Complete Guide To Conducting A Content Audit In 2021

content audit

As Bill Gates once quoted- Content is King! That is what makes it an essential part of marketing. That is where the need for content marketing is being emphasized. However, content marketing goals can be achieved only when you create new and eye-catching content. As day by day businesses are moving and growing online, it clearly shows the importance and buzz of digital marketing. Coming back to content, it is a crucial part of digital marketing. A content audit is a process in which you evaluate the whole website, as it reveals the strength of your content. It helps you to cover your content gap, connect your audience with you for a long time, and enhance your online presence.

Content plays an essential role in taking your business from ground to zenith. Before coming to content marketing, you need to take an overall look at your website and do a content audit. If you’re thinking you haven’t done a content audit yet, then don’t be upset as you’re not the only one. Before coming to the step-by-step guide for a content audit, let’s first take a clear view of what Content Audit is and why you need to go for it?

What is a Content Audit?

A Content Audit is nothing but a complete systematic analysis of all the content of a website to assess its strengths and weaknesses. The main motive behind the content audit is to find the strengths and weaknesses of the content on a website. In simpler terms, you need to check out your website thoroughly and find what’s lacking compared to your competitors, if it is. In addition, comprehensive content auditing takes a massive time because it focuses on quality alot instead of quantity. 

Why do you need content auditing?

The major question comes to everyone’s mind: why do we need content auditing on a regular basis? In the light of the fact that identifying the weak content helps you to focus on your content marketing. It helps you in competing with your competitors and make you stand out in the market with them. 

Obviously, there are multiple reasons why you need content auditing. We’re compiling the list of major 3 reasons behind this are as follows:

1. Enhance SEO Performance

Content Auditing helps in enhancing your SEO performance by identifying the weak content in your website. The key to attract an audience is to write creative and engaging content

In addition, Google loves and also gives more value and preference to the websites that regularly update their content and hence it helps in boosting their SERP rankings. Without content marketing, it’s very hard to rank your website on Google when everyone wants fresh and engaging content. Overall, it doesn’t not only attract users but also enhances the complete SEO performance of your website.

2. Boost Engagement

If you’re still thinking about why your website doesn’t get enough engagement to stand in the market then you must focus on content audit. As fresh and trendy content along with a complete strategy helps you to boost your engagement. Moreover, when you analyze your content on a regular interval then you can easily cut off the content that your audiences don’t like. 

3. Identify The Content Gaps

When it comes to identifying the content gaps, content audit plays an important role. Finding the long-hanging, decay content and optimizing it strategically helps you overcome the content gap. Sometimes, there’s no need to post new content every time, you just need to analyze your old crawled content and update it. Google loves new quality content with completely knowledgeable recent information more than just new blog posts.

In addition, you can easily identify the URLs having old content that your audience don’t like through a variety of SEO tools like Screaming Frog, Semrush, Ubersuggests, and many more.

Here is the ultimate guide on how to perform a complete content audit within just 4 simple steps. By following these 4 steps you can enhance your rankings and focus on an effective content marketing strategy.

Define Your Goals

Every business has a particular goal to achieve their targets. Similarly, content marketing also needs specific goals so that you can make a plan and gather information to fulfill the content gap. In between defining your new goals, you also have to analyze your current content strategy like where it stands, what’s your new target and how you deal with it in the future.

Make A List Of Content Assets

After defining the goals, the very first thing is to gather and make a list of your website content assets. You can do it on spreadsheets including date of the published content, type of content, length of content, source of content, keywords, author, etc. either manually or by Screaming Frog, Site Indexing Tool or any other content marketing tools. There’s no specific way to define and make a content inventory, you can do it according to your business 

Collect Asset Data

It’s not necessary to make another spreadsheet for this, you can do it along with the above. Here is the list of potential SEO data points that you need to gather but it completely depends upon your audit.

1. Target Keyword
2. Meta Description
3. Word Count
4. Outdated Content or Evergreen
5. Page Score
6. Review Date in Future
7. Conversion Goals
8. Shares & Comments
9. Social Media Engagement
10. Meta Tags
12. SERP Ranking

Analysis and Evaluate Content Metrics

Once you gather all the information regarding your website content, your next step is to make a strategy and improve it. To improve the performance of your brand’s website, developing a rating scale is 1 to 5 is the best way to analyze it.

As the answer of the rating scale decides whether the existing content strategy would help you in the future to achieve your target goals? Therefore, rather than simply wasting the time on content writing, write and make the content strategy that talks with your audience.

Conclusion:

Summing it up, Content auditing is not a one-day task, you need to evaluate and analyze the content on a regular basis. You can hire content marketing agency do content auditing according to your business needs. No doubt, content auditing is a massively time-consuming task but it’s completely worth it. In the end, it gives you the results of what you want and what needs to be done. There is no one solution that can fit everywhere as content audit depends on your organization goals.

How to Bring Your B2B Content Marketing Back from the Dead

B2B Content Marketing

Our industry has been transformed by large and small B2B brands have used to create millions of engagements. In reality, content marketing was used by 88 percent of all B2B brands in 2016.

However, then marketers created too much content that oversaturated the market. This made content hard to stand out. But there were other reasons as well that stopped content from succeeding. 

Marketers in the quest to get more content out as quickly as possible skipped on research and delivered content that offered no value to the audience. If someone spends time reading your content, it should be interesting and worth their time, or they will not ever visit your website to read more. 

The second reason is the distribution of the content which many companies gave an afterthought to. Creating good content is not all, you need to effectively distribute it, so it gets seen by the targeted audience.

The third reason, organizations failed to monitor performance. Tracking and monitoring content enables you to know whether it is working or not. With the insights, you can gauge the performance, improve on things that do not work and ensure the effectiveness of the content delivery. 

With that in mind, in this article, we’ll look at some of the most important B2B content marketing practices you should follow right now…and in the future to add new life into your content while staying relevant and reachable to your audience.

What is business-to-business content marketing?

Creating insightful, engaging, persuasive, and highly useful content that drives leads and sales is known as B2B content marketing. Consistent publishing is important in content marketing because it can change a customer’s behavior.

Build entertaining and motivational content to increase the likelihood of an effect on the reader. Otherwise, it would be useless in terms of selling your product or service.

In the past, one might assess the efficacy of content marketing by looking at website traffic. However, it was not an effective method of evaluating results. You can gain more insight if you calculate the level of interaction with the content and the conversion rate.

The Benefits of Good Content Marketing for Business

So, what exactly does a company stand to gain from investing heavily in content marketing?

The increasing number of visitors to the website. Content marketers see an 8-fold increase in unique site traffic year over year.

There are more leads. For every dollar invested, content marketing generates three times as many leads as paid search.

Thought leadership is a term used to describe someone who is in control of their thoughts. Thinking leaders in their industry are regarded as brands that include important, valuable material, which helps create brand loyalty and authority.

Conversion rates are higher. Conversion rates are six times advanced for companies who use content marketing.

A more frugal budget. A content marketing campaign costs 62 percent less to initiate and sustain than any other form of campaign, according to DemandMetric.

More focus on your business. The internet is used to access the content. Both of these benefits contribute to increased sales, increased revenue, and more long-term business growth. However, it would help if you had a plan to gain a competitive advantage of content marketing. It’s not just about dumping gallons of content out into the world, both online and off. It’s all about taking a holistic approach, using various content platforms to complement one another, and keeping a consistent brand story throughout.

Take, for example, Demandbase. They generated $1 million in new business from a rational content package that included a white paper, infographic, webinar, live presentation, and Slideshare, rather than from loads of content. The bottom line is that most people believe marketing consists solely of doing things (ads, campaigns, and social shares, content.) Content marketing, on the other hand, yields company results. Here’s some more evidence:

 The Development of Thought Leadership (aka Blogging)

In some cases, “creating thought leadership” is just a fancy way of saying “blogging.” It’s worth noting, though, that not all blogs have to be thought leadership bits.

Allow me to demonstrate.

True thought leadership articles and blog posts educate and inform practitioners in a specific industry or role. Unfortunately, many businesses use their company blog for advertising their services while providing little to no value to their target market. It’s not thought leadership if a blog post is solely promotional; it’s a sales item.

Regular content writing is essential for business and brands. In addition to assisting your prospects in gathering the knowledge they need to make informed choices, it allows your company to update your B2B website with fresh, original content every month, a practice that will boost your rankings with search engines such as Google and Bing.

6 unique Ways to Give Your Content a New Life

Let’s look at what can be done to enhance content with that in mind. Here are three moves that marketers should be taking right now:

  1. Know your audience: Knowing who your audience is and what they want is the first step in creating engaging content. This entails sketching out customer personas and journeys before putting pen to paper.
  2. Disseminate and track: There are three questions to consider when creating any piece of content: What is the purpose of its creation? I’m curious as to where it’s being distributed. What method would be used to keep track of it? Marketers would be at a disadvantage right away if there are no straightforward responses.
  3. Match the right people with the right content: Material preferences reveal generational differences. For example, younger generations prefer video and social material, while older generations prefer email. Make sure you understand how to better communicate with your target audience.

That’s what there is to it. Now, here are some pointers to help you get started with B2B content marketing:

  1. Find your niche: Regardless of how good the content is, if you take the same approach and discuss the same subjects as anyone else in your industry, you might as well give up. Find a niche in your industry—preferably an emerging trend that will be applicable in three to five years—and start creating content around it. As a result, when your subject becomes famous, you’ll be a well-known expert.
  2. Experiment and innovate: The majority of the advice we’ve provided so far has focused on content planning. The number one enemy of content marketing is saturation. Experiment with different types of content and platforms to improve the chances of standing out.
  3. Say something unique: On that note, don’t be afraid to buck the trend now and then. Doing things the same way you’ve always done them is a surefire way to fall behind. Those who recognize a new opportunity and dare to suggest anything unique would certainly reap the greatest benefits.

It’s not going to get any easier when it comes to content marketing. The market is already crowded, and it is expected to become even more so. Quality, however, takes precedence over quantity. So, in the name of distinction, take a step back, evaluate what you’ve been doing, and make the required adjustments. Strategically built content will still win out in the end.

Conclusion:

It’s the optimistic snowball effect in motion once you get your content marketing plan up and running. Your brand’s visibility grows and becomes stronger. Since you already have a base in place – a massive content library with published, visual, and experiential content, all built to connect with your target buyers – achieving your marketing objectives with future content becomes simpler.

Why Content Is at the Center of Modern Customer Journey in 2021

Modern Customer Journey

The COVID-19 has certainly changed the way nearly every business operates. The impact of the pandemic is tremendous on every country around the globe and every business has been touched by it in some form or the other.

The impact on marketing activity has also been noteworthy, particularly for businesses that earlier relied on face-to-face strategies like conferences, trade shows, and exhibitions. However, these businesses are now finding new ways to offer their services and products and adapting to new strong marketing strategies. The content here plays a major role and businesses that provide innovative content and engage their customers throughout their purchasing journey are the ones who will thrive through these unprecedented times. 

We all know that content is king, but why is it so vital for the modern customer journey in 2021? Let us take a look at that. However, before moving on to that let us explain the customer journey. 

What is Customer Journey?

Customer journey is the touchpoints or connections a buyer has with your business. There are 5 stages of a customer journey from awareness to buying and advocacy. It is the brands’ role to make the journey positive and enticing for their customers. 

Awareness 

The awareness stage helps the potential customer realize they have a need or issue. They will start gathering information about their needs or issues. The customer will become aware of your company through a website, testimonial, social media, or blog post. This is only possible if you consistently post informative and relevant content. This is the top of the funnel, so forming a wide network is just the beginning.

Evaluate

Next, comes the evaluation stage, and your business and maybe others providing similar products/services as you have made it to this stage. In this stage, potential customers investigate the solutions. They are not ready to buy yet as they still need to understand what the best option is for them. They do more research and like to read content such as instruction manuals, specifications, FAQs, product descriptions, and product reviews to know more. So, you need to consistently keep posting informative content helping them understand you have the right solution. 

Acquisition

When customers enter the acquisition stage, they are now ready to make a purchase. For most businesses and brands, this is the goal, however, it is not. Once the customer has made their purchase, your role is to keep your business on top of their minds and continue to get them to communicate with you often. This can include as simple as a like or comment on your brand’s social media posts or pages or more involved such as repeat purchases. 

Retention

Retaining your customers is essential for ROI. Research by Adobe indicated that when you are marketing for your current online customers, they account for 40% of revenue yearly. This is a great ROI, so, in this highly competitive world, it makes sense to continue wooing your existing customers. Provide after-sale services like offering discounts, coupons, or free shipping.

Advocacy

When you have retained the customers through various add-on-services and benefits, they become brand advocates. They will be glad to share positive experiences they had with your brand’s product or service. They share the information either through word-of-mouth, write a review on your social media page, or Google My Business page for others to see. With this, you will have more customers and a study indicated 71% of buyers are more likely to buy your offerings reading reviews. 

Also, smart companies get benefits by mapping out the customer journey. The customer journey map illustrates various touch points they have with your brand during the buying journey.

Now let us look at why content is so important for the modern customer journey.

More customers are online and hungry for content

We have seen an influx of customers online than never seen before. This is because to stay safe they prefer to buy online and have more time to know about your brand. So, providing them lots of content can help you gain trust and build meaningful relations. Provide your customers the content that demonstrates your trustworthiness and knowledge, post fun and relatable content engaging your audience so that they come back for more, and keep 2-way communication open to understand their needs. This will help you get remembered for a long time and customers will come back to make more purchases. 

The online world has become competitive

One of the straight results of the coronavirus pandemic is that most of the businesses to stay afloat have shifted to online space and this has significantly made the online world more competitive. Businesses that were already online continue to perform well, but with new competitors they are facing new challenges. Individuals are consuming online content at a very high rate. An average B2B shopper consumes 5 content pieces before talking to a sales representative and about 17 content pieces throughout the customer journey. This is an extraordinary volume of content consumed in the buying decision-making process. Thus, it is important that brands produce more content. 

Content is the greatest way to convey your products are great

When it comes to selling more of your offering, content is a great way to tell your potential customers how good your products or services are. However, the utmost advantage of content comes when you deliver the right content to the right customers at the right time of their buying journey. You need to create proactive, tailored, and timely communications with your content helping your customers make a decision. Without changing content delivery, companies who push products rather than solutions appear less sensitive or helpful. In times of uncertainty, the brands who show their customers how they can benefit and support them are the ones to succeed. 

The importance of content is not novel, but the content types created and utilized throughout the customer purchase journey are changing forever. One thing you need to adapt is how customers now want to be engaged. This comes down to producing new types of content and marketing strategy that express your customers about how you can help them succeed.

Content Ideas for Customer Journey 

As your audience can vary widely based on industry and intent, you need to do persona research to get to know them better. By understanding their needs, you will be able to create effective content that best supports their journey to make a purchase.

Blog Posts 

Blogs are ideal pieces of content that target the awareness stage. You can write blogs targeting a pain, problem, or other topics your audience wants to discover and then post it to your website. With this, you are creating a brand asset that is crawlable by Google and discoverable by search engine users. You can also promote your blog across other digital channels to generate more awareness. 

Checklist

For the tasks that are complex and have a lot of moving parts, your customers need a simple way to navigate through them, and what better than a checklist. It spells out easily what they are supposed to do to achieve their end goal. For instance, buying a home is complex and if you provide the audience with a checklist specifying the steps to be taken, it makes the process a lot easier.

How-to Videos

Sometimes, your customers may need more information about their problem. This is when instructional videos play an important role. With how-to videos, you can demonstrate how your product works so that they understand it better and make a buying decision. 

Product Comparison Guides

Comparison guides are helpful in the evaluation stage where the buyers are still considering solutions for their problem. A product comparison guide helps them make a decision. The comparison guides could be on the advantages and disadvantages of a certain product where disadvantages are outweighed by the advantages. 

Case Studies

Case studies are effective in both the evaluation and acquisition stages convincing the consumer that the solution offered by you works well for them. A good case study should appeal to the emotions and logic of the persona by offering comprehensive information and quantitative data on the final solution.

Coupons

Coupons are appealing to the customers as they offer fear of missing out (FOMO) mindset. By reducing the price of your offering by a certain amount, the coupon handles the price objection while convincing the potential customer that they will be saving some amount if they use the coupon. This is enough to win the customer and repeat sales. You can make coupons interactive like offering spin the wheel on your website, where visitors have the chance to get a coupon before checking your offerings. 

Why Content Writing Matters for Brands and Businesses in 2021

Why Content Writing Matters

Businesses are compelled to go online owing to changing scenarios. New tools and techniques for promoting businesses are also emerging and evolving. Nowadays, businesses are looking forward to promoting their brands digitally through digital marketing. Ultimately, the term content writing is gaining popularity and significance in every type of industry. So naturally, there are many questions which occur in the minds of people as to why content writing matters for brands and business. 

Role in digital marketing:

Those who are not aware of digital marketing,  Here is a simple definition to provide conceptual clarity” promoting brands, products and marketable things on various internet channels”. In other words, digital marketing refers to all the activities done on the internet and electric channels with a view to reduce or remove the gaps between buyers and sellers.

The scope of digital marketing is very wide and involves many techniques for brand promotion. Following are the techniques deployed in digital marketing.

SEO: Search engine optimization:-

A technique to get top ranking on search engine result pages with an objective to increase traffic and visitor to a particular website

Social media marketing: using social media sites and platforms to get connected with your audience. It includes Facebook, Linkedin, Instagram.

E-mail marketing: reaching out to people directly to convert them into clients using mailing techniques 

Social media optimization: making your website and its pages ready to work in harmony with social media platforms.

Content Marketing: an approach to create and distribute relevant, engaging, and interesting content suiting the requirements of people who can be converted into loyal buyers.

Content and its types

Content plays an indispensable part in a successful digital marketing strategy. No matter what strategy you adopt SEO, E-mail, Social media, or other, effectively and beautifully written content can work wonderfully for achieving organizational objectives. To convey your ideas without chances of ambiguity, it is necessary to understand what constitutes content :

Images and graphics: Images and digital graphics are continuously becoming prerequisites for every advertisement campaign. Developing and choosing captivating pictures and graphics requires creativity.

Video: moving pictures are more able to capture attention. As a result, videos are trying to replace text and graphics at a tremendous pace. Videos can display the sentimental sphere of promotion easily and help in linking customers emotionally.

Text: although the text has been the oldest form of communication in selling and promotion. It is still playing an effective part in the communication of brand and organizational messages. Anything written on the pretext of marketing is text content, however, writing result-oriented content demands patience and hard work

Audio and podcast: this is probably the newest form of context which is gaining popularity amongst people. These audio records with short durations are targeting a specific topic or recorded around a theme/background. The reasons underlying its admiration are flexibility and topic-orientation.

Content writing

Content writing includes planning about what to write, how to write or edit, and when to write content regarding products or services in order to market them over digital platforms. There are various factors that determine the style, choice of words, and even grammar for content. Some of the factors which determine the final structure of written content are mentioned below:

• Nature of product or service

• Objective of content

• Target population for which content is written

Types of content writing

As a content writer one may have to write different sorts of content each varied in style, vocabulary, persuasion, etc. although the list of a variety of content writing is very long. Here are some of the major content writing techniques which are commonly

Blogs: it is a great way to communicate with people. In blogs, regular information is updated about a particular topic. Many big companies having their own websites maintain their blog pages where they interact with their visitors. Moreover, such a brand informs about new products and service offerings.

Articles: while blogs are of promotional nature, articles are written with the objective to provide detailed and valuable information on a particular topic. Contrary to blogs articles are longer and backed by authentic records

Web content: website can convey a lot of information and all the written information posted on a website falls under this category. In web content writing, writers try to attract a potential customer.

E-books: everyone is familiar with books. However, when paper books are converted into electronic books they require a content writer. Here writer aims to convert physical material into virtual type.

Copywriting: it means deployment of text for marketing or advertising purposes. In copywriting, vocabulary and creativity play an important role. The goal is to get the attention of the prospectus to make them start their conversion journey.

Why content writing is important:

Tells about your brand:

No business can be a success unless it has a brand community. there are a lot of prospects for a business. However, it is quite possible that they don’t know what a business house does. As a result, they are a little away from being your customer.

Content writing plays a vital role in building trust between a business and its customer. By providing the proper information regarding your product or service, its features, functionality at websites, lots of doubts can be eliminated at an early stage.

Such content talks about the specialization of a company Information over your website helps customers take action as per their needs.

For search engine result pages:

Search engine result pages are always the center point of attraction for companies. Brands always aim to rank higher in the Google search ranking to get more traffic on their websites. Getting more traffic on the website creates more chances of macro conversions.

All such ranking techniques are part of on-page search engine optimization which is itself based on the relevancy of content and keywords. SEO is the art and science of ranking at the top of the search engine results page (SERP).

With the right choice of keywords and interesting content, digital marketers can rank business websites higher and ensure dense traffic. All this can act as a competitive strategy to grow your brand digitally to new heights.

Link generation and sharing.

If your content is instructive and can provide valuable insights it becomes worth sharing. Such content can generate enough links. Having more links is considered favorable for websites because link aids in acquiring more visitors. This is because websites with enough links are always indexed higher by Google as a priority.

To convert traffic into Conversion:

 as traditional marketing is getting off the trail to success and digital marketing is replacing it rapidly. Every business entity is working to get more and more customers.  With compelling and persuasive content writing this goal can be achieved easily.

 The entire journey of buying a product includes many steps and if your content skills can cater to the informational needs of visitors they can end up being new clients. All you need is interesting, reliable sentences with call action words at suitable timing.

To retain customer base:

It is very difficult for brands to excel if they don’t have a brand community. Brand community refers to people who are loyal and emotionally attached to a brand and they go for all of the branded items offered by a particular company. 

Content writing plays an integral part in ensuring resilient and long term relations with existing customers. An organization should inform its current customer base about the development of its products and services. This is done by regular posting over social media, blog posts, and solving doubts in chat boxes.

For advertisement:

The promotional efforts on the part of a company are always determined as per the nature of the audiences which are being targeted.  Having expertise in content is very important from this perspective. If you are able to create an advertisement with limited content that provides a lot of information with the clarity of meaning. You are all set to become successful in acquiring customers.

 It is also necessary to have knowledge of keywords to make advertisements surrounding these keywords so that digital stage such as Google adverts can show it on SERP. Make it a priority to analyze customer segments, current trends, and requirements to design the creative copy-write text.

Information about product and services:

Almost every brand launches a new or upgraded product at intervals. Informing about these events can be a great contributor to organization survival. This can help in two ways. Firstly, existing consumers aspiring something new get to know about  product developments and functions.

 Secondly, keeping in touch with your brand community helps you to identify shortcomings or modification requirements for product improvement. Companies that rely on working over the feedback reap benefits in the long run.

To summarize,

The significance of content writing is clear for the contributions it offers while preparing successful campaigns for promotional efforts. Although, nature, style, and elements of content keep changing on the basis of the objective of your promotional strategies or the platform you are about to use.

However, content writing becomes an inalienable piece in digital marketing whether you are writing for brand awareness, conversion, or informational purposes. During the entire process of purchase decisions of a buyer, content can exert a strong influence. By giving a clear picture of the product to conversions of loyal customers into part of the brand community, the Right content skills can add revenue to your business model.

Top 10 High Performing Content Marketing Types

Content Marketing Types

Till 2021, we all have got acquainted with the term content marketing. If you are not, then let us give you a small brief. It can be referred to as a technique or method through which you can showcase your message or advertise your brand to the millions of available online users. Content marketing has become one of the most important strategies for all types of businesses and industries in the current times. The constant competition to rank higher makes it very important for you to pick the most appropriate content type. Hence, are you trying to squeeze out new ideas from your brain? Do you want to experiment with something new this time? If yes, then we would certainly love to help you out. Let us see how!

One of the main goals when you are doing your business online, has to be proper interaction and user engagement. When talking of engagement, we mean the clicks, views, shares, and feedback. All of this will reflect how much attention you are getting from the audience and web traffic. However, you would always want all of this to happen cost-effectively. Thus, to meet the needs of the users and also keep work at comfort, content marketing is certainly the best option. Content marketing has been one of the most budget-friendly methods to promote your brand, as per the experts. Not just this, it promises to deliver much more than what you spend on it.

Why Choose Content Marketing to Grow Your Business?

Being a marketer, it’s more important for you to know the audience that you need to target. Your audience will indeed keep growing or changing, and hence to retain them, you must keep them engaged on your website. For this, you will need to be aware of how your target audience can vary and what you will need to do to keep them interested in you. That being said, this will be a two-way relationship, which is indeed a commitment. Let us now have a look at why is content marketing strategy necessary for you.

For instance, we all know that the audience will only buy from a brand if they feel connected to them or can enjoy their products. All the process which is done to make them feel so is known as branding. The content marketing strategy is a core to the concept of branding. This implies that content marketing is actually about making the visitors feel welcome at your online business site. Be it online or offline, marketing your message or brand to the users to show your message and concern is always important.

List of Content Marketing Types You Need to Learn in 2021

By helping you deliver useful and interesting information to the customers, content marketing certainly helps you a lot. But, please note that for every customer, no specific content type can be appealing. Hence, this is why it is better to keep swapping the ways you approach people with your content. For your convenience and to give you a better perception, we have come up with the top 10 content marketing types that you can choose for your online site.

1. Blog Posts

Yet another very popular type of content marketing has to be blog posts. Running a blog post helps you provide regular updates of products on your website that suit your brand and draws potential consumers looking for a solution to your company. Blog posts increase SEO and can be a cost-effective way to raise organic traffic. Whenever you are writing blogs, make sure that you always keep certain things in your mind. The first would be to make sure that the content you publish is optimized with the relevant keywords and is SEO-friendly. To make it SEO-oriented, you need to add small paragraphs, short and proper sentences, no grammatical errors, and make sure that there is no copied content. Only then can we promise better returns over it. 

Next, you need to focus on choosing the topics for a blog that enhance your brand, services, or products. For example, you can never write about recipes on a digital marketing site and vice versa. Always keep it short, simple, and precise enough that users find it attractive enough to go through it once. These were three things that you need to swear by when creating a blog post content.

2. Memes

Meme is a popular option to amuse your fans with amusing photos and posts. In fact, memes are also one of the contents that generate the most engagement because they show the brand image. They showcase the individuality of the brand, providing a remarkable chance to personify and validate the brand’s voice. Memes increase customer involvement and also result in higher amounts of page traffic and brand relatability.

Well, memes can be considered as a part of visual advertisements. These are considered the images that provide the users with content that is relatable to the audience. Besides, they are a medium of content with tremendous potential of virality to be obtained. One of the best things about memes is that they are completely based on what is going on. A lot of companies use memes almost every day to entertain their customers. 

3. Quizzes/Poll

The inevitable popularity of youngster-oriented interesting quiz sessions is remembered by all the millennials who come of maturity in the mid-2000s. Because of the rapid rise of social networking and aggregation sites such as Buzzfeed, as they bring this trend is back in a pretty good way. We can surely say that contesting quizzes and polls is the best way to gain customer insight. It will help you get enough knowledge or information about the customers. Apart from this, you can also inform a lot about your brand using these quizzes.

Quizzes and polls are the best way to spread the word about your company. They will have a fair idea of your priorities and products, even without clicking on your website. Quizzes can boost your engagement with customers and help you develop an intended audience. Such shareable and enjoyable content is a nice addition to your content marketing plan. And because they’re typically possible to achieve, that’s a plus for your viewer.

4. Infographics

Did you guys know how infographics are still one of the most commonly viewed and shared online content? Apart from this, more than 80% of those using infographics to advertise their company find that this content type is surely effective? These are so interesting and can give rise to a promotional campaign with its eye-catching content. They are vivid, visually thrilling ways to show statistics or procedures. Infographics are fast and low-budget entertainment to the eyes of a marketer. This infographic offers a lot of ways in which it will make a significant difference in finding leads. For instance, if you don’t get far too much popularity on Instagram and Twitter, try to post it to Facebook.

It is very easy to show your data in the form of an infographic like these. Furthermore, infographics will make your product more respectable if concrete facts are mentioned. Before you consider using an infographic for your site, here are some important things you need to remember.

  • Add a nice and catchy tagline with short subheadings.
  • Plan it like any other storytelling content. You can begin with a blog outline.
  • Use tools like Canva or any other for creating the best infographic.

 

5. Influencers

When scrolling through Instagram or YouTube, you will see innumerable facets that are known to be social influencers. Industry-specific influencers can be of tremendous value to your marketing strategy. Getting influencers to support your content will draw a whole audience that you haven’t been able to hit before. Make sure that you choose to get connected to an influencer that belongs to your industry. You can email them about your vision and whether they are ready for it. Choosing these social media faces for promoting your business can be of great benefit. 

6. How-To Tutorials

Whenever you plan to sell a product online, be it related to any industry, make sure that you make your users well aware of the how-to guide. From Google Advertising to Skillshare and even Udemy, training guides have played an immersive role in helping them make new and future customers test their product before they commit. This type of content normally results from long posts and can be problematic on a wide array of topics.

You should also ensure that different media, including text and graphic components, such as images and videos, are used. A YouTube how-to tutorial video is one of the most common options to make this kind of content.

7. Podcasts

The next one on this list has to be the podcasts. Podcasts encourage individuals to view your information at their leisure. They are yet another good substitute for reusing original content. One of the best things about podcasts is that they can be extracted from a video and then presented as a podcast. There are ample numbers of websites present online, which can help you know about how, to begin with, a podcast.

8. White Papers

White papers are a certain kind of long-form content marketing, but they are not confused for an eBook. White papers are comprehensive publications that include facts and reports on a specific topic. Since White Papers are facts-driven, around 70-80 percent of the total of B2B buyers said they would exchange White Papers with peers about some other method of content marketing. The best white papers are not a promotional message. Rather, they’re attempting to help the target demographic. They’re successful with or without the hard sell. The features of the best white papers are:

  • Utilization of in-depth analysis
  • Provide the citation or reference of all statements with factual statistics
  • Get a call-to-action so that viewers understand what to do about it.
  • Feature maps, diagrams, and quotations

 

9. Email Newsletters

You don’t think about your weekly email as a content marketing method, but this one certainly helps a lot. Email newsletters are a perfect way to showcase your message or the products that you’ve produced. But they can be anything entirely different, too. It is a known thing that email marketing has a fantastic ROI. It’s why you can’t skip this marketing content format.

10. Video Content

It would not be wrong if it is said that this is the generation that is fascinated by the visual contents. In the world of the internet, people are nowadays spending more time watching video content, be it on YouTube or any other social media platform. As per a statistics report of YouTube, it is seen that more than 2 billion users log in to this platform every month. It implies that the number of people attracted by video content is increasing day by day. Thus, now we can say that choosing video content as marketing strategy is certainly a great idea. 

The key to creating videos is to produce captivating advertising content that offers the audience an innovative engagement element. Video content will do more than just educating and teaching. It’s meant to tell a story that the listener can relate to. By presenting a better image of your business, using videos can be a game-changer for you to improve your customer experience. A mesmerizing video is the best way to demonstrate to your consumers what you stand for! 

Conclusion

Apart from the list of content marketing types that we have discussed above, there is so much more that will still be left with. Be it Q&As, Poll contests, images, GIFs, reels, and so on, the names are going to be endless. However, it is you who will be trying these content marketing types and then choosing the best one for you. 

Boost healthy and regular interactions with audiences by high-quality content to create loyalty and trust, build a network, establish a relationship, and accomplish your business objectives. Hence, hurry up and choose the best type of content marketing approach for yourself and begin today!

Top 10 Content Marketing Tools You Must Try in 2021

Content Marketing Tools

It is known to all of us that content marketing tools can never replace us; however, they certainly can help us ease our tasks by making them much quicker and efficient. As per a survey, the annual rate of content marketing growth has reached $217.3 billion by the end of 2020. Many of you must be thinking about why companies are spending so much on content marketing, right? The answer to your question is very simple. It is because content marketing provides an immense amount of value that marketers cannot receive from other types of conventional forms of marketing. For instance, content marketing will require 62 percent fewer expenses when compared to conventional marketing and produces three to four times as many leads.

You will come across more than hundreds of content marketing tools online. Out of all these, some of them are free, while a few others are that of affordable prices. Not only content creation, but they also help in content advertising, promotion, and advertising on an endless number of platforms. The technology landscape of content marketing is increasing with the passing year. That being said, we now have a solution for all the problems that ever can occur to you in relation to the content. But these problems can be torturous at times, so we all start looking for the best tools that can help you promote your content across different platforms. Considering your problems, we have come up with this article, in which we will talk about the top ten content marketing tools you need to use in 2021.

List of 10 Content Marketing Tools

Your experience of content marketing techniques helps you to assess how effective you could be as a marketer. But scrolling through dozens of content marketing software can provide you with an explosion of details. Let’s get going now with the best tools!

1. BuzzSumo

BuzzSumo is a program that enables advertisers to identify trends in their business. Besides, it also allows marketers to recognize the best bloggers in their area to sell their content. Some of the features which make BuzzSumo, the best ones are:

  • Research and organization of content help you classify the content shared the most within various timeframes. BuzzSumo also helps you to discover the average share of the required network, conduct comprehensive content research, figure out which types of content are performing best, and so much more;
  • The content curation feature of BuzzSumo helps the users to find content on a certain topic. You can also get notifications whenever an author updates new content. 
  • It also helps you to explore the content which is being shared or viewed by the public repetitively. This can be done easily based upon the network, domain, time, and author.
  • The question analyzer of BuzzSumo helps you to create content that can help you answer most of the questions asked by the users.

2. WordPress

When talking of the CMS, WordPress is the most commonly used by people all over the world. As per a report presented by VentureBeat, it has been stated that around 30 percent of online businesses on the internet prefer using WordPress for promoting their content. We all very well are aware of the fact that social proof can at times lead us nowhere on the right path. However, in WordPress, this is certainly not true, as it has turned out to be a very powerful tool. Be it at the beginning phase or the existing phase, WordPress has always proven itself in content marketing.

WordPress provides advertisers with the resources they really will need to build a website or an online forum. It is a very convenient-to-use content curation and creative writing platform that helps update content, user analytics, and a range of extensions to optimize your marketing method. The free plan is provided with the WordPress.com domain (you.wordpress.com) and three gigabytes of data.

3. HubSpot

For years now, HubSpot has been considered the all-rounder about inbound marketing, CRM suite, sales, and distribution. It helps content marketers by providing them with all the necessary tools. They might need these to develop actionable information that creates sales and drives. This content advertising solution also offers content marketers tools that focus on producing information, refining content, and ensure that it gets to the right audiences. When you have built your profile and published your content, HubSpot analyses your marketing plan regarding revenue and overall results. 

Other than the free-of-cost content marketing resources, if you want to create a successful device, then HubSpot has a top-class CMS and perhaps the most effective promotional automation platform in the business. It enables you to standardize anything to a free CRM. This ensures that HubSpot has a solution that would help you develop your content marketing plan at any stage of company development.

4. Trello

Trello is graphical cooperation and project management technique that makes planning and cooperation interesting. This platform has a panel of boards that show tasks and cards to make you aware of the completed activities. There will be many listings within the cards that classify and record the performance of each mission. With Trello, you can arrange and manage all the group files and tasks in one place. It also facilitates integration with many of the applications that the team is currently using.

In simple, we can say that Trello is basic project management software, which indicates that it could be used for several purposes. Besides, we’ve used it for lots of other stuff, such as development experiments, marketing processes, and product roadmaps.

5. ContentStudio

ContentStudio is a multi-purpose social media marketing application working in the most efficient way to assess the content, manage different social media platforms, schedule new articles, evaluate performance, and cooperate with marketing teammates. The provider provides a range of features like content discovery, publishing, managing, market research, and computerization features to assist marketing companies in their work and cooperation. These would be the functions that you can use with ContentStudio:

  • Market analysis on social media
  • Exploration of content
  • Provides Efficient insights
  • centralized content planners
  • Multiple channel creator and publisher
  • Automation of content sharing.

6. Canva

What will you do when a stock image does not cut in properly? At such time, the best tool that you can use is Canva. It is one of the best designing platforms chosen by most expert designers and bloggers to create exemplarily perfect images. It is perfect for people and companies who seem to have no experience in graphic design. You can certainly pick a design from various types, including presentation, social media, Facebook message, advertisements, Instagram posts, the message header, posters, book cover, and much more. You may use social networking sites to print, download, or post your template. Some of the best features provided by Canva are:

  • Helps in creating grids and frames, cropping the images, enhancing the image quality, and straightening.
  • Provides you a drag and drop tool which helps you to edit the template.
  • Drag and drop the tool that helps you to edit templates without learning HTML;
  • You can add relevant and personalized text to the images.
  • Developing static, interactive, and dynamic placards.
  • Heatmap to figure out how people communicate with your advertising.

This platform is excellent for different types of online marketing pictures, such as social media images, blog photo covers, Twitter photo covers, etc. This is pretty best for all purposes.

7. Grammarly

Grammarly has certainly been of great help when choosing the best tool for content marketing in 2021. This platform is designed specifically for digital marketers, writers, and business people to establish reliable text data. Not only will the platform assist you in simplifying your content, but it also allows you to review vocabulary, punctuation, pronunciation, plagiarism, and much more. You can also use this as an app or as a browser plugin. Grammarly helps you proofread and edit the contents on LinkedIn, Google Docs, Messenger, MS Word, Gmail, and many other platforms. Let us tell you more about its features:

  • Checks grammatical errors, spelling mistakes, and punctuation to help you correct them.
  • Restructures the incorrect sentences and makes them as short as possible.
  • Improvement of vocabulary
  • Checking the style of writing
  • Checks Plagiarism
  • Writing ideas based on the audience and priorities.

8. SEMrush

SEMrush is a content management platform that enables marketers to identify the content as per their strategic objectives. Market researchers can use this method to inspect, study, distribute and compare content efficiency. Besides, they will use the data generated to take swift steps to maximize their growth and profits. Managing different content activities helps company owners concentrate on core topics such as marketing campaigns and inventions. Here are some of the advantages required by SEMrush:

  • Research on keywords
  • Tracking of status
  • Analysis of marketing campaigns
  • Ranking of competitors
  • Crawl audit tool
  • View the promotional tool
  • Product listing of advertisement

9. Uberflip

Creating content to promote businesses itself is one thing. Doing the same in an organized fashion to meet consumer’s demands at any point of the shopping process is quite different – and that is what Uberflip strives to do. A primary component of Uberflip is the opportunity to build content platforms that are important to particular subjects and markets, which can also enable you to share content more efficiently and increase conversion rates.

With the help of Uberflip, you can track and improve the online content marketing strategy. It is because an analytics system is integrated into this platform. However, if you’re unable to gain the insights, then Uberflip provides a wide variety of helpful tips and techniques to help your advertising campaign. What’s more, the tool’s customer care staff is highly appreciated if you have any issues along the way.

10. Populr

With performance and speed at its foundation, Populr urges you to create a page for everything in five minutes.’ The system seeks to strengthen marketing and advertising teams with a framework that organizes websites with many conveniences as Powerpoint presentations, eliminating the duty to use developers. Populr provides its users with various web template alternatives to render a very professional touch without any need to take help from a designer. The automated layout engine helps users to quickly click and drag objects onto their personalized websites.

This content marketing tool also allows you to share your content with others using the share options, including social media, email, and perhaps more. The engagement trackers and analytical tools help you monitor and automate your content. Some other useful functions which Populr provides include sharing tools to enable multiple users to modify a site, personalized labeling to allow quick uploading of logos and graphics, plus password and data encryption for added security. 

Conclusion

Seeing the constant rise in digital marketing, you must have known to date that there are lots of things that make your online business do wonders on the web. One of the most important factors has been the content that you upload on your online site. It is a well-known fact that content is a very important part of online marketing or advertising strategy. Interesting and informative content will get you users and eventually help you make them your loyal customer base. Hence, investing in one of the best content marketing tools is what you need to certainly consider doing as soon as possible.

Purchasing the best tool out of all those mentioned in the list above will help you communicate with your target audience and achieve the goals. With these content marketing tools, you can certainly promote your online business and gain profits. However, remember that you choose the content marketing tools as per your preferences, budget and usage. Make sure that you begin working on finding the best one as soon as possible.