84% Increase in Keywords, 40% Traffic Growth, 600% More Leads

Background

Essentia Medicals is a New Delhi-based healthcare clinic specializing in advanced non-surgical treatments, with a focus on laser and microwave ablation therapies. Established in 2012, the clinic has successfully treated over 15,000 patients, partnering with top-tier interventional radiologists, vascular surgeons, and other specialists.

The Challenge

• Limited online visibility in a highly competitive healthcare market
• Educating potential patients about newer, non-surgical treatment options
• Building trust and authority in a field dominated by conventional surgery clinics
• Driving patient inquiries through organic channels (SEO and local search)

Objectives

• Position Essentia Medicals as a trusted leader in laser-based medical treatments.
• Improve organic search rankings for treatments like piles, varicose veins, uterine fibroids, and more.
• Enhance local visibility on Google for Delhi-based medical queries.
• Increase website traffic and inbound patient inquiries.

Achievements

Key Metrics Before and After SEO Campaign

Achievements

• Authority Score: Increased from 8 to 15 (+87%)
• Organic Search Traffic: Increased from 2.5K to 3.5K (+40%)
• Keywords Ranked: Grew from 654 to 1.2K (+84%)
• Backlinks: Grew from 2.2K to 2.9K (+32%)
• Referring Domains: Increased from 1.2K to 2.1K (+75%)

Performance Metrics Graph

The graph showcases significant SEO performance improvements driven by a focused digital strategy. Authority Score surged by 87%, signaling a major enhancement in the website's overall trust and domain strength. Organic Search Traffic grew by 40%, indicating higher visibility and more qualified traffic from search engines. Keyword rankings nearly doubled (up 84%), expanding the site's reach across a broader spectrum of search terms. In addition, Backlinks increased by 32%, while Referring Domains jumped by 75%, both of which reinforce the site’s authority and credibility in the eyes of search engines. Together, these metrics reflect substantial progress in brand visibility, search presence, and user acquisition.

Keyword Rankings Growth

A targeted SEO strategy has led to dramatic improvements in keyword visibility, especially for high-intent medical search terms. By focusing on valuable, patient-centered topics such as "new treatment for fibroids without surgery" and "varicose veins laser treatment near me," the site moved from being completely unranked to landing top positions in Google search results. Noteworthy achievements include ranking #2 for “new treatment for fibroids without surgery,” #3 for both “define fibroids” and “varicose veins laser treatment near me,” and #4 for “what is a vascular surgeon do.” These results demonstrate effective content optimization and a successful SEO approach in the competitive healthcare niche.

Traffic Growth Analysis

Organic search traffic grew consistently throughout the campaign, with notable improvements in local searches. The following trends reflect the upward trajectory in local traffic, which directly contributed to increased leads and conversions.

Achievements in Traffic

• Organic traffic increased by 40%, from 2.5 to 3.6 visitors per month.
• The improved local search visibility brought in more patients from Florida and nearby regions, helping EssentiaMedicals.com generate more appointment requests.

How SEO Helps Healthcare Providers Reach More Patients

Tailored SEO Strategy for Healthcare

• SEO Optimization
  • On-page optimization for key services (e.g., “laser piles treatment in Delhi”)
  • Meta tags and structured data for local SEO
  • Content marketing: blog strategy explaining conditions and treatment benefits
• Google My Business & Local SEO
  • Fully optimized GMB profile with posts, reviews, and Q&A strategy
  • Built citations on Indian medical directories
• Conversion-Focused Website Improvements
  • Revamped service pages with patient-centric copy and CTAs
  • Added FAQ sections and patient testimonials for trust-building
• Authority Building
  • Guest posts and backlinks from reputable health directories
  • Collaborations with medical influencers for education

Conclusion

Essentia Medicals is now positioned as a top destination for minimally invasive treatments in Delhi. With consistent SEO, localized strategies, and educational content, the clinic has built digital authority while helping thousands of patients find pain-free, non-surgical solutions.

Looking Ahead

we’re committed to pushing the boundaries of digital success for every healthcare client we serve. If you're ready to lead the digital health revolution, let SEO Discovery guide the way.

Why SEO Discovery Is The Best Digital Marketing Agency for Healthcare SEO

At SEO Discovery, we don’t just chase rankings we drive meaningful results for healthcare brands. With over a decade of experience and a proven track record in competitive medical niches, we understand the unique challenges of healthcare SEO, including regulatory compliance, high-intent keyword targeting, and patient trust-building.

Whether you're a hospital, clinic, medical device manufacturer, or healthcare startup, our tailored SEO strategies are designed to:

• Improve online visibility
• Generate qualified patient leads
• Build long-term authority in your field

We’ve helped brands like Essentia Medicals achieve 600%+ growth in patient inquiries, dominate Google’s page one for treatment-specific keywords, and increase organic traffic exponentially all through ethical, data-backed SEO practices.