Content marketing is one of the most effective key strategies of link building. It involves the process of developing engaging and valuable content that naturally draws links from other websites.
Nothing is easy in search engine optimization. You have to put in effort as well as time.
Just remember, there is no better alternative to acquiring backlinks than creating interesting and high-quality content. Whether you use the broken link method, guest blogging, infographics, or something else, you will need content. It could be in the form of text, video, images, etc.
It will be an injustice if we only mention content. The content must be relevant to your niche or industry to improve the user experience and engagement rate.
Imagine you created a page for bird species. Everything was going smoothly. All of a sudden, your users found out that you dedicated a paragraph on elephants and dogs in the middle section of your content. What do you think will happen? Simply, the users will get frustrated and are more likely to leave that webpage.
As your webpage is on “bird species”, mentioning elephants and dogs is irrelevant. These two are animals, not birds.
That’s why you must use relevant, appropriate, user-engaging, and graphical content that will improve the readability and user experience.
This detailed blog will give you a clear picture of how to build quality backlinks using content marketing. Spend a few minutes of your time, and you will not regret visiting this web page. Let’s start!
A Detailed Map to Build Links Through Content Marketing
Setting up Goals and Finding Target Audience
Firstly, you have to set up your goals. What do you want? You want high-quality backlinks through content marketing.
Now, decide your target audience base. It will help you create content as per your audience’s needs and outreach other higher DR rating websites to earn backlinks in replacement of your content.
Conducting Proper Keyword Research
Keyword research plays a vital role in finding the top-performing keywords your audience searches the most on the web. Take the help of these keyword research tools, such as Google Keyword Planner, Ahrefs, SEMrush, etc. to quicken the process of searching the highly performing keywords in your niche.
Producing High-Quality Content
Create high-quality, interesting, and informational content to make your users love and benefit from your work. The content can be in the form of a blog post, article, case study, video, infographic, or something else. But it should be relevant to your niche or industry.
Selecting the Content Format
As you have figured out what is working in your niche or industry, it is the perfect time to start creating content that will help build backlinks.
But don’t just act like a robot! Be different. First, know what content formats are preferable to earn backlinks.
Below are some of the popular content marketing tactics
Skyscraper link building technique
Searching for content that has many online visitors or traffic, producing better copy, updating it in exchange for the existing content, and earning backlinks is all about the skyscraper link building technique.
Suppose you have a website with too many pages, and one page has so much popularity. Now you decided to update more information to make it stand the test of time. The web page may attract more online users and increase user engagement. Now think of the reverse case.
You find some popular web pages from your industry. But this time, you prepare fresh and user-engaging content with more detailed information for those website owners. Now, you ask them to link to your site in exchange for that upgraded content. This results in earning you a quality backlink. It is how you acquire backlinks through the skyscraper link building method.
What’s the purpose? Only to increase the number of quality backlinks that enhances the chances of making your web page visible in SERP.
A case study is a great medium to showcase your work to the world.
Besides, a well-defined case study may teach people a lot about how to deliver results successfully. Whether you put it on your social media channels or your website, it will help your readers or followers to take inspiration. As a result, they may share it on their social platforms as well as may use it as a reference by linking to these.
On the other hand, the editors would love to publish that in their magazines or online publications to make their readers well aware of the industry leaders. It gives you a chance to seek the attention of a whole new audience and earn backlinks directly from the online article post.
But remember, your case studies should have data-driven mentions and insightful information that may help their readers. Only after that, notable editors will publish your case studies in their article posts and give reference to your website.
A Guide to Some Informational Thing
You can create a step-by-step guide to teach people about some important things. People nowadays search for a topic on the internet that they have no idea about but have enthusiasm about doing. By creating such guides, you can increase your audience base.
In addition, it is very usual for anybody to share or link to these guides when they find it insightful. It leads to earning you backlinks and Google increasing your domain authority.
Just take an example of this content marketing guide that we are creating. It will provide you with a clear concept of what it is and how to do it accurately, which gives better results in earning high-quality backlinks.
Guest blogging is an impressive way of acquiring high-quality backlinks from other websites. You would have to do research for those websites or industry leaders from your niche who allows guest posting. Approach them by saying you have quality and interesting blogs that their reader will love to read and get useful information. If they permit you to be their guest blogger, you will get a chance to gain high-quality backlinks.
(Internal linking is possible with the Guest Blogging topic)
Surveys are one of the best ways to attract people to use your information and mention your website as a reference.
But it is not as easy as it sounds. To conduct a survey, you need too much effort, investment, and more than 1000s of respondents to finally make a decision or conclusion.
Then only industry leaders, eminent publishers, editors, bloggers, webmasters, and others will mention your website on their platform while showcasing your survey to their readers.
In this digital era, people don’t like only text content. So, you have to prepare content in such a way that provides them with the same information they are searching for but in a unique pattern.
Do you understand what we mean? If yes, you are on track. If not, don’t worry. We’ll explain it to you.
We are talking about –
Infographics are an image with informational text content. It is more interesting than only reading text.
Charts are a visual representation of a sheet of information in table, graph, or diagram format. It is faster and easier to understand.
On the other hand, videos are a representation of moving visual images.
Not only do these help your audience get the idea, but also give them a visual in their mind that is easier to grasp. As a result, the chances of other website owners linking to your site increase and you get to earn many links.
Overall, visual representation is a tempting way to attract other websites to utilize your information by mentioning your site on their platform.
Promoting Your Content
After you are done with creating your content, you have to promote it. Although, the content format we have mentioned in the above section will help you earn backlinks.
But in some cases, such as case studies, surveys, guides, and visual representations will require promotion. As you won’t find it difficult to understand one simple thing – if your content doesn’t reach other people, it doesn’t matter how attractive and user-engaging it is; you won’t get a chance to earn links. That’s why content promotion is important.
You can do it directly by running ads on Google, Meta, Twitter, and other platforms.
Alternatively, you can outreach top bloggers, influencers, and webmasters who might be interested to share or link to your content.
All in all, content marketing helps build links in numerous ways. It is one of the most effective link building strategies that you should consider to generate backlinks.
As this approach needs time and effort, you have to be patient to improve your website’s authority and enhance the search engine rankings.