If really want to promote your website, you must understand first customer behavior toward website with help of Hotjar.com
With HotJar you can optimize the content as visitors like and design as visitors like and then optimize the website according to visitors’ needs.
Example : How to Hotjar work

Currently serving as the Managing Director of SEO Discovery, Mandeep Singh is an ardent reader, learner, and writer. He embarked on a career in Digital Marketing decades ago. Since then, he has been providing solutions to many businesses. He also takes time to keep readers posted with what he learned while building his years of experience. That’s so because he believes in the concept of sharing his expertise.