it like to work with an SEO company?

An SEO agency takes care of your marketing hard work. However, you still need to be involved in the SEO process and provide your feedback. It’s a two-way process. Let us discuss the experience one must expect working with an SEO agency. 

1. The initial meeting:-

Once you have decided on an SEO company for your business, it is time to meet your dedicated project manager. Here you get to meet the SEO experts that will work on your project. Here you consult SEO experts regarding the particulars of your marketing strategy. It includes:

  1. Determining your campaign’s digital marketing goals
  2. Telling experts about your business, products, brands, and expectations.
  3. Help them form an SEO strategy.
  4. Answer questions regarding your SEO process, your competitors, etc.

2. Audit and approve the marketing strategy:- 

The SEO company creates a dedicated digital marketing strategy based on the information you provide in the initial meeting. Once complete they send it to you for approval. You need to go through the marketing strategy, suggest any changes if required, and then approve it.

An expert SEO company would like to discuss different stages of your marketing campaign. It is an excellent opportunity for you to ask questions and learn from SEO experts. 

We at SEO Discovery are dedicated to educating our clients and clarifying any doubts they may have. Hire SEO Discovery and excel in your marketing endeavors. 

3. Periodic delivery of project reports:-

It is essential to monitor the progress of your marketing campaign. An SEO company provides weekly or monthly project reports to acquaint you with the project progress. It enables businesses to monitor their project progress and suggest changes if required. 

A project report contains detailed records of the work an SEO agency does for achieving your specific business goals. It includes essential matrices that govern the success of your marketing strategy including the traffic accumulated, keywords ranked, and backlinks created. 

At SEO Discovery, we enable periodic check-ins to maintain transparency in the partnership. It makes them feel like a part of the SEO campaign. 

What are the benefits of hiring an SEO company?

What are the challenges of an SEO company?

SEO is a challenging process. Marketers need to continuously update themselves with the latest marketing techniques and implement them to achieve their desired marketing goals. The increasing competition requires advanced tactics to outrank competitors. Here are some of the primary challenges of modern SEO:

1. The complexity of technical SEO:-

Marketers primarily focus on on-page and off-page SEO. They sometimes overlook the essentiality of technical SEO. Technical SEO ensures search engine activities on the website. It provides a hindered image of a website to the search engine. The primary focus of technical SEO is to deal with the following spaces:

  1. The structure of a site
  2. Coordination between the engineering team
  3. Reestablishing the broken backlinks
  4. Regularly updating the sitemap.

2. Coordination with the client:-

Sometimes the client has a vague idea of the marketing campaign. Their marketing requirements change with time. Ensuring active client participation is one of the challenges of modern SEO. This process requires educating clients on various marketing topics and taking them through the ongoing marketing campaign. The primary challenges while coordinating with the client include:

  1. Ensuring 24/7 customer support
  2. Discussing the budget
  3. Providing regular updates regarding project progress

3. Lack of resources:-

Hi-tech resources such as web analytics tools, graphic design tools, video editing software, etc to carry out various SEO activities and achieve desired results. However, clients’ requirements do not match their budget allotments. An SEO company needs to achieve desired results within the confines of a specific budget.


4. Marketing analysis:-

Marketing analysis is among the essentials of digital marketing. It enables businesses to get hold of popular marketing tactics and incorporate them into their strategy for better results. The primary data obtained through marketing analysis include:

  1. Target audience attributes
  2. Preferred marketing channels
  3. Popular marketing tactics
  4. Tips for paid marketing strategy


Marketing is a complex process. It requires a continuous approach to ensure the long-term success of a marketing strategy. Businesses often get hyped up by their initial success in their marketing endeavors. However, soon after they notice a sudden fall in their website traffic. On the other hand, their productivity in the core business activities gets seriously hindered. 

It is where a digital marketing agency comes into play. Digital marketing experts are the people having expertise in marketing tactics. They ensure the creation, analysis, implementation, and optimization of your marketing campaign. They understand different niches and utilize effective tactics to help your website stand out and achieve your respective marketing goals.   

How to Choose an SEO Consultant for the Growth of Small Business

Small Business SEO Consultant

An SEO consultant is someone having expertise in digital marketing. He provides advice to small website owners on how to optimize their websites for better organic rankings. He helps businesses identify essential marketing tactics and improvise them for better search rankings. 

If you are looking forward to increasing your website’s organic rankings SEO consulting is a viable way to get professional advice. Small business SEO consultants are highly skilled in identifying flaws in your marketing strategy and providing suggestions to improve it. 

As the campaign begins, SEO consultants familiarize themselves with your website. They diagnose the website by focusing specifically on core website elements, including the illustrations, theme, and your website content inventory. They use SEO tools such as the screaming frog to understand issues on your website. 

Once he identifies the elements hindering the user experience, he frames essential marketing tactics to help you eradicate them. 

Let us drive into the three main areas of SEO that consultants inspect for all businesses:-

1. On-page optimization consulting:-

On-page SEO is an essential part of search engine optimization. It is associated directly with search engine optimization. Primary on-page issues include keyword cannibalization, core web vitals, theming of the website elements, etc. 

On-page components are essential for an enhanced user experience. An SEO consultant reviews these elements and provides suggestions for improving the user experience.  Their goal is to ensure the best user experience for their visitors. 

Let us discuss some of the on-page elements in detail: 

  • HTML tags:- 

HTML tags might not directly affect user opinion but make a big difference in the long run. Tags consist of descriptions epitomizing the body content. It informs visitors of your site’s purpose and makes your title stand out among multiple other titles. Some of the principal tags are as follows:

1. Header tags:- 


It is essential to maintain the hierarchy of header tags. It facilitates the content organization and enables search engine crawlers to understand your content structure. Your content structure plays a vital role in crawlers’ interpretation of its authority. It is among the essentials for achieving higher SERP rankings.

2. Meta Description tags:- 

meta description

The meta description appears on the search engine result pages below the title of your page. It summarize your page content. A meta description tag highlights the description that will appear on the SERP. The meta description of your page plays a vital role in increasing click-through rates.

3. Title tags:- 

A title tag is similar to the meta tags as it represents the content title. H1 tag denotes the title tag in the code base of the website page. Similar to the meta description, the content title is essential for increasing the click-through rates on the search engine result pages.

An SEO consultant is familiar with all these technicalities and can help you optimize them for better SEO results.

  • Keyword research:- 

Keyword research is essential to an SEO strategy. Most people think of keyword research as the process of surfing through some research tools. Keywords form the basis of a content marketing strategy. There are various things one needs to focus on while researching keywords. 

For a keyword with a lot of content, it may take a lot of time for you to rank on the first page of the SERP.  It is one of the most common mistakes beginners make while researching keywords. 

Another thing to consider is the level of competition on the keywords. Keywords with high traffic generate high ad revenue and are targeted by authoritative websites. You won’t get anywhere targeting them at the nascent stage of your marketing endeavors. Look for keywords with easy to moderate competition and decent traffic. 

A small business SEO consultant can assist you with all these queries and help you frame an effective content marketing strategy.

  • Content optimization:- 

Content is the most important part of any SEO strategy. No matter the tactics you improvise to achieve higher SERP rankings, you won’t attain them without high-quality content. It is what provides value to website visitors. 

SEO revolves around content. It focuses on increasing content visibility on the search engine result pages. A skilled small business SEO consultant can help you create high-quality content and achieve recognition.

2. Off-page optimization consulting:-

Off-page SEO is completely different from on-page SEO. There are no ground rules or guides to ascertain the implementation steps to succeed in your off-page endeavors. The strategy varies from business to business. 

The primary objective of off-page SEO is to create relevant and authoritative backlinks. It frames a positive image of your website and increases the chances of it appearing on the first page of the search engine result pages. It deals with increasing your website visibility on the internet and establishing secondary traffic sources. 

An SEO consultant can help simplify the complex process. He can improvise vivid link-building techniques to increase the visibility of your content on the internet. Let us have a detailed understanding of two of the most important elements associated with off-page SEO.

  • Link building:- 
link building

Link building is the primary objective of off-page SEO. It is all about receiving reference links from authoritative websites. The most common mistake businesses make with backlink building is not emphasizing the factor of relevance. An irrelevant backlink won’t add to your business’s SEO efforts. 

A small business SEO consultant can help you locate relevant websites and improvise effective techniques to link your websites to them.

  • Mention:- 

What people talk about your business? What is your visitor’s opinion about your websites? All these things are essential for your business reputation on the internet. It is the easiest way to understand the hindrances consumers face on your website and eradicate them to provide a better user experience. 

Visit forums, and take part in discussions to interpret people’s perceptions of your brand. An SEO consultant can help your manage your business reputation and provide a better user experience to your visitors.

3. Local SEO consulting:-

Local SEO is essential for small businesses such as local stores and restaurant owners. Local SEO enables companies to achieve higher rankings on Google My Business. It is to connect to a local audience and increase their offline sales. It is helpful for organizations targeting a specific city or region to draw attention to a local store in the locality. 

GMB is an effective tool for increasing your business awareness in the locality. A small business SEO consultant can help you list your business on GMB. He can also acquaint you with essential tactics to achieve higher rankings. 

google my business

4. Technical SEO consulting:-

Technical SEO refers to website and server optimization that helps search engine bots effectively crawl your website. It is essential for search engine bots to crawl your website to index and rank your website on the search engine result pages. 

Technical SEO gives you a preferential advantage over your competitors on the search engine result pages. Let us discuss some of the primary elements associated with technical SEO. 

  • SSL certificate:- 

An SSL(Secure-Socket-Layer) certificate adds the element of security to your website. It is a security technology creating encryption between a web server and a browser. It ensures consumers of their privacy. 

In 2014, Google announced that SSL-certified websites will be preferred over the other existing websites. Most hosting providers now include an SSL certificate by default with their hosting services.

  • Responsive website design:- 
responsive website

Not having a dedicated design template for mobile phone visitors can be devastating. A responsive website is essential for an improved user experience. It adjusts itself according to the screen size of the device. 

A non-responsive design may provide a hindered idea of your website and mitigate the quality of user experience.

  • Increased loading speed:- 

Consumers’ attention span on the internet has decreased over time. Any hindrance to consumer experience will increase bounce rates. It will cause a loss of quality leads and revenue. Search engine prioritizes websites with lower website speed. Here are some tactics that help you improve your website loading time

  1. Use the fastest hosting services.
  2. Use a fast DNS (Domain Name System) provider.
  3. Optimize your code base.
  4. Compress heavy elements such as illustrations and infographics.
  • Build a site map:- 

A sitemap is a systematic organization of your website content. A site map facilitates crawlers’ activities on your website. 

If a crawler does not find a sitemap on the website. It creates a sitemap based on its view of the website. A sitemap is an opportunity for businesses to present their view of their website to search engine crawlers. You can improvise one of many tools available online to create a sitemap for your website.

A small business SEO consultant can help you understand the complexities of technical SEO and present your website to the best of your capabilities to the search engine crawlers. 

Benefits of small business SEO consulting for your business:-

Businesses, especially the emerging ones, can benefit a lot from SEO consulting. It can also help you to propel your business to new heights as you start gaining traffic and generating sales. Let us discuss some of the benefits of small business SEO consulting. 

1. Expert advice:- 

Small business SEO consultants are highly skilled in estimating a website’s authority. They bring a fresh perspective to your marketing campaign. They have experience working on similar marketing projects and can help you achieve your marketing goals. 

They carry a thorough analysis of your website and pass on their valuable advice. They understand the lacking points of your marketing strategy and eradicate them. Businesses should benefit from their years of experience and achieve their business goals.

2. Know your competition:- 

As a small business, it is essential to know your competition. You need to understand their marketing strategies and understand the tactics they improvise to achieve their marketing goals. This method is popularly known as competitive analysis. It gives you an insight into your competitor’s marketing strategy. 

A small business SEO consultant can help you identify your direct competition and identify leading marketing tactics. You can then improvise them to frame an effective marketing strategy to support your marketing endeavor. These things help you stand out from your competition and achieve your business goals.

3. Better niche understanding:- 

SEO consultants are highly-skilled professionals. They aim to maintain their reputation by supporting your marketing endeavors. They understand the ups and downs in your specific niche and can frame a comprehensive marketing strategy for your business. 

You can benefit from their experience and generate a detailed understanding of your niche-specific marketing tactics. Contact SEO discovery to hire a niche-specific small business SEO consultant.

4. Security:- 

Businesses have a vague idea of their marketing strategy in the nascent stage of their campaign. Usually, they end up making mistakes and messing up their SEO campaign. It always comes in handy to have a reliable hand by your side. It provides you a sense of security of being in good hands. 

Being a beginner, it is essential to have an experienced small business consultant by your side. His expertise and experience ensure the success of your marketing campaign. 

How to choose a small business SEO consultant?

The role of an SEO consultant is vital in the beginning phase of your marketing strategy. It makes it essential for you to determine the expertise of an SEO consultant before hiring him for your marketing endeavors. 

The first thing you must look for in a small business consultant is his portfolio. A portfolio is a track record of his previous records. It is the easiest and most direct way to determine his expertise to undertake your project. You must also read the customer testimonies to understand what they have to say about a small business SEO consultant. 

A professional consultant provides multiple field consulting. It is most likely for a small business SEO consultant to provide multi-dimensional consulting. It includes consulting in other fields of digital marketing such as social media marketing and PPC marketing.


SEO is the essence of digital marketing. It is the easiest way to connect tons of potential business prospects by increasing search engine result pages. Small business SEO consulting is a way for businesses to understand the essential marketing tactics and connect to their business prospects. 

There are various aspects of modern SEO, you might need help with in the beginning face of your marketing strategy. It includes On-page, off-page, local, and technical SEO. A small business SEO consultant is skilled enough to handle all these aspects and can provide a new height to your marketing endeavors.  

SEO Company Near Me

Qualities of an SEO Company

Search engine optimization (SEO) is one of the most popular marketing strategies. It enables businesses to boost their SERP rankings. However, there are tons of SEO agencies available on the internet. The web facilitates organizations to develop a high-quality website and present themselves as an expert in SEO. 

Whenever someone searches “SEO companies near me”, there appears a handful of local companies, business listing websites, and then SEO agencies. Not all of them are compatible with your specific requirements. It is essential to do your part of the research to ensure the expertise of an SEO company. 

However, it is not easy to distinguish between an expert SEO company and a dabbler. It is due to the parity internet provides to present themselves as an expert SEO agency and compete for high-traffic search terms such as “SEO companies near me”. Here are some qualities you must look for in an SEO company before determining their expertise as a genuine service provider.

1. Experience and professionalism:-

Anyone with a PC and internet can set up an SEO agency overnight and call themselves an SEO expert. But that does not make them experts in the field. There are hundreds of things you need to know to determine the expertise of an SEO company. It takes many years for an SEO company to master all aspects of search engine optimization. 

Not everyone has similar SEO requirements. An experienced SEO company can evolve itself according to clients’ specific requirements. An experienced SEO expert can look at any website and highlight the steps essential to increase its organic traffic. On the other hand, a dabbler or a beginner will try similar SEO tactics on every website, which will have a limited effect.

2. Expertise in all three SEO levels:-

There are three primary fields associated with SEO. It includes on-page, off-page, and technical SEO. All of them are essential for the growth of a website. Let us understand them in brief. 

On-page SEO:- 

On-page SEO deals with the on-page activities of your website. It is all about improving your website presentation and user experience. Anything you do on-page to increase your website’s organic rankings comes under the domain of search engine optimization. 

Off-page SEO:-

It deals with your website’s off-page activities. It focuses on linking your website with relevant and authoritative websites. It aims at increasing your website’s online visibility. 

Technical SEO:-

The goal of technical SEO is to enable search engine crawler activities. It ensures the indexing of your website. It also facilitates the safety of your website. It also essentializes ease of navigation for your website visitors. 

An SEO agency must have expertise in all three aspects of search engine optimization.

3. Good reputation:-

Current and previous clients of an expert service provider will always have a lot to say about the services they received. Contacting these clients is the easiest way to determine the expertise of an SEO company. Ask these companies for the contact details of their current and previous clients. 

You can also check companies’ reputations on online platforms. It includes social media platforms and the Q&A website. Check for the client reviews and customer testimonies. If satisfied with their services, They will always have good things to say about the company. Analyze their social comments to ascertain what people are talking about their company. 

good reputation

4. Keeps up with the trends:-

Digital marketing is an ever-evolving field. SEO is one of the most dynamic elements of digital marketing. Not the world wakes before the SEO trends change. A good SEO company always keeps up with the latest SEO trends. They Educate themselves on the latest SEO trends by keeping an eye on the industry-specific SEO trends. They track the conversation of the leading SEO experts and thought leaders. They are acquainted with the techniques businesses implements to achieve tons of organic traffic. 

5. Professional team:-

professional team

A skilled team is a crucial element of an SEO agency. These are the people who will be working on your project. Good SEO companies encourage their employees to carry out research regularly. It is always looking forward to acquainting its employees with the latest algorithms employed by major search engines. They facilitate skill development within the company to ensure that their employees are conversant with new digital media strategies and SEO tools that have just entered the market. 

An experienced digital marketing company will always invest in modern tools and technologies to encourage skill development for their clients. A professional SEO team comprises various professionals from web designers to copywriters to link builders. You must meet their team and ensure their expertise level before hiring an SEO company for your marketing endeavors.

6. Sticking to ethical SEO techniques:-

A reputable SEO agency will always comply with ethical or white hat SEO techniques when providing services to clients. They do not improvise black hat SEO techniques such as doorway pages, spamming, and invisible texts for keyword optimization. Black hat SEO agencies might give quick results but can hinder your business reputation or may cause website penalization. 

It is essential to ensure an SEO agency’s adherence to the ethical white hat SEO techniques. A good SEO company does not focus primarily on increasing your organic rankings. Their primary focus is on ensuring high-quality content and enhancing the user experience for your visitors. They improvise ethical SEO techniques, such as link building, optimizing your business website, and improvising keywords in your website content. 

It might take time to attain desired results with white hat SEO techniques. However, the results obtained are steady and rewarding. 

7. Realistic and honest commitment:-

Whenever you search for the term “SEO companies near me”, you might find a list of SEO agencies committing to achieve unrealistic goals for a ridiculously affordable price. It is essential to ascertain the truth behind these commitments. A good SEO company will always offer realistic affirmations instead of overpromising. 

As an organization, you must understand that getting a website to rank on the first page of the search engine result pages is not an easy task. It requires an effective content marketing strategy to combine with your SEO strategy to increase SERP rankings. An honest SEO company will tell you about the long-term nature of the optimization process. 

It might take weeks or even months before you attain desirable results. You might get attracted by the affordable price and the unrealistic commitments. However, it can just be a trick to get you subscribed to their services. Always prefer an honest SEO agency to assist your business with its SEO endeavors.

8. Customized plans and strategies:-

A good SEO company understands the different requirements of different clients. They will provide you with a customized plan and strategy adhering to your specific demands. They take their time to learn about your particular requirements and excel at framing a customized solution. 

How to find the best SEO agency for your business?

There are tons of SEO agencies on the internet. You can ascertain it by inserting the keyword “SEO company near me” in the search bar of any search engine. 

However, not every one of them is an expert at providing SEO services. It makes it essential for you to ascertain the authority of an SEO agency before hiring them for your SEO endeavors. Here are some tips you must improvise to find the most suitable SEO agency for your business. 

Step 1: Get a seed list.

The search for the perfect SEO agency starts with a seed list. A seed list comprises SEO agencies as possible partners for your business. 

It is one of the best ways to brainstorm all possible partners and determine the one that best fulfills your specific requirements. There are two ways to make a seed list.

  •  Access a seed list

A seed list involves expert SEO agencies for any search term such as “SEO Company near me”. These are the potential companies that might become your partners in the future. 

It is the basic technique businesses use to determine the most suitable SEO agency for your business. Either access one of these lists or create one based on your research. All you have to do is to search for “best SEO companies near me” on Google.

  • Creating your list:- 

Every company has different requirements. You need to determine an SEO company that can fulfill all your requirements. Creating your list of potential SEO agencies enables you to track down SEO agencies specific to your specific necessities. The seed list you obtain researching on your own will always be better than the list obtained from a third party.

To create your seed list, First, prioritize your requirements from an SEO agency. Do you want an affordable SEO partner? Or is it more essential for you to find one that is nearby? Your preferences will determine the keywords you use to find different agencies. 

For example, if you want to find a nearby SEO agency, you could search something like “SEO Company near me”. On the other hand, if you are looking for affordable SEO companies you could search the exact search term to access preferred SEO agencies. 

You can also create various seed lists depending upon specific specialties such as local SEO, technical SEO, small business SEO, and even niche SEO. Just determine the attributes you require from an SEO company and search based on those keywords. You must have a list of at least 5-15 web agencies at the end of this process. 

Step 2: Look at the websites of each agency:-

Now that you have shortlisted certain websites, it’s time to check their websites. The website of an SEO company can provide tons of essential information about that company. The home page of an SEO agency is vital because it is the way it wants to present itself to its client. Here are some essential pages you must look for in an SEO company’s website.

  • Home page:- 

The home page of an SEO agency should be comprehensive and user-friendly. It must have easy navigation features, the agency’s name, and contact details at a glance. The home page of an SEO agency must give you an idea of the kind of services they provide. 

If a company is showing off its achievements, take it as a positive. It shows that they are excited to work with you and take pride in their achievements. It indicates the quality of work they ensure for their clients. 

However, if a home page looks old, unmaintained, or sloppy, scratch that website out of your list. SEO is a big deal, and it changes constantly. You must also ensure the core web vitals, website speed, and other essential website attributes for better performance. If an SEO agency is not good enough to keep its website up to speed, how would they do it for you?

  • About page:- 

The about us page of a good SEO agency tells you about their journey, their employees, and happy clients. It also links to some case studies of the client projects for whom they have achieved excellent results.

  • Testimonial page:- 
testimonial page

A testimonial page is an opportunity for you to determine the quality of services provided by a specific SEO agency. Positive reviews, enough to fill an entire page on a website, Indicates the quality of the services that a particular SEO agency provides. 

You may also consider connecting to a company’s previous clients to learn more about their experience of working with their company.


SEO is among the essentials of digital marketing. No business can succeed in its marketing endeavors without using Search engine optimization. It enables organizations to approach their target audience and market their products to them. 

There are two ways for businesses to implement an SEO strategy for their marketing endeavors. Either DIY or hire an SEO agency. Companies usually prefer the second option. However, it is not that easy either. There are tons of websites on the internet, ranking for keywords such as “the best SEO agency near me”. 

Businesses need to do their part of the research to determine the SEO agency most suitable for them. Implement the tips highlighted in the article to access the best SEO agency for your business.    

How to Do Website SEO Audit in 30 Minutes [Infographic]

SEO Audit

SEO audit is the primary step for the formation of an SEO strategy. It provides you with a detailed report of the points you need to work on to excel in your marketing campaign.

Sometimes businesses try everything but fail at increasing their website’s organic rankings. It is because they skip the essential step of SEO audit. How do you suppose to fix the problem without understanding it first? An SEO audit enables you to identify the issues hindering your website’s online exposure. 

Once identified, you can frame a marketing strategy to achieve your business goals. In this infographic, we will explain how to do an SEO audit of your website in 30 minutes.

Voice Search: The Ultimate Guide

voice search guide

One thing that has been established beyond doubt is that we are living in the middle of a voice search revolution. Right now voice search is huge and it is only likely to get bigger in the coming time. Users of different age groups, gender, ethnicity, nationality, professional specialization are making use of voice searches irrespective of the kind of information they are looking for. Experts opinion “this is definitely the next big thing or trend” which can be spotted in virtual behavior of people across the world.

Statistical figures

Surveys have proven the fact that nearly 41% of adult users of Google make use of voice search daily. Out of this figure nearly 55% users are teenagers. About 20% of the mobiles queries generated across Google are voice searches in the recent times. Voice search has grown by a margin of 35 times than what it used to be back in 2008. The figures revealed in the surveys clearly points out at the fact that the trend of voice search is already here. Nearly 25% of all Windows 10 desktop searches are done through voice searches. The arrival of devices like Amazon echo have got people so used to voice searches that they cannot think of imagine going back any more.

Reasons for its growth

The reasons for the growth of voice search in the current times are numerous. Let us take a look at them:

  • Speed – This is one of the main reasons that explain the huge popularity of voice searches in the current time. It has been clearly explained that voice searches are as fast as 3.7 X as search across keyboard. Faster searches mean faster answers. Naturally we can understand why more and more users are opting for voice searches instead of keyboard.

  • Best suited for mobile purchase – Voice search is a pattern which is highly compatible for searching information across mobile. Nearly 75% of searches generated across search engines are done through mobile phones. Naturally the number of the volume of voice searches is on a high in the current times.

  • Greater convenience – The facility of not having to type words across keyboards for queries and questions is highly convenient. Saying the same thing is as easy as a breeze in comparison.

Voice search and search patterns

One thing that has been proven so far is that voice searches can affect and change the way search engine traffic look for information. The feature of voice search can change people search approach in a couple of ways. Now the searches can be longer and they can be much more conversational. A survey report on the searches generated across the Google shows that now people are making use of these search features more frequently and on different context. Search parameters like ‘near me now’ have grown for over more than 150% in the last couple of years. People make a greater use of such a voice searches in public places like the gym, restaurant and even public bathrooms. No wonder the modern search engines are also referred to as answer engines.

Keywords for voice search

Selecting keywords for voice search is a completely different ball game as compared to keyword research for other or conventional SEO strategy.

  • Natural language – When searching for keyword for voice searches the choice of keywords must be more natural language oriented. This is exactly why robotic words like diet, athlete, paleo etc are getting replaced by choice of words which are more commonly heard in regular conversation between individuals. Now the keywords for voice search must have a more natural sound to them which will give a big boost to a particular product or service.
  • Long keywords are in – That is exactly what you heard! Earlier SEO expert tried to avoid insanely long keywords. Simple reason for this was because earlier when searches were generated through typing on keyboard such long keywords were avoided by users. Naturally they did not have any role to play in the SEO strategies. However in the current time with the voice search taking over the domain the normal keyword length is also getting enhanced. This is the correct time when you can use particularly long keywords which are otherwise perfectly normal in regular oral or verbal communication.
  • Keywords posing a question – Recent trends have inaugurated the fact that a majority of voice searches are generally projected through a form of a question. Another word that is generally generated in the form of a question of cross voice searches. This is one of the aspects that must be borne in mind while selecting keywords for your voice search plans.

Optimize your site for voice searches

These days if you wish your website to offer you maximum benefit making the most of the recent trend of voice searches you need to play the game by a certain set of rules let us take a look at them.

  • Concise answers – The content of your website must be so designed that it should offer crisp and concise answers to queries generated in the context of similar topic.

  • Create voice search FAQ pages – FAQ frequently asked questions pages can be extremely useful for voice search. They offer concise answers to precise questions which can make your website highly reactive and responsive to different voice searches. This will obviously give a greater advantage and visibility to your website.

  • Featured snippets – This is a very effective cheat code which can respond like magic to any kind of voice search for stop service have revealed that more than 40.7 % of voice search answers are generated from featured snippets.


Voice search is a pattern or traffic behavior across virtual platforms, which is here to stay. People are making use of this feature and are likely to do so in the coming times as well. Naturally web developers must take this aspect into their consideration at the time of designing new creations in the coming times.

10 Off-Page SEO Techniques to Drive Organic Traffic

Off-Page SEO Techniques

If you are running an online business, chances are there that you have already heard about search engine optimization (SEO). It is the technique to get a good rank on search engines and boost online visibility. As a result, your website pulls organic traffic, and the possibility of conversion increases.

On-page SEO and Off-Page SEO are two vital pillars of the whole SEO. When you do something outside of your website that sends a positive signal to search engines and elevates your website visibility, it’s called Off-Page SEO.

This blog aims to offer you ten ultimate easy off-page SEO techniques to drive organic traffic and expand your sustainability in the market.

10 Most Easy off-page SEO Techniques to Try Today!!!!!

Let’s go ahead and crack the easiest off-page SEO tips ever. Try them Today; thank us later. Come on! Let’s dive deep into it. 

Go ahead with link building.

Sail your boat together to survive in the digital sea. Link building is such a technique that level up your website authenticity and boosts its rank. Link is like a vote from another website. Eye for high authority websites, check their popularity, DA, PA, and anchor text.

Don’t run for quantity; rather, maintain link quality. For example, getting links from 10 high-value websites is far better than acquiring 100 links from the less-known websites.

Link building should be part of the game to win the most coveted place in the search result.

Leverage Video Marketing

Utilizing video marketing is the coolest off-page SEO techniques ever. Videos can hold the customer’s attention for a long time. So, test your creativity, make short videos for Facebook, Instagram and post them. Then, observe how your audience is resonating with them.

YouTube is one of the best video-based platforms. Start your channel and deliver awesome content that sends signals to search engines and eventually boost your website visibility. Design an attractive thumbnail to be visually appealing, add subtitles with the video, and make it easy to understand.

Make social media work for you.

Be a social media butterfly and flourish your business; make your professional social media presence on popular Facebook, Instagram, Twitter, and LinkedIn. Then, depending on your business goal, choose the right platform, and go ahead strategically.

Reply to all your comments, DM, and stay connected with your leads. Check your social media reputation and encourage followers to post positive feedback about your business.

Maintain your social media reputation and get free leads. Initially, start with one or two social media platforms. Register for more as you proceed. Remember, every social media channel has its purpose; follow that play with its algorithm. Finally, make a fresh post and involve your audience with them.

Using social media wisely is an SEO technique to drive organic traffic.

Be a guest author

Guest blogging is tried and tested Off-Page SEO Techniques To Drive Organic Traffic. Prepare a bunch of SEO-friendly articles and hunt for the high-authority website. Seek permission to post your content on their site. It will radically elevate your reach and establish credibility for you.

Comment for more reach

Commenting on the relevant blog can extend your reach and make your business grow. Look for forum and communities, engage yourself with others. We bet it will change your position drastically. Try out Quora, Reddit, and other forums, and watch if they are helping you out.

Make Professional online Presence.

From website to social media, from email marketing to review sites, make your professional online presence everywhere.

Be responsive and maintain your brand image; let positive testimonials work for you. Use a similar address, business name, and phone number all over the web. Spotless profession; presence on the web may send you organic traffic in a short span.

Build Kickass content strategy

Stop posting anything or everything on the web. Instead, analyze your audience behavior, watch their queries and build a content strategy based on that.

Choose such a topic that is uncommon but relevant. Prepare a whole month’s content and plug them into a specific slot. Don’t forget to chase the metrics and do the test and try.

Try out different formats like text, image, video and see what works for you. Then, play with the ideas and hook your audience’s attention.

Shake your hand with influencer

Look out for influencers via Buzz sumo. Publish your content and request them to share with their network. It will open up-level your business reach and build s awareness in the market.

Make relationships and leveraging their network to boost your business. It is a less known off-page SEO technique, but give it a try for sure and if needed then hire an influencer marketing agency.

Steal Broken Links

Would you mind taking advantage of competitor’s links and making them work in your favour? For example, check your competitor’s broken link and write a guest post from the same website. Hijack their link and boost your credibility.


Make an informative newsletter that customers love to read. Load them with relevant content, make them short and crispy. Don’t be tempted to bother them with tons of newsletters.

Check their local time and send newsletters at regular internal. It is one of the cost-effective ways to nurture your leads. Eventually, the amount of traffic increases to your site and helps from an SEO perspective.

Wrapping up

Starting online may sound fancy but maintaining and growing it needs dedication and the right strategy. You may be putting your best effort to make your website rank-ready, pay attention to off-page SEO as well and boost its rank, and drags organic leads.

SEO is not magic; rather, it takes time to show significant results. Hire a professional SEO company who can guide you accordingly. Test and track your metrics thoroughly to find out what is working and what is not.

We hope this blog has given you the best off-page SEO techniques. Follow them all and outrank your rival. Be consistent and go ahead strategically to crack the game.