The most important digital asset of a business in the age of digital transformation is its website, as it is the first place that the consumer reaches and learn about the business and the services offered by a company. Although social media platforms are both necessary and important, but the website is the online home base for a business, promoting your offerings 24*7! For all these reasons, building a website for your business is pretty critical not only for the sake of marketing, but also for the success of the business as a whole. Here’s a detailed account of the needed steps to start a business website and how to approach things as they come your way!
The first and foremost thing that is needed to make the correct use of a brand website, is obtaining a good domain name, one that is easy for all to remember, and of course easy to spell. To be short and crisp, but providing the essence of the actual purpose of the business, is the key. Avoiding complications with special characters and creating an URL which is SEO friendly can be really helpful to enhance the growth of organic reach. Also, a detailed research, both on the domain name (on whether there exists a site with a similar name) and determining the correct amount to pay for your domain name is equally important.
Choosing the correct hosting company is also a pivotal step towards building a perfect business website. There are a few incredible fledgling and user friendly hosting companies you can consider. While there are several options to set up one site, such as website builder software and directory listings, the experts would still recommend investing and having a customized website for scalability and marketing. A key point in ranking higher in the search engine index or Search Engine Optimization (SEO) is having a really fast server. This also helps in giving better and quicker user experience. The website must be really secured, because if it is hacked, the entire reputation of the domain goes down. For considering a hosting company, here are few points to be taken care of:
- The server must have a fast connection, vast storage and fast computing. In short, a Fast Server once again.
- A server location is another very important aspect, and can be chosen according to the target audience. For example, having an Indian server for a business website made solely for the purpose of Indian citizens helps in increasing Search index or SEO whereas having a centrally located server like that in USA for business websites targeting the global audience might be a better option.
- The hosting platform and the software compatibility, which is the application that will be used to create the website, must be not only compatible with the server but also optimized.
- Another important point in choosing the hosting server is the configuration and the configurability of the website.
- Being aware of the limitations of the server is a pro tip, especially for business websites. Before creating a website in a server, the creator must know the details of the storage limitation, bandwidth limitation, CPU execution limitation and INODE usage. Before purchasing a hosting server, asking for the details of the server limitations are a must.
Contingent upon your financial plan, you can browse two unique courses. A shared web host, the more affordable alternative, implies you’ll share the server to different locales. Committed hosts costs essentially more, however it implies that you get your own private server and will not need to rival other hosts that could haul down your speed. Some website design platforms, like Squarespace and Wix, incorporate web hosting in their month to month bundles.
When thinking about the website, the first thing to visually appeal a visitor is what the services are offered by the website. To reduce complications, the “JOBS TO BE DONE” framework can be fruitfully used. The entire concept of “JOBS THEORY” helps the website creator to look at the needs of the customer by putting emphasis on their motivation.
Christensen’s theory, though written in context of products and services, can very well be linked to the creation of a website. The very question needs to be asked before designing the website, “What are the JOBS people are going to hire from your website?” There can actually be multiple different purposes for which a customer will visit a site, some might come to seek the pricing, whereas some to get in touch with the sales team. Regardless of what they are seeking, the website must be able to serve their purposes comfortably and efficiently. Hence it is very much necessary for a website to successfully execute and deliver to the need of a visitor every single time, without complications.
Another important aspect of building a fruitful website for your business is creating a good first impression and entices way more people to stick on your site. Creating a home page that both “CONVERTS” your thoughts and “REFLECTS” you and what you are is extremely important. It must offer a sampler menu and an effective one, with almost everything in bits. Your web architecture needs to look proficient. Some cutout site layouts as well as home-made sites stand apart like sore thumbs and never really urge anybody to work with you. Except if you are an accomplished web specialist, you should enlist one to plan a site for your organization. In easier terms, Simple, Easy and Clear to Navigate. Everything must be included in your home page to move a visitor through your sales funnel, or at least lead them to the proper landing page on your site.
Establishing credibility and trust between the customer and the creator is a prime objective of building a website, and everything needs to be done to ensure the faith of the customer is well earned. These days most business sites are incorporated with online media. Having an online media presence on Facebook, Twitter, LinkedIn, and so on adds further authenticity to your business and can drive more traffic to your business site. The more tweets or Facebook likes your webpage gets the higher your site will rank in the web indexes. Somewhere on your site, you need to have a page that has your full contact data, including your postage information and your telephone number(s). Conveying contact data on each page is far superior. Providing just an email id does not serve the purpose. Once again, the prime concern must be to establish a bond of trust between the customer and the owner!
Besides the various needs of the customer, everything that an online business portal must at first ensure is the security of the visitor and protecting the privacy of the same. Clients are worried about communicating individual data, for example, credit card numbers, over the Web. You need to not just have the proper innovation (like SSL) set up, but also let your potential clients think about it, by putting your Secure Site endorsements in noticeable areas, and having a page that tends to your guest’s interests, like a FAQ. Also, providing a “WHY CHOOSE ME/US?” Button helps to gain both trust and confidence in the visitor.
Transparency and prominence in the description of the website will serve as a boon to the services you offer, and to lay out the groundwork for your online business, you’ll need to carry out a coordinated, itemized showcasing methodology to drive customers to your store. Also keep in mind whether you require an online arrangement of past works or portfolios to show your worth to possible customers or clients. Ensure both your primary and footer navigation menus have “About Us” page links effectively available so individuals can click them and read more about your business inside and out.
Online marketing has been largely affected by the pandemic, and thus the effects are carried over to the traffic getting attracted to a business website. The already in rise graph of social media users received a heavy spike as the pandemic hit the globe hard, and along with it came the spike in investment rates in digital marketing by brands and firms. One thing that this pandemic made very clear was that only those brands will survive in this race of digital market, those who are agile enough to accept the change.
And as anyone expects, in a reaction to this change in concentration towards everything advanced, there has additionally been a flood in online substance utilization stages that are continually developing to stay aware of new rivalry and shopper interest. Expectedly 2020 has rattled at us that the predictors would never have anticipated. The critical contrast in the thing we are visualizing, is in stark contrast to what was generally anticipated in the last piece of 2019 is fundamentally in purchaser profile and request. It isn’t only the trailblazers that are walking out on conventional media for a scope of computerized stages. The corona pandemic has solid furnished even fanatic conservatives into embracing advanced, basically as a way to stay associated with the rest of the world. Advanced has become an answer, a way to fulfill needs as essential as food, yet additionally contact with loved ones, diversion and securing of data, labor and products typically got to genuinely and face to face. Obviously, there has consistently been a fragment of crowd who hoped to accomplish increasingly on the web.
Maintenance is the key, and keeping your business website up to date makes you stay relevant in Search Engine indexes. You ought to likewise check at least monthly to guarantee that the site and the additional add-ons are all cutting edge. In the event that you don’t have the opportunity to do this without anyone’s help, delegate the errand to a freelance website manager.
Having a website for a business is a low cost investment that can assist you with setting up validity whilst earning trust of a potential customer and arrive at a more extensive client base than you at any point could through conventional marketing strategies. Not only creating a website but also keeping good care of it and providing regular maintenance of the same is equally needed, and the fear of becoming ‘irrelevant’ in the near future or losing a future potential client can easily be eradicated by keeping the elements in the website updated.
Last but not the least, one must always remember before creating a website for their business that the job to be done through the site must be what the audience determines, not the owner. Focusing on the visitor’s experience and visualizing your website through their eyes will ensure that your website accomplishes the job it has been tasked to do. All the best for your business website!
Having made the beginning of his career as an SEO professional, Rajbir Singh currently serves SEO Discovery as its Chief Technical Officer. His journey from an executive to the CTO of a leading firm has enriched him with his proficiency. More than that, it has filled him up with the zeal to share his knowledge. He sees his blogs to be the right medium for that.