360° Digital Strategy Drives 36.36x ROAS & AI Visibility for Sehgal Juwelier

Initial Challenges

• Low visibility in organic search
• Poor rankings on Google and AI tools (ChatGPT, Gemini, Perplexity)
• High ad spend with low ROAS
• Weak Instagram engagement and low brand recall
• Competitors dominating across Google, YouTube, and Instagram

Objective

To scale online visibility, increase brand engagement, and boost sales using an integrated digital strategy combining:

• Organic SEO
• Instagram (Social Growth)
• Google PPC (Paid Acquisition)
• Generative Engine Optimization (GEO) to rank across AI-powered platforms like ChatGPT, Gemini, DeepSeek, and Grok.

Instagram Growth Results

From November to January, we implemented:

• Consistent content posting
• Reels optimization with niche hashtags
• AI-generated video captions for better GEO reach
• Influencer engagement & tagging strategy

PPC Campaign Performance

• Launched high-intent keyword targeting via Google Shopping and Meta Ads
• Retargeting strategy for product viewers and cart abandoners
• ROI: 69 Sales, 36.36x ROAS, 39K Impressions

ROI Insight: For every $1 spent, client earned $36.36 in sales.

From November to January, we implemented:

• Website purchases graph
• ROAS graph

SEO Performance Growth

Snapshot from SEMrush:

• Organic Traffic: 12,000/month
• Keywords Ranked: 6,300+
• Authority Score: 26

Traffic Trend (Past 30 Days):

Key SEO Improvements

• Structured schema & local SEO
• Content hubs for product categories
• Technical SEO + Core Web Vitals fixes
• Product page optimisations

Generative Engine Optimization (GEO) Tasks:

• Optimized business prompts for AI search (e.g., "Best custom gold jeweler in Amsterdam")
• Registered entity on AI directories (e.g., Perplexity, ChatGPT plugins)
• Fine-tuned schema to match LLM-crawled formats
• Created content FAQs for ChatGPT, DeepSeek, and Gemini indexing

Result: Featured on multiple AI-generated results for jewellery-related searches.

Final Impact

Conclusion

This 360° Search Everywhere Optimization strategy unified paid, organic, and AI-driven discovery tactics. By combining SEO, Paid Media, Social Growth, and GEO, the brand now ranks across Google, Instagram, and modern AI platforms—positioning it for long-term, multi-channel growth.