Till 2021, we all have got acquainted with the term content marketing. If you are not, then let us give you a small brief. It can be referred to as a technique or method through which you can showcase your message or advertise your brand to the millions of available online users. Content marketing has become one of the most important strategies for all types of businesses and industries in the current times. The constant competition to rank higher makes it very important for you to pick the most appropriate content type. Hence, are you trying to squeeze out new ideas from your brain? Do you want to experiment with something new this time? If yes, then we would certainly love to help you out. Let us see how!
One of the main goals when you are doing your business online, has to be proper interaction and user engagement. When talking of engagement, we mean the clicks, views, shares, and feedback. All of this will reflect how much attention you are getting from the audience and web traffic. However, you would always want all of this to happen cost-effectively. Thus, to meet the needs of the users and also keep work at comfort, content marketing is certainly the best option. Content marketing has been one of the most budget-friendly methods to promote your brand, as per the experts. Not just this, it promises to deliver much more than what you spend on it.
Why Choose Content Marketing to Grow Your Business?
Being a marketer, it’s more important for you to know the audience that you need to target. Your audience will indeed keep growing or changing, and hence to retain them, you must keep them engaged on your website. For this, you will need to be aware of how your target audience can vary and what you will need to do to keep them interested in you. That being said, this will be a two-way relationship, which is indeed a commitment. Let us now have a look at why is content marketing strategy necessary for you.
For instance, we all know that the audience will only buy from a brand if they feel connected to them or can enjoy their products. All the process which is done to make them feel so is known as branding. The content marketing strategy is a core to the concept of branding. This implies that content marketing is actually about making the visitors feel welcome at your online business site. Be it online or offline, marketing your message or brand to the users to show your message and concern is always important.
List of Content Marketing Types You Need to Learn in 2021
By helping you deliver useful and interesting information to the customers, content marketing certainly helps you a lot. But, please note that for every customer, no specific content type can be appealing. Hence, this is why it is better to keep swapping the ways you approach people with your content. For your convenience and to give you a better perception, we have come up with the top 10 content marketing types that you can choose for your online site.
1. Blog Posts
Yet another very popular type of content marketing has to be blog posts. Running a blog post helps you provide regular updates of products on your website that suit your brand and draws potential consumers looking for a solution to your company. Blog posts increase SEO and can be a cost-effective way to raise organic traffic. Whenever you are writing blogs, make sure that you always keep certain things in your mind. The first would be to make sure that the content you publish is optimized with the relevant keywords and is SEO-friendly. To make it SEO-oriented, you need to add small paragraphs, short and proper sentences, no grammatical errors, and make sure that there is no copied content. Only then can we promise better returns over it.
Next, you need to focus on choosing the topics for a blog that enhance your brand, services, or products. For example, you can never write about recipes on a digital marketing site and vice versa. Always keep it short, simple, and precise enough that users find it attractive enough to go through it once. These were three things that you need to swear by when creating a blog post content.
Meme is a popular option to amuse your fans with amusing photos and posts. In fact, memes are also one of the contents that generate the most engagement because they show the brand image. They showcase the individuality of the brand, providing a remarkable chance to personify and validate the brand’s voice. Memes increase customer involvement and also result in higher amounts of page traffic and brand relatability.
Well, memes can be considered as a part of visual advertisements. These are considered the images that provide the users with content that is relatable to the audience. Besides, they are a medium of content with tremendous potential of virality to be obtained. One of the best things about memes is that they are completely based on what is going on. A lot of companies use memes almost every day to entertain their customers.
The inevitable popularity of youngster-oriented interesting quiz sessions is remembered by all the millennials who come of maturity in the mid-2000s. Because of the rapid rise of social networking and aggregation sites such as Buzzfeed, as they bring this trend is back in a pretty good way. We can surely say that contesting quizzes and polls is the best way to gain customer insight. It will help you get enough knowledge or information about the customers. Apart from this, you can also inform a lot about your brand using these quizzes.
Quizzes and polls are the best way to spread the word about your company. They will have a fair idea of your priorities and products, even without clicking on your website. Quizzes can boost your engagement with customers and help you develop an intended audience. Such shareable and enjoyable content is a nice addition to your content marketing plan. And because they’re typically possible to achieve, that’s a plus for your viewer.
Did you guys know how infographics are still one of the most commonly viewed and shared online content? Apart from this, more than 80% of those using infographics to advertise their company find that this content type is surely effective? These are so interesting and can give rise to a promotional campaign with its eye-catching content. They are vivid, visually thrilling ways to show statistics or procedures. Infographics are fast and low-budget entertainment to the eyes of a marketer. This infographic offers a lot of ways in which it will make a significant difference in finding leads. For instance, if you don’t get far too much popularity on Instagram and Twitter, try to post it to Facebook.
It is very easy to show your data in the form of an infographic like these. Furthermore, infographics will make your product more respectable if concrete facts are mentioned. Before you consider using an infographic for your site, here are some important things you need to remember.
- Add a nice and catchy tagline with short subheadings.
- Plan it like any other storytelling content. You can begin with a blog outline.
- Use tools like Canva or any other for creating the best infographic.
When scrolling through Instagram or YouTube, you will see innumerable facets that are known to be social influencers. Industry-specific influencers can be of tremendous value to your marketing strategy. Getting influencers to support your content will draw a whole audience that you haven’t been able to hit before. Make sure that you choose to get connected to an influencer that belongs to your industry. You can email them about your vision and whether they are ready for it. Choosing these social media faces for promoting your business can be of great benefit.
6. How-To Tutorials
Whenever you plan to sell a product online, be it related to any industry, make sure that you make your users well aware of the how-to guide. From Google Advertising to Skillshare and even Udemy, training guides have played an immersive role in helping them make new and future customers test their product before they commit. This type of content normally results from long posts and can be problematic on a wide array of topics.
You should also ensure that different media, including text and graphic components, such as images and videos, are used. A YouTube how-to tutorial video is one of the most common options to make this kind of content.
The next one on this list has to be the podcasts. Podcasts encourage individuals to view your information at their leisure. They are yet another good substitute for reusing original content. One of the best things about podcasts is that they can be extracted from a video and then presented as a podcast. There are ample numbers of websites present online, which can help you know about how, to begin with, a podcast.
8. White Papers
White papers are a certain kind of long-form content marketing, but they are not confused for an eBook. White papers are comprehensive publications that include facts and reports on a specific topic. Since White Papers are facts-driven, around 70-80 percent of the total of B2B buyers said they would exchange White Papers with peers about some other method of content marketing. The best white papers are not a promotional message. Rather, they’re attempting to help the target demographic. They’re successful with or without the hard sell. The features of the best white papers are:
- Utilization of in-depth analysis
- Provide the citation or reference of all statements with factual statistics
- Get a call-to-action so that viewers understand what to do about it.
- Feature maps, diagrams, and quotations
9. Email Newsletters
You don’t think about your weekly email as a content marketing method, but this one certainly helps a lot. Email newsletters are a perfect way to showcase your message or the products that you’ve produced. But they can be anything entirely different, too. It is a known thing that email marketing has a fantastic ROI. It’s why you can’t skip this marketing content format.
10. Video Content
It would not be wrong if it is said that this is the generation that is fascinated by the visual contents. In the world of the internet, people are nowadays spending more time watching video content, be it on YouTube or any other social media platform. As per a statistics report of YouTube, it is seen that more than 2 billion users log in to this platform every month. It implies that the number of people attracted by video content is increasing day by day. Thus, now we can say that choosing video content as marketing strategy is certainly a great idea.
The key to creating videos is to produce captivating advertising content that offers the audience an innovative engagement element. Video content will do more than just educating and teaching. It’s meant to tell a story that the listener can relate to. By presenting a better image of your business, using videos can be a game-changer for you to improve your customer experience. A mesmerizing video is the best way to demonstrate to your consumers what you stand for!
Apart from the list of content marketing types that we have discussed above, there is so much more that will still be left with. Be it Q&As, Poll contests, images, GIFs, reels, and so on, the names are going to be endless. However, it is you who will be trying these content marketing types and then choosing the best one for you.
Boost healthy and regular interactions with audiences by high-quality content to create loyalty and trust, build a network, establish a relationship, and accomplish your business objectives. Hence, hurry up and choose the best type of content marketing approach for yourself and begin today!
Currently serving as the Managing Director of SEO Discovery, Mandeep Singh is an ardent reader, learner, and writer. He embarked on a career in Digital Marketing decades ago. Since then, he has been providing solutions to many businesses. He also takes time to keep readers posted with what he learned while building his years of experience. That’s so because he believes in the concept of sharing his expertise.