What is a Pillar Page?
Pillar page is something that permits you to organise your blog content also as website architecture consistent with the changing ways of how individuals are checking out information.
Pillar pages act as unique site pages also as comprehensive guides to a specific topic that you simply try to rank for on the actual program.
If you’re having 10 different blog posts about digital marketing on your blog, a pillar page will enable you to arrange those blog posts and help in creating a summary guide to all or any the aspects of digital marketing that your blog is covering. this may end in linking back all the precise blog posts to the pillar page and supply readers direct and clear route for locating out everything they have to understand and study digital marketing.
Structure of a Pillar Page
A pillar page is claimed to be a comprehensive resource that covers a specific topic and it’s detailed thorough. This page applies best and consistent on-page SEO best practices, referencing that specific topic within the page title which too along side the URL, and H1 tag. Well, the simplest spot to put your pillar page is on the highest level of your website during a space that’s already getting quite a lot of organic traffic.
As far because the quality of content on your pillar page cares, it should be ready to convert your visitors to leads, or results in customers, since this canonical piece of data is what you’re pushing visitors to. Your pillar page will automatically gain authority when it’s variety of quality inbound links coming from your subtopic content. to form sure that everything on your pillar page is often easily crawled by SEO engines and quickly discovered by potential customers, your pillar page should be visible to all or any and not have any piece of content locked behind any form or a password.
Pillar pages can work great for your visitors since they’re ready to cover various aspects of a selected topic all on one page. Your visitors can find various links on this page and find more in-depth articles that expand upon the subject.
These pillar pages also can be considered because of the table of contents, also as, the cluster content. They broadly cover a specific topic, and cluster content addresses a selected keyword that’s associated with that topic. as an example, you would possibly create a pillar page about digital marketing – a broad topic – and a bit of cluster content about social media marketing – which may be a more specific keyword within the subject.
Pillar pages are generally quite longer than blog posts because they cover all aspects of the topics that you simply try to rank for, but they’re not as in-depth. and that is precisely what cluster content is really for. you would like to make a pillar page which will answer questions on a specific topic but should even have room for more details within the sort of subsequent, related cluster content.
Why should you create Pillar Pages on your website?
Well, there is no denial to the very fact that the way people are checking out information on the web has completely changed over the years. Internet users today have short attention spans and that they wish to have all the knowledge sorted out on one page. Pillar pages are a neighbourhood of the subject cluster model which will fine-tune your content strategy in order that you’ll easily adapt to the present change and also rank higher on the search engines.
Currently, the search queries by internet users are getting quite long and conversational. All because of the voice search devices and applications like Siri, Alexa, and Cortana. Around 64% of the searches comprise of 4 or more words, and 20% of Google searches are now being conducted via voice. So internet users directly ask the device to look for a specific thing rather than typing their query into the search bar.
Google’s search algorithm is extremely efficient and has done a far better job at providing users with the precise information they’re trying to find through plenty of data and content links out there, because of advances in machine learning and semantic search.
And thanks to the changing behaviour of internet users, it’ has become important for bloggers and website owners to arrange their blogs consistent with topic clusters, where each topic is anchored by a comprehensive and detailed pillar page that links and connects the visitor to more in-depth blog posts about more specific aspects of that topic.
Pillar pages form the inspiration for your content marketing strategy. their comprehensive, detailed and authoritative pages supported a particular topic. they will even be considered because of the start-to-finish or A-to-Z guides or resources.
While a blog post generally zooms in on one particular question or deals with one aspect of a subject, a pillar page aims to be all-encompassing. The goal of the pillar page is to answer all questions that are associated with a specific topic and explain all aspects of the subject completely.
When your pillar page includes links to the blog posts on your website, your pillar page will start ranking the program for the actual topic your blogs are that specialize in. it’ll help other blog posts to rank on the program also. rather than writing a blog post after blog post that specializes in keyword variants of an equivalent topic, you’ll have a really organized site infrastructure made from one pillar page that links to all or any the precise, in-depth blog posts about the topics.
By building a pillar page on your website your blog content are going to be more organized for the reader and permit him/her to leap from post to post and learn more a few topics they’re curious about. during this way, the blog URLs wouldn’t compete with one another for an equivalent long-tail keyword, because there will all be ranking for an equivalent broader topic.
Reasons why pillar pages play an important role in SEO?
1. People are checking out longer queries
We are seeing a growing number of longer-form queries. People are more specific in their searches. There are many contents out there. People want to filter all those irrelevant content and only search for the precise one. in order that they narrow their search queries to urge those results. Increase in voice search could even be a reason for the rise in conversational queries. People are using voice assistants like Siri and Google assistant for his or her searches. this may be more within the future as Amazon echo and google house is gaining its popularity. it’s predicted that fifty of all searches are going to be voice searches by the year 2020.
2. Search engines aim at providing exactly what users are trying to find
Search engine algorithm has changed. If people are checking out conversational queries, we should always be ready to rank for those exact queries. Search engines aim at providing more accurate information for the users. this will be achieved by organizing your content. For the precise topic with the pillar page, the blogs associated with that topic with long-tail keywords should be hyperlinked. By doing this, we will see better results and rank for conversational queries.
3. Can reach more number of audience
By ranking for conversational queries, you’ll have an opportunity of reaching more number of audience. Studies say that 64% of searches are four words or more. By following these content strategies, you rank for both keywords and conversational queries. With less competition for these long-tail keywords, you’ll reach more number of audience. a far better thanks to connecting with people.
4. Gain more Internal links
Internal links are a crucial ranking factor for SEO. Internal links connect your content and provide Google thought of the structure of your website. They will create a hierarchy on your site, allowing you to offer the foremost important pages and posts more link value. Here pillar page topic and cluster topics are interlinked which helps Google ranking and your audience also. So Internal linking strategy can boost your SEO. Now you recognize the importance of the pillar page and why it’s considered because of the most vital a part of SEO. So rethink on your SEO strategy if you’re just that specialize in keywords and not the topics that the audience are trying to find.
Well, the bottom line is that the benefits of developing and utilizing pillar pages are immense. From increasing rankings to improving user experience, pillar pages prove out to be quite helpful. They help in organizing the overall website and centralizing your content.
Furthermore, providing comprehensive coverage on topics also assist you to get seen as an ideal leader and expert. All of this makes it easier for search engines and users to access your site also as know what your pages are all about, especially with the changes in how people search. like anything SEO-related, this takes tons of your time and energy but is well worth it!
Currently serving as the Managing Director of SEO Discovery, Mandeep Singh is an ardent reader, learner, and writer. He embarked on a career in Digital Marketing decades ago. Since then, he has been providing solutions to many businesses. He also takes time to keep readers posted with what he learned while building his years of experience. That’s so because he believes in the concept of sharing his expertise.