What is Pay Per Click Marketing?

The term pay-per-click abbreviated as PPC, originally came from the English language usage, however worldwide it has been widely accepted and means “pay per click”.

The Pay-per-Click payment method is a part of online marketing. In case of PPC campaigns, you will be charged per click on an advertisement such as a banner or a text ad.

The advertising company, therefore, does not pay for the advertisement (ad impression) of the switched advertising itself, but only when actually a click is done. To get most out of any PPC campaign you need have the fair knowledge of Google AdWords and Keyword Planner. If you are not familiar with these terms then get Pay Per Click Services from top professional PPC Agency. There are different types of pay-per-click advertising. They can be placed on search results in search engines such as Google and Yahoo (search engine marketing).

A flourishing PPC Marketing Strategy will take up to 3 to 9 months for bringing good results. The first three months of the campaign can be considered as the testing period. These three months are to increase the visibility of your service and raise data from your ad for analysis.

Well, your visibility of your website starts to increases from day one, and your data is gathered over time. Intensive optimization and careful monitoring shall be your model on what is working and what is not. It can be a restless task to do when money keeps on running away from your pocket on every click and in return of very low ROI [return on investment] for your service.

Pay per click campaign requires deep understanding from selecting and researching the right keyword for your product/service, to arranging the selected keywords into organized campaigns and ad groups, to setting up a comprehensive Pay per Click landing pages that are optimized for retrieving leads and conversion.

How does pay-per-click marketing work?

• In Search Engine Marketing

• In Affiliate Marketing

In search engine marketing, the pay-per-click payroll model works as follows:

The search engine provides advertising spaces, which are also marked as advertisements. These advertising spaces can be booked by advertising companies. Since, however, only limited advertising space is available, the principle of the highest bidder applies here. The more an advertiser wants to pay for one click, the more advantageous the advertising medium is placed in the search results display. The user now enters something into the search input field and gets a result display presented to match his searched keyword. This includes both organic search results and paid ads (for example, Google AdWords). The user is thus displayed with target-group-specific ads, so-called ad impressions. Pay-per-click is only payable on a successful click. This is how you reach a user exactly when he is interested in the offer. Whether or not the customer buys at the end is, however, irrelevant to CPC. It alone counts that he has reached the advertiser’s website via the ad.

The pay-per-click model in affiliate marketing works similarly

So-called publishers or affiliates offer their advertising space on a portal, blog or another website. The advertisers or merchants can book these advertising spaces in the form of banners or text links. Users access the publisher’s page when surfing and the advertisements are displayed. For a relevant advertising ad, it can now come to a click on the part of the users. At a final click, the merchant then pays a commission, for example, via pay-per-click to the affiliate.

Other success-based billing models are, for example:

  • Cost-per-click: is often used as a synonym for pay-per-click
  • Cost per order: cost per order
  • Cost-per-sale: cost per sale
  • Cost-per-lead: cost per contact
  • Cost-per-action: Cost per action
  • TKP (Thousand Contact Price) / Cost-per-Mille: Cost per 1000 Ad Impressions

Good Reasons for Pay-Per-Click Marketing

Organic methods of getting traffic on your website some time not work that much effective as we always want to. We can’t target every desired audience only in one way, so at that point in time, PPC always saves the day for us. With the help of this, we can derive the right traffic toward your business by using the Pay-Per-Click campaign.

PPC Increase Traffic on your Website

It’s good to have a good website but it has to be good visibility, which we can do by giving your paid advertisement on the first page of search engine results increase your chances of being seen.

PPC Increase Sale or Conversion Ratio

It only focuses on targeting people to make sure that deal convert surely.

Easy to make and Process

When it comes to time and process of PPC, it’s very easy either you do it by yourself or hire a professional; ads can be produced and run in no time.

PPC can be used in Remarketing your Brand

Sometimes shopper searches a lot of other things before making contact, so with the help of remarketing tools, it can show visitor relevant ads related to past search on different web pages.

Only Pay when Clicked

In PPC you only have to pay when someone clicks on your ad. It is the best way to control your budget means you can spend more or less according to your needs.

No Dependencies of Google Algorithm and SEO

For organic traffic, you constantly focus on SEO and Google algorithm but it is not in case of PPC. In PPC you just run your campaign and watch real-time effects.

Boosts Online Traffic

Pay per click marketing companies gives you an opportunity to advertise your product and boosts online traffic like never before.

Get Potential Customers

Pay per click marketing companies help you advertise your products to the potential customers and it increases the possibility of online sales.


Pay per click marketing is truly effective and it is affordable at the same time. Website owners have to pay certain fees but the investment will worth it.


In case you are wondering pay per click marketing will be tough for you then you are absolutely wrong. The steps are very easy and it will take just a few days to get a detailed idea about it.

Well, the bottom line is that you pay only when a user has truly perceived your advertising and has clicked on it consciously.

Through PPC, you can reach a target group that is more likely to buy your product or service. Moreover, it’s something that significantly increases the range of your products.

You have full cost control because you determine the click price as far as possible.

Are you interested in testing the benefits of pay-per-click marketing for your company? We will be happy to advise you on all possibilities in the Best PPC services. Just contact us via our contact form and we will call you back shortly!

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