How SEO Discovery Took SVGMaker from Zero Visibility to Ranking #1 for Its Core Search Terms

SVGMaker (svgmaker.io) is an AI-based online platform for generating, editing, and converting standard SVG files. Located in Sacramento, California, the website makes vector design that is easier for all users, including designers, marketers, educators, hobbyists, and small business owners. Users are able to transform text prompts and regular images into scalable, editable vector graphics and edit files between JPG, PNG, GIF, WEBP, SVG, AI, EPS, and PDF formats.

When SVGMaker contacted SEO Discovery, the site had low visibility in search results. It had a DA of only 2, with only 59 ranking keywords, and roughly 33 monthly organic visitors. This became challenging for the brand to stay competitive with existing SVG- and design tool-based websites. SEO Discovery collaborated with them to enhance its search visibility and establish a solid basis for organic growth.

Objectives

SEO Discovery established clear objectives to enhance SVGMaker’s visibility in searches, keyword rankings, website traffic, and user participation.

• Drive More Organic Traffic: Attract greater numbers of visitors who are looking for tools to generate SVGs from text, convert images to SVG, and edit SVG files on the internet.
• Optimize Keyword Rankings: Ensure SVGMaker ranks at the top of search results for popular keywords such as “generate SVG from text,” “convert image to SVG,” and “edit SVG online.”
• Establish Authority in SVG and Vector Design: Create more confidence in users and search engines and improve SVGMaker’s presence in the SVG and vector design domain.
• Improve User Engagement and Conversions: Enhance the website experience to get greater numbers of visitors to navigate the platform, come back regularly to the website, and subscribe to its services.

Client Challenges

SEO Discovery found the biggest visibility and credibility issues that were holding the website back before enhancing SVGMaker’s search performance.

• Very Low Domain Authority: The website had a domain authority of only 2, which means it had very few trust indicators and was unable to be competitive with reputable websites.
• Few Ranking Keywords: SVGMaker only ranked for 59 keywords, showing it has very little ranking in terms of searches for SVG creation, conversion, and editing.
• Limited Backlink Profile: The website had only 305 backlinks, indicating a small quantity of links from different websites to promote its authority and search rankings.
• No Content Foundation: SVGMaker had limited content to begin with. It required helpful guides and resources to establish its existence related to SVG and vector design issues.

Our Strategy and Approach

We created a targeted SEO strategy to increase SVGMaker’s visibility, authority, and search performance.

• Conducted Comprehensive Keyword Research: We studied the search behavior of designers, marketers, and hobbyists for SVG tools and discovered significant keywords connected to creating, converting, and editing SVGs.
• Better Technical SEO: The technical setup of the website has been optimized to help search engines crawl, recognize, and index its pages better.
• Developed Useful Content: We wrote informative content on SVG creation, conversion, and editing to establish SVGMaker’s reputation on key subjects.
• High-Quality Backlinks Built: We helped improve a website’s backlinks from 305 to 21.8K, which helped elevate its authority and promote better keyword rankings.
• Regular Tracking and Optimization of Rankings: We evaluated keyword performance regularly and optimized the SEO strategy as per modifications in the rankings and new possibilities.

Results

Here are the main results SVGMaker received from the SEO campaign that include better search visibility, keyword rankings, website authority, and organic traffic.

1. Overall SEO Performance Growth

• Domain Authority increased from 2 to 22, showing a great improvement in the website’s overall authority.
• Organic search traffic grew from 33 to 1,200 monthly visitors, bringing more people to the website through search engines.
• Ranking keywords increased from 59 to 1,000, giving SVGMaker visibility for many more relevant searches.
• Backlinks grew from 305 to 21.8K, strengthening the website’s backlink profile and external authority signals.

2. Domain Overview: Authority & Traffic Snapshot

• Authority Score increased from 2 to 22, moving the website into the average range.
• Organic traffic increased by 55%, while ranking keywords grew by 123% in the latest period.
• The website now has 21.8K backlinks from 181 referring domains, strengthening its overall backlink profile.
• SVGMaker is also appearing in AI search, with its pages cited 10 times across ChatGPT and Google AI Mode.

3. Google Search Console: Clicks, Impressions & Position

• Total clicks increased from 403 to 13.2K, bringing many more visitors from Google search.
• Search impressions grew from 12.8K to 244K, meaning SVGMaker appeared in search results much more often.
• Average CTR improved from 3.2% to 5.4%, showing that a higher percentage of people clicked the website after seeing it in search results.
• Average search position improved from 41.6 to 10.7, moving SVGMaker from around pages 4–5 to the top of page 2 and closer to page 1.
• The steady upward trend shows that the growth continued over time rather than coming from a single short-term spike.

4. Organic Traffic & Keyword Breakdown (Ahrefs)

• Organic traffic reached around 3K visits, with an estimated traffic value of $926 per month.
• The United States brings 27% of traffic, followed by India, Germany, Indonesia, and Brazil, showing visitors from different countries.
• Traffic has grown steadily since July, with a stronger increase from September to November.
• Important keywords such as “svg maker,” “svg generator,” and “ai svg generator” now rank between positions 2 and 7.

5. Keyword Rankings Achieved

5. Google Analytics 4: User Growth Overview

• Active users increased by 325,600%.
• New users increased by 321,333%.
• Total events increased by 14,809%.
• Total views increased by 8,566%.

6. User Activity Trend Over Time

• Activity remained mostly steady through August and early September while the website’s technical and content work was underway.
• User activity started growing steadily from mid-September as new content began ranking and backlinks gained strength.
• By late November, SVGMaker reached nearly 10K active users over 30 days.

7. Top Landing Pages by Views

• The homepage brought most of the traffic, with views up 9,110% and active users up 295,100%.
• The “/gallery” page saw 38,271% more views, showing strong interest in design examples and community content.
• The “/generations” page grew by 2,293%, showing more visitors were using the AI SVG generator.

Growth Trend

The growth took time to achieve. Early keyword research and technical improvements laid a solid base, while rankings and traffic started to rise slowly at first. Backlinks increased, fresh content started ranking, and traffic, keywords, and user engagement started to rise at a quicker pace. This is the impact of reliable and consistent SEO work over time.

Building Stronger Search Growth

By implementing SEO Discovery’s SEO strategy, SVGMaker increased its rankings, organic traffic, website authority, and user engagement. The marketing effort included a mix of technical SEO, content creation, keyword targeting, and backlink building to improve its search presence. These enhancements let SVGMaker attract more consumers through search engines and established it on a more solid basis for continued success.