We know many things are going on in your mind. What strategies should you implement? How would you get better results for your niche market? And more queries! Relax and spend a few minutes reading this blog. You won’t be disappointed. That’s for sure!
Whether you are an individual person trying to start a business in the travel & tourism field or an organization that wants to increase its user base for its software services, you can succeed online even if your niche is unique and has less audience compared to the mobile companies, gaming industries, etc.
Understanding the Concept of Niche Selection
India is not only a country where more than a billion people live with different and rich cultural diversity, but their businesses also differ from person to person. Some may have a business of traditional handicrafts. Simultaneously, some may have gotten into tech-savvy businesses.
A niche market typically refers to a part of a broader market or industry, where the owner prioritizes a particular product or service for specific users.
For example, clothing is an industry, but if someone only makes hand-embroidered silk sarees, it would limit the users to certain demographics, like gender will be females as well as age ranges might be mostly between 25 to 55.
Overall, whatever the business you may have, reaching the right set of audiences always becomes difficult due to the lower search volumes in their niche market than those of well-known industries. But with the right and strategic SEO approach, you can even target your niche audience.
Go through the following techniques that may help you research the SEO strategies for your niche industry.
- Evaluate Total Search Volume of Your Industry
We can’t say whether you have started your business out of just a mere wish or have done complete research before starting it!
There are many people in India who dream of becoming their own boss or an entrepreneur. For this reason, many of them think of starting a business of something creative, perhaps wall decoration plates, natural bamboo-made home furniture, or many other things.
But they fail to understand that they are not the only ones in this field. There might be some other people who have started their business in this particular niche earlier.
Well, whatever the reason may be, you have to focus completely on specific research. Evaluate the total search volume for the primary keywords from your niche or industry to get an idea of the probable traffic you could target after starting your business.
In case you already started your business and have a website running but are unable to generate traffic, review if there are any specific phrases you should be focusing on. If you’re ranking for a keyword with little to no search volume, it could be hard to get traffic once you’re in the top spot.
There are a few different ways to check your keywords’ search volume. You can use the Google Keyword Planner which helps you review all the search metrics and previous data for your terms. Besides, Ahrefs and Semrush are great keyword overview tools that lets you analyze your site or landing page to see which terms you’re ranking for.
- Competitor Analysis
It is true that niche businesses don’t have as much competition as larger ones. But it’s still important to take a look at what your competition is doing. This way, you can figure out the strategies your competitors are using and how they are performing on search engines.
Never become a copycat like others, who just copy everything from their competitors without even analyzing whether every part is important for them or not.
Analyze the SEO tactics your top competitors are using and use them on your website, in addition to the trending strategies that may bring up better organic results for your business.
If you have the time and skills to implement the SEO practices, do it yourself to save the SEO service cost that could be a burden on your niche-focused small business.
But if you lack the skills and do not have enough time, better hire a leading SEO agency with experience in making small businesses grow uniquely.
- Keyword Research
Keyword research is one of the most important steps for niche selection.
It is an added benefit to knowing who your audience is and what they’re looking for. The key to business success is finding the right keywords that bring organic traffic to your website.
Don’t forget to personalize your keywords as well. Use long-tail keywords that your target audience mostly searches from your niche.
For example, if you run an eco-friendly clothing store in India, you could use keywords like “handmade organic clothing in India” or “sustainable fashion in Mumbai”. These personalized keywords will draw in users who really care about your niche, which will help you build a loyal customer base.
Stick to using keyword research tools like Ahrefs, Semrush, Moz, Ubersuggest, etc. These tools are very effective in providing you with better results within minutes.
Once you get the highly searched keywords with low difficulty, including the long-tail keywords, the next thing you have to do is implement them on your website content. Include them on your title, header, meta tags, main content, and other places to make your website rank on the top places of SERP.
- Create User-Engaging Content
Content is king in the digital world. It is unmatchable with anything.
If you want to get your brand to the top of your niche industry, authenticity is the key.
Imagine creating a series of stories and videos that not only showcase your business but also the passion behind it.
Write the amazing stories of local artisans – how they are impacting your brand and how you are helping them make their lifestyle better. This approach helps your website visitors connect with your brand more on a personal level and may even become potential customers.
Start creating remarkable blog posts and incredible videos that help your traffic understand how your products can make a good impact in their life.
Also, don’t forget to implement the highly performing keywords in your blog posts. It helps search engine bots understand what your website is about. This way, your website will be visible on the top spots of search engines, eventually increasing the traffic count organically.
- Implementing Local SEO & Building Relationships with Local Community
If you’re an Indian business owner and your target audience is mainly your area, city, or state, it’s important to make sure your online presence is optimized for local searches.
Make sure you’ve listed your business on Google Business Profile. And don’t forget to encourage satisfied customers to add positive reviews – these reviews can really help your rankings in local searches.
Another personalized approach is to join local events or work with other businesses to build relationships with people in your community. Having a good local presence helps build trust with potential customers and increase your SEO efforts.
- Utilizing The Powerful Features of Social Media
Social media is a great place to connect with people who are passionate about what you do. Figure out which social media platforms your target audience is most active on and reach out to them in an authentic way.
Share interesting images, stories, videos, or news about your product or service.
If you want to take it to the next level, get in touch with your followers one-on-one. Don’t be afraid to respond to comments or messages, and make sure your audience feels like they’re being heard. This kind of personal interaction will build a strong community that will help your brand grow organically.
- Making Mobile-Friendly Website
It’s super important to make sure that your website is easy to use on mobile devices, as the majority of Indian users prefer using mobiles while searching for something on Google.
Make sure your website loads quickly and is mobile-friendly. Test your site on different devices to ensure it gives the best user experience.
Niche industries often have tech-savvy people who like to surf on their phones, so making sure your website meets their needs will help boost your SEO.
SEO niche research for Indian businesses can be both exciting and distressing. But with the right tailored tactics, you can get the most out of your business.
Get into the spirit of your niche, connect with your audience, and watch your web presence grow. It’s not just about getting higher rankings on search engines – it’s about making real connections and making a difference in your niche community.
The challenges include lower search volumes in niche markets, increased competition for specific keywords, and the need for highly targeted SEO strategies.
You can use tools like the Google Keyword Planner, Ahrefs, Semrush, or Moz to assess the search metrics and previous data for primary keywords in your niche.
Yes, competitor analysis is crucial even for niche businesses. It helps you understand your competitors’ strategies and identify opportunities for better organic results.
Personalized keywords, such as long-tail keywords, are crucial because they draw in users who are genuinely interested in your niche. This helps build a loyal customer base.
Ensure that your website loads quickly and is responsive on various mobile devices. Testing your site on different devices is essential to provide the best user experience for tech-savvy users in niche industries.