White Hat SEO Strategy Delivers Impressive Results for Home & Heat in Just 2 Months

Background

Home & Heat is a USA eCommerce business specializing in home heating products, including radiators, underfloor heating, and smart thermostats. Despite offering high-quality products at competitive prices, Home & Heat faced challenges in standing out in a saturated market. They needed to enhance their online visibility, improve search engine rankings, and attract more organic traffic to their website.

SEO Goals

• Improve rankings for competitive heating and home improvement keywords.
• Increase organic traffic by 50% within 3 months.
• Achieve top 10 rankings for high-volume, high-competition keywords.
• Build authoritative backlinks to strengthen domain authority.
• Optimize product pages to enhance user experience and conversion rates.

Achievements

Home & Heat achieved remarkable progress within just 2 months. Here are the highlights: Present Matrix of Successful SEO Campaign:

• Keyword Rankings (Top 10): Increased from 4 to 7, a 75% improvement.
• Organic Traffic: Rose from 800 to 1,600 monthly visitors, marking a 100% increase.
• Backlinks: Grew from 150 to 275, an 83% rise.
• Referring Domains: Increased from 45 to 90, a 100% improvement.
• Organic Keywords: Expanded from 300 to 500, a 67% growth.
• Top 3 Keywords: Increased from 8 to 12, a 50% rise.
• Traffic Value: Increased from £1,000 to £1,800, an 80% improvement.

Performance Metrics Graph

Here’s a comparison of the keyword rankings before and after the SEO campaign:

Keyword Rankings Growth

In just six months, we implemented our targeted SEO strategies and achieved outstanding results in keyword performance.

Traffic Growth Analysis

Organic Traffic Growth: raffic grew by 100%, jumping from 800 to 1,600 monthly visitors.

Top-Performing Keywords:

• “Underfloor heating solutions” (Rank: 6)
• “Smart heating controls” (Rank: 5)

Top Performing Pages

The top-performing pages on the Home & Heat website contributed significantly to the traffic surge:

• Homepage: 500 visits (31% of total traffic)
• Smart Thermostats Category Page: 200 visits (12%)
• Underfloor Heating Product Page: 180 visits (11%)
• Radiators Guide Blog Post: 150 visits (9%)
• Energy-Saving Tips Blog Post: 120 visits (7%)

How SEO Helped Home & Heat

The following strategies drove Home & Heat’s impressive SEO success:

• Keyword Optimization

  We identified and targeted high-value keywords relevant to home heating and energy efficiency, making it easier for customers to find Home & Heat online.

• Engaging Content

  Content creation focused on the target audience’s needs. Blog posts, guides, and product descriptions were optimized to drive organic traffic and build customer trust.

• Technical SEO

  Enhancements included improving site speed, fixing crawl errors, and optimizing the website’s structure to ensure a seamless user experience.

• Backlink Strategy

  Securing backlinks from reputable home improvement and energy websites bolstered Home & Heat’s domain authority and improved rankings.

• Conversion Optimization

  Improving product pages and streamlining the checkout process boosted conversions and overall sales.

• Conclusion

  Home & Heat’s tailored SEO strategy yielded exceptional results, driving significant improvements in organic traffic and keyword rankings. Their visibility and domain authority have grown considerably, setting the stage for sustained growth in the competitive home heating market.

• Looking Ahead

  Home & Heat plans to:

  • Further optimize their product pages for better rankings and higher conversions.
  • Expand content marketing efforts to target more long-tail keywords.
  • Secure additional high-quality backlinks to enhance domain authority further.

Why SEO Discovery is the Best Consultant for Home Improvement Seo

SEO Discovery’s expertise in home improvement SEO enabled Home & Heat to achieve their ambitious goals. By deploying a custom SEO strategy focused on keyword targeting, content creation, and technical enhancements, we helped Home & Heat drive traffic, boost visibility, and grow their online presence. Their impressive results—such as a 100% increase in organic traffic—highlight our ability to help home improvement businesses thrive in the digital marketplace.