In the era of digitization, link-building plays a critical role in improving your website visibility and search engine rankings. But how to build links? Out of the many methods available, today we are going to discuss link building technique of outreach, which is a very effective technique for acquiring backlinks.
As time goes by, the competition in the market is increasing day by day. So in order to grow your website within a relatively less time, you have to take help from notable influencers who work for the same niche or industry as yours. Build a lot of high-quality backlinks for your website by engaging in influencer, webmasters, and blogger outreach. Let’s get started.
What is Outreach?
It is a process where you can reach out to several experts associated with your industry or niche. They may be an influencer who promotes brands on their social platform, a blogger presenting the advantages and cons of your product or services on their blogging platform, or even a webmaster who helps you fix broken links, maintain website technical issues, and monitor online traffic to improve website visibility. Generally, you have to pay a nominal fee to these people to make your brand’s website link mentioned on their platform, resulting in making your website visible to a wider audience base. Nonetheless, you can outreach these people in two ways. One is manual, and another is automated outreach.
- Link Building through Automated Outreach
Automated outreach helps contact influencers, bloggers, or industry experts within less time when compared to manual outreach techniques. It is the best approach to outreach when you have a short time and many people to contact. But it has certain limitations too. As you have to take the help of software or bots to create messages in bulk, the messages will not have a personal touch and are generic.
- Link Building through Manual Outreach
On the other hand, although this approach takes more time than the former method, it is more effective as you create a personalized message for every blogger or influencer that displays your by-heart interest in a collaboration. There are many techniques associated with this outreach method, such as email, social media, or even a blog comment that can lead you to reach potential influencers or bloggers.
- Influencer Outreach
In this digital era, most brands are reaching for influencers from their industry to familiarize their products or services with a new audience base. Influencers not only provide an opportunity to promote your brand to their followers but also give you a chance to earn backlinks. Looking for and selecting the right influencers for your website is severely important. Search on the web with “Best of Influencers in (current year) for (your niche)” keywords, and you will find plenty of influencers. Sort the list according to their follower count. Then conduct thorough research on engagement with their followers. If the engagement is good, make sure to gather their email address and to reach out to them.
Build an authentic and personalized relationship with influencers while contacting them. This approach helps your brand grow in the long term. Ensure what they want from you. In general, they charge you a fee for promoting your brand and mentioning your website’s link on their platform. It lets you acquire high-quality backlinks by collaborating with eminent influencers.
2. Blogger or Webmaster Outreach
Outreach bloggers to build links on their platforms in a similar way that you build connections with influencers. Firstly, you have to find top-performing blog pages within your niche websites with high domain authority. Then sort the list as per the traffic count. Don’t forget to check the audience engagement in their blogs. This way, you will get a good grasp of how bloggers are engaging with their users. If the engagement ratio is good enough, don’t forget to approach them through email. The most important thing now is what is their benefit in promoting your brand or mentioning your website’s link on their platform. While you draft the approaching message, never shy away from asking what they want in return. Whether they want you to create guest posts for them, free product samples or services, or even financial aid. This results in showcasing your dedication and seriousness toward future collaboration.
Similarly, webmasters help you build quality links and fix the broken links on your website. In the following section, we’ll guide you on how to make a good email template for outreach bloggers and webmasters.
How to Create Effective Email Outreach Templates for Link Building?
- Personalization –
Creating email templates manually with the necessary graphics and personalized messages is crucial for impressing the recipient, although it requires much time. In this scenario, the people you are targeting to outreach, whether an influencer, webmaster, or even a blogger, are more likely to respond to your email.
2. Tone of Voice
It is the second most important thing while you craft an email message for your recipients because you are getting full control to make a unique tone of voice in the message body. Even you would not like to respond to an email if the tone of voice is inappropriate. So how can you expect them to respond to yours? So, when you are going to draft the email, ensure you address them by their real name, use affectionate salutations like dear, what their benefits are if they agree to collaborate, and what you want from them in exchange. Besides, the email subject must be efficient so that it interests them. This way, the chances of opening the email increases. However, it’s completely a different case whether they decide to respond to you or not. At least, the email open rate is increasing.
3. Be Relevant and Maintain Regular Communication
Just imagine you have a toy site, and someone from a hotel website contacts you through email for collaboration. You would definitely not respond to them unless you have a side business of running an affiliate marketing website. So a similar case is with your recipient. Find and approach those website owners only who share the same niche or industry as you.
On the other hand, never spam someone by sending too many emails while approaching. If they don’t respond, follow up after at least three days, not more than two times. If they show interest, try to build a friendly relationship with the influencers/bloggers/webmasters so that both can benefit from the collaboration. If they don’t show interest, leave. Approach somebody else. This way, you will find those influencers or webmasters who really care for the collaboration and can help build high-quality backlinks from their platform.
We hope this link-building outreach guide through influencers, bloggers, and webmasters can impact your online presence and improve your SEO efforts. Continue to create a successful collaboration with them to earn high-quality backlinks. Therefore, search engines will increase rankings and site authority as well as drive more organic traffic.