So, you’ve tried everything and yet you’re not able to get traffic to your website!
You have developed your website with the most beautiful design and still stuck with the question, “Why isn’t anyone coming to my website?”
And now, you envy the top web developers around the world and wish if you could get there success mantra somehow!
Well! The secret is unveiled:
Web development is an ‘art with functionality’. While designing a website with good looks can instill the interest of your audience, only a fully functional and well-developed site can actually bring them to your site and hold them for long.
This means there may be some key aspects that your beautifully designed website is still missing!
Time is precious so let’s not waste it anymore and quickly have a look at this ultimate website development checklist that can help you simplify your web development process.
Perceive the Intention of “Web Development”
“Why do you want to develop a website?” Understanding the development process is a must for you to succeed here.
Your web development process should offer a clear picture of what is achievable and what all can be done to achieve it. There can be two methods for this.
Many web development companies still use the waterfall methodology to understand the scope of their work. Yes, this approach is traditional, but the detailed account it offers about a particular project cannot be ignored. This method works well for those who have ample time and are ready for possible changes in future.
However, if you are looking for a simple and a flexible approach, consider using the agile methodology. This method work on the principle of breaking down the requirements and handling each of these as a separate entity and then combining all at the end.
Your choice of these methodologies depends greatly on your needs and goals you want to achieve. Hence before making a choice, make sure you understand the pros and cons associated with each one of them.
Refine your Requirements
One important consideration is the assessment of your ideas to check if they are up to the standard or not. It is also an ideal way to show your commitment to success. To achieve this, list out all your ideas according to your goal and evaluate each one thoroughly. Also, as a developer, you should focus on the requirements while forgetting that quality control is also important for website development.
Map Out Design
Successful developers never consider website development as an isolated process. Instead, they understand that it will involve some level of expertise no matter what the project is. Hence, design considerations also form a crucial part of your website development framework.
For this, ensure talking to your designers, discuss the project and plan it out accordingly. For instance, if your developing a WordPress theme, discuss the PSD files and design of the theme with your designers. This will ensure that the entire team is on the same page.
Make sure to invest enough time in the development and designing of your website to ensure that you launch a quality website that meets all client requirements. Avoid working hastily as doing so will lead you to errors or fails. As a developer, you must ensure to set aside adequate time for each developmental phases. This will offer the team members enough space to develop the website to perfection and resolve the mistakes simultaneously.
Synchronize the Website with Digital Marketing
The primary aim of your website is to drive maximum traffic and increase sales. Hence, your website development should also go in hand-in-hand with your marketing strategies. It is better to develop an optimized and mobile responsive website that fits the search engine ranking criteria. For this, you should cooperate with all the departments to ensure that all the details on the website are relevant to the company. Also, observe any online trends as you develop your website.
Always Check the Functionality of the Website
Web development is all about the website functionality. Hence, you should check your website occasionally to see if it delivers as per your intentions and goals. Constant checks ensure that your website is up to date and you modify it depending on your business requirements.
DIY website Audit
Regular website audits can increase your chances of success greatly and limits the scope of failure.
You can consider these things during your site audits:
- Make Proper Use of Headers and Subheaders – Use H1 headers and H2-H6 subheaders properly on your site. Avoid overuse of H1 headers and keep them one per page.
- Include Canonical URL’s – Canonicalization is the method of selecting the best URL when there are multiple options. For this, set a preferred URL structure for search engines.
- Do not use Frames – Using frames in your site can create several issues like user navigations, support for older browsers, and the search engines ability to crawl the page successfully. It’s is better to avoid using them.
- Use a Sitemap – This makes it easier for the search engines to discover new or updated pages on your website. Also, keep your XML sitemaps dynamic.
Still confused? Checkout our video guide on sitemap and it’s types.
- Optimize for Speed – A website that loads slowly can annoy the visitor as well as the search engines. To optimize website speed ensure lightweight codes, minimized images and the feasible use of cache.
- Use HTML5 and Schema – Both HTML5 and Schema are crucial aspects of your website development process as these help in enhancing your website’s overall SEO value.
The Final Say
Becoming a successful web developer isn’t hard. It just takes the right approach in the right direction. We hope that the above-listed points will help you make your development process easy. Most importantly, these will help you launch a site that meets the needs of the visitors and Google, too.
Currently serving as the Managing Director of SEO Discovery, Mandeep Singh is an ardent reader, learner, and writer. He embarked on a career in Digital Marketing decades ago. Since then, he has been providing solutions to many businesses. He also takes time to keep readers posted with what he learned while building his years of experience. That’s so because he believes in the concept of sharing his expertise.