Increase in Organic Traffic by 78% and 40+ Keywords Ranked for Desiclik

Background

Desiclik, founded in 2014, is a vibrant online marketplace in the U.S. that celebrates Indian culture. It serves as a go-to destination for Indian ethnic products, offering everything from apparel and jewelry to groceries and home decor. The platform not only caters to the Indian diaspora but also attracts anyone looking to experience authentic Indian products. With over 10,000 items from more than 150 sellers, Desiclik connects local vendors with customers, bringing a slice of India to their doorsteps. Its mission is simple yet powerful: to bridge the gap between Indian traditions and a global audience, delivering authenticity and convenience with every purchase.

To boost its reach and online presence, Desiclik teamed up with SEO Discovery. The goal was clear—enhance keyword rankings, generate sales and drive organic traffic to make the platform more visible and accessible.

SEO Goals

  • Increase Sales Through Improved Visibility.
  • Optimize landing pages and product descriptions to convert traffic into buyers.
  • Increase visibility among niche audiences interested in Indian ethnic products in USA
  • Build strategies to enhance customer loyalty and lifetime value through SEO-driven campaigns.

Achievements

Desiclik’s partnership with SEO Discovery has delivered impressive results. Here’s what they accomplished:

  • Improved Keyword Rankings
  • Increased Traffic
  • Enhanced User Engagement
  • Built Industry Authority

Present Matrix Of Successful SEO Campaign:

  • Authority Score: 22
  • Organic Search Traffic: 3.1K
  • Backlinks: 72K
  • Referring Domains - 7.3K
Present Matrix Of  Successful SEO Campaign

The current SEO campaign metrics demonstrate the effectiveness of the strategies implemented:

  • Organic Traffic: Increased by +78%
  • Keywords Ranked: Increased by +75%
  • Domain Authority: Increased by +22%
  • Referring Domains: Increased by +32%

Performance Metrics Graph

Over the past year, Desiclik has achieved remarkable growth, with significant improvements across key areas. The authority score increased by 22%, organic traffic nearly doubled with a 78% boost, and the number of ranked keywords grew by 75%. These results reflect the power of a well-executed SEO strategy, helping Desiclik reach more people, strengthen its online presence, and become a trusted destination for Indian ethnic products.

Performance Metrics Graph

Keyword Rankings Growth

Desiclik has achieved notable progress in keyword rankings:

Keyword Rankings Growth

These ranking improvements brought more relevant, high-quality traffic to the website.

Keyword Rankings Growth Keyword Rankings Growth

Traffic Growth Analysis

In addition to keyword improvements, organic traffic has steadily grown:

  • Organic Traffic: Traffic grew by 78%, from 1,730 visitors in January 2024 to 3075.
Traffic Growth Analysis

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Top Performing Pages:

Our SEO efforts have completely elevated the performance of Desiclik’s key pages. Most of their relevant keywords were at Zero position when we started ranking for this project. People are not only discovering products but also spending more time on the site, exploring its offerings, and engaging with the content.

Top Performing Pages

How SEO Helped DesiClik Grow

Our SEO strategy has significantly enhanced the performance of Desiclik’s key pages, driving more traffic and improving engagement. By focusing on the right keywords and refining the user experience, these pages have become more visible and user-friendly. Faster loading times and an optimized design have encouraged visitors to stay longer, interact more, and explore the site in greater detail.

The tailored SEO strategy included:

  • Keyword Research & Optimization: Targeted high-volume keywords relevant to Indian ethnic products.
  • Content Development: Published engaging content tailored to user intent.
  • On-Page SEO: Enhanced product pages, meta descriptions, and internal links for better visibility.
  • Technical SEO: Improved site performance, mobile responsiveness, and crawlability.
  • Backlink Building: Secured high-quality backlinks from trusted sources.

Conclusion

The SEO campaign transformed Desiclik into a more visible and authoritative online marketplace. By driving significant traffic growth, improving keyword rankings, and enhancing the website’s overall performance, Desiclik is now a prominent player in the Indian ethnic e-commerce space. This case study demonstrates the impact of strategic SEO in achieving sustainable business growth.

Why SEO Discovery is the Best Digital Marketing Agency for Indian Grocery Store USA

SEO Discovery is the top choice for Indian grocery stores in the USA, with proven expertise in boosting niche markets. Our tailored strategies enhance visibility, drive organic traffic, and increase sales. We excel in keyword optimization for terms like "Indian grocery store USA," high-quality backlink building, and improving user experience. With advanced SEO and local strategies, we make your store the go-to destination for Indian groceries. Partner with us for measurable results and lasting growth.

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