Achieved 2,300 backlinks, 680 traffic/month, 275 keyword rankings.

Background

Velasquez, Dolan & Soler, a well-respected law firm specializing in employment law and workplace disputes, faced a tough challenge: standing out online in a competitive legal market. Despite their expertise in handling cases like wrongful termination, workplace discrimination, and wage theft, they weren’t reaching enough potential clients through organic search. To solve this, they teamed up with SEO Discovery to create a customized SEO strategy that would help them connect with the right audience.

SEO Goals

• Increase visibility for high-value legal search terms.
• Achieve top 5 rankings for competitive employment law keywords.
• Boost organic traffic by 75% within six months.
• Improve website structure and technical SEO to make the site easier to find and navigate.
• Build high-quality backlinks to enhance credibility and domain authority.

Achievements

• Backlinks: Secured 2,300 backlinks from 210 referring domains.
• Organic Traffic: Grew monthly visits from 150 to 680.
• Keyword Rankings:Achieved rankings for 275 keywords, including competitive terms like "Los Angeles workplace discrimination attorney" and "California wage theft lawyer."

Present Matrix of Successful SEO Campaign

Performance Metrics Graph:

The SEO campaign delivered impressive results, significantly enhancing our online presence. Monthly traffic increased from 150 to 680 visitors, while the number of backlinks grew from 90 to 210 referring domains. Most notably, the number of keywords ranking in the top 10 rose from 35 to 95. These improvements demonstrate the effectiveness of strategic on-page and off-page SEO techniques in boosting visibility and driving client engagement.

Achievements in Traffic

The campaign brought a 353% increase in monthly organic traffic and significantly boosted the firm’s visibility in local searches for the Los Angeles area. This also resulted in a 200% rise in client inquiries from organic traffic.

Traffic Growth Analysis

Velasquez, Dolan & Soler saw major improvements in traffic and keyword rankings thanks to a focused SEO strategy. Key wins included:

• "Los Angeles workplace discrimination attorney": Ranked #4
• "California wage theft lawyer": Ranked #6
• "Wrongful termination attorney Los Angeles": Ranked #5
• "Employment contract dispute lawyer": Ranked #3

Top-Performing Pages

• Los Angeles Workplace Discrimination Attorney
  • Traffic: 120 visits (36%)
  • This page became the go-to resource for individuals seeking help with workplace discrimination.
• Homepage
  • Traffic: 90 visits (26%)
  • Optimized for better visibility and clear messaging, the homepage saw a substantial traffic increase.
• California Wage Theft Lawyer
  • Traffic: 70 visits (21%)
  • Targeted content on wage theft cases made this page a key entry point
• Wrongful Termination Attorney Los Angeles
  • Traffic: 30 visits (9%)
  • Helped employees looking for wrongful termination advice find the firm quickly.

How SEO Helped Velasquez, Dolan & Soler

Smart Keyword Targeting

Pinpointed and optimized for high-conversion terms like "workplace harassment lawyer" and "employment law firm near me."

Engaging Content

Created useful blogs, case studies, and service pages that matched what potential clients were searching for.

Building Credibility

Secured backlinks from trusted legal and industry websites to strengthen authority.

On-Page Fixes

Improved metadata, internal linking, and site structure to make everything SEO-friendly.

Local SEO Boost

Focused on ranking for local searches, making the firm highly visible in the Los Angeles legal market.

Conclusion

By partnering with SEO Discovery, Velasquez, Dolan & Soler achieved dramatic improvements in visibility, traffic, and inquiries. They are now firmly positioned as a top authority in employment law within Los Angeles and beyond.

Looking Ahead

The firm’s next steps include:

• Expanding keyword coverage to target emerging legal trends.
• Further improving site speed and mobile usability.
• Adapting to voice search trends to stay ahead of the curve.

Why SEO Discovery is the Best Consultant for Law Firm SEO Services

SEO Discovery’s proven track record and customized strategies deliver real results for law firms. With a deep understanding of the legal industry, we help firms achieve higher rankings, increased traffic, and measurable growth.