Must Have Efficient Reputation Marketing Tools

reputation marketing tools

If you are owning a business, you have to see everything that appears online about you and your business. Online reputation is so important when you are planning on going ahead with business and the content you are sharing and the media presence means so much. All testimonials and reviews about the business make others form an opinion about your business and they will work accordingly. What you are putting online can make you and it can also break you! Customers are not at all hesitant in posting what they think about your business. If you don’t try improving your online reputation then nothing can save your business. And you spend millions on your business will be in vain. Brands must monitor and manage the online reputation by building trust among customers and also it demands a lot of your time and effort.

Efficient reputation marketing can help in making your brand successful both socially and when you are in business. 

Benefits of reputation marketing

Establishing a business takes a lot of time and efforts and reputation is a crucial thing you should know about for protecting and fueling the growth of your business. In this digital world, maintaining your online reputation matters a lot and it has become imperative for businesses in monitoring and identifying all the digital reputation of the brands. Earlier, for knowing the status of the business, surveys were conducted in offline mode for knowing what people felt about a particular topic. But now, just with simple research, people can come to know about the reputation of the brands.

  • Increasing sales

 

People research online for knowing about products and services before deciding what to buy. Businesses having good online reviews tend to attract more people to the business and businesses having bad reviews are not liked by customers at all. So, you need to make positive reviews of your business.

  • The building of the brand’s image

 

After there is a negative review about a brand, it loses its integrity in the market forever. All the hard work can be damaged within seconds. But an effective online reputation management agency helps in building the brand’s image. By monitoring constantly of all the responses, you can create a brand image for the company in the coming years. 

  • Attracting of employees

 

Reviews don’t only work in attracting customers, it also works towards attracting employees for working in your business as well. Having professional staff help in building the office foundation and a good online reputation can serve in attracting qualified people for any job openings. Top individuals are needed in every organization and a qualified candidate is going to research first about a company and only then will he apply for the same. For hiring the best talents for working for you, your customers and other clients have to give positive feedback about your business and the work environment in your business.

  • Building credibility

 

Social media platforms are great in this case when you have to give an opinion about other’s business and in the same way, even, they give opinions about yours. People are always into buying from people who they trust. A negative word about the business can destroy the credibility of the business and not help you to move ahead with the impressing of customers. You should have an effective ORM strategy for addressing at the right time which becomes very crucial in life.

Effective Reputation Marketing Tools

  • Better Business Bureau

 

It is a non-profit group serving as an intermediary for solving disputes between customers and companies or brands and having reviews from over 4 million companies worldwide. This is one of the trusted consumer resources that you will find available online. This is ideal mainly for small businesses and entrepreneurs who are finding out ways of personally connecting with customers and offering a vast array of business opportunities at very convenient prices.

  • Consumer Affairs

 

Consumer Affairs is having such diverse and advanced features for building a strong reputation online for increasing revenue. It has over 5,000 listed brands and having over million consumer reviews making it simply the best. The consumer affairs work by providing free and unpaid business ideas and plans along with third-party accreditation programs. The program is always coupled with the SaaS marketing for offering a brand of resources for converting customer engagement into additional revenue that the company can generate on its own.

  • Tiny Torch

 

It is a social platform helping in making profiles with the help of social influencers and user-generated content online. Tiny Torch helps in identifying brands, monitoring, and managing the same using the online presence of the business. This platform is the best and it also helps in finding the best and the influential customers to your business. You can cultivate and make your stories about your brands and business along with taking photos for redistributing them across various channels of the platform.

  • Reputation Loop

 

This reputation marketing tools help small business owners in expanding their businesses and contacting the local customers and other purchasers from your website for giving good reviews online. As far as concerned, it is only reviews that matter the most and you must give importance to it. There are additional features as well as real time reporting and also review monitoring for keeping a check on all the customers by trying to keep them happy and satisfied with your customer service.

  • Yotpo

 

Yotpo is very powerful as it is a plug and plays ecommerce having the first sleek and mobile design for all the mobile addicts. Customers who are purchasing using Yotpo will be receiving a mail after their purchases to make them check whether they have reviewed the products they have taken. They are also asked whether they have taken the products after seeing the reviews. This is the Mail After Purchase which is going to lead in more reviews with better customer engagement in your business. And all the requests go to the customers only, so these are verified automatically. 

  • BazaarVoice

 

BazaarVoice is best for those having deeper budgets and is large business organizations and this tool was made for extending the online marketing potential research through shopping portals and also the offline channels. Customers can do a natural search as well. Through this tool, customers will be able to leave reviews, ratings, questions, and answers regarding the products and services of the website easily. BazaarVoice takes note of all the reviews and it shares it all across the Internet.

  • HootSuite

 

It is a tool relating to the social media platform for allowing brands in monitoring and syncing with the social media accounts just in one simple interface. It takes the support of all the popular social media channels like Twitter, Facebook, LinkedIn, etc. and makes it easy in sharing content across all the multiple accounts and schedules that are posted in advance for kind of blanketed marketing. From the reputation point of view, HootSuite helps in monitoring all the customer feedback posted on all social media accounts and sharing positive reviews only. The comments are also spread across multiple channels.

  • Cision

 

Unlike all the other reputation marketing tools that focus only on customer reviews and the feedback, Cision works towards public relations for giving brands all the tools they are needing for getting the message that they need to send. Having more than 1.6 million contracts, Cision is the perfect way of connecting with the brand and it allows connecting with all the reputed journalists, social media influencers, and the bloggers that would not have been possible otherwise.  

Tools for Online Reputation Management

  • Radian 6

 

One of the best online reputation management tools is Radian 6 that helps you in reaching your target audience when you are even a startup. It helps you in preparation for the business and you can discuss all the latest topics by letting people know of the brand that you are dealing with. There are so many small businesses that can make use of this tool as efficiently as possible.

  • Uber VU ORM tool

 

When it comes to online management, there Is no tool other than Uber UV that can create an amazing impact on the marketing ground. This is an amazing tool used by companies for maintaining an online reputation in the best ways possible. It makes use of the patterns and the influencers for getting the best results of the company. You must try it out if you are trying to increase the online platform. This is one of the great tools for keeping in mind the emotions and sentiments of people, fans, and all the followers on various social media platforms. It is also great for online social media campaigns.

  • Mention

 

When talking about Mention, it is such an effective tool to work with that helps the companies in checking out the targeted keywords that are also being denoted. This tool can be used even with iOs, Androids, and other applications. If any discussions are going on in the company, then you will come to know of it. It helps in collaboration to give real-time alarms and notice tracks. There are unlimited features that help you in tracking and keeping the online reputation of the brand alive.

  • Attentio ORM tool

 

This is another of the great online reputation management tools helping to monitor the various social media platforms through which you will be able to reach the larger target audience. It is best for monitoring and seeing what people talk and view about on social media. You need to be effective while using this tool and you are done. It also helps with sentiment analysis and helps with living charts, segmentation, and analytics for grabbing the top positions in the world of online reputation marketers.

Tips for protecting online business reputation

  • The offering of great service

 

Quality is the best thing you can give to your people for a flawless online reputation. The better services you provide the better reviews you will be receiving from your customers. You should try offering more than what the core product says you to give or all the service.

  • Replying to all the negative comments

 

No matter how better you are trying to do business, you cannot satisfy everyone you meet. You will be getting negative comments as well and there will be dissatisfied customers also. Whenever you see a negative reply, respond to them properly, and tell them that you are trying your best to give good services.

  • Be active on social media platforms

 

Social media is such an important platform for improving the reputation of the business and going ahead with the interests of the customers. Social media marketing is all about the marketing part and has its portions of goodness and hurdles. Each social media platform has a page of its own so choose the listings carefully and you are done. You can attract all your target audiences by developing a special SMM strategy for all the platforms that you are using.

  • Running of a business blog

 

A business blog is a great way of offering valuable content to all your customers. Tell about your business and keep the blog contents straight and direct making it easy for people to understand it sooner. Choose a niche and you are ready to lead the way.

Conclusion

There is always greater room for improving your business with the help of business tools and reputation marketing tools as well. You must make good use of these tools for perfecting your business and running it just the way you like it. Markets are growing and changing all the time and with that, the demands of customers are also changing. New competitors come in all the time. So, be cautious of change and improvement as much as possible with these reputation tools. Always try to move ahead with your business and using the essential reputation marketing tools can only help you lead that way. 

Reputation Marketing: Tactics to Manage and Protect your Brand

Marketing

No matter whether you sell your products/services online or offline, you need to have a solid online presence. And for that, you need to manage your business’s online reputation.

The thing you need to accept and remember here is if you don’t monitor and control your business online, someone else will do it. Online reputation management (ORM) is all about monitoring and managing what the others are saying about your business on the internet. Like if someone has made a negative review about your business, ORM will aim at fixing it.

But the question is how? Here we have mentioned some strategies that an ORM agency use to manage your business’s online reputation but before that, it is vital to know the concept of reputation marketing and its importance.

What is Reputation Marketing?

Ideally, reputation marketing is brand marketing but in a more specialized manner. Most businesses spend a lot of time and effort in their branding nowadays. This is because most customers make use of laptops, smartphones, or other digital platforms to search about businesses and their brand value. 

Reputation marketing is all about building the real-time identity of your brand. Businesses can build this identity using different mediums such as reviews, online comments, critiques, and complaints which are given by their customers or expert critics. 

Nowadays testimonials of real customers, especially video testimonials and word-of-mouth marketing concepts have become a lot more powerful. In the digital world, this word of mouth marketing is done via blog comments, re-tweets, likes on Facebook, reviews on Google Business, and liking/sharing/following on different social media platforms across the internet. 

By using this concept, businesses come to know about what their customers are saying about their services or products and can make use of it for their benefit, to make changes to their products or services, or to provide additional services. This can be ultimately used to improve its industry ratings and it has a direct impact on their revenue generation. 

Importance of Reputation Marketing

Nowadays online reputation marketing is crucial because there is cut-throat competition and hundreds or even thousands of businesses operating in the same niche. Customers want to give their work to a business that they can trust. The base of this trust is created by checking the online profile of the company to see whether a company works on the same values that the customer prefers. If the customer is concerned about customer service but your company has negative comments about after-sales service, then they might move on to your competitor to do business.

1. Keep Control of the Result Pages on the Search Engine

The search engine page, also known as SERP is a page that appears when any user searches for a specific term on the search engine. The term can be your company name. usually, the SERP would show around 10 results at a time. The goal of your reputation marketing should be to show positive results for your brand on that page. 

These results need not be your web pages. But you will get the link of the three results which would be directly getting a link to your website. For improving the SERP of your brand you need to go out and then find out the positive results and then need to push the links to those results. More fortified you will make the positive results on your SERP, more would be difficult for the piece of the negative information to come in the list of top 10 results. 

Search Engine Optimization

Even if you need and want the positive results from the sites other than your own then you will have to understand the SEO and do everything which can fully optimize the website. You must make sure that the code is formatted properly, and the content is rich in the keyword.

It is not easy for SEO to attain every incoming link from the external sources. Wright is believing that it is separating the men from the boys.

Google Suggest

Google is suggesting that when you are typing in the search box of Google Search. These are the suggestions which have been created from popular searches. The issue of reputation will appear when the brand name is getting tied with the negative search time ex. Rip off.

Wright explains that People always want to know the bad stuff and they will always click on the auto-suggested search button. And when people are doing this then this will reinforce the negative search popularity.

But there is no proven way of combating this issue besides driving a large number of searches which will not include the negative term. Wright is saying that the PR campaign will help in creating the brand but, the negative googles suggest search is very difficult to counteract. But you must always remain aware of this area of reputation management. 

2. Asking Positive Reviews from the Customers

The huge area of the customer online empowerment is the reviews of service and the product. Positive reviews are always great, and people are often motivated for writing reviews about negative opinions and experiences.

He is also adding that every single company no matter how good it is will have someone for writing bad about it at some point in time. And this negative review will not be true. It could come also from your ex-employee, might be somebody having a bad day or someone who is trying to increase their count of reviews.

Wright also asked about How do combat negative reviews. Well, there is no way by which you can stop people from writing something bad about you.

The best way for combating this is to create the strategy for the positive review. Always ask your customer to write positive reviews for your brand. Instruct the salespeople and the frontline employees to ask the satisfied customers to give their reviews online.

Create the Review Portal

It is better to create a review portal on your website rather than requesting them to give their online reviews on different sites. Make this page into your main page navigation and then transfer your customer on this page so that they can give their reviews.

Wright has offered an example of the car dealership client. The dealership is having the service department which is of great marks, but only the unsatisfied customers are leaving the reviews over there. Then the company created the review portal and asked the satisfied customer to leave the positive reviews on their website. 

There are the companies who are also asking about the post-purchase surveys which can be used internally besides asking the reviews from the customers. In this way, you will get the customer feedback, and this will also help in creating more and positive reviews for your brand online.

3. Dealing with Customer Complaints

It is always advisable not to get in an argument with the customer online. It is like fighting the battle in the territory which is not yours. And in this case, you will sound defensive.

Go on a platform like a radio when very limited people are calling, and thousands are listening. When someone is putting the complaint or griping about the company online then you should handle that properly as loss of the people are watching you as to how you are handling the situation.

Below are some of the ways by which you can handle most of the online complaints

  • Don’t admit the guilt
  • Always open the conversation with I am sorry that you are facing this problem
  • Try to take the response online
  • Do this by writing as, please give me your email address or phone number.
  • Never air your dirty laundry in social media

If you get the complaints on Twitter, then ask the person to follow you so that you can send them a direct message

When you get to face a very combative personality who is continuing the interaction in the public only then this will create more negative content about your brand in the search engines.

If the problem is very simple and easy to solve, or if you are providing the information then always go ahead and handle the situation publicly.

For the complaints which are taking offline, try to find out the issue. Sometimes you might have to deal with people who are not happy. But if there is a real issue then always try to solve the problem.

As a good thumb rule, always solve the problem offline not more than three times. If the person is not ready to accept your offer and continuously posts the negative content about your brand, then you start looking like a reasonable party, and the negative impact of the complaint is diffused.

People are having megaphone on steroids and it is known as social media.

Monitor your brand

The way of tracking down the online complaints regularly is to monitor the brand through free reputation marketing tools like Google Alerts. Also, there are various paid solutions available with more features.

This is not something that will break the bank, but it is something which is having the potential to save your business. 

Rules have Changed

The reason for the change in the rule is because now content is consumer-generated. In previous days on the message boards, it is not advisable to respond to the complaints on the same forum where it is happening as it will flood the negative comments about the company. 

Now in the social media digital world, you can directly address the complaining customer and then quickly move them to the offline conversation.

4. Do not be too Afraid to ask for help

It is quite easy to lose your brand reputation, and this can be done by reacting too late to solve the issues associated with your brand. If you find a crisis that is occurring, you should look out for someone competent in your company or outside it to solve the issue of the crisis on priority. 

It is important to get immediate help if the crisis or issue is appearing in the SERP results. 

Because over here the reputation problems can cause a lot of damage. Those businesses that are not a common name are at a higher risk for negative results on SERP. With the help of proactive reputation management, you can avoid or solve these crisis issues. You cannot do any calculation of ROI that you spend on being proactive. But if you do not save your brand reputation proactively then you might lose a lot of money and face the crisis. 

5. Pick up your Pieces and Try to Avoid your Problem Again

After your business faces a crisis then you should check out about what happened, how it can be prevented, and how it affected and how it will affect in the future? By answering these simple questions you can prevent such crises from appearing again for your business. 

6. Build your Brand Reputation

Just waiting to build your good reputation is not going to work and is not a good marketing strategy. If you are looking to get positive reviews and feedback about your services and products, you should put the energy and time for that. For that, you should be aware of the reality of your products and services. 

You should search for relevant hashtags, read comments, and look on the internet for comments of your business or brand. By knowing about what people say about your business, you can then harness this information. If there are bad reviews, do not overlook them. You should deconstruct them and understand what is going wrong. 

If the same thing is mentioned in multiple comments, then you should change the product or the way you perform a particular task in your business. This can create a big shift in the minds of your customers. By doing so, you can improve your brand reputation .

If there are positive reviews, then check for the areas in business for which you are getting praise. Try to improve in that area so that you can perform better and remain ahead of your competitor. 

With reviews, you can gather a lot of information, you will get to know about the likes and dislikes of the customer about your products. In this way, you will be able to turn around and give them exactly what they want.

7. Market Your Reputation

When your customers are doing marketing for you It does not mean that you should stop communicating with your existing channels about your brand message. 

If you want to use reputation marketing, then take the advantage of it by creating the campaigns, and then pay close attention to it. 

This is more than the reviews which you are taking from the customers. You should get to know here either your customer feels positive or negative about your product.

Drill down to the specific things which have been told by the customer.

Pay attention to the keywords which are kept on popping in the online comments and reviews. This would inspire you in your next campaign and will also help in direct addressing to the comments.

For example, if you are continuously seeing the word inconvenient then this will be taken as the negative review. You can create the marketing campaign and the strategy on social media which would be the focus and highlight the convenience of your product and the service.

In this way, reputation marketing will help in identifying the problem and creating the solution which can drop directly in the lap of the customer.

8. Managing Reputation

In reputation marketing, you will get a wealth of information from the customers.

For the comments and reviews of your customer, you will have to spend some time with the customers and keep them engaged with your products.

If you will introduce a new product then you will see the sudden spike in the reviews and the comments. 

After several months’ customers will lose the momentum and then turn their attention to some other place.

If you want to manage the brand reputation and want to keep the dialogue open, then you must try to keep the hype going. In this way, you will never fall from the radars of the customers. To do this you can generate offers and promotions, host events, special offers for your followers or give exclusive discounts to your customers. By using these tactics, you can motivate your customers to make a purchase when they might be usually looking out for some other brand or the next offer. 

9. Monitor your Reputation

To monitor your brand reputation, you should follow repetition. This does not mean that you read your reviews once and then do not check them at all again. The conversation with the customers keeps on changing every day. 

What might seem to be boring and irrelevant to customers today might become the hottest trend in the future. So, you should monitor your reviews regularly to monitor what are the talks about your business and brand. 

You can read your reviews regularly either weekly or daily and keep track of your posts on social media, look out for online reviews and scroll through the messages posted on your Facebook or blog page. This will help you to see if your marketing is working or nor or your business is de-railing back after a short gain. 

If you see your comments in a year, then you would miss out on the negative comments on which you could have made any changes or taken any actions. By keeping track of the comments, you can identify your business areas that need improvement and take prompt action on it. 

If you want to satisfy your customers, then you should satisfy their needs and listen to their opinions. So, you should listen to them and respond accordingly. 

Keeping your customers happy is the key to successful brand reputation management. 

10. Publishing quality content

You can easily outrank the negative content by posting quality content on regular basis. By doing so, you can increase your chances of getting listed in the top 10 Google results. You can post this content on your blog and social media platforms.

Verdict:

Brand reputation is vital for the growth of the business. A positive brand reputation builds customer loyalty as well as increase their confidence in your brand and the products offered, thus driving sales and growth.

In today’s ruthlessly competitive business environment, being positioned as a brand with a good reputation is important. Your brand’s online reputation is evolving and re-defined by every social media comment, blog post, and review. So, it is essential to proactively manage and improve on all the feedback received online to stay ahead and keep business afloat.

5 Key Strategies to Improve Brand Reputation Marketing Today

Reputation Marketing

Brand reputation is vital for the growth of the business. A positive brand reputation builds customer loyalty as well as increase their confidence in your brand and the products offered, thus driving sales and growth.

In today’s ruthlessly competitive business environment, being positioned as a brand with a good reputation is important. Your brand’s online reputation is evolving and re-defined by every social media comment, blog post, and review. So, it is essential to proactively manage and improve on all the feedback received online to stay ahead and keep business afloat.

Here we will talk about the 5 brand reputation strategy you can employ to improve brand reputation online, but before that, it is vital to know the concept of reputation marketing and its importance.

What is Reputation Marketing?

Ideally, reputation marketing is brand marketing but in a more specialized manner. Most businesses spend a lot of time and effort in their branding nowadays. This is because most customers make use of laptops, smartphones, or other digital platforms to search about businesses and their brand value. 

Reputation marketing is all about building the real-time identity of your brand. Businesses can build this identity using different mediums such as reviews, online comments, critiques, and complaints which are given by their customers or expert critics. 

Nowadays testimonials of real customers, especially video testimonials and word-of-mouth marketing concepts have become a lot more powerful. In the digital world, this word of mouth marketing is done via blog comments, re-tweets, likes on Facebook, reviews on Google Business, and liking/sharing/following on different social media platforms across the internet. 

By using this concept, businesses come to know about what their customers are saying about their services or products and can make use of it for their benefit, to make changes to their products or services, or to provide additional services. This can be ultimately used to improve its industry ratings and it has a direct impact on their revenue generation. 

Importance of Reputation Marketing:

Nowadays online reputation marketing is crucial because there is cut-throat competition and hundreds or even thousands of businesses operating in the same niche. Customers want to give their work to a business that they can trust. The base of this trust is created by checking the online profile of the company to see whether a company works on the same values that the customer prefers. If the customer is concerned about customer service but your company has negative comments about after-sales service, then they might move on to your competitor to do business.

Most customers lookout for reviews, testimonials, and online comments before choosing any product or a company. With the help of a proper digital marketing company and guidance, you can make use of reputation marketing to see your business grow considerably. Several different aspects should be considered while you are looking to improve brand reputation strategy. You must make sure to have positive reviews online across multiple websites. There are many platforms for customer reviews that are more preferred as compared to others. Make sure that you have reviewed such that they help you in reputation marketing.

We know it is tempting to write down fake reviews, but it is unethical, and you might get few customers for once, but the consequences of this can be horrible. You can encourage your real customers to post true reviews about your company with as much detail as possible. Also, reviews should be posted regularly because recent reviews get a lot more weightage as compared to reviews that were posted several months or years ago. If you are having hundreds of positive reviews, then few negative reviews will not matter much, but if you have a few reviews then your brand value can be questioned. These reviews are an indication of the consistency, quality, and reliability of your company. 

You can make use of these reviews for online reputation marketing to reach out to customers locally in your area or expand further, nationally, or globally. If you want to have your reach wider then you will have to investigate other aspects of reputation marketing as well. You can take the help of other digital marketing methods such as SEO to improve the rankings of your web pages and brand on search engine platform or you can opt to do paid search engine marketing i.e. PPC which is targeted to specific cities and audience so that you reach out to more people across a larger geographical area. 

It is also crucial to ensure that you have a mobile-friendly website for your company. This is because nowadays most people access the internet using mobile browsers. The website that you make should be easy to navigate and read for the user even from a mobile view. 

5 simple ways by which you can get success in Reputation Marketing:

Reputation marketing originates from what other people think and say about your business. So, you have little control over it, and you can just sit back and watch. You might be thinking, why spend money on reputation marketing when you cannot control what other people think about your business nor change their post or mindset. You should just leave them to what they are doing and just carry on with your business.

It is not the case, brand reputation marketing strategy is not all about what idea people have about your business that sometimes might be true or sometimes might be because of a lack of knowledge. Reputation marketing deals with the active management of the comments, reviews, and criticisms given by your customers to create the image of your brand as you desire. 

It is not complicated to do reputation marketing and you can do it easily if you stick to these simple 5 strategies that will help you achieve success in reputation marketing. 

1. Create a system to collect valuable customer feedback

Rather than just watching out for what people think and say about your products or services it is crucial to go out to your customers and capture their feedback yourself. We do not mean going out personally to them, but there are multiple ways by which you can remind your customers to give feedback or even reward them for giving feedback.

Customers are generally eager to review products they like and weigh in their opinions, so you should create proper forums or review forms or links for them from where you can collect the data. 

Usually, businesses gather online feedback for their brand using contests, surveys via social media platforms such as the Facebook page or you can do it use email too. You can share links of your blog posts so that your customers can share their comments or tweet out to your followers with questions regarding your products or services. 

You should inform your customers of the methods by which they can give reviews and then follow up with them a few times so that they can give their valuable time to put a review for you. This method of collecting data is priceless and gives an idea about what your customer is thinking about your business. 

This information can then be analyzed to prepare your reputation marketing strategy which helps you to connect more with your customers, listen to their issues, and work accordingly. This also gives you an idea about the buying patterns, age group of customers, and their location too. It also gives information about the products or services of your company that are more in demand as compared to others. 

2. Build your Brand Reputation

Just waiting to build your good reputation is not going to work and is not a good marketing strategy. If you are looking to get positive reviews and feedback about your services and products, you should put the energy and time for that. For that, you should be aware of the reality of your products and services. 

You should search for relevant hashtags, read comments, and look on the internet for comments of your business or brand. By knowing about what people say about your business, you can then harness this information. If there are bad reviews, do not overlook them. You should deconstruct them and understand what is going wrong. 

If the same thing is mentioned in multiple comments, then you should change the product or the way you perform a particular task in your business. This can create a big shift in the minds of your customers. By doing so, you can improve your brand reputation .

If there are positive reviews, then check for the areas in business for which you are getting praise. Try to improve in that area so that you can perform better and remain ahead of your competitor. 

With reviews, you can gather a lot of information, you will get to know about the likes and dislikes of the customer about your products. In this way, you will be able to turn around and give them exactly what they want.

3. Market Your Reputation

When your customers are doing marketing for you It does not mean that you should stop communicating with your existing channels about your brand message. 

If you want to use reputation marketing, then take the advantage of it by creating the campaigns, and then pay close attention to it. 

This is more than the reviews which you are taking from the customers. You should get to know here either your customer feels positive or negative about your product.

Drill down to the specific things which have been told by the customer.

Pay attention to the keywords which are kept on popping in the online comments and reviews. This would inspire you in your next campaign and will also help in direct addressing to the comments.

For example, if you are continuously seeing the word inconvenient then this will be taken as the negative review. You can create the marketing campaign and the strategy on social media which would be the focus and highlight the convenience of your product and the service.

In this way, reputation marketing will help in identifying the problem and creating the solution which can drop directly in the lap of the customer.

4 Managing Reputation

In reputation marketing, you will get a wealth of information from the customers.

For the comments and reviews of your customer, you will have to spend some time with the customers and keep them engaged with your products.

If you will introduce a new product then you will see the sudden spike in the reviews and the comments. 

After several months’ customers will lose the momentum and then turn their attention to some other place.

If you want to manage the brand reputation and want to keep the dialogue open, then you must try to keep the hype going. In this way, you will never fall from the radars of the customers. To do this you can generate offers and promotions, host events, special offers for your followers or give exclusive discounts to your customers. By using these tactics, you can motivate your customers to make a purchase when they might be usually looking out for some other brand or the next offer. 

5. Monitor your Reputation

To monitor your brand reputation, you should follow repetition. This does not mean that you read your reviews once and then do not check them at all again. The conversation with the customers keeps on changing every day. 

What might seem to be boring and irrelevant to customers today might become the hottest trend in the future. So, you should monitor your reviews regularly to monitor what are the talks about your business and brand. 

You can read your reviews regularly either weekly or daily and keep track of your posts on social media, look out for online reviews and scroll through the messages posted on your Facebook or blog page. This will help you to see if your marketing is working or nor or your business is de-railing back after a short gain. 

If you see your comments in a year, then you would miss out on the negative comments on which you could have made any changes or taken any actions. By keeping track of the comments, you can identify your business areas that need improvement and take prompt action on it. 

If you want to satisfy your customers, then you should satisfy their needs and listen to their opinions. So, you should listen to them and respond accordingly. 

Keeping your customers happy is the key to successful brand reputation management.