The placement of links is a very crucial part of the SEO strategy – both for internal linking as well as external link building. Search engine evaluates websites and its link in search engine marketing and places them further in the results in relation to certain keywords in the results. The more relevant and stronger the website is the higher the impact on the ranking. In this context, of course, the optimization of the anchor text also plays a role. Even though SEO professionals do not always agree on how Google’s anchor indexes are evaluated.
Each hyperlink pointing to a particular web page is provided with an anchor text. For example, if you refer to
https://www.seodiscovery.com, the anchor text could be “SEO Discovery”. The result of this link and anchor: SEO Discovery. Google is doing the following:
1. The anchor text is read out.
2. The website is read.
3. The relevance of the website SEO Discovery regarding the keywords SEO Discovery is assessed as high, as the anchor text fits perfectly.
This is, of course, a very simplified example, but the basic operation is clear. Now the following question arises: How are multiple links with different anchor texts evaluated on the same website?
Which anchor text counts for several links?
With the link construction, one could, of course, try to get several backlinks to the topic of appropriate backlinks from a page in order to improve their own ranking. An example:
Website A links website B three times.
1. Anchor text 1 = SEO Company India
2. Anchor text 2 = SEO Agency India
3. Anchor text 3 = SEO Services India
It is always linked to the same URL.
Now, website owner B might assume that the ranking improves for all three keywords. But this is not right, because: Google only evaluates the first anchor text , in this case, SEO Company India. SEO Agency India and SEO Services India are not considered.
Google uses anchor tags to take into account all anchor texts
A jump mark is a marker within a web page that identifies a new topic section. For the example mentioned above, this could be the jump mark “SEO Company India”. The link, which is linked to the anchor text, is now still on page B, but with the leap top.
The link “SEO Company India” is thus no longer disregarded and gives the anchor text covers further. That how this works is easy to test, and on the other hand, it is simply logical, because: Google evaluates links by relevance. And since there is a section or even a jump mark here, a link with appropriate anchor text is relevant to the search results for this keyword.
Is rel = “nofollow” also a solution?
If the first link that appears, but is not to be evaluated by Google, then, of course, the nofollow attribute could be applied, right? It is not that easy because the Google algorithm works according to a certain order:
1. First, all duplicate links are removed.
2. Then the nofollow attribute is applied.
This would mean that links 2 and 3 are “dimmed” and only Link 1 is considered. Since this link has now been awarded the nofollow attribute, this means: No single link is evaluated. The nofollow attribute is not a solution. Nofollow is like a black hole for link juice and therefore should NOT be used for PageRank sculpting.
Multiple linking is, therefore, a relatively complicated matter, but wonderful to solve Anchor links. Since this type of linking allows for a very high relevance to the topic, this is probably also the best solution when placing several links from one website to another.