Mooi Hair Extensions UK: 56% Traffic Growth & Dominating Top UK Keyword Rankings

Background

Mooi Hair Extensions UK specializes in providing high-quality, 100% Remy human hair extensions, including pre-bonded and nano-tip varieties. With a commitment to excellence, Mooi offers a diverse range of shades and lengths to cater to individual client needs. Despite offering premium products, the brand's online presence required optimization to effectively reach and engage its target audience.

Challenges

• Limited Organic Visibility: The website struggled to rank for competitive, high-intent keywords related to hair extensions, limiting its reach to potential customers.
• Underdeveloped Content Strategy: The site lacked informative content that addressed customer queries and showcased expertise, impacting user engagement and SEO performance.
• Technical SEO Issues: Previous SEO audits indicated a need for improvements in areas such as site speed, mobile optimization, and secure browsing protocols.
• Low Domain Authority: A limited backlink profile hindered the site's credibility and authority in search engine rankings.​

SEO Strategy & Implementation

1. Keyword Research & On-Page Optimization

• Conducted comprehensive keyword research to identify high-volume, relevant search terms.
• Optimized product pages and meta tags with targeted keywords to improve search engine rankings.
• Enhanced product descriptions to be more informative and keyword-rich.

2. High-Quality Content Development

• Created in-depth blog posts targeting trending topics in the hair extensions & beauty industry.
• Created a blog section featuring articles on hair care tips, extension maintenance, and styling guides to attract and engage visitors.
• Implemented a content calendar to ensure regular publication of fresh, relevant content.

3. Technical SEO Enhancements

• Improved website loading speed by optimizing images and leveraging browser caching.
• Ensured mobile responsiveness to provide a seamless user experience across devices.
• Secured the website with HTTPS to enhance user trust and meet search engine requirements.

4. Backlink Acquisition

• Initiated outreach campaigns to acquire high-quality backlinks from reputable beauty and fashion websites.
• Collaborated with influencers and bloggers to generate content and links pointing to the website.​

5. Conversion Rate Optimization (CRO)

• Implemented clear and compelling calls-to-action (CTAs) on key pages to guide users toward desired actions.
• Streamlined the checkout process to reduce friction and cart abandonment rates.​

Results & Performance Metrics

1. Significant Organic Traffic Growth

• Total Monthly Organic Traffic: 2.3K visits
• Traffic Value: $1K.

2. Top Ranking Keywords in the UK

3. Improved Search Engine Visibility

• Product pages saw a 3X increase in traffic.
• Bounce rate decreased by 15% due to better user engagement.
• Average session duration increased by 20%.

Overview of SEO Metrics

• Authority Score: 10
• Organic Search Traffic: 1.6K to 2.3K. (56% Growth) per month
• Backlinks: 9K to 11K. (20% Growth)

Conclusion

Through a comprehensive SEO strategy encompassing keyword optimization, content creation, technical improvements, and backlink building, Mooi Hair Extensions UK significantly enhanced its online visibility and user engagement. These efforts not only improved search engine rankings but also led to substantial growth in organic traffic and sales conversions. Continued focus on SEO best practices will ensure sustained success in the competitive hair extensions market.