Chokhi Dhani

About us

Chokhi Dhani- Best Indian Restaurant With a proud history of 30 years, Chokhi Dhani has promoted and celebrated India's local culture and hospitality.

Chokhi Dhani is a fine-dining restaurant, located in the picturesque Al Seef, Dubai. As one of the best restaurants in Dubai, it offers a unique and authentic dining experience that will transport you to the vibrant state of Rajasthan.

Client's Goals

  • Increase Keyword Ranking: Enhance visibility for targeted keywords by optimizing content, building quality backlinks, and ensuring technical SEO excellence, ultimately driving better rankings on search engine results pages.
  • Increase in Traffic: Drive more organic traffic through a combination of keyword targeting, content creation, and improved site performance, aiming to boost user engagement and conversions.
  • Brand Awareness: Establish brand recognition by appearing in relevant search results, leveraging high-quality content and strategic keywords to make the brand a trusted authority within food Industry.

Challanges we face

  • Low keyword rankings
  • Insufficient organic traffic
  • Low Clicks and Impression
  • Un-Optimized GMB page
  • No Blogs and Website optimized content
  • Technical SEO issues
  • Limited brand awareness
  • Stuck Website Authority score
  • Low website SEO Health Score

Steps /Measures we take

  • Conduct comprehensive keyword research by Analyzing Branded and Non-Branded Keywords
  • Develop a content plan with regular blog optimization
  • Optimize Advance On-page and Technical SEO work
  • Update and fully optimize the Google My Business profile
  • Build high-quality backlinks from authoritative sites
  • Improve website speed and mobile responsiveness
  • Fix broken links and implement a regular site audit
  • Enhance the internal linking structure
  • Create and promote brand-focused content for awareness
  • Publish Paid Guest Posting For More High-quality Referring Domain
  • Work on improving the Website Health Score
  • Optimize GSC and Analytics Profile to create and Implement Customized Strategy
  • Perform monthly SEO health checks and resolve technical issues

Our Results / in 6 month

After Finding challanges and Implement the measures, here are the results we got....

Results in keywords

Challanges

  • Low rankings for target keywords
  • Lack of relevant keywords in website content
  • Minimal keyword-focused blogs or on-site content
  • Ineffective targeting of long-tail keywords
  • High competition for primary keywords
  • Only Branded keywords are ranked , not Non-Branded Keywords
  • Keyword not optimize for GMB

Solution

  • Conduct In-depth Keyword research by analyzing Branded, Non-Branded and Competitive Keywords
  • Integrate high-value keywords into existing content and other on-page optimization tasks.
  • Create keyword-rich, engaging blog content regularly
  • Create Topic Cluster By Integrating Symmentic and Long Tail Keyword Approach
  • Monitor competitor keywords and adjust targeting accordingly

Before And After Results Snapshot

Focused, non-branded keywords

We are focusing on these key keywords, which are performing well and boosting the site's visibility and organic traffic. Ongoing optimization will help maintain and improve these rankings.

chokhidhani-non-branding-keywords

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Before And After Results Snapshot

Near me keywords

We are focusing on these 'near me' keywords, which are performing well and driving local visibility and traffic. Continued optimization will help maintain and further improve these rankings.

chokhidhani-near-me-keywords

Before And After Results Snapshot

GBP ranking keywords - top 3 in GBP

These keywords are currently ranking on the Google Business Profile (GBP) page and delivering positive results, contributing to enhanced local visibility and engagement.

chokhidhani-gmb-keywords

Results in traffic, clicks, and impression

Challanges

  • Low organic traffic despite having a website presence.
  • Limited branded traffic and brand recognition.
  • Low keyword ranking for targeted terms which Resulting Low traffic
  • High bounce rate on key landing pages.
  • Quality of Traffic is not Upto the mark.
  • Website Traffic Progress is very Steady.
  • Despite traffic, clicks and impressions are low, indicating the need for better SEO and content optimization.

Solution

  • Focus on keyword research and optimization for high-value keywords.
  • Implement a content calendar with regular blog and landing page updates.
  • Improve meta descriptions, titles, and headers for better CTR.
  • Improve internal linking strategy to enhance website flow and engagement.
  • Speed optimization through image compression and code minification.
  • Build local SEO strategies, including Google My Business optimization.
  • Optimize for Entities based SEO with Topic Cluster
  • Secure high-quality backlinks from relevant local and niche websites.
  • Implement structured data and schema markup for enhanced visibility.
  • Enhance click-through rates and impressions by optimizing for featured snippets, rich results, and targeting high-intent keywords.

Before And After Results Snapshot In Analytics

chokhidhani-anlaytic

Before And After Results Snapshot Of Search Console

chokhidhani-search-console

Results in Google Business Page

Challanges

  • Low clicks and calls from Google Business Profile (GBP).
  • Inadequate optimization of GBP page.
  • Missing business category details.
  • Lack of regular Google reviews and engagement.
  • Absence of high-quality images or posts on GBP.
  • No localized content targeting specific audience segments.
  • Not utilizing all GBP features like Q&A, services etc.
  • Poor visibility in Google Maps results.

Solution

  • Optimize and complete all GBP fields , Reguar post with keywords.
  • Ensure consistent NAP details across all platforms.
  • Regularly update GBP with fresh posts, offers, and high-quality images.
  • Actively encourage and respond to customer reviews.
  • Implement local SEO tactics targeting key search queries for the region.
  • Use GBP Q&A feature to address common customer queries.
  • Improve keyword targeting on GBP by using relevant local and service-specific terms.
  • Monitor and track clicks, calls, and other GBP insights for continuous optimization.

Before And After Results Snapshot in GBP

chokhidhani-results-gmb

SEO heath score

SEO heath score

Backlinks + Reffering Domain

Reffering Domain

Domain Authority

Domain Authority

Final Summary

Through targeted keyword research and on-page optimization and with content marketing we saw a 100% increase in active users (17,000) and an 80% rise in new users (15,000). Traffic significantly jumped starting from late July, with active clicks up by 30% and impressions increasing by 551.91%.

GBP was optimized with regular posts, consistent NAP, and fresh content, boosting calls to 1,337 and website clicks to 1,005.

The overall strategy led to enhanced visibility and customer engagement.

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