SPA SEO Case Study | How SEO Helped Sawasdee Wellness Increase Leads and Online Reach

Background

Sawasdee is a luxury spa and wellness center in Gurgaon, known for offering a wide range of professional massage therapies and body treatments in a calm, relaxing environment. With a team of trained therapists and a focus on client comfort, Sawasdee has become a trusted name for those seeking stress relief, pain management, and complete relaxation. Despite delivering excellent services and high customer satisfaction, Sawasdee faced challenges in reaching a wider audience online. To solve this, the team decided to invest in SEO to improve their search visibility. The goal was to attract more potential clients looking for quality massage therapy in Gurgaon—and the results have been outstanding.

SEO Goals

Key Metrics Before and After SEO Campaign

Achievements

• Authority Score: Increased from 8 to 12 (+50.00%)
• Organic Search Traffic: Increased from 1.2K to 5.2K (+336.00%)
• Keywords Ranked: Grew from 1.6K to 3.8K (+137.5%)
• Backlinks: Grew from 480 to 1.7K (+254.17%)
• Referring Domains: Increased from 39 to 217 (+456.47%)

Performance Metrics Graph

The graph shows impressive growth across all major SEO metrics for Sawasdee Wellness. Organic search traffic increased by 336%, expanding the site’s visibility and reach. The authority score rose by 50%, reflecting stronger domain credibility. Keyword rankings jumped from 1.6K to 3.8K, while backlinks grew by over 254%. Referring domains also surged by 456%, confirming that the SEO strategy is effectively boosting online presence and helping more users discover the brand.

Keyword Rankings Growth

Through deep keyword research and optimisation, Sawasdee Wellness climbed into the top SERP positions for many high-intent spa-related keywords. Key wins include:

• #1 for “Sawasdee Thai Spa”
• #2 for “Thai Traditional Spa”
• #4 for “Body Massage Thai”
• #1 for “Thai Massage in Gurugram”
• #1 for “Thai Massage in Delhi”

These rankings significantly increased site traffic and booking inquiries.

Traffic Growth Analysis

Top Performing Pages

• 1.Sawasdee Thai Spa – 1.3K visits, 25% traffic A peaceful Thai wellness destination offering authentic spa experiences that help you relax, recharge, and feel your best.
• 2.Foot Therapies – 700 visits, 13% traffic A soothing treatment that focuses on tired feet, using Thai massage techniques to relieve stress, improve circulation, and restore balance.
• 3.Spa Packages – 500 visits, 10% traffic A collection of relaxing spa packages combining body massages, scrubs, and therapies for complete mind and body rejuvenation.
• 4.About Us – 300 visits, 6% traffic A quick look into Sawasdee's story, sharing our passion for Thai wellness and our goal to bring calming experiences to every guest.
• Thai Spa Experience – 200 visits, 4% traffic A full-body Thai spa journey that blends traditional massage, herbal treatments, and calming rituals to refresh and heal.

How SEO Helped Sawasdee.in Grow Organic Traffic

Tailored SEO Strategy for Wellness & Spa Services

• Local Keyword Research & Optimization: SEO Discovery focused on high-intent wellness and spa-related keywords such as “Sawasdee Thai Spa” Thai Traditional Spa,” and “foot reflexology.” These keywords were strategically placed in page titles, meta descriptions, service pages, and blogs to align with what local users were actively searching for.
• Content Development: A content strategy was implemented to create detailed service pages and educational blog posts around popular treatments like foot massage, leg massage, and Thai reflexology. This not only increased keyword relevance but also helped build trust by informing users about the benefits and techniques of Thai massage.
• Technical SEO Enhancements: Improvements in site speed, mobile usability, and structured data markup ensured that the website loaded quickly, functioned smoothly on mobile devices, and was better understood by search engines—boosting both rankings and user experience.
• Backlink Acquisition: High-authority backlinks were earned through features on local directories, spa listing platforms, and lifestyle blogs, increasing Sawasdee.in’s domain authority and improving its visibility in Google’s local search results.

Conclusion

Sawasdee’s SEO journey proves that with the right strategy, a local wellness brand can grow online. By targeting the right keywords, creating useful content about massage services, improving website performance, and earning trusted backlinks, Sawasdee became easier to find on Google. Today, more people are discovering Sawasdee as a go-to destination for authentic Thai massage experiences in India.

Why SEO Discovery Is the Best Digital Marketing Agency for Spa & Wellness SEO

SEO Discovery specializes in creating tailored SEO strategies for wellness businesses like Sawasdee. With deep expertise in local SEO, keyword targeting (such as "foot massage near me" and "Thai spa in India"), technical improvements, and engaging content, SEO Discovery helps spa brands rise in local search rankings and attract high-intent clients.

Whether you're a boutique spa or a growing wellness chain, SEO Discovery can help you stand out online and drive consistent bookings.

Ready to grow your spa's online presence? Contact SEO Discovery today to get started with results-driven SEO solutions!