Achieved Top Rankings of 5.9k for Keywords Related to Hospitality and Growing Organic Traffic by 3K Monthly Visitors

Background

Hotels4Humanity.com is a purpose-driven hotel supply company offering high-quality hospitality products to hotels, motels, and resorts across the USA. With a mission to blend service with social impact, the brand focuses on enhancing guest experiences, creating standout workplaces, and helping hoteliers build lasting community legacies. Their extensive product line includes linens, towels, room accessories, and more—sourced from top manufacturers and delivered with exceptional customer service. Despite its strong values and offerings, the site struggled to gain online visibility in a highly competitive space. To improve digital reach and organic performance, Hotels4Humanity partnered with SEO Discovery to strengthen its presence, attract new customers, and grow its impact within the hospitality industry.

SEO Goals

  • Rank higher for competitive insurance-related keywords.
  • Increase organic search traffic and attract quality leads.
  • Strengthen domain authority and improve website performance.
  • Enhance user experience and engagement to drive conversions.
  • Build high-quality backlinks to establish brand credibility in the insurance industry.

Achievements

Key Metrics Before and After SEO Campaign

Metrics Before SEO Campaign Metrics After SEO Campaign

Achievements

  • Authority Score: Increased from 21.5 to 23 (+4%)
  • Organic Search Traffic: Increased from 1.9K to 3K (+54%)
  • Keywords Ranked: Grew from 5.3K to 5.9K (+10%)
  • Backlinks: Grew from 40K to 44.5K (+10%)
  • Referring Domains: Increased from 1.K to 2.1K (+78%)

Performance Metrics Graph

Performance Metrics Graph

The graph showcases the incredible progress Hotels4Humanity.com has made with a targeted SEO strategy. The site's Authority Score jumped by 4%, and organic search traffic grew by 54%, now bringing in 3K visitors each month. With 10% increase in ranked keywords, the blog is reaching more people than ever. Backlinks and referring domains also saw impressive growth, rising by 10% and 78%. These results show how much the site’s visibility and credibility have improved, helping it inspire and guide even more hotels worldwide.

Keyword Rankings Growth

Hotels4Humanity.com achieved impressive improvements in keyword rankings through a focused SEO strategy, particularly excelling in local and hospitality-related search terms. By optimizing content around high-value keywords, such as "Hotel Bedspreads" and hotel luggage trolley sale," the site rise from not ranking in the top 100 to securing positions within the top 5. Notable successes include ranking #5 to #8 for "hookless shower curtain," Hotel Bedding supplies," and Luggage Hand Cart," showcasing effective keyword targeting and SEO execution.

Keyword Rankings Growth Keyword Rankings Growth Graph

Traffic Growth Analysis

Organic search traffic grew consistently throughout the campaign, with notable improvements in searches. The following trends reflect the upward trajectory in traffic, which directly contributed to increased leads and conversions.

Achievements in Traffic

  • Organic traffic increased by 54%, from 1.9k to 3k visitors per month.
  • The improved search presence brought in more leads.
Achievements in Traffic

Backlinks Growth Analysis

Our backlink profile has shown solid growth, increasing from 40K to 44.5K. The majority of these are Do-Follow backlinks, which strengthen the site's authority and search visibility. As shown in the screenshot, this growth reflects both quality and consistency in our off-page SEO efforts.

Backlinks Growth Analysis

Top Performing Pages

Rollaway Portable Foldable Beds (382 visits, 14% traffic)

This product page draws attention by meeting the practical needs of hotels seeking extra sleeping solutions. Focused on rollaway portable foldable beds, it emphasizes space efficiency, ease of use, and guest comfort. The content is optimized to attract buyers looking for flexible bedding options, resulting in steady engagement and high traffic.

Hotels Luggage Carts (269 visits, 10% traffic)

Designed for operational efficiency, this page targets the keyword “hotels luggage carts” and appeals to hotel managers aiming to streamline check-in and check-out processes. By showcasing sturdy designs, smooth mobility, and professional appearance, it successfully draws interest from hospitality decision-makers.

Hotels Bedding Supply (194 visits, 7.43% traffic)

The hotels bedding supply page supports conversions through practical content highlighting quality sheets, pillows, and mattress protectors. By focusing on comfort, hygiene, and long-term value, the page attracts a niche audience looking to upgrade or restock their hotel bedding essentials.

Hotel Bedspreads (135 visits, 5.17% traffic)

This page is tailored for those sourcing hotel bedspreads that blend aesthetics with functionality. It performs well by providing concise information on material durability, design coordination, and laundering ease—appealing to hotels aiming to improve room ambiance with minimal upkeep.

Hotel Crib (128 visits, 6.17% traffic)

Focused on family-friendly accommodations, the hotel crib page supports hotels catering to guests with infants. With emphasis on safety, comfort, and compact storage, the content captures a specialized audience segment, contributing to consistent and relevant traffic.

Hotel Bed Frame (87 visits, 10.9% traffic)

Despite lower total visits, the hotel bed frame page maintains a strong traffic-to-visit ratio. The content is optimized around key features like durability, noise-free design, and support structure—positioning it as a valuable resource for hotels upgrading their room setups.

Hotel Bed Frame

How SEO Helped Simple Home Buyers

Tailored SEO Strategy

  • Local Keyword Research & Optimization SEO Discovery identified high-intent keywords and optimized for terms like “portable foldable beds ” and “Hotel Bedspreads.” These keywords were integrated into titles, meta descriptions, and blog content to attract search intent-driven users.
  • Content Development: Engaging content like “Why Berkshire Blanket Sheets Are a Hotel Bedding Must-Have” and “Down Alternative Bedding” positioned hotels4humanity as an authority in hotels planning. Content updates focused on long-tail keywords to capture niche search queries.
  • Technical SEO Enhancements: Improvements in site speed, mobile responsiveness, and structured data boosted performance and user experience.
  • Backlink Acquisition: The campaign secured high-quality backlinks from reputable hotels blogs and websites. This significantly increased domain authority and search rankings.
  • User Engagement Optimization: Interactive elements like photo galleries and itineraries encouraged visitors to explore the site further, reducing bounce rates and increasing time on page.

Conclusion

Hotels4Humanity’s SEO journey highlights the power of a focused and strategic digital approach. Through consistent optimization efforts, the site has evolved into a trusted resource for hospitality solutions. With increased organic traffic, stronger domain authority, and improved keyword rankings, Hotels4Humanity is well-positioned for sustained growth in the competitive hospitality market.

Looking Ahead

With a robust SEO foundation in place, hotels4humanity will continue to expand its content offerings and explore emerging markets. SEO Discovery remains a key partner in ensuring sustained growth and visibility.

Why SEO Discovery Is The Best Digital Marketing Agency for Hospitality SEO

SEO Discovery delivers targeted digital marketing strategies designed specifically for the hospitality sector. With a strong focus on in-depth keyword research, on-page enhancements, and technical SEO, they consistently help hotel and hospitality businesses increase visibility, attract qualified traffic, and improve conversion rates across key service pages.

If you’re looking for a results-driven SEO company, contact us today!

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