If you are owning a business, you have to see everything that appears online about you and your business. Online reputation is so important when you are planning on going ahead with business and the content you are sharing and the media presence means so much. All testimonials and reviews about the business make others form an opinion about your business and they will work accordingly. What you are putting online can make you and it can also break you! Customers are not at all hesitant in posting what they think about your business. If you don’t try improving your online reputation then nothing can save your business. And you spend millions on your business will be in vain. Brands must monitor and manage the online reputation by building trust among customers and also it demands a lot of your time and effort.
Efficient reputation marketing can help in making your brand successful both socially and when you are in business.
Benefits of reputation marketing
Establishing a business takes a lot of time and efforts and reputation is a crucial thing you should know about for protecting and fueling the growth of your business. In this digital world, maintaining your online reputation matters a lot and it has become imperative for businesses in monitoring and identifying all the digital reputation of the brands. Earlier, for knowing the status of the business, surveys were conducted in offline mode for knowing what people felt about a particular topic. But now, just with simple research, people can come to know about the reputation of the brands.
- Increasing sales
People research online for knowing about products and services before deciding what to buy. Businesses having good online reviews tend to attract more people to the business and businesses having bad reviews are not liked by customers at all. So, you need to make positive reviews of your business.
- The building of the brand’s image
After there is a negative review about a brand, it loses its integrity in the market forever. All the hard work can be damaged within seconds. But an effective online reputation management agency helps in building the brand’s image. By monitoring constantly of all the responses, you can create a brand image for the company in the coming years.
- Attracting of employees
Reviews don’t only work in attracting customers, it also works towards attracting employees for working in your business as well. Having professional staff help in building the office foundation and a good online reputation can serve in attracting qualified people for any job openings. Top individuals are needed in every organization and a qualified candidate is going to research first about a company and only then will he apply for the same. For hiring the best talents for working for you, your customers and other clients have to give positive feedback about your business and the work environment in your business.
- Building credibility
Social media platforms are great in this case when you have to give an opinion about other’s business and in the same way, even, they give opinions about yours. People are always into buying from people who they trust. A negative word about the business can destroy the credibility of the business and not help you to move ahead with the impressing of customers. You should have an effective ORM strategy for addressing at the right time which becomes very crucial in life.
Effective Reputation Marketing Tools
- Better Business Bureau
It is a non-profit group serving as an intermediary for solving disputes between customers and companies or brands and having reviews from over 4 million companies worldwide. This is one of the trusted consumer resources that you will find available online. This is ideal mainly for small businesses and entrepreneurs who are finding out ways of personally connecting with customers and offering a vast array of business opportunities at very convenient prices.
- Consumer Affairs
Consumer Affairs is having such diverse and advanced features for building a strong reputation online for increasing revenue. It has over 5,000 listed brands and having over million consumer reviews making it simply the best. The consumer affairs work by providing free and unpaid business ideas and plans along with third-party accreditation programs. The program is always coupled with the SaaS marketing for offering a brand of resources for converting customer engagement into additional revenue that the company can generate on its own.
- Tiny Torch
It is a social platform helping in making profiles with the help of social influencers and user-generated content online. Tiny Torch helps in identifying brands, monitoring, and managing the same using the online presence of the business. This platform is the best and it also helps in finding the best and the influential customers to your business. You can cultivate and make your stories about your brands and business along with taking photos for redistributing them across various channels of the platform.
- Reputation Loop
This reputation marketing tools help small business owners in expanding their businesses and contacting the local customers and other purchasers from your website for giving good reviews online. As far as concerned, it is only reviews that matter the most and you must give importance to it. There are additional features as well as real time reporting and also review monitoring for keeping a check on all the customers by trying to keep them happy and satisfied with your customer service.
Yotpo is very powerful as it is a plug and plays ecommerce having the first sleek and mobile design for all the mobile addicts. Customers who are purchasing using Yotpo will be receiving a mail after their purchases to make them check whether they have reviewed the products they have taken. They are also asked whether they have taken the products after seeing the reviews. This is the Mail After Purchase which is going to lead in more reviews with better customer engagement in your business. And all the requests go to the customers only, so these are verified automatically.
BazaarVoice is best for those having deeper budgets and is large business organizations and this tool was made for extending the online marketing potential research through shopping portals and also the offline channels. Customers can do a natural search as well. Through this tool, customers will be able to leave reviews, ratings, questions, and answers regarding the products and services of the website easily. BazaarVoice takes note of all the reviews and it shares it all across the Internet.
It is a tool relating to the social media platform for allowing brands in monitoring and syncing with the social media accounts just in one simple interface. It takes the support of all the popular social media channels like Twitter, Facebook, LinkedIn, etc. and makes it easy in sharing content across all the multiple accounts and schedules that are posted in advance for kind of blanketed marketing. From the reputation point of view, HootSuite helps in monitoring all the customer feedback posted on all social media accounts and sharing positive reviews only. The comments are also spread across multiple channels.
Unlike all the other reputation marketing tools that focus only on customer reviews and the feedback, Cision works towards public relations for giving brands all the tools they are needing for getting the message that they need to send. Having more than 1.6 million contracts, Cision is the perfect way of connecting with the brand and it allows connecting with all the reputed journalists, social media influencers, and the bloggers that would not have been possible otherwise.
Tools for Online Reputation Management
- Radian 6
One of the best online reputation management tools is Radian 6 that helps you in reaching your target audience when you are even a startup. It helps you in preparation for the business and you can discuss all the latest topics by letting people know of the brand that you are dealing with. There are so many small businesses that can make use of this tool as efficiently as possible.
- Uber VU ORM tool
When it comes to online management, there Is no tool other than Uber UV that can create an amazing impact on the marketing ground. This is an amazing tool used by companies for maintaining an online reputation in the best ways possible. It makes use of the patterns and the influencers for getting the best results of the company. You must try it out if you are trying to increase the online platform. This is one of the great tools for keeping in mind the emotions and sentiments of people, fans, and all the followers on various social media platforms. It is also great for online social media campaigns.
When talking about Mention, it is such an effective tool to work with that helps the companies in checking out the targeted keywords that are also being denoted. This tool can be used even with iOs, Androids, and other applications. If any discussions are going on in the company, then you will come to know of it. It helps in collaboration to give real-time alarms and notice tracks. There are unlimited features that help you in tracking and keeping the online reputation of the brand alive.
- Attentio ORM tool
This is another of the great online reputation management tools helping to monitor the various social media platforms through which you will be able to reach the larger target audience. It is best for monitoring and seeing what people talk and view about on social media. You need to be effective while using this tool and you are done. It also helps with sentiment analysis and helps with living charts, segmentation, and analytics for grabbing the top positions in the world of online reputation marketers.
Tips for protecting online business reputation
- The offering of great service
Quality is the best thing you can give to your people for a flawless online reputation. The better services you provide the better reviews you will be receiving from your customers. You should try offering more than what the core product says you to give or all the service.
- Replying to all the negative comments
No matter how better you are trying to do business, you cannot satisfy everyone you meet. You will be getting negative comments as well and there will be dissatisfied customers also. Whenever you see a negative reply, respond to them properly, and tell them that you are trying your best to give good services.
- Be active on social media platforms
Social media is such an important platform for improving the reputation of the business and going ahead with the interests of the customers. Social media marketing is all about the marketing part and has its portions of goodness and hurdles. Each social media platform has a page of its own so choose the listings carefully and you are done. You can attract all your target audiences by developing a special SMM strategy for all the platforms that you are using.
- Running of a business blog
A business blog is a great way of offering valuable content to all your customers. Tell about your business and keep the blog contents straight and direct making it easy for people to understand it sooner. Choose a niche and you are ready to lead the way.
There is always greater room for improving your business with the help of business tools and reputation marketing tools as well. You must make good use of these tools for perfecting your business and running it just the way you like it. Markets are growing and changing all the time and with that, the demands of customers are also changing. New competitors come in all the time. So, be cautious of change and improvement as much as possible with these reputation tools. Always try to move ahead with your business and using the essential reputation marketing tools can only help you lead that way.
Currently serving as the Managing Director of SEO Discovery, Mandeep Singh is an ardent reader, learner, and writer. He embarked on a career in Digital Marketing decades ago. Since then, he has been providing solutions to many businesses. He also takes time to keep readers posted with what he learned while building his years of experience. That’s so because he believes in the concept of sharing his expertise.