Email is one of the most important parts of what we do online. Most of us check our email as the first thing in the morning, and check it before drifting off to sleep. In one or the other way, almost all of us are addicted to email. So, how can we believe that email is dead? The rumors spreading around in the market about email marketing being dead, is nothing but just a false rumor.
In today’s time, almost all the customers know the market, they are completely informed and know the tricks to hop out of unwanted communication. They are well aware about what bad marketing is and they know about all the procedures that take place. So, your work is to apprehend these smart customers and go to them with great, engaging content that they could connect to personally. Keeping it the old way and sending them hundreds of emails with several deals and sales will not only push you to the spam folder of their mail, but also diminish the chances of you building trust with them, and, we all are well aware of the fact that if there is no trust, then there is no place for the marketers.
Now, email should not be the only scope through which you should connect to the customers, but quality email marketing will provide you with great results, as it has the most return on investments when compared to other scopes. No matter the age of the customer, today most of them choose only email for advertisements and related messages. It is good and useful for the ones who know how to write engaging emails and not so good for the ones who lack behind in creating email marketing schemes. Here, we will show you why your email marketing schemes are not working and what you are doing wrong.
- The list of your email is frail
The most important thing that you have to keep in mind while working, is the list of consumers you are sending your email to. There are a lot of people who might be indirectly connected to you, it happens numerous times that the consumer registers on a different site and their email is shared with different sites and the consumer gets connected to a site they don’t even know about. If you are sending you emails to customers like these, then you might face problems.
All you have to do is create a list of engaging consumers who have directly signed up to you. Using shortcuts like accessing third party lists and other things like this, should be definitely ignored. There are multiple easy ways of creating the list of engaging customers. Direct marketing is one of the best ways. This means that a customer by their own wish signs up for your email marketing by accepting the terms and conditions. This step needs the minimum effort of both you and the consumer. Getting direct customers like this should be your main motto , if you want your email marketing to get a high number of audience.
- You Use The Same Message On Everyone
No matter how hard you try, if you use the same messages on each and every customer, then you will receive the same output every time. If your email is not personally relatable to them, or if it is not engaging, then the customers won’t be bothered to go through your emails. Broadcasting the same text to everyone might look like an easy and cheap option, but it affects the reputation of your company in a drastic manner.
The perfect email marketing contains content that is clear and seems like it has been sent from a human being, the email is personally relatable, provides solution to the issues, comes on time and provides knowledge. The customers today want personalized marketing emails, they expect the companies to create self-experienced emails. So, a brilliant marketer will access email as a tool for reaching out personally to customers and provide them with their requirements, not just as a mere texting tool. You have to keep in mind the way that you are creating your email and have to make sure that you are creating the required trust with the customers through your email.
- Acknowledge your goals
It is very important as a marketer to set a goal before doing anything. Until and unless, you will not set a goal or target for yourself, you will not be able to take the right steps that are required to enhance your email marketing. Doing things haphazardly and going with the flow does not work in the field of marketing. Setting a goal and planning is a very crucial part of email marketing.
- Keep your email short and crisp
Another important thing you need to reflect upon is creating your subject line and keeping it short. These things should definitely be kept into mind while creating mails. No customer likes to and would waste their time in reading lengthy emails. You need to keep your email short, crisp and informative so that it directly hits the main point. Design emails according to the needs and requirements of the customer.
Quick response is very attractive to customers, if you have reached out to a potential customer who has shown interest and is expecting a call, email or anything from your end, you should provide them with a quick response. This might make the customer loyal towards you and you may end up receiving more customers.
Advantages of email marketing
Here, we will go through some advantages of email marketing:
- Cost-effective- It is one of the major advantages of using email marketing, you don’t need any huge investments, all you need to do is hire professional content writing services who could create good and engaging content and would handle your mailing lists.
- Great reach- If you have a company that operates world-wide, then email marketing is the perfect answer for you. You can easily reach your customers sitting at any corner of the world.
- Easy to handle- It is very easy to handle, one can easily access an email marketing tool, it requires no sort of effort to run, it is a perfect deal for both you and your customers.
Email marketing is very important in today’s time, it allows you to reach your customers just by sitting at one place. All you need to do is create a content that is engaging and personally connects with the consumers. You as a marketer needs to use email marketing wisely and follow everything wisely mentioned in this article. It is very crucial in today’s time to understand the customers, as they know almost everything about marketing, if you are providing poor marketing content to them, it might put the reputation of your company into jeopardy. So, create personalized content, quality connect and build the list of valuable customers for obtaining good results from your marketing. So, there is definitely nothing as such that the email marketing is dead, it is all rumors being spread out without any base, all you need to do is to perform it correctly.
Currently serving as the Managing Director of SEO Discovery, Mandeep Singh is an ardent reader, learner, and writer. He embarked on a career in Digital Marketing decades ago. Since then, he has been providing solutions to many businesses. He also takes time to keep readers posted with what he learned while building his years of experience. That’s so because he believes in the concept of sharing his expertise.