88% Growth in Organic Traffic and Improved Keyword Rankings for Easy Render in 12 Months

Background

Easy Render, founded by Matteo Larice in 2014, is a Swiss-based 3D rendering platform that connects clients with skilled 3D artists worldwide.

Designed by architects for the rapidly growing 3D visualization market, Easy Render aims to provide affordable, high-quality architectural visualizations through an online platform. Despite their exceptional services, Easy Render sought to enhance their online presence and attract a broader global audience. To achieve this, they implemented a targeted SEO campaign aimed at improving keyword rankings, increasing organic traffic, and establishing the platform as a leading name in the 3D rendering industry.

SEO Goals

• Boost keyword rankings across competitive and niche search terms.
• Drive a significant increase in organic traffic from global markets.
• Strengthen Easy Render's visibility in global and niche markets, such as kitchen rendering and architectural modeling.
• Optimize Google My Business for improved local search rankings.
• Improve page speed and technical performance.
• Create a backlink profile with high-authority domains.

Achievements

Over the past year, Easy Render achieved remarkable progress in its SEO performance.

• Improved Keyword Rankings
• Increased Traffic
• Enhanced User Engagement
• Built Industry Authority

Present Matrix Of Successful SEO Campaign:

• Authority Score: 33
• Organic Search Traffic: 3.9K
• Backlinks: 13.2K
• Bounce Rate: 40%

The current SEO campaign metrics demonstrate the effectiveness of the strategies implemented:

• Authority Score: The website’s Authority Score of 33 highlights its strong reputation and credibility, thanks to effective SEO strategies.
• Organic Search Traffic: With organic traffic at 3.9K, the site has seen a significant boost in visibility and user engagement.
• Backlinks: The growth to 13.2K backlinks reflects a successful link-building strategy, enhancing the site’s search rankings and credibility.
• Bounce Rate: A reduced bounce rate of 40% shows improved user engagement, with visitors spending more time on the site.

Performance Metrics Graph

Before the SEO campaign, the website had very low organic traffic, lacked visibility on search engines, and noticed high bounce rates of over 65%, meaning visitors weren’t staying long. After a year of SEO work, organic traffic grew by 350%, with consistent month-over-month improvements. The bounce rate dropped to 50%, showing users were more satisfied and engaged. Overall, the site saw better engagement, with visitors spending more time on the site and exploring more pages, proving the campaign’s success.

Keyword Rankings Growth

Easy Render has achieved notable progress in keyword rankings:

• Targeted Keywords: Secured higher rankings for key terms directly related to their product offerings.
• Search Visibility: Improved presence on search engine results pages (SERPs), resulting in greater impressions and clicks.

Traffic Growth Analysis

An in-depth look at traffic trends over the year reveals:

• Consistent Growth in Organic Traffic: A steady increase in visitors finding the site through organic searches.
• Higher Click-Through Rates (CTR): More users are engaging with the website, indicating that the listings resonate well with their audience.

Top Performing Pages

Our SEO campaign has led to several top-performing pages that are attracting more visitors and keeping them engaged. By optimizing content for relevant keywords and improving user experience, these pages have seen a boost in organic search visibility. This means faster loading times and better interaction for users, resulting in lower bounce rates and higher engagement.

How SEO Helped Easy Render Grow Their Business

The SEO strategy was tailored to address Easy Render's unique goals and challenges. Key actions included:

• Keyword Research & Optimization: Identified competitive and niche keywords, ensuring global relevance.
• On-Page SEO: Improved meta tags, descriptions, and on-page content to align with user intent.
• Content Development: Created high-quality, targeted content answering client questions and providing tips for 3D artists.
• Technical SEO Enhancements: Upgraded site performance, improved mobile responsiveness, and optimized loading speeds.
• Backlink Building: Secured links from reputable industry sites to enhance domain authority and credibility.

Further Analysis

• Device Usage: A significant majority of users accessed the site via desktop devices, reflecting the professional nature of the audience.
• Audience Demographics: Traffic was predominantly from the United States, Europe, and Asia, underscoring the platform's global appeal.

Conclusion

The SEO campaign for Easy Render delivered outstanding results, positioning the platform as a leader in the 3D rendering industry. With top rankings for critical keywords and a surge in organic traffic, Easy Render is now a go-to destination for clients and 3D artists. By continuing to refine its SEO approach and focus on user-centered content, Easy Render is poised for ongoing success and growth.

Why SEO Discovery is the Best Digital Marketing Agency for Architectural Renderings

SEO Discovery is a top choice for architectural renderings, offering customized digital marketing strategies that boost online visibility and drive targeted traffic. With their deep industry knowledge, they create impactful SEO campaigns to help businesses connect with the right audience and stand out. By combining expertise with innovative marketing tactics, they ensure optimal results for clients in the competitive 3D rendering market.