Why social media tools are necessary especially in your marketing? The answer is simple because social media can be overwhelming; especially if your business manages several accounts, you are in charge of an agency or you manage the accounts of several businesses. Pretending to do everything alone is crazy.
How to effectively manage the many tasks you need to handle? We talk about creation, scheduling, follow-up of the shares, engagement with followers, content reuse, curation, community management, and measurement. The list could go on forever.
The only way to effectively manage social media at scale is with the use of social media tools that can improve your efficiency and lead to better results over time.
The social media tools shown below will help you do that. Many of them have similar characteristics, however, they are all different in terms of certain particular advantages. We show them only as a menu, choose the ones that suit your needs, and match them to your goals.
Social networks are very fashionable as support for business communication with the public. However, having a presence in them without a clear and defined strategy can be more damaging than beneficial for your business. Discover the basic social media tools to start yours.
Today’s consumers spend a lot of time on social media. During this, they look for unique information and experiences and are more likely to be tempted by brands that offer them than in other types of media.
While ignoring traditional mass and intrusive advertising, they do pay attention to other content – images, videos, news, updates, and topics of interest – that the companies they continue to share on social media.
The big problem facing companies that share content in these new media without a previously defined social media strategy is verified in the conclusions of a study by Meaningful Brands.
According to this study, 60% of users consider the content generated by their brands irrelevant.
If the ratio of content effectiveness and impact on the consumer’s mind is 71%, the strategies that most SMEs have in place must be changed.
Developing a Good Social Media Strategy for your SME
Even though in the Internet market there are hundreds -even thousands- of guides and social media tools specifically developed for the creation and management of a strategy in social networks, and many other generic online marketing or teamwork that have a place in this area. specifically, it is necessary to know the sector to achieve good results.
In this sense, we recommend that you contact an online communication agency, a consultant for this type of service, or an experienced professional. They can not only advise you but do it for you, reaching the goals that you set for yourself and allowing you to focus all your efforts on what you are good at your activity.
Here are 20 of the best Social Media Management tools available to marketers:
Would you like to combine Buffer and Feedly in one tool? Then you will love EveryPost, which allows you to curate visual content from YouTube, Instagram, Flickr and RSS feeds, then schedule custom posts and share the content on Facebook, Twitter, Google+, LinkedIn, Pinterest and Tumblr. It also has analytics. It works on Android and iPhone. Freemium, but you will love it. The best package is the $ 10 package.
Bit.ly is extremely well known. It is a URL shortener and therefore you may wonder what does it have to do with managing social networks? A lot, because the most important thing is not its power to compress, but it is a click reporting tool. Has it happened to you, for example, that your e-mail software or even Facebook itself reports more clicks than those that appear in your Analytics? You can use Bitly as a verification tool since it will tell you not only the clicks but their origin and the days. Use it for every FB, LinkedIn, or Twitter post when you want to track their results. Excellent and simple to see how well your social content becomes traffic to your website.
Sometimes, beyond sharing the content of interest to the audience, you want to prevent them from leaving your social network to enter a third-party page that will never return them to your site. In that sense, this shortener allows you to include a kind of banner with CTA that returns them to your site.
3. Nelio Content
If you don’t want to get too involved with social media managers and would like to be able to launch CTAs directly from your page, then you should install this plugin. Please note that it supports only major networks and is only available for sites created with WordPress.
4. All in One SEO Pack or Yoast
If you use WordPress with the installation of one of these plugins you can determine what the headlines to share on networks will be when you enter the link of your post in them. That is, they allow you to have two different titles and descriptions. One adapted to your page and an alternative for social media.
In case you are an Instagram fan and you have discovered a niche in this social network of images, you will need a tool that allows you to program, track, and measure your activity. For simplicity and for a competitive price it is one of the best.
6. Google Analytics
It is not an exclusive application for a strategy on social networks but a tool to measure interactions on the network. Due to the importance of having the data to anticipate and change strategies to obtain objectives, it is essential. It is part of the Google suite and it is free.
If with the above you do not have enough to develop a content plan for your social media strategy, this tool could help you detect trends from the competition and other users. It offers you data on articles and publications by subject or keyword with results of interaction on social networks. Surely it can serve as inspiration with which to hit your audience.
3Hootsuite saves time by managing all your social marketing efforts from a single control panel. Hootsuite connects over 35 popular social networks. With it, you have all the tools to manage your social profiles and automatically find and schedule all your social content.
Its real-time analytics allow you to identify trends as they unfold and dig deeper for information on the performance of your content. On the other hand, Hootsuite has a series of tools to help your team.
9. Agora Pulse
Agora Pulse allows you to schedule content for Twitter, Facebook, LinkedIn, and Instagram in one place. It has Inbox tools, Publication, Monitoring, Reports, CRM, and Competition. Also, it has dynamic reports on analytics. It has some free functions that you can run now to measure the success of your Facebook and Twitter. Use them!
Social Oomph helps to program content on Facebook, Twitter, Pinterest, LinkedIn, and even blogs. Besides, functions such as creating welcome messages on Twitter, following whoever follows you and other useful actions can be automated. Social Oomph also has several premium options that allow you to schedule photos, use Facebook and LinkedIn. It is Freemium, giving free the part of Twitter but charging for the rest of the networks.
11. Sprout Social
Sprout Social is the most complete social media management tool used by social media agencies for being of high quality and because it can be used for multiple Twitter, LinkedIn, Google +, Instagram, and Facebook accounts. It has a feed, tasks, publication, discovery, and analytical functions. Very complete, and of course, its price reflects it. The initial plan starts at 99 USD.
12. Crowd Booster
Crowd Booster is a social media analysis tool that helps you optimize your marketing decisions. Instead of doing the analyzes manually, it manages to update them automatically in a constant way. You can even create custom reports that can be useful to customers. Lastly, use the reporting information to schedule tweets at optimal times. It is excellent as a complementary tool for your Facebook and Twitter statistics.
13. Edgerank Checker
Edgerank Checker from Social bakers helps you understand the best ways to optimize your content on Facebook, Twitter, Instagram, and YouTube. You can create personalized content that increases engagement and optimizes the response of your newsfeed. Believe us that if Socialbakers is behind, the tool has a guarantee, as they are extraordinary in measuring social media statistics globally.
Audiense is an extraordinary marketing tool for Twitter. It helps you with all your needs, from the programming of the contents to the reports that include everything you want to know about engagement and even your optimal publication times.
A tailwind is a comprehensive tool that helps you in your Pinterest marketing efforts. This is the official partner for your Pinterest marketing and recently for Instagram too.
Tailwind helps you create pins for multiple boards, bulk uploads, and calendar scheduling. It can also help you optimize the best time to send your pins and thus achieve higher engagement.
Finally, Tailwind was designed to help groups manage multiple accounts. This makes it an ideal tool for agencies that provide social media services.
Buffer is a tool to schedule, publish, and analyze your publications on social networks Facebook, Twitter, LinkedIn, Instagram, (Pinterest included only in payment plans). Share content during the day. Price: free. Payment plans starting at $ 10 per month have assigned team members such as administrators, analytics, etc.
Oktopost is a social media management tool focused on generating leads for companies. It was created because they considered that this information was missing in Hootsuite. According to its creators, Hootsuite helps companies in content scheduling, while Oktopost helps companies make money. The problem is that to test it you need to request a demo.
IFTT is simple and easy to use automation tool. You just have to select the strategy you want to promote your business on Facebook, Twitter, and other social networks. What can be done? link two conditional tasks: If this happens, then do that. An example? If you post Seth Godin’s blog, then have my Twitter account tweet it. It is extraordinary.
19. Social Flow
SocialFlow helps you manage your own paid social media campaigns in one place. Social Flow recommends specific posts, pins, or tweets so that you can promote them, and not only that, you program your content according to recommendations of the tool that tells you the best time for your maximum reach and engagement. You can use keywords and targeting to analyze these campaigns.
20. Radian6 / Social Studio – The Cherry on The Cake
Radian6 when it was independent was already emerging as perhaps the most powerful tool to professionally monitor your social media. Today, it is part of Social Studio and that is enhanced.
With it you can discover the publications that are most important to your brand in real-time; It offers everything related to feelings, demographics, trends, intentions, and more. It allows the monitoring of social networks for advocates and brand megaphones. Find prospects who start conversations about your brand, monitor blogs, forums, Facebook APIs, Twitter, and image and video sites. It has automation features that help you monitor and respond to mentions.
Why do we put it apart? Because the investment it requires is much more pro. It is not something bizarre, but obviously, the results are from another level.
One last thought that we always point out in our training and marketing conferences. Choosing the right social media management tools for your business requires that you have a good understanding of what your needs are. While many of the programs mentioned here may seem very cool, you may not need many of them to be successful.
Instead, your company needs to focus on tools that can improve what they are currently doing on social media, enhance the good, and dispense with the superfluous. By doing this, you have a greater opportunity to use the right instrument for your business.
Do you have another tool that has worked for you? Share it! And if you want to continue fostering our relationship with you, subscribe to the weekly content; we love to hear from you.
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