Targeted PPC Campaign Achieves a 72% Increase in Leads for AccuraScan

Background

AccuraScan is known for providing high-quality document scanning and data capture services that help businesses streamline their document management. But even with their expertise and reputation, they were facing challenges in getting more local businesses to find and connect with them online. That’s when they turned to a PPC campaign to help them stand out in a crowded market and attract the right leads in their area.

PPC Campaign Goals

AccuraScan’s main goal was to reach businesses that needed document scanning services and bring them to their website. They aimed to:

• Generate more local leads by targeting businesses searching for document scanning solutions.
• Increase their visibility by using the right keywords that businesses were using to find services like theirs.
• Drive more conversions by capturing leads who were more likely to need document scanning services right away.
• Ensure a solid return on investment by creating a targeted PPC campaign that would make the most of their ad spend.

Achievements

The results were impressive! In just one month, AccuraScan saw major improvements in key areas:

• Leads Increased: From 50 to 86 leads (+72%)
• Click-Through Rate (CTR): Improved by 35% (from 3.5% to 4.7%)
• Cost Per Acquisition (CPA): Reduced by 25%, making the campaign more efficient.
• Impressions: Up by 45%,with the help of better targeting.
• Conversion Rate: Increased from 5% to 8%, thanks to improved ad copy and landing pages.

PPC Strategy Breakdown

Here’s how the team made this happen:

Targeted Keyword Selection:

We focused on keywords that local businesses were searching for when they needed document scanning services. Some of the keywords included:

• Document Scanning Services
• Data Capture Solutions
• Business Scanning Solutions
• Scanning Services Near Me
• Document Scanning for Companies
• Quick Document Scanning
• Scanning for Business Operations

Here’s how these keywords performed over the course of the campaign:

• “Document Scanning Services”: 25% of total leads
• “Data Capture Solutions”: 18% of total leads
• “Business Scanning Solutions”: 22% of total leads
• “Scanning Services Near Me”: 15% of total leads
• “Quick Document Scanning”: 10% of total leads
• “Scanning for Business Operations”: 10% of total leads

Optimized Ad Copy

The ad copy was designed to speak directly to businesses that were looking for fast and reliable document scanning. Each ad included a clear call-to-action, encouraging businesses to reach out for a consultation or quote.

Example Ad Copy:

• Headline: “Fast, Secure Document Scanning for Your Business”
• Description: “Looking for reliable document scanning services? Get high-quality scanning solutions for businesses in [City]. Contact AccuraScan today for a free consultation!”

Landing Page Optimization:

To make sure we captured as many leads as possible, we created landing pages specific to each ad group. These pages made it easy for potential clients to take action, with clear, concise content and an easy-to-fill-out form.

Clear Headline: “Fast, Secure Document Scanning for Your Business!” Engages visitors with the value proposition upfront.

Focused CTA:

• “Get a Free Quote Today!”
• “Talk to an Expert Now.”

Drives immediate action.

Simplified Form: Name, Email, Phone, Company Name (optional needs). Reduces friction for lead capture..

Visuals:

• Images of scanning processes and testimonials.
• Infographics showcasing service benefits.

Builds trust and engagement.

Key Benefits:

• Fast Turnaround, Secure Data, Local Expertise.
  Highlights what sets AccuraScan apart.

Testimonials:

• “AccuraScan saved us hours of work!” – Jane D.
  Adds social proof to build credibility.

Location-Specific Content:

• “Serving businesses in [City].”
  Connects with local clients.

Geotargeting & Bid Adjustments:

By using geo-targeting, the campaign was able to focus on local businesses that needed document scanning services, ensuring that AccuraScan’s ads were showing up where they mattered most.

A/B Testing & Optimization:

We didn’t just set the campaign and forget it. Through A/B testing, we continuously refined the ads and landing pages to improve performance—ensuring the campaign was always running at its best.

Lead Generation Growth

AccuraScan saw a huge boost in leads:

• Leads Generated: 86 per month (up from 50)
• Lead Conversion Rate: Increased by 3%, which meant more businesses converted into customers.
• Cost Per Lead (CPL): The optimized targeting reduced unnecessary spend and improved efficiency.

Comparison

For comparison, here’s how the campaign stacked up against the previous month and some industry benchmarks:

As you can see, AccuraScan’s results exceeded both their past performance and industry benchmarks, thanks to the targeted and optimized PPC campaign.

Top Performing Keywords & Ad Groups

The campaign’s most successful keywords and ad groups included:

• Document Scanning Services: Accounted for 40% of total leads.
• Data Capture Solutions: Brought in 30% of the leads.
• Business Scanning Solutions: Generated 25% of leads.
• Scanning Services Near Me: Contributed to 15% of the leads.

These keywords helped us connect with businesses that were actively seeking the services AccuraScan offers.

How PPC Helped AccuraScan

Working with the PPC team helped AccuraScan in several key ways:

• Targeting Businesses That Were Ready to Convert: BBy targeting high-intent keywords, we made sure the ads were seen by people who were already searching for document scanning services—leading to better quality leads.
• Creating Engaging Ads: The ads were crafted to speak to the pain points of businesses needing document scanning. We made sure to highlight AccuraScan’s expertise and reliability, making it easy for potential clients to choose them.
• Optimizing Landing Pages for Higher Conversions: The landing pages were tailored to match the ad copy, ensuring a smooth and relevant experience for visitors. With easy-to-fill forms and clear calls-to-action, conversions were a breeze.
• Continuous Optimization: We didn’t just leave things to chance. By tracking performance and making adjustments along the way, we ensured the campaign kept improving, leading to even better results over time.

Conclusion

The PPC campaign was a game changer for AccuraScan. Not only did it increase local visibility, but it also brought in a significant number of quality leads at a much lower cost. The result? More businesses found AccuraScan and turned into long-term clients in need of document scanning services.

Looking Ahead

As the PPC campaign continues to evolve and refine, AccuraScan is set for even more success. With a solid foundation in place, AccuraScan can keep growing its client base and cement its reputation as the go-to document scanning provider in their area.

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