Achieved a 50% Increase in Organic Traffic for Ecoscent with 20 Keywords Ranked in 3 Months

Background

Vesco Cycle began with a simple mission: to make quality bicycles accessible to everyone. Born from a love of cycling and a passion for outdoor adventures, Vesco Cycle's founder sought to fill a gap in the market for affordable, high-quality bikes. From humble beginnings in a small garage to becoming an online store, Vesco Cycle has always prioritized customer satisfaction and affordability. Despite their growing reputation and competitive pricing, they struggled to establish a strong online presence in the eCommerce space. To address this challenge, Vesco Cycle partnered with SEO Discovery. The results? Significant growth and increased visibility online.

SEO Goals

• Dominate eCommerce search results for bicycle sales.
• Increase website traffic to 3,000 monthly visitors within the next 6 months.
• Achieve featured snippets for high-intent queries like "Buy BMX Bikes Online" and "Affordable Kids Bicycles."
• Enhance click-through rates (CTR) by optimizing meta titles and descriptions.
• Strengthen domain authority by acquiring backlinks from industry-specific websites and directories.
• Reduce bounce rate to below 30% by improving user experience and site design.

Achievements

Through a tailored SEO strategy, Vesco Cycle saw their website traffic more than double and their customer inquiries surge. One of the most notable achievements was ranking in the top five for key bicycle-related search terms, which brought in a steady stream of new customers. Additionally, customer feedback highlighted how much easier it was to find and navigate their site, leading to increased sales and repeat business. Below is a summary of key performance metrics before and after the campaign:

Present Matrix Of Successful SEO Campaign:

• Authority Score: Increased from 3 to 19 (+533.33%)
• Organic Search Traffic: Increased from 1,200 to 17.3K (+1,358.33%)
• Backlinks: Grew from 5 to 61 (+1,120%)
• Referring Domains: Increased from 150 to 250 (+66.7%).
• Bounce Rate: Reduced from 48% to 35%, (+27.08%) showing a significant improvement.

Performance Metrics Graph:

Organic traffic and keyword rankings exhibited consistent upward trends, with Vesco Cycle becoming increasingly visible for high-intent search queries.

Keyword Rankings Growth Vesco Cycle experienced significant improvements in keyword rankings for critical terms:

Traffic Growth Analysis Organic search traffic increased significantly, rising from 1,200 to 2,112 monthly visitors. The traffic growth trend illustrates steady improvement, driven by targeted keyword optimization and content strategies.

Achievements in Traffic:

• Organic search traffic increased by +1,358.33% , rising from 1,200 to 17.3K monthly visitors.
• Targeted keywords attracted high-intent traffic, leading to more inquiries and conversions.

Keyword Rankings Growth

Vesco Cycles experienced significant improvements in keyword rankings for critical terms:

Vesco Cycles ranks for 1,258 keywords, with 48 of them appearing on the top page of Ahrefs search results.

Traffic Growth Analysis

Organic search traffic increased significantly, rising from 800 to 1,400 monthly visitors. The traffic growth trend illustrates steady improvement, driven by targeted keyword optimization and content strategies.

Achievements in Traffic

• Organic search traffic increased by 50%, rising from 1400 monthly visitors.
• Targeted keywords attracted high-intent traffic, leading to more inquiries and conversions.

Top-Performing Pages:

Vesco Cycles website features specialized services that cater to diverse wellness needs in Cape Coral. The top-performing pages include:

• Home Page: Attracted 1,000 visitors monthly.
• Vitamin Injection Services:200 visitors
• Sexual Health Enhancement: 100 visitors.
• Genetic Testing Services:80 visitors
• Low Testosterone Treatment: 20 visitors.

These statistics highlight growing interest in their services and the success of targeted SEO efforts.

How SEO Helped Vesco Cycle

SEO Discovery implemented a comprehensive strategy to drive growth for Vesco Cycle:

Keyword Research & Optimization

Identified high-value, low-competition keywords relevant to online bicycle sales.

Optimized meta tags, titles, and content to align with search intent.

Content Development

Published engaging blogs and product-specific content, such as “Top 10 BMX Bikes for Beginners” and “How to Choose the Right Kids Bicycle.”

Technical SEO Improvements

Enhanced website speed, mobile responsiveness, and navigation for a better user experience.

Backlink Building

Secured quality backlinks from cycling blogs and industry websites, increasing domain authority from 3 to 19.

Conclusion

Cycle’s tailored SEO strategy positioned it as a leading online bicycle store. With improved keyword rankings, increased traffic, and enhanced authority, Vesco Cycle is now well-equipped to attract more customers and grow its business further.

Ready to grow your eCommerce business? Contact SEO Discovery today and achieve exceptional results with a custom digital marketing strategy!

Looking Ahead With a strong SEO foundation in place, Vesco Cycle is poised for continued growth and expansion. Future initiatives include:

• Enhancing product pages to attract more niche audiences
• Developing video content for additional engagement.
• Launching social media campaigns to build brand awareness.