Increasing Social Media Followers for Charakashtanga

CharakAshtang is an e-commerce business with a wide range of ayurvedic product listings on its website. They brand Ayurveda as an alternative form of medicine. They focus on promoting Ayurveda and its benefits to human health. Their products are 50+ GMP- certified & FSSAI-approved. They are dedicated to generating awareness among commoners regarding the health benefits of Ayurveda. The principal belief of Ayurveda is that human health is the balance between the human mind and the body. They ensure high-quality product standards and hygiene standards for their consumers.

Objectives

The client's primary objective was to increase awareness regarding the Ayurveda on social media platforms. Their secondary goal was to increase their social media followers.

Challenges We Faced

Our client's main focus was not to sell products but to increase social brand awareness and connect with potential business prospects. Here are the primary challenges we faced on social media platforms.

• Find the unique content topic to stand out from the competition.
• Get data regarding general diseases such as cold and fever.
• Find out their ayurvedic cure and create social media content accordingly.
• Set particulars for the strategy of the content and create content consistently.

Our Social Media Marketing Strategy

We begin our marketing endeavors just as the client presented the project to us with requirement analysis. Requirement analysis is essential for the formation of a marketing strategy. The client had a vague idea of their project requirements. We asked several questions to generate understanding and set particulars for the social media marketing strategy. Here are some of the primary questions we asked during the requirement analysis process.

• What are their target audience attributes?
• What are the leading theme options in their industry?
• What kind of content do they want on their social media handles?
• What are their target audience preferences?
• Who are their competitors?

Competitive Analysis

A competitive analysis is among the leading digital marketing tactics for understanding the trends and tactics in specific business industries. It aims at creating a seed list consisting of clients' direct competition. It enables businesses to identify leading marketing trends.

We identified clients' direct competition and analyzed their social media handles to understand their marketing strategy. It aims at identifying leading social media marketing trends and tactics essential to creating a comprehensive social media marketing strategy.

Understanding Target Audience:

It is essential to have a vivid understanding of the target audience. We improvised certain attributes to define their target audience and create content accordingly. Having a brief understanding of the target audience is essential to define their preferences and create content accordingly.

We analyzed the social media posts of some of the key market players to have a deep understanding of their target audience. We improvised this intel to create content based on the preferences of their potential business prospects. These are the people more likely to convert to their marketing efforts.

Mapping and Planning the Customer Journey

The only way to measure the success of our marketing efforts, in this case, was to count the number of followers. Increasing the number of followers has been the center of our marketing efforts. It required having a detailed understanding of the customer journey and creating dedicated content for each phase.

Better content helps eradicate errors in the marketing strategy. It aimed at rectifying the hindrances consumer phased iterating with our client business. We focused on ensuring the best user experience to achieve their marketing goals.

Identifying content gaps and finding opportunities:-

Creating content that is already present on the internet won’t catch the eye of the target audience. One of the essential tasks was to identify the content gaps and create unique content to stand out among the competitors. We worked to identify different theme options and create content to connect to their business prospects.

We focused on creating informative content and educating people about basic diseases and their ayurvedic cures. It helped us connect instantly with their target audience and generate tons of engagement. We also focused on the theming of content and aligning the content ideas to one another. It enabled us to increase brand recognition and achieve our business goals.

Getting Followers to Advance to the Website

The final step of the social media marketing strategy is to get the followers to advance the eCommerce website. We created custom posts highlighting the product specifications to grab visitors' attention. We included the website link into the post caption and onto the bio as well. It facilitated our social media visitors to track back to our website.

Once the user has arrived on the website, their engagement depends completely on the quality of content. The traffic coming from social media platforms was highly specific and yielded tons of sales on the business website.

Results Obtained

At the beginning of the content, we identified the content most preferred by the target audience. Here are examples of some of the social media posts we created that engaged a lot of business prospects on social media platforms.