Namely, digital marketing can be described as a complimentary marketing area. The mission of digital marketing is to influence customer behavior by leveraging social media platforms. It’s a broad term and includes community management, emailing, advertising etc.
Digital marketing is about to change dramatically this year.
Before AI, only in science fiction movies, we leveraged the power of visual research. Nowadays, it’s changing, the new technology allows businesses and brands to monitor the trends in real-time. That is why companies are leaning towards optimizing their operations. This means that the leader can now take decisions on the real-time fact and not just any historical data.
Here Is What Is Expected To Hit Trending In Digital Marketing In 2022
Search Engine Optimization
Knowing how to perform SEO can provide a solid foundation for all of the other digital marketing skills you will use. This is an excellent method to increase the amount of traffic to your site and its quality. Although, you might need to keep patience when using SEO because it is a long term strategy. For faster results, it’s better to switch to PPC strategy. PPC is a short-lived strategy but it’s becoming an attraction around the world. PPC can help you to rank higher in search engine results.
SEO campaigns focus on creating an amazing user experience. Customers know what they need, and they want it quickly. A professional knows how to collaborate with developers as well as designers.
It’s a practice of analyzing the performance of marketing campaigns. Earlier marketing was difficult because more or less it was dependent on guesswork. On the other hand, marketers today have access of tons of analytics tools.
Analytics helps in optimizing and enhancing the use of various digital marketing tools. When you gain the basic knowledge of automation tools for example Google Analytics, you can easily track important metrics like bounce rate and more. Without proper data interpretation, a marketing strategy is doomed to fail.
Shortly, artificial intelligence will be used all around the world. It will conquer the more straightforward jobs which don’t require any human intervention. What AI does is analyze customer behaviour as well as trends by using information that is gathered from the internet.
AI can help businesses to understand more about their customers and how they interact with products and the offered brand services. For example, now Facebook is using messaging bots to extend it’s help companies to optimize their customer service for more profit.
Thus, artificial intelligence dominates the corporate world and it can provide users with correct data and appropriate suggestions.
As per the recent report, around 80% of business services will be leveraging chatbots by 2021.
2022 does seem like a good year for companies because of artificial intelligence. Now companies have the opportunity to cut their costs and upscale the development. This might change the way to see the competition.
Based on the numbers below, there is no denying, Video marketing is genuinely essential to your digital marketing strategy.
· As per 65% of customers, the brand video provides essential information.
· More than 72% of brand use target video to increase their conversion rates.
· Over 50% of users trust the product and services presentation in videos format
· More than 65% understand the importance of having a business website
. Around 39% of viewer contact a vendor after watching a video
YouTube is the first runner up for video content. Yet there are many other social networks which allow you to post videos. The short videos indeed generate better engagement, you have the option like Facebook and Instagram as well.
Next, the live video streaming is also rising to popularity. It is way more impactful and more brands are leveraging it for various activities such as product demos and sales.
Additionally, marketers opt to use high-quality cameras available on a smartphone instead of dialing numbers or sending an email.
The popularity of video also impacted SEO and we now have video SEO which is also vital as YouTube and other videos often show up in search. Just like headers, descriptions, and filenames, these should not be overlooked. 360 ° video content is also viral today! It can be used to create stunning and interactive videos.
Ragai Haran once shared, Influencer marketing is a future with its roots going back to the word of mouth marketing. This marketing aims to get the message in front of the broader market through senior executives who have influence.
Instead of selling directly to a massive online group of customers, you can ask the influencer marketing agency to simply spread the word for you. That’s how influencer marketing works, by grabbing consumer attention. In Iceland, one of the most popular supermarkets now has moved from celebrity advertising to featuring ‘moms’ and their brand ambassador. This means the brand teamed up with Mom’s YouTube community; now the franchise is tagging with vloggers to promote their brand more authentically. As per researchers, around 34% of mothers put their trust in YouTube videos instead of traditional advertisements.
Nowadays, the Visual marketing is on its rise and it can significantly improve user experience. Users can easily upload images or two to get more specific results. Luckily, the web marketing trend supports it as well.
On the other hand, Pinterest has also developed a visual search tool which allows users to know the online store to buy a product from by merely taking a photo of it. You can also use the same tool to compare different products.
In a similar category, there is Google Lens that is backed by a visual search engine. This tool can recognize elements by simply taking a picture of them with a smartphone. You can take a photo of:-
· Business card: Simply save the phone number on the card and even email id.
· Book: Read the review online on the book.
· Find more information about museums or monuments.
There is another application, CamFind, an application that allows you to perform visual searches using a photograph of the item. The tool can help you identify what you need just in a couple of seconds. This application can come handy when it comes to comparing product prices without entering anything, just using the camera. Alternatively, you can name the movie by capturing the poster.
Undoubtedly, by leveraging this digital marketing trend, marketers can easily stand out from the crowd and attract thousands of customers.
Until now, have you only used messaging apps for the emoticons. Now you can also examine the following numbers and see how they can be used differently:
· More than 1.3 billion users actively use Facebook Messenger.
· There are over 54 billion messages sent via WhatsApp
· Individuals and companies exchange about 2 billion messages on the message provided by Facebook
Thus, based on these statistics, it is safe to say that messaging applications business purposes. Of course, it can be beneficial when sending personalized messages to clients.
With messaging apps, personalization is now much more possible. Also, they improve the user experience and enable you to market the products even more effectively.
Social Media Stories
Sharing stories on social media is trendy these days. So marketers should keep this in mind when developing new approaches. If their goal is to increase brand awareness with social media, they should use live video.
Note that Snapchat first developed the Story concept. Other social networks like Facebook and YouTube also made their stories but in a different format.
It should be noted that the stories disappear after a few days. So this is a great opportunity that you should take advantage of.
For example, you can include a small presentation of your teams in your stories; talk a little about the reason that prompted you to create this or that product.
Voice Search and Speakers
The iPhone users rely on the use of voice search in their day to day life. When iPhone user come up with a new voice command, to match their expectation the companies must reinvest in their web marketing strategy.
· Since 45% of searches soon will be performed using speech recognition
· More than 20% Google search comes from in voice search format.
. 20% of Bing searches are voice queries.
Voice search is one of the essential components of our online lives. It shows what customers are seeking for! With the continuous rise of artificial intelligence, the updated software for Alexa and Siri have less and less error in speech recognition.
Business and brands are also using voice search for improving their web marketing strategies. For example, Domino’s Pizza also captures customer intent using speech recognition.
Now the customers can order pizza through Alexa, using a voice command. Overall 38 million Americans are already using these technology products, and 65% say they are irreplaceable.
If you want to find something using a voice command, think about the keywords people will use and say them instead of typing them.
Do you still have doubts? You can also combine your content marketing strategy with SEO to get overall optimized results. Due to Covid-19, there is a significant improvement in content viewership. In other words, more content is being consumed every single day. So, marketers must adapt to the current change in trend and become more empathetic in their new roles. To perform over the top in 2022 try improving your visibility online.
Social Media Marketing
Today, publishing generic content on social channels is important in case you want to gain the attention of the customers as well as the prospects. Personalization is becoming a new trend. It was essential to run parallel to Covid-19, particularly leaps in the publishing calendars resulted in the cancellation of many events’ while answering the questions that the situation brought up. Hearing your community gives insights to content as well as to the strong trend for 2022. Today, the topics of conversation are moving into a new direction, and we must adapt to it, if needed hire a social media marketing experts. For example, TikTok was one of the big winners. With the discovery of new spaces, the desire of marketers stood out, especially when it comes to budgets and returns.
The web strategy must be constantly optimized to match the changing requirements of the audience while staying user-centric at all the time. Even in 2022, it will be important to cultivate sustainability and transparency even at a risk losing market share. It is your accountability and respect for encouraging internet users to control their overall experience. Sometimes posting prices and notices can help in achieving the best results. Do not forget to optimize your mobile spaces, representing one in three visitors as well as making them accessible. Your website plays as a hub and should be used to distribute the products and services.
Reporting and Attribution
Data analysis is giving marketers a new direction to work. Most of it emphasizes the common needs of human beings. In 2022 there will be no requirement to report on demographic data instead more of psychographic data will be used to create more impact. In other words, it will be necessary to learn more about analytical teams to make the reports easily accessible to other departments. On the other hand, attribution reports are also essential if you want to understand the actions to obtain the results and thus switch to delivering better results. GDPR could be the central theme of 2022.
It is regularly announced dead, and it always comes back stronger than before. Also, it became a winner of 2022 and saw a sharp increase in its use. Email marketing is effective vector of messages and maintains a regular link with its customers and prospects. To continue to accelerate on this subject in 2022, you will need to focus on three elements—first, the integration of email into your larger marketing strategy. Then, the personalization of the campaigns to adapt them to the different recipients. Finally, experimentation and continuous testing to integrate new trends and refine its processes.
Conversational Marketing and Chatbots
Now the communication is becoming easy due to—phones, SMS, WhatsApp, and AI chatbots, which are on the increase. Covid-19 have multiplied, given more substantial reach to conversational marketing and these bots. It is possible also to now automate the exchanges and to give clear and rapid answers to your potential as well as existing prospects. The benefit will come to those who will continue experimenting in 2022. You can start today by determining precisely what issues to respond to, with what tool, but also on what baseline you will make the success out of your action.
To position yourself ahead of your competitors and to increase the interest of consumers you would need to perform regular market research. 2022 continues to be the year of great changes in a context where competition. It has already intensified the market game and therefore positioning your business/brand has become even more critical. Consistency will make the difference: it’s not just about analytics or measuring; it’s also about making regular posts. This data can help you to make the decisions.
Story doing or telling a story is an ultimate tool. Nowadays, it is being widely used by digital marketers. The primary focus is on the action since no one likes blunt stories, moreover, businesses and brands also seek to create better engagement and share the experience with users. For the storytelling plan to work, it is necessary to clarify what will be counted, the reaction of the audience, as well as the possible effects on the people.
TV That Allows You to Buy
Remember that TV is already dedicated to selling the content, products and services? Sometimes they never really established themselves as a market but they can be considered precursors of this trend: Shoppable TV, that is, a television that allows consumers to buy. The purchase of products on television, whether on a secondary screen to the content seen, through a QR, or in the store’s application, is becoming more common.
The term is used in different technologies that can automate the advertising. You can also automate the mapping of the advertising spaces that best adapt to the campaign’s objective, on factors like the browsing behaviour of users. Therefore, the effectiveness of the actions will tend to be higher.
Google My Business
Keeping up with Google My Business is essential for two reasons. The first is obvious: it is essential that, when looking for an establishment, the client does not need much effort to know your hours, services, and location. The second, not so much: a specific geographic position in listings is an important factor for your business to rank in search results “near me.”
As the relationship between customer and brand becomes increasingly informal, it pays to go for fun. Memes also allow you to present your brand in a less serious, and more hopeful way, it increases the chance of becoming viral. However, you have to be very cautious as the message can negatively impact anything that is difficult to fix.
Last, one of the trends is to take the smartphone’s first approach. Pandemic also contributed to taking the smartphone’s first approach. During the time at home, the cell phone became our window to the outside world. We spend more time with it; that is why your company must have responsive mobile applications and websites that offer the user to find everything they are seeking without a laptop.
Increasingly, business takes place in virtual environments. Therefore, planning and developing up-to-date digital marketing strategies to the market is an inescapable necessity and a sure step to win new customers and strengthen relationships with those who are already loyal.
Currently serving as the Managing Director of SEO Discovery, Mandeep Singh is an ardent reader, learner, and writer. He embarked on a career in Digital Marketing decades ago. Since then, he has been providing solutions to many businesses. He also takes time to keep readers posted with what he learned while building his years of experience. That’s so because he believes in the concept of sharing his expertise.