No matter whether you sell your products/services online or offline, you need to have a solid online presence. And for that, you need to manage your business’s online reputation.
The thing you need to accept and remember here is if you don’t monitor and control your business online, someone else will do it. Online reputation management (ORM) is all about monitoring and managing what the others are saying about your business on the internet. Like if someone has made a negative review about your business, ORM will aim at fixing it.
Regular monitoring of your business
You cannot respond unless you know what is being said about your brand. So, the first step of ORM is regular monitoring of search results, social media platforms, blog posts and other types of online content.
Publishing quality content
You can easily outrank the negative content by posting quality content on regular basis. By doing so, you can increase your chances of getting listed in the top 10 Google results. You can post this content on your blog and social media platforms.
Encourage your customers to make positive reviews
Customer reviews help to build credibility for your business. The positive reviews not only boost the website ranking, but also build a sense of trust among new customers. Above all, positive reviews play a major role in reducing the negativity of bad reviews.
Respond to negative reviews
If left unanswered, the negative comments can result in a big loss of your business. So, ensure to respond promptly to the criticism and negative comments as it will let the viewers see your point of view too. Also, you should keep your tone polite while answering such reviews.
However, though you need to respond to negative reviews, make sure not to get sucked into the arguments. Keep your responses professional and courteous without getting involved in the arguments. Above all, ensure to provide good customer services because happy customers will become the best defenders and promoters of your business.