Significant SEO Gains: 15% Boost in CTR and 30% Surge in Organic Traffics

Background

Wiggit.co.uk is an online retailer specializing in wigs and related hair products. This case study analyzes the website’s SEO performance, organic search traffic, keyword rankings, and backlink profile to provide insights into its current standing and potential areas for improvement.

Purpose of the SEO Campaign:

The campaign aimed to increase organic search visibility, improve keyword rankings, and boost organic traffic to enhance sales and conversions.

Why SEO Was Crucial:

• The site had low organic traffic despite offering high-demand products.
• Competitors were ranking higher for high-intent search queries.
• Technical SEO issues impacted performance and usability.
• A weak backlink profile was limiting domain authority.

SEO Goals

• Drive More Traffic: Increase organic search visibility and attract potential customers.
• Generate Quality Leads: Optimize for high-intent keywords to bring in buyers actively searching for wigs and hairpieces.
• Build Authority: Strengthen the website’s credibility in the hair & wig industry through content, backlinks, and trust signals.
• Enhance User Experience: Improve website speed, navigation, and mobile-friendliness to reduce bounce rates and boost conversions.

Achievements

The collaboration with SEO Discovery delivered remarkable results for wiggit. Here’s a snapshot of their success:

Overview of SEO Metrics:

• Authority Score: 22 to 29 (31% Growth)
• Organic Search Traffic: 8.6k to 11.6K visitors per month (34% Growth)
• Backlinks: 12.6k to 19.5K (54% Growth)
• Referring Domains: 1.1K to 1.4K (27% Growth)

Keyword Rankings Growth and Organic Traffic Enhancement:

The website in question has successfully ranked for 2,191 organic keywords, with several holding top positions in search engine results.

These rankings contribute significantly to the website's organic traffic, with notable CPC (cost-per-click) values indicating strong commercial intent.

Challenges:

• Competitive Market: : The beauty and hair industry is highly competitive, requiring continuous SEO efforts to sustain top rankings.
• Keyword Cannibalization: : Similar keywords like "wiggit" and "wigit" might cause internal competition, diluting ranking potential.
• Traffic Optimization: : Despite high rankings, ensuring that traffic converts into customers is a key challenge.

SEO Strategies Implemented

• On-Page Optimization: : Enhanced meta titles, descriptions, and structured data for better click-through rates.
• Content Marketing: : Created in-depth blog posts, guides, and product pages targeting user intent behind ranked keywords.
• Technical SEO Enhancements: : Improved site speed, mobile responsiveness, and internal linking structure.
• Backlink Building: : Acquired high-quality backlinks from industry-related websites to boost domain authority.
• Keyword Expansion: : Researched and integrated long-tail variations of ranked keywords for additional traffic opportunities.

Results

• Improved CTR (Click-Through Rate):Meta description and title enhancements led to a 15% increase in CTR.
• Higher Organic Traffic : Monthly visits increased by 30% within three months.

• Stronger Domain Authority: Backlink efforts contributed to a 10% rise in overall domain authority.
• Better Keyword Rankings : The website maintained top positions and improved the ranking of secondary keywords.