Innovative SEO strategies for the Indian market

SEO is an ever-growing field. No matter where you live in the world, if you want people to familiarize themselves with your brand, you have to optimize your website in search engines.

Today, we are going to explain the prominent SEO strategies for Indian websites. Executing SEO techniques in India is a little bit different than in other countries. 

Before we start giving you an insight into the SEO strategies for the Indian market, we would like you to understand that the number of people making online purchases is increasing day after day in India. Thus, if you have an online business, it is your golden opportunity to expand brand awareness and increase your sales.

Importance of SEO in India

Out of all the strategies, SEO is the pillar aspect of digital marketing that helps increase online visibility on search engines like Google, Bing, Yandex, etc., as well as boost your potential leads for your business in India.

SEO is a pocket-friendly method and gives better performance in the long run, unlike the PPC which costs you lots of money to run ads on numerous advertising platforms. Moreover, most people in India either have a small business or a medium enterprise. So, SEO becomes a necessity for Indian brands to get more organic traffic. There are a number of organizations but you can use the following criteria to choose the best SEO company in India. 

Following are some of the SEO practices that will make your brand see online growth in the Indian market.

Local SEO

As most businesses are small in India, local SEO strategy implementation is significantly important. Indian users frequently include regional terms and phrases in their search queries. So, in order to effectively reach their target users, businesses must optimize their websites for local SEO. Creating location-specific landing pages, improving Google Business Profile, Yelp, Bing Places for Business, and other listing sites with accurate business information and contact details, and utilizing relevant local keywords may increase web visibility. Hence, the chances of gaining more potential customers increase.

Language Tool Implementation

India is a country with diversity, be it language, food, eating habits, living style, and so many other things. So, whether you want to start your business or already running a business, it is essential that you optimize your website in several Indian languages to attract local people and make them your customers.

Hindi is the most spoken language throughout India and one of the official languages. In fact, India has no national language (As per Article 343 of the Indian Constitution). In addition, some of the other Indian local languages are Bengali, Gujarati, Punjabi, Tamil, Telegu, Malayalam, Kannada, Urdu, etc. But, the majority of the people search their queries in English too.

Overall, as a business owner, you have to make sure that your website content is available in various local languages so that local people can easily understand the benefits of your products or services. It results in strengthening the brand’s image with a wider audience base, meaning more conversion.

Highly Mobile Responsive Website

If you are doing business in India, you must make your website mobile-friendly. You may think, why? The reason is that most users in India don’t have access to computers, be it a desktop or laptop. Besides, Indian youth are becoming more attracted to using mobile phones to get their queries answered as it is easy to carry, can be kept inside their pocket, and for other benefits.

So if your business doesn’t have a mobile responsive website, people tend to browse your site less. Further, whoever visits may leave soon as well after getting frustrated if the website is not performing well enough on mobile. Hence, making your web presence mobile responsive will improve user experience and increase the search rankings.

Inclusion of Trending Snippets on Your Website

Who doesn’t like to get what they want without doing extra work? Everyone wants that, whether they are looking for a product or searching for any information online.

Similarly, most users in India like to get their queries answered without clicking or opening different links from the search engine results. How do they get the answers? They directly get it from the featured snippets of Google, saving their time and effort.

This SEO strategy increases the possibility of making your website popular and gaining more organic traffic.

Voice Search Optimization

Today is the era of technology, and smartphones are one of the most essential parts of it. From a common person to a rich or busy one, all are becoming more accustomed to using mobiles in their daily life. 

With mobile phones, voice search is becoming more popular day by day. There could be a few different reasons. Some are too lazy to type their complete queries on the search engines, some want to save their time and effort, some are not familiar with the correct spellings, and lastly, some are avoiding typing to follow the trends.

All in all, whatever the reason might be, people are more likely to use voice search. So, to be a successful business owner in India, you must voice search optimize the most searched long-tail question keywords relevant to your industry in your content.

Creating Engaging Video Content

Creating engaging video content is one of the SEO strategies that never goes outdated nowadays to target local audiences in India. The way video content influences a person is far better than text or other web content. Over time, it has become increasingly popular among online users. So, search engines like Google are also considering this approach to give websites better search rankings and visibility.

At the same time, you should know that people from India mostly communicate in Hindi, but that doesn’t mean all of them speak or know Hindi. A large portion of people talk in their local or regional languages as well as in English. So, making videos in other local languages besides Hindi and English, from an SEO perspective, could help your business succeed online.

Stick to creating informative and educational content by optimizing local keywords and tags on your videos to make your brand familiar to the Indian audience and make the most potential leads.

Leveraging Social Media for SEO

Social media significantly influences the online behavior of the Indian audience. Hence, combining SEO strategies and social media marketing can be effective in boosting organic traffic for business owners in India.

Share SEO-optimized content on several social platforms to increase visibility, search rankings, and local customer engagement, resulting in converting them into possible leads.

By implementing the SEO strategies outlined above, you can effectively connect with the local community in India and boost your business’s lead generation, brand reputation, and potential for conversions.