Sal Removals Achieves 205% Traffic Growth and Top Local Rankings

Background

Sal Removals is a professional moving company based in the UK, offering reliable and affordable house removals, office relocations, packing services, and furniture transportation. Despite a strong local reputation and years of experience, the company faced challenges expanding its visibility in a highly competitive online removals market. Sal Removals partnered with a dedicated SEO team to improve organic traffic, target location-specific keywords, and increase qualified leads through their website.​

SEO Goals

• Boost Online Visibility: Improve rankings for competitive house removal and moving-related keywords in UK regions.
• Drive Organic Traffic: Attract more local and regional users looking for moving services.
• Dominate Local Search: Capture leads from target cities like London, Birmingham, and Manchester using local SEO.
• Improve Site Engagement: Optimize user experience to increase conversions and quote requests.
• Build Authority: Establish Sal Removals as a trusted service provider through content and backlink strategies.

Achievements

Key Metrics Before and After SEO Campaign

Achievements

• Organic Search Traffic: Increased from 2.1K to 6.4K monthly visitors (+205%)
• Keywords Ranked: Grew from 320 to 1,050 keywords (+228%)
• Backlinks: Increased from 240 to 690 referring links (+188%)
• Referring Domains: Expanded from 180 to 510 (+183%)

Performance Metrics Graph

A consistent SEO strategy drove impressive gains for SalRemovals.co.uk. Monthly organic search traffic grew over 200%, bringing in more users actively seeking home and office relocation services. The number of keywords in top search engine positions more than tripled, while backlink growth helped strengthen domain authority and trust across Google’s algorithm.

Keyword Rankings Growth

BThe SEO campaign resulted in major keyword ranking improvements across core services and target locations. Sal Removals now holds top 10 positions for high-intent keywords including:

• #1 for “Sal Removals”
• #3 for “house removals London”
• #5 for “man with a van London”
• #6 for “office relocation London”
• #7 for “furniture removals UK”

These rankings have driven higher visibility for local searches, increasing quote requests and bookings.

Keyword	Previous Rank	Current Rank
Sal Removals	59	1
House Removals London	Not in Ranking	3
Man with a Van London	Not in Ranking	5
Office Relocation London	Not in Ranking	6
Furniture Removals UK	Not in Ranking	7

Traffic Growth Analysis

The campaign focused heavily on local SEO, and the results were clear. Location-targeted pages for cities like London, Furham, and Harrow saw significant increases in organic impressions and traffic. Enhanced service pages and better internal linking contributed to a stronger crawl rate and higher engagement.

Organic Traffic Growth Highlights:

• Monthly visitors increased from 2.1K to 6.4K
• Bounce rate reduced by 22%, showing improved content relevance
• More leads came from mobile users after site speed and mobile optimization improvements

Top Performing Pages

Homepage – www.salremovals.co.uk (1,950 visits, 280 keywords)

The homepage of SAL Removals introduces visitors to the full range of moving and clearance services available in North London. It builds trust by highlighting affordable rates, friendly service, and reliable scheduling. With direct links to key service pages and a prominent quote request feature, the homepage is structured to guide users efficiently toward booking or learning more about their options.

House Removals North London – www.salremovals.co.uk/house-removals-north-london (1,600 visits, 240 keywords)

This page presents SAL Removals’ expert house moving services tailored to residents of North London. It walks users through the moving process—from packing and lifting to safe transportation—while emphasizing trained staff and full insurance coverage. Ideal for families and individuals planning a local or long-distance move, the content is optimized to encourage quote requests and consultations.

Waste Removal North London – www.salremovals.co.uk/waste-removal-north-london (1,300 visits, 210 keywords)

Targeting homeowners and small businesses, this page outlines fast and affordable waste removal solutions across North London. It explains the types of waste accepted—ranging from garden debris to building materials—and emphasizes quick collection and responsible disposal. The clear service breakdown and booking info make it easy for visitors to take action without hassle.

Packing Materials – www.salremovals.co.uk/packing-materials (750 visits, 160 keywords)

This page highlights a full selection of packing materials available for purchase, including moving boxes, bubble wrap, and tape. It emphasizes quality, convenience, and local availability—making it ideal for individuals planning a DIY move or businesses needing bulk supplies. Clear ordering steps and contact info make it easy to inquire or place an order.

How SEO Helped Sal Removals

Tailored SEO Strategy Included:

• Keyword Research & Optimization: Mapped high-conversion keywords for removals, van hire, and city-specific intent.
• Content Creation: Developed targeted service pages and blog posts addressing customer questions.
• Technical SEO Fixes: Improved Core Web Vitals, fixed crawl errors, and added schema markup.
• Backlink Building: Secured high-quality links from directories, local publications, and industry blogs.
• Local SEO: Claimed and optimized Google Business Profile listings for major service areas.

Conclusion

Strategic SEO implementation transformed Sal Removals’ digital presence. The company now enjoys strong organic traffic, top local rankings, and a higher conversion rate from visitors to leads. These results have helped Sal Removals scale its operations and handle more bookings without increasing ad spend.

Looking Ahead

Sal Removals aims to expand into more UK regions, add video content for higher engagement, and continue optimizing its blog strategy to answer user queries and capture long-tail traffic.

Why SEO Discovery is the Right SEO Partner for Local Services

SEO Discovery specializes in local SEO strategies that deliver results for service-based businesses. Whether you’re in removals, plumbing, or auto transport, we tailor campaigns that grow your traffic, leads, and ROI.