Dibor

About Dibor

Dibor offers a wide range of home and garden products, including furniture, lighting, storage solutions, garden accessories, and personalized gifts.

Their online store features items for different home settings, including kitchens, bathrooms, and living areas, along with a selection of outdoor goods and seasonal products. The company is known for its attention to detail and a broad array of carefully curated products.

Clients Goals

Increase Keyword Ranking: Enhance visibility for targeted keywords by optimizing content, building quality backlinks, and ensuring technical SEO excellence, ultimately driving better rankings on search engine results pages.

Increase in Traffic: Drive more organic traffic through a combination of keyword targeting, content creation, and improved site performance, aiming to boost user engagement and conversions.

Conversion: Convert more website visitors into paying customers by improving website design, product pages, and user experience to encourage purchases.

Challenges we face

  • Low keyword rankings
  • Insufficient organic traffic
  • Low Clicks and Impression
  • Weak backlink profile
  • No Blogs and Website optimized content
  • Technical SEO issues
  • Limited brand awareness
  • Stuck Website Authority score
  • Low website SEO Health Score
  • No Good CTR

Steps / Measures We Take

  • Conduct comprehensive keyword research by Analyzing Branded and Non- Branded Keywords
  • Develop a content plan with regular blog optimization
  • Optimize Advance On-page and Technical SEO work
  • Build high-quality backlinks from authoritative sites
  • Improve website speed and mobile responsiveness
  • Fix broken links and implement a regular site audit
  • Enhance the internal linking structure
  • Create and promote brand-focused content for awareness
  • Publish Paid Guest Posting For More High-quality Referring Domain
  • Work on improving the Website Health Score
  • Optimize GSC and Analytics Profile to create and Implement Customized Strategy
  • Perform monthly SEO health checks and resolve technical issues.

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Our Results / From Past 1 Year

After Finding challanges and Impliment the measures, here are the results we got....

Results in Traffic, Clicks, and Impressions

Challenges:

  • Low organic traffic despite having a website presence.
  • Limited branded traffic and brand recognition.
  • Low keyword ranking for targeted terms which Resulting Low traffic
  • High bounce rate on key landing pages.
  • Quality of Traffic is not Upto the mark.
  • Website Traffic Progress is very Steady.
  • Despite traffic, clicks and impressions are low, indicating the need for better SEO and content optimization.

Solution:

  • Focus on keyword research and optimization for high-value keywords.
  • Implement a content calendar with regular blog and landing page updates.
  • Improve meta descriptions, titles, and headers for better CTR.
  • Improve internal linking strategy to enhance website flow and engagement.
  • Speed optimization through image compression and code minification.
  • Build local SEO strategies, including Google My Business optimization.
  • Optimize for Entities based SEO with Topic Cluster
  • Secure high-quality backlinks from relevant local and niche websites.
  • Implement structured data and schema markup for enhanced visibility.
  • Enhance click-through rates and impressions by optimizing for featured snippets, rich results, and targeting high-intent keywords.

Before and After Results Snapshot in Google Analytics

Google Analytics

Before and After Results Snapshot of Search Console

Search Console

Results in Conversion

Challenges:

  • High cart abandonment rates due to trust or checkout issues.
  • Low engagement on product pages requiring better visuals and descriptions.
  • Mismatched audience targeting reducing purchase intent.
  • Ineffective product recommendations failing to drive upsells.
  • Poor mobile optimization hindering seamless user experiences.
  • Limited trust signals like reviews or secure payment badges deterring buyers.
  • Pricing perceived as high compared to competitors.
  • Weak or unclear CTAs failing to guide users toward conversions.

Solution:

  • Simplify and optimize the checkout process to reduce cart abandonment.
  • Enhance product visuals, descriptions, and CTAs to improve page engagement.
  • Refine audience targeting with better SEO and paid ad strategies to attract qualified traffic.
  • Implement personalized product recommendations to encourage upsells and cross-sells.
  • Improve mobile site design and performance for seamless navigation and shopping.
  • Display trust signals like customer reviews, secure payment badges, and guarantees prominently.
  • Offer competitive pricing strategies, discounts, or value-added bundles to address price concerns.
  • Use clear, persuasive CTAs to guide visitors through the purchasing journey.

Before and After Results Snapshot in Conversion

Conversion

Results in Keywords

Challenges:

  • Low rankings for target keywords
  • Lack of relevant keywords in website content
  • Minimal keyword-focused blogs or on-site content
  • Ineffective targeting of long-tail keywords
  • High competition for primary keywords
  • Only Branded keywords are ranked , not Non-Branded Keywords
  • Keyword not optimize for GMB

Solution:

  • Conduct In-depth Keyword research by analyzing Branded, Non-Branded and Competitive Keywords
  • Integrate high-value keywords into existing content and other on-page optimization tasks.
  • Create keyword-rich, engaging blog content regularly
  • Create Topic Cluster By Integrating Symmentic and Long Tail Keyword Approach
  • Monitor competitor keywords and adjust targeting accordingly

Before and After Results Snapshot

Focused Competitive Keywords

We are focusing on these key keywords, which are performing well and boosting the site's visibility and organic traffic. Ongoing optimization will help maintain and improve these rankings.

Competitive Keywords

Before and After Results Snapshot

Non-Branded Product Keywords

Product Keywords

Domain Overview and Organic Keywords

Product Keywords

Referring Domain and Backlinks

Product Keywords

Final Summary

Dibor, an online home and garden retailer, overcame challenges like low keyword rankings, weak traffic, and poor conversions through targeted SEO strategies.

By optimizing content, fixing technical issues, building high- quality backlinks, and enhancing user experience, they achieved impressive results: a 268.86% increase in users, 213.68% more purchases, and a revenue boost of 386.28% (£1.3M). Over 1,000 keywords ranked in the top three positions, and search impressions grew by 108.42%.

This case study showcases how a well-executed SEO plan can drive significant growth in visibility, traffic, and conversions.

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