96% Growth in Organic Traffic, Ranking Top Local Therapy Keywords in Record Time

Background

TLA, founded by Elana Lev, LCSW, Lindsay Rickel, LCSW, and Laura Twersky, LCSW, is a collaborative mental health practice dedicated to providing compassionate, personalized therapy. As experienced social workers, the founders built TLA on the belief that each individual’s journey is shaped by a unique combination of biological, psychological, and social factors. Their goal is to equip clients with practical, evidence-based tools while creating a safe space for self-exploration and growth. While TLA offered high-quality care and a multidisciplinary approach, the practice faced challenges in standing out in a saturated mental health market. To address this, the team partnered with SEO experts to strengthen their digital presence, reach a wider audience, and grow their client base. The results were transformative, with notable increases in online visibility and client enquiries.

SEO Goals

• Ranking for relevant therapy-related keywords (e.g., "anxiety therapy Los Angeles", "depression counselling near me").
• Increasing organic traffic from individuals seeking mental health services in their local area.
• Improving the website's authority and trustworthiness as a source of mental health information.
• Enhancing user experience to encourage appointment bookings and enquiries.
• Building backlinks from reputable mental health directories and related websites.

Achievements

Key Metrics Before and After SEO Campaign

• Authority Score: Increased from 8 to 15 (+87.5%)
• Organic Search Traffic: Increased from 1.5K to 2.94K (+96%)
• Keywords Ranked: Grew from 120 to 238 (+98%)
• Backlinks: Grew from 900 to 1.53K (+70%)
• Referring Domains: Increased from 419 to 735 (+75%)

Performance Metrics Graph

The graph showcases the significant strides TLA Therapy has made through a focused SEO strategy. The website's Authority Score has jumped by an impressive 87.5%, moving from 8 to 15 and bolstering its online credibility. Organic search traffic has nearly doubled with a remarkable 96% increase, now bringing in 2.94K visitors each month. With a substantial 98% rise in ranked keywords, climbing from 120 to 238, the site is now reaching a much wider audience. Backlinks and referring domains have also experienced significant growth, increasing by 70% (from 900 to 1.53K) and 75% (from 419 to 735) respectively. These compelling results clearly demonstrate the effectiveness of the SEO strategy in enhancing TLA Therapy's online visibility and authority, enabling it to connect with and support a greater number of individuals seeking therapeutic guidance.

Keyword Rankings Growth

TLA Therapy (tlatherapy.com) has achieved significant keyword ranking growth, transitioning from no top rankings to prominent positions. Analysis of key metrics reveals the following improvements: For "tla therapy," the website moved from "Not in Ranking" to #1. Similarly, "los angeles therapy" improved from "Not in Ranking" to #5, "therapists los angeles" to #9, "group therapy los angeles" to #6 and #8, "therapy los angeles" to #4, and "los angeles therapists" to #9. These advancements from a "Not in Ranking" baseline to current top 10 positions across multiple relevant keywords demonstrate a successful SEO strategy focused on the Los Angeles therapy market.

Traffic Growth Analysis

Organic search traffic has shown a strong upward trend throughout the implemented SEO strategy, indicating enhanced online visibility. This consistent growth in organic traffic is a key driver in attracting more individuals seeking therapeutic services.

Achievements in Traffic

• Organic traffic has significantly increased by 96%, rising from 1.5K to 2.94K visitors per month.
• The improved organic search presence is contributing to a greater number of individuals finding TLA Therapy's website, likely leading to increased inquiries and potential client engagement.

Semrush Stats

Ahref Stats

Top Performing Pages

• Homepage (https://www.tlatherapy.com/) (850 visits, 47% traffic) This serves as the central hub for individuals seeking information about TLA Therapy's services and locations. It provides an initial overview and guides visitors to relevant sections of the website.
• Culver City Office Location (https://www.tlatherapy.com/office-locations/culver-city) (320 visits, 8% traffic) This page offers specific details regarding TLA Therapy's office in Culver City, likely including address, contact information, and potentially therapist profiles associated with this location. Its traffic highlights the local demand for their services in this area.
• EMDR Treatment (https://www.tlatherapy.com/treatments/emdr) (300 visits, 8% traffic) This page provides comprehensive information about Eye Movement Desensitization and Reprocessing (EMDR) therapy offered by TLA Therapy, explaining its process and potential benefits for individuals seeking this specific treatment.
• Individual Therapy Services (https://www.tlatherapy.com/services/individual-therapy) (190 visits, 8% traffic) This page outlines the various aspects of individual therapy services provided by TLA Therapy, potentially covering different therapeutic approaches and areas of focus. It caters to individuals seeking one-on-one mental health support.
• Group Therapy Services (https://www.tlatherapy.com/services/group-therapy) (120 visits, 7% traffic) This page details the group therapy options available at TLA Therapy, likely describing the types of groups offered and the benefits of participating in a communal therapeutic environment.

How SEO Helps Therapists Reach More Clients

Tailored SEO Strategy for Therapists

• Local Keyword Research & Optimization: Identify high-intent local therapy keywords like "therapist Los Angeles" and "anxiety therapy near me." Integrate these into website titles, meta descriptions, and content to attract local clients seeking therapy.
• Content Development: Create informative and engaging content such as blog posts on topics like "Understanding Depression" and service pages detailing specific therapies offered. Focus content updates on long-tail keywords to capture niche therapy search queries.
• Google My Business Optimization: Optimize your Google My Business profile with accurate information, photos, and regular updates. This helps you appear in local search results when people search for therapists in your area.
• Local Backlink Acquisition: Obtain high-quality backlinks from reputable local directories, healthcare organizations, and community websites. This increases your online authority for local therapy searches.
• Online Review Management: Encourage satisfied clients to leave reviews on platforms like Google and Healthgrades. Positive reviews improve trust and can boost your local search rankings for "SEO for Therapists" related terms.

Conclusion

TLA’s SEO journey, guided by SEO Discovery, highlights the transformative power of a strategic digital marketing approach. With expert support from SEO Discovery, TLA evolved from having limited online visibility to becoming a recognized name in the mental health space. The partnership led to significant improvements in search rankings, audience engagement, and brand authority. Today, TLA is better positioned than ever to serve clients through a strong online presence and impactful content.

Looking Ahead

With a robust SEO foundation built by SEO Discovery, TLA is poised to expand its digital footprint even further. The continued collaboration will focus on scaling content strategies, exploring new market opportunities, and maximizing long-term growth. As a trusted SEO partner, SEO Discovery will play a vital role in ensuring TLA’s ongoing visibility, client reach, and success in the evolving digital landscape.

Why SEO Discovery Is the Best Digital Marketing Partner for SEO for Therapists

SEO Discovery specializes in delivering customized digital marketing solutions for niche industries—and SEO for therapists is one of their standout strengths. With advanced expertise in keyword strategy, technical SEO, and content optimization, SEO Discovery helps therapy practices boost their online visibility, attract the right clients, and establish authority in a competitive field.

Looking to grow your practice with SEO for therapists? Contact SEO Discovery today and start seeing real, measurable results!