How to Make SEO-friendly Content for Small Business Websites?

Do you own a small business? Do you want your website to be more visible online? If so, then SEO is a must-have for any small business owner who wants to get more leads and make more sales.

SEO-friendly content creation is one of the essential aspects of search engine optimization for any website to target its relevant audience.

With the right strategy and a little bit of patience, you can improve your website’s rankings. Remember, great things take time. So does creating high-quality SEO-friendly content!

In this blog post, we will share with you a few methods on how to make SEO-friendly content that will help your small business shine in the online market.

Meaning of SEO-friendly Content

SEO-friendly content defines the online material, such as articles, blogs, and website pages, that has been carefully designed and optimized to increase the visibility and rank of someone’s site in SERPs. It includes the use of relevant keywords, meta tags, headers, images, and more.

Unique and informative content that satisfies users’ needs while following search engine guidelines is SEO-friendly. It increases a website’s chances of being found by users looking for related information, which in turn drives organic traffic and engagement.

Understanding Your Audience

There are many SEO professionals or companies out there that may suggest you start making your SEO-friendly content with keyword research.

But in our opinion, as the leading SEO company in the world, we recommend you first understand your target audience before producing content.

You have to review the requirements, pain points, and preferences of your target audience.

Conduct comprehensive market research to gain insight into your target audience’s demographics, interests, and online behavior. This information will help your content creation approach and enable you to create content that resonates with your target audience.

We have discussed below the procedures on how to make SEO-friendly content.

1. Keyword Research for Relevant Niche

Keyword research is the foundation of any effective SEO campaign once you get a basic idea of who your target audience is. Start by creating a list of keywords that are relevant to your niche or industry.

It involves the identification of keywords and phrases that are commonly used by the target audience to search for information on the internet.

You can conduct keyword research using some effective SEO tools, like Google Keyword Planners, SEMrush, Ahrefs, etc. These tools will give you a great idea of the keywords that have high search volume and lower competition.

Small businesses can even target long-tail keywords as these have low competition as compared to the short-tail ones.

2. Strategic Keyword Implementation

Once you’ve made a list of your target keywords, it’s time to implement them strategically across your content.

You can include them in your title, header, body text, and images, but make sure you are using them naturally and preventing them from stuffing keywords into your content, which can have a negative impact on your SEO rankings.

3. Write High-Quality Content

The most important factor in creating SEO-friendly content is to write high-quality content that is informative and engaging for users who may browse your website.

It is certain that if a website doesn’t stick to producing high-quality content, whether it is a blog, article, or landing page content, including product or service page description, people who will visit their web pages will leave within a moment.

That’s why it is very impactful for small business owners to provide their readers with content that will be valuable on one side, and engaging on the other side.

Many a time, people are most likely to leave those web pages that have valuable information but didn’t present their content with catchy lines in the beginning because that’s what visitors will notice when they land on your web page first.

Make your writing in a clear and concise style that is easy to read and understand. That’s what we call high-quality content – It’ll surely attract your visitors to read on or stay on the page for a longer time and increase your page engagement time.

4. Following a Proper Content Format or Structure

Proper content formatting or structure not only makes your user experience better but also affects the SEO. Of course, positively!

Break your content down into sections and use descriptive subheadings like H2 and H3 tags to help readers and search engines understand what you’re trying to say.

Further, write the content in short paragraphs using bullet points and insert images if possible. It will make your content presentable impressively.

5. Mobile-Friendly Design

Mobile devices are very popular because people can easily carry them in their pocket. Further, it has become a habit for people who love reading a blog, articles, or any other content from the web through their smartphones while traveling. Even when they need answers quickly to an important thing or want to do online shopping, they mostly use mobiles.

For the above reason, it is crucial to ensure that your content is optimized for smaller devices other than computers. A responsive design guarantees that your content will appear and perform optimally on mobile devices.

Moreover, search engines prioritize websites that are mobile-friendly. So, make sure that your content is accessible to all devices properly.

6. Create Backlinks

Backlinks are links to your website from other websites. 

You can earn backlinks by doing things like guest blogging, content marketing, submitting your website in directories, getting involved in online communities and forums, and more.

The goal of acquiring backlinks is to make your site authoritative and credible to your niche or industry on search engines.

7. Create SEO-friendly URL

Creating an SEO-friendly URL means that the URL must stick to the following rules –

• Include a target keyword for every page on your website. This will enhance your website’s search visibility and assist search engines in categorizing and classifying the page as per the target keyword used in the URL.
• Make the URL as small as possible by removing unnecessary words. It should be within 75 characters maximum. 
• If you want to use different words, separate it with hyphens. Also, use lowercase for every letter. It helps index the URL well. If you use uppercase letters, it can lead to redirects or 404 errors on some servers.

For example, you can create it in the following way – abc.com/how-to-make-seo-friendly-content/

8. Adding Visual Content

Visual content, like images and videos, can add a lot of depth and engagement to your website. But they also need to be optimized. 

When you add an image, use descriptions and alt text to help search engines figure out what kind of content you have used on that image. 

Your users may understand what your image displays, but search engine bots need descriptive titles and alt text to understand what an image is about.

In addition, compress images to make sure they load quickly, which is a ranking factor in SEO.

9. Update Fresh Content Regularly

Search engines value fresh content. 

To ensure that your website ranks higher, it is important to regularly update it with new content, such as articles, blog posts, or other relevant content.

When you keep updating fresh content regularly, it serves as a signal to search engines that the website is active and relevant, which can have a positive effect on your search rankings.

On the other hand, optimize the existing content as well, besides updating fresh ones.

10. Improving the Page Load Speed

Page load times have a huge impact on user experience and search engine optimization.

If your pages take too long to load, you could end up with a higher bounce rate and a lower ranking in search results. 

To make sure your pages load quickly, optimize your images, use browser caching to speed up your site, reduce the size of CSS and JavaScript files, and make sure you’re using the right content delivery network (CDN).

11. Social Media Integration

Social media signals may not directly affect search rankings, but they do have a direct effect on visibility and traffic.

By sharing your content on various social media platforms, you can broaden your reach and increase the chances of sharing and engagement for your website.

Simultaneously, add a social media button on every blog page of your website. It may increase the social shares of your posts when your users find any content impactful.

Conclusion

If you want to make your small business website skyrocket, you need to understand your audience, do keyword research, write SEO-friendly content, and optimize for technical factors.

Overall, follow the above steps to establish a strong online presence that will draw in more traffic and make them your potential customers for your small business.