7 Ways to Improve Your Website Design to Boost Sales

If you are having a website, then it does not mean that you will be able to make online sales. Even after doing SEO and social media marketing, you might not be able to sell online. It is a difficult fact that you must accept online business.

I had looked at a website regarding the monetizing that it got from its website traffic. The website gets more than 70,000 visitors in a month, but, this is not the conversions that the website receives. The business might be making very little money. Getting traffic is not the way to pay your bills. 

So, what you should be doing to make money using your website, like other top players in the industry do? The answer is to optimize your website design, make it user friendly and catchy, and create your sales funnel so that you do not lose out on potential customers. Based on the experience that I have on a marketing website, here are 7 simple and amazing tips that will help to boost your sales and can be integrated easily into your website design. 

1. Hack the website sales funnel, to begin with: here you should not make an excuse about lacking a budget for marketing. The first tip is that you need not much to get business growth from your existing web presence. You need to build up to something that will work well and you should lay a pathway for it to start. 

Even if you get a terrible conversion rate at the start you will still have something working. The first step is to build a strong pathway and show it to your potential customers. I am sure someone will surely walk down it. You can hire an expert web designer for that purpose. Here is an example of what you can do in the set up:

• Create a landing page with a free offer.
• That can be anything related to your business. 
• Then make the setup of an account for payment processing and make a form wherein users can enter payment details to buy the free offer. 
• Use your past contacts and email lists of colleagues and clients to send out a catchy newsletter to them.
• Make a simple, catchy, and educational newsletter about the offer and add some value to it, and then just send it out.
• People will be surely attracted to the free offer and will come to know about your products and services too. 

The idea is to make a work of concept and let people know about what you cater to. This is a simple and easy to perform idea and you can expect quick responses from the customers out there. This is a way wherein people will start conversions rather than just visit your website for information. 

2. Do not just think about the landing page, think how potential clients will get there: do not focus on the number of sales that you get after performing the first step. The idea here is to make a prototype of what would be working, and you can improve it out over time. 

This is because in any sales funnel when you send out an offer, customers will not just pick it up. It requires a lot of time and effort to educate your prospects and gain their trust over time. When people sign up on your website or subscribe to your newsletter you can give them some free tips or coupons related to your business or send out some actionable emails further. This will help to strengthen your sales funnel. 

3. Make it easier for the customer to buy your service and product

When you are presenting the option of 2 easy monthly installments then the conversion rate would increase noticeably. 

When you present the 2 easy monthly payment options then the conversion rate would increase as per Russell Brunson. 

Marketers are noticing that when 15-20% of the people are rejecting the initial offer and when the same people are offered the same product at the same price with 2 easy payment options then they would take interest in it.

This is a very good example of how you are making it easy for your customer to buy your product and it will increase the purchase rate. This strategy has recently been implemented on the exit pop up. Marketers have noticed that it is working, and they are also planning to share the numbers in the newsletter.

4. Copy what is already tested and working 

As per Picasso, great artists steal and good artists copy. Many people have misunderstood the Picasso saying. I also didn’t get it till about a year. But after discussing his quotes with other people researching it I understand that he meant that we have to take the ideas for the works of others and then have to craft something original. Don’t just copy but fold those ideas in your creation and make something original style.

As per Picasso’s quote you can also integrate and test many tactics and strategies which are always working for others online. Not everything is working but you can learn something from each test. 

Brennan Buchard who is the performance coach and the motivational speaker if saying in the recent example that he thought of some guy who is full of it. But after 3 weeks he has completely rewritten the sales page and built the sales engine as per the course in the video. You will see the 6-question listed on the page which everyone needs to answer before they start buying.

The current conversion rate is not the greatest, but he knows that people are just answering one or two questions which he recommends. So, he also gave the try and it works. If you also want to learn what all the questions are then you can also check the top of the sales page.

Another sales funnel which was studied closely is the fellow mastermind member page, Brennan Dunn. Dunn has set up a superb email auto-response sequence. So, you can go back and read it and write down and then learn from it. This can also be learned in the course named Double Your Leads, which is a re-writing free course.

You can also spend some time on tactics of the Amazon.com checkout process. When you do this simple tweak then your purchase conversion rate would already double.

5. Step Based Analysis for finding our Weak points in the process

You can do the simple exercise to understand what step-based analysis is. In this first, it is required to correct the top sales page. Consider your funnel as the physical things like the funnel which was used in cooking. Now imagine the numbers are representing the amount of water which is arriving at every step. This is like the multiple funnels which have been put up together. The main problem is one of the mini funnels is leaking water as compared to others.

For example, the sales page is having 1200 visits, on the next page, only 60 goes to the checkout page, and then only 40 would do the purchase. So, you can see that the larger gap is between 1200 and 60. 

So obviously the issue is with the sales page only and it is where we must focus more. So, what would be the actual issue? What are some of the ideas which will help us in fixing this issue?

Price, it is the major determinant for every market and offer. 

Understanding, are potential buyers getting the benefits of the product which they tend to buy?

Offer Match, It is also something that is not matching with what the buyer wants. Sometimes you must consider something completely different from the sale.

From these ideas you can think about the different changes which you can make, which include changing the offer, adding and rewriting the sales copy, or testing a very different price model.

6. Micro A/B Testing includes conversations with customers

For a conversation with customers, the company needs to have a webinar. You can start the conversation with the people who have opted for connecting in the webinar. The main goal of this webinar is to find out what is holding them back in the marketing of their businesses. What I am lacking in their sales funnels.

At the same time, you can start talking constantly with the students and current clients who have already purchased and help in building the sales engine. You can probe the information on why they have bought and try to find out how valuable it is for them.

This is what is called micro A/B testing because you would be able to constantly get the real time qualitative feedback, and this will help in making better, educative, valuable, and ultimate offers to the audience. And they will likely buy and benefit from them.

If you are also looking to learn more about how to do this then you can also check out the various guides which have been written on this topic.

7. Withhold Pricing, Give them their landing page.

For getting the access they would require their email address to sign in. A wise Copyright has said that when you are making a sale then actually you are walking the customer to a series of agreements. Then this would be a win-win situation for both the seller and the potential buyer.

• What are your needs and goals? Are they fitting in these product capabilities?
• How would you decide between buying?
• When would you like to kick-off this after your buying decision has been made?
• What is your budget, and does it fit in the price of this project?

As shown above, in every step you will see the mutual commitment and agreement for taking the next step.

This is the main strategy behind the tactic of limiting access to pricing. Everybody wants to look at the pricing first and as mentioned above this would be the main determinant of how likely it would get bought.

However, it will also make more sense when you are holding back the information related to the pricing and educating them first on the benefits of your offer and how you would be able to deliver the value out of it. In this way, they will understand the price and why it has been higher or lower than their expectations.

When you are leading with the education and the benefits then this will increase the conversation rate because when you are judging solely on the price point and including the understanding of value about it then it will affect.

Conclusion

If you are not having any funnel right now, then you will not require much to get started. There are completely free tools that are available with help of which you can start selling instantly. Lack of budget is just an excuse for getting started.

The purchase rate on the gold traffic coming on your landing page and the website are bound to be lower. However, it will convert much better depending on the source and especially when you have already taken out the time for educating them.

It is not easy to make the customer buy your product and likely to convert.

Copy what is already present and working from other expert industry players and then add your taste to it.

You can also employ the step-based analysis and find out where the lead generation process and online sales are getting stuck. Then you can focus and tweak the stage where it has been blocked.

Micro A/B testing for a conversation with a customer will help you a lot in creating the ideas and improving the presentation of your offer.

Add value and educate them about your products. And try to sign in them with their email address to prospect the prices.