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5 Golden Tips To Rank New Content Faster

Tips To Rank New Content Faster

Blogging and SEO are essential parts of digital marketing and as much as organic search is essential for the business, in a similar way if your business is not ranking higher on the Google Search engines for the relevant search parts, then the audience will never even come to know of your business and the products or services that you are selling. Google enjoys 33% of the traffic that is boosted to the website and it makes all the relevant pages essential. PPCs do help in increasing the search ranking of the web pages but you can’t depend on it always. You need to do blogging and give new content frequently to be stable in the markets. 

Ways of ranking your blog higher and faster

1. Having a new SEO friendly design of the blog

Do you know that having an SEO friendly blog design is as much important for higher search rankings? You must pay attention to the design so that people feel attracted to moving towards your website and purchasing things from there. 

  • Keeping link numbers below 100

Google recommends you to keep the linking pages below 100 for every web search, whereas it can reach 200 at times. This is because Google indexed only 100 kilobytes of a page but now Google is able to index larger than that. Having user experience pages are more important than any other SEO measures, so keeping it in 100 is still favorable. 

  • Keep all the images small

For drawing the attention of the readers, adding images and graphics is a crucial step but these should be applied in such ways that they fit easily and remain small. A bloated image can cause slow page downloads decreasing the site speed. The simplest way is by saving images as .jpeg or even as. gifs. About 80-90% of the user experience is brought by downloading the images, sheets, etc. 

  • Limiting of space of ads

When you are planning to design an SEO blog design, the rule is quite simple. Use as a limited number of ads as you can. If you don’t do that, then it will slow down the process of hurting your traffic. Use your analytics to know how many ads you can use inside the webpage and determine the three highest odds by cutting all others. 

  • Keeping content above the fold

Keep all the contents above 768 pixels. Reports show that people scroll but they only read 80% of the things that are above the fold and the rest 20% they tend to ignore. Use the concept of sliders which is becoming popular now. When you are planning to use a slider, make sure you position the slider properly. The viewers must give the slider an important feel when they arrive at your blog. 

2. Optimizing all the blog posts

People are searching for information online and blog posts are a great way of providing that to people. Optimizing gives the type of content that people are in search of and also helps in communicating with the audience to give them what they want. 

Whenever you plan on posting something online, think about the audience first and focus on the SEO part with much care and effort. 

  • Keyword focus

While writing online, you will be covering all the latest trends, topics, and article posts suiting the audience. For that, you will have to do keyword research for finding out what the audience requires. While writing content, one keyword should be on your mind and then you can have additional keywords surrounding it. 

  • Having a good title

The title is quite important for your blog for capturing the audience and intriguing them in reading the blog posts. The title should also be SEO optimized. The title has to be relevant to the target audience communicating to them what the search engines are all about. 

  • Using of META description

A meta description is yet another important thing for encouraging the clicks from the search engine results. And the description is another essential thing in the SERPs. While writing the descriptions, share a little bit of information about what will be in the content. And use focus based keywords. Keep the description under 160 characters. Don’t stuff all the keywords together. 

  • Using internal linking

Internal links help in marking all the related blog posts together. Readers appreciate when these linkages are used. When you are linking 4 to 5 blog posts, you are giving the readers something to read next. It helps in increasing traffic and on-site relevance. 

3. Using of WordPress SEO plugins

WordPress is such a popular content management system that is developing with its community developers. It comes with a market full of premium and free plugins. 

  • Using of Google XML Sitemaps

Google XML Sitemaps is quite a simple SEO plugin. You don’t have to do much setup here and google gives you all the information on the site. 

  • WordPress Yoast SEO Plugin

It is the best Yoast Plugin that you will ever find. Yoast is considered to be a free plugin that has been downloaded by almost 7 million times till today. Having over 3,000 reviews, it is a 5 on 5 ratings on WordPress. It helps in easy optimizing of the blog posts. 

4. Hunting for the links

Here, you will be hunting for all the popular links connected to the blog posts that you are posting:

  • Searching for blog posts that have backlinks

Trackback is one important thing used by most blogs. It is a showing of appreciation for a single link and when another blog lists the same, then there is a trackback in the comments section. 

  • Creating fresh content than all regular posts 

There are so many blog types that are useful and popular among the target audience. You have to create posts that go way beyond the posts that you are reading. Add some valuable contents that you have found somewhere else. This will be taking time but it is totally worth it. 

5. Blogging consistently and frequently

Blogging consistently is hard but the benefits you reap from it… you cannot imagine! After tons of your blog posts, you start getting traffic regarding the blogs and people to come to know about you. Publishing works regularly takes time but it’s just better than Netflix or even binge-watching. Blogging continuously is beneficial from a business perspective also. 

It helps in giving opportunities for achieving better rankings. Writing blog posts in addition to the content and people get to read fresh content every day. 

Why should you blog?

If you suddenly stop blogging, then the overall traffic will decrease and people will simply lose interest in your site. If you stop blogging for say 1 month, then it won’t affect you much but what’s the harm in doing something that you love anyway?

Blogging leads to giving more leads which is a really good thing, especially if you are a start-up. Blogging helps in keeping with the rapport and connection with the audience by giving them something new each day. 

How long does SEO take for working?

As a business owner, you will surely have 1 question: how much time does it take for making your website Number 1 ranking on Google? In the earlier times, only 5 to 10 keywords were chosen that are the golden keywords for bringing in the majority of the traffic. But this keyword strategy is not used at present. Here, it’s more about focusing on the generic keywords from the long tail search. Nowadays, keywords are becoming easier to rank and are relevant because of the addition of details for inviting traffic. 

Keyword Ranking does not affect much as you think

Rankings do matter but depending on the metrics that you are using. When you are getting the rankings, it easily sells your business as it is so emotionally satisfying. The outcome should be grand so, hiring SEO firms or professionals do the wonder for you. 

How long does it take for SEO to start working?

The SEO also depends on how long the blog post has been on the search engines. It is the links or the SEO factors that are important to search out for and look at. 

  • Month 1

It’s all about discovery, keyword strategy, planning, etc. If you are doing the discovery and research soon enough, then you may start with the technical changes in the website. If this takes another month, then you have to wait till the same. 

  • Month 2

You will be focusing on the SEO technical work like the profile and link building. If you are doing the SEO but not seeing any changes, then you have to create an impact before it’s finished. 

  • Month 3

This month you will be creating content like FAQs, blogging, whitepapers, articles, product reviews, etc. if you are right on this strategy then you will see some improvements in the posts that you are making. These rankings can even lead to better sales in your business. 

  • Month 4

This is the earlier step but you are incorporating social media management to the group of blog posts that you are making. This can lead to a natural website link by generating leads. You can continue with the website creation search or even engage some PR in the works. You will be seeing more traffic coming from the start point. 

  • Month 5

After your traffic reaches 5,000 visitors per month, you will be adding in the conversion rate or even optimizing for improving the traffic that you are getting. The activities that you are doing also depends on the type of company that you are working for. 

Many companies see the results within 4 to 6 months and the SEO results grow over time. Whatever results you are getting in 6 months; it might change in 12 months. The results may seem to taper off at times and you will be maintaining the results as you are progressing in the business. 

Benefits of quality content marketing

It’s no wonder that content marketing is one of the effective ways of reaching out to many new customers. This helps in driving the traffic to the site, making you the leading voice in the industry. 

1. It turns out to be great for the engagement part

There is nothing better than reading content that is well written and thoroughly researched providing interesting information from start to the finish. Fresh contents are not easy to get and when people come in contact with such contents, then they will share with friends as well. 

2. Giving a chance to the audience for understanding them

When you are creating original content, it goes with an understanding of the client’s main points. It will make the work easier and you can also distribute the contents answering the client’s questions. Show you have the knowledge and ability for resourcing the contents that the audience wants. 

3. More traffic leads to more customers

When you are uploading content consisting of your website, it helps in making more customers come to your website generating more leads on the way. This way you will be reaping so many customers. This process starts slow but it picks up the speed instantly and eventually stops when it has gathered the mass it was planning of. 

Conclusion

New content doesn’t get published faster on the search engines but using the appropriate keywords places it at the right spot from where there is the only success of using all the keywords and original contents. Content marketing helps in the driving of the customer’s minds and it also gives you what you are actively searching for. Also, the contents can change the minds of the customers and they will intend on buying from you only. 

There is no better long-term marketing technique than content marketing itself and this is the one providing ROI without pissing any customers. So, create fresh and unique content and keep engaging customers on your website. 

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How to Repair Underperforming Content

content marketing

Marketers are leveraging a variety of channels for promoting their business and including content marketing in it. 60% of the marketers have given content creation as their top priorities which include interactive content, long-form content, and visually appealing content. But not every piece of your content would be the winner. There are millions of posts being published and many of them are never seeing any traffic. 

It is very discouraging to see the content is underperforming, but the main issue arises when you leave as it is the underperforming content. For preventing this, in this article, you will find ways to identify, optimize, and reposition your content. This will help you in generating more leads and views on your content.

How the Content is Failing?

First, try to understand between the underperforming content and the content which has still not gained any traction. Extensive research has been done by the marketer for finding out the underperforming content. In this research, they will get to know which posts are influencing and generating more leads. And which posts are not pulling any weight. In this, they have found out that most of the views and the leads are generated from the old posts and it is very interesting.

Sometimes content will take several months to gain traction. Before you declare your content as underperforming you need to set the time scales, KPIs, and the measurement strategy for success. You can also create the performance benchmarks for the contents.

Identifying underperforming content

You need to understand the components of the content which are contributing to the performance of the contents.

  • Entertaining
  • High Quality
  • Fresh
  • Solutions based
  • Educational
  • Non-promotional
  • Highly relevant
  • Innovative/Thought leading

It is very easy to hit a lot of these points and you also feel like your content is including all these components. But, it is not that easy as it appears. Marketers are still struggling with creating engaging content after including all the above components. So then how can you identify that the content is underperforming?

Loss of traffic

A simple post also will sometimes gain traction in a substantial amount and then suddenly it will lose all the traffic. This will happen in the social promotion, loss of the referral links at the high traffic sites, or in a shift for searching rank. 

No direct engagement

You will notice the poor traffic even at the will creative post. This will point back to the issue of the call to action and the concerns that the content is not matching with the user search intent.

No organic traffic

It is frustrating to see the post which you publish is not getting enough traffic, this can happen when the content is optimized poorly.

No social engagement

When there is no share on social media that it is also a sign of an issue with the content, especially when you are not getting steady traffic on your post and article.

Poor Post Metrics

This is another indicator for the underperforming content, when you are seeing the low session time, page time, and high exit drop off rate. Ideally, people are just lingering and showing that they are reading the long-form post. You also want the reader to visit your page as opposed to just the landing page. You don’t want your reader to be a bounce from your site without taking any other actions.

No follow-ups

When you are seeing a very fair number of the shares, but not seeing any follow from the extended audience then you can consider that conversion shares are very low.

Ways to improve the performance of contents

1. Reoptimized content

Pages that are optimized for the long-tail keywords are performing better on the search engines. This is because the long-tail keywords are very specific and less competitive. It is also easy to rank them. Every piece of the content should have

Answer question

Address to the keyword

But here we are not mentioning stuffing of the keywords in the article. When you are producing the content online then the main purpose of it is for the people who are searching for the specific information and ending up in your content in their searches.

Google is not the only company that is making use of the keywords in ranking the algorithms. There are other sites like Twitter, Reddit, YouTube, Yahoo, Bing, and many others who are relying on the keywords in the search functionality.

Before a user finds any of these resources which are helpful to them they must enter the keyword and the phrases in the search box. You can also see the search bar on the websites for some reason.

So here you will notice that the keywords are not important on many levels. But you already know that some keywords are just too competitive, and you will not be able to compete with multiple sites in the industry. There are ultra-competitive head keywords.

It is also possible that the old posts are underperforming because these head keywords are being targeted. Head keywords usually contain 1 or 2 words and will generate merely 18 percent of the search traffic. As compared to these the long-tail keywords would generate up to 75% of the search traffic.

It is very difficult to rank the head keywords. They are usually having huge search volumes and it is the major reason for the site to target them. You have created one of the best pieces of content anywhere particularly on some topic but when the target topic is very competitive then the content will suffer. Don’t forget that over 4 million posts are published every day.

This is a very crazy amount to compete with. So let’s assume if you want to improve the performance of your older posts then you need to focus on the keyword and study it well. And after your study, you would agree that it is the head keyword.

Before some years ago if your content is underperforming and you are nowhere close to the organic results of the keyword then you have to research your keyword. Find the longer variation of your keyword and try to include that in your article. You can first enter that keyword in your Google Keyword Planner and see which longer variation could be added to your content.

The Keyword planner is not that much helpful. Some of the keywords which are suggested by the planner are very competitive. So what can be done next? You can use Uber to suggest and find the main head keyword. Ubersuggest will give you a lot of the long tail keywords based on the search.

After you find out long-tail keywords then you can add them to your content. If the first keyword is long-tail then skip that because the topic is not relevant. What will happen to this experiment? You will see the improvement in the search results. So don’t just manipulate the search rankings with long-tail keywords; also try to focus on the value in the content. 

 2. add powerful headlines:

headlines are the power words that give power to your content. Using the right headlines will attract users to the content and it will increase your CTR. 

200 ranking factors are used by Google in its search algorithm which is used to rank websites. Most SEO experts and digital marketers have tried to decode the specific factors that contribute to the success of SEO. 

Recently, they have noticed that click-through rate is a major contributor to boost your search rankings organically. 

If your website has got the 5th rank on the search engine page then you will get 15% of all the clicks that are done for the keyword. But if your click-through rate is around 25% then Google will push your page up to a higher ranking. 

The reason for this is because Google cares a lot about customer satisfaction and serving its users with the most useful, relevant, timely, and interesting information. 

Since more users are clicking on your results, even if your position is 5th in the search result, Google will improve your ranking so that more search users can land on your page. 

Simply speaking, click-through-rate is the rate at which there are clicks on a particular website appearing in the search result. 

By adding power words in your content headlines you can prompt your website visitors to stop their work and read the content. The headline consists of words, so make sure that they are action words. Using the right words in the headline is very important. This can inspire social, search, and blog users to make a click on the link or the headline. 

It is a fact that most people share content which they have not even read themselves. So the only determining factor here is the persuasive headline. This can determine your content’s success. Using powerful headlines can increase a user’s trust and captivate them. 

If you are making use of weak words in your headlines then you will not be able to make a success as a content creator, blogger, or writer. Some power words can also be incorporated into the content to make it catchy. 

If you are looking to attract potential clients and build the trust of your audience then you should have content that can be shared and promoted by your users. 

Some power words that you can use in your content are:

  • Backed
  • Certified
  • Authentic
  • Endorsed
  • Results
  • Proven
  • Best-selling
  • Cancel anytime
  • Guaranteed
  • Ironclad

Make sure that your headlines do contain any of the following words. You can even verify the power of these words in the top organic results of search engine pages. 

Prevent using words that are boring to your readers and search users and make sure that you change your headlines that are underperforming. By using wrong headlines you are putting a brake on your organic traffic. 

3. Make the meta description keyword-rich and persuasive: 

There are 3 main aspects to optimize your website. They are on-page SEO, technical SEO, and off-page SEO. People do understand on-page and off-page SEO, but what about technical SEO?

This is concerned with things such as your website speed. If you want high organic traffic then you must make your web pages insanely fast. But along with making a website fast you should make sure that your meta description is strong and relevant so that your content gets traction in organic search results. 

Search results do not see speed before clicking on any website. A meta description is a factor that makes a user click on your search result. Search users read this meta description before they click on a website or not. 

That’s the reason why you should make it persuasive and keyword rich.

This does not mean that you should optimize your keywords excessively. But make sure that your focus is on user-intent. Integrate your main keyword in the meta description so that it mixes smoothly with the rest of the copy.

4. match your user intent: 

The main factor of content marketing is the intent of the user. If the content does not meet the specific needs and answers the user’s question, then you will require to think again. It is possible that your content is not matching the search of the user’s intent. If visitors are landing on the page in which they are not finding any reason to keep on reading the article, then they will leave.

The solution to it is very simple, you must deliver the right content in the right format. If your audience is looking for the step by step instructions, then never give him the tips or hacks. Always focus on the intent of the user. Keywords would always point out what users are looking for. When you are finding the keyword long-tail or head keywords then you will get to know what exactly the person is looking for. When a user is searching like flat abs then it is an indication that users don’t look for any gyms. The article should be such that it should make sense to the users.

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How to Make A Successful Content Marketing Funnel?

Starting with research on search engine optimization techniques, you get confused that content creation should start at the end of other optimization tasks. However, SEO content is everything that a website presents to users, to satisfy their immediate needs, in any of the states in which it is located, within the so-called consumer journey. One of the best ways to understand the true importance of content creation is by using the Content Marketing Funnel.

What is Content Marketing Funnel?

Content marketing is not simply writing blog posts. This is a misconception that many entrepreneurs and some marketers still believe. It is clear that blogging is a very important part of a content strategy, but there is certainly much more at stake.

The price table of your products or services is also content. The video explaining the details of the product you are selling is also content. Advertising on social networks (publications, photos, offers, images, videos) is also content. The FAQ section of your website is also content. Your clients’ testimonials and stories are also content.

This theory, raised by content marketing specialists, is based on the so-called consumer journey, or Consumer Journey, used as the basis of Inbound Marketing. 

The main objective of the Inbound Marketing methodology is to attract people defined as a target audience, convert them into clients, and retain them, so that they love the brand and promote it, thus obtaining more clients, naturally and reliably.

In each of the stages of this methodology (attract, convert, close, and delight) it is necessary to serve people the appropriate content to satisfy their information needs about the product or service they are interested in purchasing. That’s where the Content Marketing Funnel comes in.

The Content Marketing Funnel assures us that each of the pieces of online content is what users expect to find, thus enhancing the search engine positioning campaigns of each website.

Who Can Affirm That This is Not Content?

Yes, it is the Basecamp price table, but it is the perfect type of content for potential customers who are already immersed in your marketing funnel and are considering subscribing.

However, this type of content is not appropriate for leads who are still in the early stages of Basecamp’s marketing funnel. You must consider your content as one of your most valuable assets to attract your target audience and convert leads to end customers.

But not without a plan!

The content marketing formula is clear: without content (or with poor content), there is no audience and, without an audience, there is no one to whom you can sell your products.

In this post, we are going to see the different stages of the marketing funnel for a content strategy followed by some examples and practical tips.

What is A Smart Content Marketing Funnel?

By “smart content marketing funnel” we mean a fully integrated website with additional tools and plug-ins that recognize each visitor and display dynamic content and offers based on what stage of the funnel you are in.

Gone are the days when brands could successfully promote themselves by simply placing static content in front of their users.

At least in theory.

You will probably still see many companies doing things the old-fashioned way. But that carries a lot of missed opportunities. Many companies fail in their marketing efforts by failing to follow good practices such as retargeting, email marketing, lead data collection forms, A / B testing, landing pages, or social media advertising.

There are a few key factors that are crucial to a smart content marketing funnel.

Buyers’ expectations have changed and evolved.

Online competition increases (which forces you to be creative and generate new ideas).

New technological advances and tons of marketing tools and advertising technology innovations emerge such as reorientation, dynamic automation of email marketing, intention to exit detection, integrated CRM marketing technologies, geolocation, etc.

From a content marketing point of view, there is nothing better than connecting the type of content with each of the stages of the marketing funnel.

Just by having a “perfect piece of content”, there is no guarantee that you can immediately sell your product to a potential customer who has never heard of you. It is quite unlikely. People first need to become familiar with your brand and the product or service you are selling.

During that process, the “types of content” you use daily with your partner are also changing. It doesn’t tell the same stories when you’re married as it does on the first date.

The idea of ​​content marketing and smart content is the same.

How is Content Marketing Funnel Done?

The travel customer always starts with the awareness phase, followed by the evaluation phase (sometimes also called consideration) and ends with a conversion. Like the analogy of the previous marriage.

In the knowledge stage, leads cannot even be aware of the problems they have. They don’t know your brand, and they certainly don’t know the solution you have available to them. They’re just looking for answers, resources, research data, opinions, and insights, with no special goal in mind.

In the evaluation stage, leads are considering various options, including your competitors. This is usually the time when they do extensive research on whether your product or service is right for them and a perfect time for content that tells them exactly that.

Those who go through the evaluation stage are now presented with the final decision: to make a purchase or not. And with the help of the right content at the right time in the right place, this decision will be easier to make.

As the lead journey cycle changes, your content should change too.

Why?

Because of the awareness and expectations of the potential customer change. Each stage of a buying cycle has a specific set of questions that your leads will generally ask as they move through the stages. Providing them with answers to these questions at the right time will help them in the decision-making process and consequently increase your conversion rate.

The main goal of a marketing funnel is to keep your potential customers unaware of their problem or opportunity, to the point where they can make an informed buying decision.

To move a potential customer through the stages of a purchasing cycle, you’ll need to create different content designed to meet their needs in each of the three stages.

Structure of the Content Marketing Funnel

The first step towards success in an SEO strategy, after defining the main characteristics of the target audience, is keyword research, at this time there is an approach to what digital content should be developed to each stage of the consumer journey. The structure of the funnel is as follows:

Attract

Here we educate potential customers, that is, we help them understand what problems they face with the products or services they are trying to acquire, the situations of use, examples, experiences of other users, etc. The goal is to demonstrate credibility about the brand.

Some tools of the SEO attraction content creation stage are the following:

  • Blog posts.
  • Informative articles about the industry and products in general.
  • Webinars or videos on the company’s channels.
  • Complete guides on the operation, applications, and others.
  • Frequently asked questions from users.
  • Press releases.
  • Opinions of influencers.

Consideration

In this part, the person already knows what their true need is, along with the solutions they obtain when acquiring the product or service they are looking for. This is the first success of any generation of content aimed at natural search engine positioning, for example.

The user already knows what he wants, now he concentrates on determining which of all the brands, models, and prices is the most convenient for his investment. Here you should create pieces of content like:

  • Study cases.
  • The technical and characteristic information of the products.
  • Demonstration of the use of the products through videos.
  • Guides and user manuals.
  • References from other clients.

The objective at this stage of the content marketing strategy is to convince people that our brand is what they need. Remember that at this moment, the user already knows what he wants, it only remains for him to decide between the market options, for the same product or service.

Conversion

What all SEO positioning planning looks for: conversion. A conversion is an action that the user must perform, depending on the business objective, this can be a sale, a download, etc. The important thing here is to stimulate the leads, or future clients, to make the final decision, in a subtle, although effective way.

The types of content that best take advantage of this situation are:

  • Comments from other users.
  • Happy buyer testimonials.
  • Possibility of accessing a demo version (in the case of online services).
  • Free consultation channels, pre- and post-sale.
  • Operation guarantees, etc.

High-Quality SEO Content Creation

The relationship between a search engine optimization strategy and the content marketing funnel is a symbiosis. We cannot think of the success of an SEO campaign, without defining a target audience, creating content appropriate to each decision stage, and providing an effective call to action, that is, that turns leads, or prospects, into clients.

Some aspects to take into account when creating quality content:

  • Understanding the audience and use the language of the users is vital. This will result in choosing the right keywords, along with creating content that meets the needs of the target audience.
  • Don’t lose focus as it helps readers complete a specific task. Each piece of content should focus on a single topic.
  • Call to action in the content must close with a clear call to action. Something that tells the user to do more than just read an article or watch a video.

Steps to Implement A Smart Marketing Funnel

Implementing a marketing funnel for your content strategy is something that would easily be categorized as a single project for all companies. But it can vary greatly depending on the business model, the final objective of the campaign, and other factors. 

The only thing that is universal to all of them is this you must guide the new visitor through each step of the funnel by providing them with the appropriate content.

The spinal column of each funnel is based on some main concepts and steps that we will explain in detail below.

Step 1. Content for the top of the ToFU (Top of the Funnel) funnel

It is at this stage that you are recruiting your audience. At the top of the funnel, you must be concerned with awareness of the problem you are trying to solve.

You should speak with a very cold perspective at this point. Leads may not be aware of the problems they have, they don’t know your brand, and they certainly don’t know the solution you have available to them.

When a visitor comes to your website for the first time and relates to you (reading your blog, visiting your home page, learning about your services, visiting the web store, etc.), they may not realize what that you are selling.

In the ToFU stage, your goal is to communicate the final benefits to your audience. Resist the urge to pester them with detailed specs. Give them their reward. There will be time for in-depth specifications later on in the funnel.

What many entrepreneurs do wrong at this stage is trying to sell to the first-time user. Help him get to know you first or just ask what’s bothering him. Avoid any sales or even the typical sales language at this point. This way, you will have it in your funnel for a longer time.

The content in the ToFU stage should be oriented towards problem-solving. Find out who your target audience is. Identify different groups of people within your audience and start investigating what issues they have, at least loosely, related to what you’re doing.

Specific problems will dictate different types of content, but the main idea is to help your target audience solve their doubts or problems.

Content at this stage should, therefore, aim to educate, entertain, or inspire.

Increase awareness about solving the problem. Identify your target audience and their problems, check where they are, and start giving them answers. Be subtle with promotions at this stage.

Increase reorientation lists. People are much more likely to become customers after several “touches” and commitments to your brand.

Increase engagement through more retweets, actions on LinkedIn, Facebook, Instagram, and other social networks mean more page views and lower bounce rates.

Increase traffic to your site.

Metric

Growth rate.

Site interaction rate.

The number of inbound links.

Web traffic.

Unfortunately, brands often start and stop their marketing efforts by producing content only for the first stage of the marketing funnel. As a result, they lose the opportunity to obtain higher conversion rates that can be achieved later in the funnel. This involves attracting more visitors and leading them to a purchasing decision through a series of well-researched pieces of content that are well combined in various ways to promote them from one stage to another.

Step 2. Content for MOFU (Middle of the Funnel) funnel

At this stage, your visitors generally know your brand and what you have to offer. Now is the time to guide you beyond the conversion funnel. The best way to keep them interested is by trying to build a long-term relationship with them.

But how?

Don’t miss out on the opportunity to establish an eye-catching CTA (call to action) and invite your visitors to join your email list.

If you followed all the steps, investigated, and already know the doubts and problems of your target audience, now is the time to put that information to use by creating attractive and irresistible content and offering it for free. Or to be more specific, to get an email address.

Email addresses, especially the most relevant ones, are one of the most powerful resources in digital marketing. Not only do you know what your target audience is interested in, now you have a way to track them with a content strategy that suits your audience: newsletters, special offers, educational pieces, or anything else. You can build trust directly with your visitors and convince them to return to your website and slowly build a buying decision.

They are already halfway there.

If you have an established business, your most profitable pieces of content will generally be in the middle and bottom of the funnel. These are also the places where you should impress your target audience by demonstrating your qualities, experience, and reliability.

Your content at this point should encourage your prospects to send you their contact information for future marketing communications.

Step 3. Content for the bottom of the BoFU (Bottom of the Funnel) funnel

The last step we must take on our journey is to find out what content your potential customers need to make an informed purchasing decision.

The ultimate goal of a content strategy funnel is to turn potential customers into paying or end customers. It is at this stage where you need to help them choose you against your competitors.

In theory, your visitors have read your blog posts and seen your case studies, and now is the time to provide them with highly specific content.

Conclusion 

Knowing the target audience is essential to create unique attraction content, which is the star of any SEO positioning strategy.

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How Your Business Can Get Benefits of Content Writing Services

SEO Services

Content writing solutions have been around for decades; but, over the last few years, their scope and services have gone mainstream. Businesses of all types and sizes of businesses  are using the Internet as a potent tool to achieve greater visibility than ever before. But, is it enough? For several enterprises turning up on Google, it may seem challenging to find a way for your company to outclass your rivals, but it is not. By recruiting an accomplished team of writers, reputable service providers for Content marketing have repeatedly proven their worth and virtually any company that availed their support has ended up expanding its web scope. Here’s how the arrangement and benefits of content writing services can work for you too:

Save Time

As a growing business, it is highly likely for you to have some employees with decent writing skills onboard. Asking them to create some content for your website may sound like a brilliant idea, and it definitely is, but only if they understand what they’re doing— which is sadly not the case, always. When you ask a novice to create content from the marketing perspective, things tend to get a little complicated. The further edits a writer needs to do, the more time they end up spending on a single piece of material. On the contrary, professionals understand the consumer requirement thoroughly, and they don’t take aeons to deliver the work.

Market your business online

The fundamental purpose and benefits of content writing services is to divert maximum traffic to your website. That’s how many companies can sell services online or may raise public awareness about their brand. Far too often, you need content writing services because you’re seeking to increase the volume of visitors your site receives on a regular basis. Content writers exactly know what posts and blogs are going to grab the audience’s attention, and that is why their contribution is all the more significant.

Impressive results 

Whether your company needs SEO writing, blogging, product reviews, or website write-ups, content development solutions offer the easiest and yet most potent means to expand your reach and engage your target market, thus bringing impressive output.

Effective website

Although many individuals are familiar with the phrase, “Don’t judge a book by its cover,” yet most of us can’t help assessing a lousy book cover or a website, in the similar context. When working with a business that has an attractive site, potential buyers feel more confident. It is so because a rich website content makes your company looks knowledgeable and committed. 

Websites with enough material on the network and the forum have much more likelihood of being treated with greater respect by its audiences than those who are not committed to regular updates. In the absence of fresh content, Google will put your website on the back burner, thus giving potential customers fewer chances of checking it out.

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Effective Tips for Content Marketing

Marketing

You have to be fast in content marketing. You have to immediately arouse curiosity and convince. We are so flooded with content these days that you often only have a very short amount of time to do it. That’s why your content has to be “really good”.

But what there are certain quality criteria that your content should bring. We’ll show you what these are in this tips for content marketing checklist.

Identify Target Group

Have you done long ago? Allow us to ask you: how carefully did you go about it? A target group analysis is the central and most important tips for content marketing strategy.

Back to the target group: This must be clear and clearly defined. For this it is important that you know your customers’ journey through the Internet: where are they located, when and for what purpose (Google, Facebook etc.)? Answers to this led you to the right course in your content marketing strategy.

Develop A Content Marketing Strategy

A content marketing strategy focuses on creating content in the marketing mix that effectively supports your communication and corporate goals.

You need a clear idea of ​​your target group so that you can address them with the right content: via their blog, social media channels and newsletters.

The elements of content marketing strategy should include content and operational considerations: Who creates what content and plays it where? An editorial plan is helpful here, which you can install on WordPress, for example, using a plugin such as the Editorial Calendar.

Or you use Trello, which is ideal for editorial management. Whichever tool you use, it is important that you do content marketing in a targeted, organized and focused manner on the target group.

Be Patient

Precisely because the competition is so big and the range of content is so diverse, you won’t let your website’s traffic skyrocket overnight. The gold rush in content marketing has been over for years. Which does not mean that no treasure can be found. You just have to dig deeper.

Spoken without metaphors: Expect content marketing successes after several months. Even better: after several years. After all, they would not publish a customer magazine and expect a storm of enthusiasm immediately after publication. Even a medium like a blog takes a while in the fast-paced times of the Internet before there is a constant flow of traffic.

Use Multiple Content Formats

When it comes to tips for content marketing, many publishers only think of blog articles. Associated article pictures are the highest of feelings as an addition. It’s better these days!

With a mix of content formats, for example. And this is not a gimmick, but an absolute necessity. Visual content is on the rise, so the demand for video content is increasing massively. Don’t oversleep these developments, but take care early on to produce content formats apart from classic articles.

Use Pinterest

Pinterest is still underestimated in the content marketing mix. The popular image search engine is a real traffic turbo, especially in the B2C area.

Take the chance to get started with Pinterest marketing. It is efficient, fun and one of the most sustainable measures you can implement.

In one of her webinars, Pinterest expert Alexandra Polunin recently revealed that a tweet on Twitter had a half-life of 30 minutes. The half-life of a pin is 3.5 months. During this time, your pin circulates prominently in the feeds of thousands of users on Pinterest. Any questions?

Dare Originality

Many publishers copy from each other. That is the ugly truth in content marketing. These publishers look at which keywords compete and copy them.

Of course, not one to one, because the word has now got around that counterfeits are flying very quickly. So here and there the sentence structure is changed or the wording changed – the “Unique Content” is ready! Pretty sad, isn’t it?

To put an end to this grief and failure in content marketing, we recommend that you step out of line and produce original content beyond the standard price.

Expand Network

Building a network or maintaining an existing one is extremely important for your success in content marketing. Why? Because your contacts share the content you want to create and distribute. For example, via social media.

If there are multipliers in your network, a blog article or video can reach thousands of people or decision-makers that you would otherwise never reach.

Pay Attention to Quality

Content marketing is carried out from sole proprietors to small agencies and large corporations. Which means that there is a lot of mediocre content out there, but also a lot of good content.

So, in 2021 you will also be facing a tough competitive environment in which those who create even higher quality and more helpful content for their target group than the competition win.

Invest Money

Are you trying to do content marketing for free? This is completely right. This is probably the start of everyone who deals with the topic. Over time, however, you will find that your endeavours are becoming more and more professional. You see the competition and determine which high-quality videos, infographics and texts are available to the target group.

You need excellent content these days to stand out from the crowd. Otherwise, you just go under and your efforts have been in vain.

Save yourself years of tuition and invest right from the start. Then you can reach your goals faster in content marketing.

Focus on The User Experience

The user experience is decisive. Write this down on a post-it and stick it on the screen. Your content can be so strong: If the navigation on your website is not clear and unambiguous, if users are greeted by 404 pages or have to struggle with long loading times, then these are simply gone.

And usually don’t come back. Even worse, they are annoyed because they have had troubles with your side instead of positive user experience.

So, work closely with your web designers and developers when doing content marketing. Clarify the following questions:

  • Can the user find his way around our website quickly and easily using simple menus?
  • Is the design of the website appealing and appropriate for the target group?
  • Has the website been optimized for mobile devices?
  • Is our website loading time less than 5 seconds?
  • Does the user find exactly the information that he expects on the landing pages, in the blog and all other sub-pages as well as on the homepage?

In all clarity: in addition to the quality of the content, the user experience is decisive for the war in content marketing. Go through the structure of your website in detail and ask yourself honestly: Does the page correspond to your ideas of usability? Does it look modern and contemporary? And does it run fast?

Address Secondary Target Groups

The first point of this article dealt with the importance of a target group analysis. That is the essential tips for content marketing. If you have also completed all other points up to this point, it is time to turn to the secondary target groups.

This means people who are in the closer social environment of your customers. This can be colleagues, friends or relatives. Why should you include this in your content marketing strategy? Isn’t it enough work to produce content for a target group and distribute it?

We understand your point. However, please consider the advantages of addressing secondary target groups with separate content. To do this, we have to think a bit around the corner and be aware of the power of personal recommendations.

Imagine your best friend coming to you and raving about the new Italian restaurant in the neighbourhood. From crispy scampi, the friendly service and the delicious red wine!

What are the chances that you will pay a visit to the restaurant based on such an authentic recommendation?

Now, in our thought experiment, imagine that you, as the restaurant owner, have addressed the girlfriend of your dream customer with content marketing. For example, via a blog article in which you write about the ambience of the restaurant in Sicilian flair. Your target customers might never have been interested, but their girlfriend, who has been looking forward to their Sicily vacation for weeks and wants to get in the mood at home.

And what is more suitable than a visit to your restaurant? Now the lady will think about how to make such a visit palatable to her boyfriend. And they’re fine! So, you don’t have to do anything with this tactic other than trusting your secondary audience to create brand ambassadors that advertise on your behalf. What an elegant and effective way to do content marketing!

Provide Good Entertainment

A high bounce rate is one of the most common phenomena that we encounter time and again in customer service. There can be several reasons for this. Very often the reason is that the content is boring. In videos, facts are rattled off monotonously, there is no interesting visual language. And the texts on the website are at best to help you fall asleep.

This can be done better! And above all, more entertaining. The importance of entertainment in content marketing is massively underestimated. But let’s be honest: what content do you like to consume most? The ones you get bored to death with? Or the ones with whom you have a lot of fun, your curiosity is awakened and you are drawn into the website with excitement?

The keyword is therefore infotainment. Entertainingly prepare high-quality content and you bind the target group to yourself.

Be There with Passion

We can promise you one thing: If you blog only half-heartedly, the result will read the same way. The more you and your employees enjoy content marketing, the better the results will be.

Therefore, do not consider content marketing as a necessary evil, but as a great opportunity to take your corporate communication forward in creative ways. At the same time, this also offers opportunities that have never existed in human history.

You are not dependent on large media companies but can build a community around your brand yourself. If you rely on high-quality content, you will gain fans over time that will stay with you for months or even years. So, it’s worth being passionate about it.

Plan enough time and effort for content marketing. 74 per cent of companies are struggling with the lack of these resources.

Give all of your content a chance. Some work seasonally or depending on social developments. Let’s say you’ve written an article on a topic that becomes hype two years later. Then you were the first mover and can score with a fantastic ranking on this topic.

A trap here is the greed for traffic. It’s not about the sum, but the quality of the clicks. It’s better to get ten clicks from potential customers than 1,000 clicks from users who have no connection to your brand. Then the traffic figures look nice, but there is no conversion or contact.

In short: measure, but interpret the data sensibly and don’t let the mere numbers tempt you to take quick shots like deleting supposedly poorly performing articles. Trust your strategy, even if the successes show up years later.

Convincing decision-makers or superiors from time to time may be a challenge. That is why it is so important to fully document your strategy from target group analysis through conceptual design to interaction with the target group and the resulting results. Continue to include studies that map the success of long-term content marketing strategies.

Conclusion

Content marketing is not rocket science. In above clearly defined steps, you can achieve success with your blog articles, infographics, podcasts and videos even in times of content shock. Do not overwhelm yourself, but do it one by one and bring patience. Then you will reap the fruits of your efforts, in the long run. We wish you every success!

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7 Reasons You Should Start Your Own Blog Now

content writing

With your own blog, you can share your thoughts with the world. Even if blogging is not yet a popular activity, more and more people and companies are discovering this origin of social media. In many advice articles, you can read that a blog increases your reputation and that you demonstrate your competence. And even if you don’t have to blog for (self-) marketing reasons, it might just be fun. Millions of people worldwide share their thoughts, experiences, photos, cooking recipes, craft ideas, and much more in blogs. Facebook and Co. are basically nothing more than channelled blogs. With the difference: Your own blog on the web is yours. Suddenly nobody can change the terms of use and earn money with your content. There are now dozens of platforms, tools, apps, services that make blogging really easy.

Here are a few reasons, which shows why blogging is worth and you should start your own blog.

Earn Money from Blogging

Admittedly, a blog doesn’t really make you rich. But some people have managed to get a decent income from their blogs. The subject areas are those for which there are also advertisers: technology, travel, fashion. A large part of the income does not come from classic ads on the blog but paid contributions so that the blogger writes for money about the company that pays him. Incidentally, such contributions must always be marked.

Many subject areas are already occupied, but there are always niches. But if you only want to make money from blogs from now on, you will be disappointed. Most bloggers started on the side and worked on their blogs for many years before they could make a living.

Blogging Helps Build an Audience

Blogging can reach thousands or even millions of people. Blogging is a way to attract your audience because your blog offers valuable free content. People often have a problem or frustration that they want to solve. That’s why they search the Internet and read blog posts.

With blogging, you can spread your thoughts and knowledge. It is an opportunity to give something to others. They can even help other people to solve their specific problems and possibly change their lives.

Blogging Challenges You

We all need some challenges in our lives. Blogging always challenges you and makes you leave your comfort zone. Starting blogging is pretty easy – usually, we all have some good ideas to start writing posts. But write regularly, have new ideas, and build a community. That’s not that easy.

As with everything you want to succeed in, you have to be consistent. Blogging teaches you to be consistent and stay focused.

It’s a challenge to sit down and write accordingly. Blogging is a challenge to put all your thoughts and opinions and make everyone hear your voice. You must not be afraid. You must accept it because it makes you grow, facing your fears of rejection. What is the worst thing that could happen when blogging? Does anyone disagree with your opinion? What a thing! You can handle that. It is great that your opinion is questioned from time to time. It is a challenge that you can handle, and handling challenges can make you happy and make you grow.

It Makes You a Better Author

Writing is communication. When you write a blog, a community is built with which you communicate regularly. You can improve your writing skills through practice and thus improve your communication.

Blogging has had a huge impact on your writing skills from the start. They still may not be perfect, but you feel much more confident in your abilities and have seen a noticeable improvement. Consistent practice is a sure way to improve, and so is writing. 

Blogging is about sharing your thoughts into words with the world. You can write to them on various online platforms so that people can read them. Writing, like everything, improves with practice. Becoming a better writer will have its reflection on everything in your life, your communication, your studies, and your work, and you can take it as a career, you can write books, presentations or an article, you can also work as a freelance writer.

Blogging Makes You Learn New Things

Blogging is about sharing what you know and what you can do. How do you start if you have an idea for a blog post? You do research, don’t you? You always learn something new about your topic and your industry. They grow with every blog post.

If you keep blogging, you will keep learning as it is no less than a learning cycle. 

The writing process will force you to think more deeply, as you put your thoughts on paper, you will find yourself thinking deeply about how to organize these thoughts to get a clear idea. Blogging is a pure learning experience, blog means you need to learn, write, blog, little about design, SEO, how to deal with social media, and how to connect people. Therefore, during your blogging journey, you will learn a lot that you can improve your skills.

Blogging is the best way to have a new and interesting experience. The new experience is a great way to break the routine and make life more interesting and fun, it can be easy like having a conversation with a follower or writing a guest post in another person’s blog, or writing on a topic that needs a little research. The most important thing here is to make it fun, the more you do it, the more likely it is that you will continue blogging.

Create Your Brand Online

Blogging is the best way to create your brand online, which is very useful if you want to start a business or look for career opportunities. One of the best ways to create and control your brand is to write frequently about topics you want to be known for.

WordPress is the standard blogging software. The application is free of charge, requires no programming knowledge and the application is quickly learned. Many web hosts offer their customers WordPress installation at the push of a button so that only the webspace package has to be ordered. WordPress has an infinite number of extensions and connections to other services. There is also a large community of users worldwide who share their knowledge of WordPress in YouTube tutorials, blog posts, and bar camps. If you don’t have your own webspace or would like to test WordPress first, you can try it out for free on WordPress.com.

Document Your Life

Each of us has own battle in life and own experience, you can blog to document your battle. Someday you will look back and remember what your battle was like, where are you today and how did you do this, it is really a good way to make sure you do things to be proud of when you take pride. Say it to the world, it is a great way to record experiences that we can look back on to learn and remember, and share with our loved ones.

How Can a Blog Benefit You?

When speaking of a blog, we mean a non-professional blog with the content of all kinds: from what you ate yesterday to the criticism of the last book you read or a memory of your childhood. A blog that you can start on a free blogger platform without having any idea where it is going to take you.

This is not incompatible with other types of blogs. If later you have a good idea for a professional blog, go ahead! What you have learned with the first and the readers you already have will be of great help.

Learn More About Yourself

Sometimes you don’t know why you are sad until you sit in front of your blog and explain that the walk in front of the sea has reminded you of your ex, Or you don’t remember why you moved to Madrid until you write about how beautiful spring is in the Retiro.

Observe What Surrounds You

Exercise your mindfulness capacity. Instead of going to the cafe in the morning, growling because you’re half asleep and thinking about your things, you will remember that you have a blog to write and take mental notes about the smell of toast or the waitress’s hairstyle.

How to Get Your First Readers?

Good content is the fundamental requirement to get readers. It is no use to achieve a traffic spike with a powerful link and taking your readers to a mediocre blog.

Once you have that content, you can use these ideas (we recognize that they are not advanced marketing strategies, but they will work):

Promote your blog on social networks. How you do it depends, of course, on whether or not you want your acquaintances to read your blog. If you don’t want to, you can always create a separate Facebook page for your readers to subscribe to, or an additional Twitter account with a pseudonym. Frequently comment on other blogs that you like and add a link to their website in your sidebar. This will encourage the author’s curiosity and reciprocity. Don’t link to your blog in your comments unless they’re relevant, and never the first time: it can be considered rude spam.

Create a mailing list that your readers can subscribe to. In this way, you will convert occasional readers into regular visitors.

Respond to the comments they leave you (and, of course, the emails they send you) to reinforce and promote interaction with your audience.

Never forget, though, that your readers are people. They are not trading cards to collect. 

Final Words

Do you have no idea about a certain topic? Then ask the readers of your blog. People usually like to help if they know the motives. There is more commenting, liking, and sharing on the Internet than in the offline world. The “crowdsourcing” of articles naturally requires a loyal readership. Anyone who has just started their blog will not receive hundreds of answers and comments to their question within a few days. Unless it is a very controversial topic or one that really appeals to many people in an online-savvy target group.